The focus of the presentation is to show the relationship between customer insights online and at the point-of-sale. We are using webshop data, UX-Lab data, and point-of-sale data to bring customers from the webshop to the point-of-sale and vice versa. We test and develop digital innovations in the markets to understand the most important communication strategy.

Accomplished Marketing & Design Executive committed to propelling brand visibility through strategic brand messaging, visual appeal, and compelling content. As a forward-looking creative leader and brand strategist, I have a robust track record of initiating compelling and visually appealing product...