Swipe, Shop, Repeat: Why Social Commerce is the Next Big Thing

Presentation description (focus & value)

I'll explore how social media platforms have the power to turn into strong commerce machines where discovery, engagement, and transactions happen seamlessly.

This keynote will dive into the key trends driving social commerce, from the rise of shoppable posts and in-app purchases to influencer marketing's role in shaping buying decisions, affiliate marketing techniques and now the rise of TikTok Shops.

Attendees will learn how brands can harness social media's potential to build authentic...

Kristina Mertens

Marketing Manager @ everstox

Speaker(s)' bio

Kristina has been working in the eCommerce and online marketing space for about 7 years. She is leading the marketing team at Europe's leading eCommerce fulfillment provider – everstox – and hosts a weekly eCommerce podcast called “wieCommerce?”.


Join over 11,000 participants

2-day B2B Expo & Conference for e-commerce

  • 19 & 20th FEBRUARY 2025

    Event date

  • 9:00-17:00

    Duration

  • STATION Berlin, Luckenwalder Str. 4-6

    Location

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

Stage Agenda

A
SHOW STAGE AGENDA
B
SHOW STAGE AGENDA
C
SHOW STAGE AGENDA
D
SHOW STAGE AGENDA
E
SHOW STAGE AGENDA
B 13:15 The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World
Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas
C 13:15 [EN] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China
Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM

Speakers

Kristina Mertens
Marketing Manager @ everstox
Matteo Cassese
Executive and Founder Coach @ myth maker
Dr. Andreea Kremm
CEO @ Delticom (ReifenDirekt.de)
Joris Kalle
Team Lead Art Direction @ REWE eCom
Stephanie Boedige
Global Agency Director for Independent Agencies @ Microsoft Advertising
Michael Jaschek
Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group GmbH
Nele Odzuck
Group Director Consumer Goods for Client Solutions @ TikTok
Sebastian Klumpp
CEO @ XPLN
Raluca Bujoreanu
Product Lead @ Zalando SE
Björn Ognibeni
Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM
Jasmin Deniz Karatas
Founder & Gamification Expert @ Jasmin Deniz Karatas

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

Support

Do you have any questions? Feel free to ask!
Noel Graf
hello@ecommerceberlin.com
+49 305 201 51 10
Lucas Zarna
sales@ecommerceberlin.com
+49 176 316 244 92
  • STATION Berlin, Luckenwalder Str. 4-6

    Location

  • 19 & 20th FEBRUARY 2025

    Event date