Your Customers’ Journey Has Changed: Are You Ready to Meet Them Where They Are?

Presentation description (focus & value)

Imagine a future where every step of the customer journey is driven by technology—and the future is already here. The way customers discover, browse, and shop has been completely transformed by social media, emerging technologies and AI. These aren’t just tools—they’re reshaping how customers think, act, and engage with brands, creating entirely new expectations.

The truth? The traditional e-commerce playbook is history, and the customer journey is no longer a predictable, linear path. Today’...

Raluca Bujoreanu

Product Lead @ Zalando SE

Speaker(s)' bio

Raluca is a seasoned Product Leader with over 15 years of experience shaping e-commerce and driving digital innovation across Europe. In 2016, Raluca joined Zalando, Europe's largest fashion e-commerce platform, where she built and grew a variety of products and experiences across business models (e...


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2-day B2B Expo & Conference for e-commerce

  • 19 & 20th FEBRUARY 2025

    Event date

  • 9:00-17:00

    Duration

  • STATION Berlin, Luckenwalder Str. 4-6

    Location

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

Speakers

Dr. Andreea Kremm
CEO @ Delticom (ReifenDirekt.de)
Joris Kalle
Team Lead Art Direction @ REWE eCom
Stephanie Boedige
Global Agency Director for Independent Agencies @ Microsoft Advertising
Michael Jaschek
Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group GmbH
Nele Odzuck
Group Director Consumer Goods for Client Solutions @ TikTok
Sebastian Klumpp
CEO @ XPLN
Raluca Bujoreanu
Product Lead @ Zalando SE
Jasmin Deniz Karatas
Founder & Gamification Expert @ Jasmin Deniz Karatas

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

Support

Do you have any questions? Feel free to ask!
Noel Graf
hello@ecommerceberlin.com
+49 305 201 51 10
Lucas Zarna
sales@ecommerceberlin.com
+49 176 316 244 92
  • STATION Berlin, Luckenwalder Str. 4-6

    Location

  • 19 & 20th FEBRUARY 2025

    Event date