[ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce
Presentation description (focus & value)
Explore how Lakrids by Bülow is mastering the art and science of customer loyalty through a unified commerce strategy and building the world's largest taste panel in "Lakrids lovers".
In this keynote, Michel Ewald Hansen, Chief Digital Officer at Lakrids by Bülow, will highlight the tools and technologies behind their success and how they are fostering a passionate community of 700 000 members across 40 own brand stores and 1500 wholesale partners globally. Expect to get exclusive insights on...
Michel Ewald Hansen
Chief Digital Officer @ Lakrids by Bülow
Speaker(s)' bio
Michael Ewald Hansen is a creative digital marketer with a strong background in business development, e-commerce, and marketing. Currently serving as the Chief Digital Officer at Lakrids by Bülow, he leads digital strategy and online marketing, focusing on loyalty and unified commerce. His previous ...
C 11:00
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2-day B2B Expo & Conference for e-commerce
- 19 & 20th FEBRUARY 2025
Event date
- 9:00-17:00
Duration
- STATION Berlin, Luckenwalder Str. 4-6
Location
Register for free
E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Stage Agenda
A
SHOW STAGE AGENDA
B
SHOW STAGE AGENDA
C
SHOW STAGE AGENDA
D
SHOW STAGE AGENDA
E
SHOW STAGE AGENDA
C 10:15 [ENG] Why big retailers fail at eCommerce
Mihai Popescu Marketing Tech Consultant @ ex-Galeria, Esprit & Metro Head of Digital
E 10:15 [ENG] You and AI: Transforming creativity and campaign success
Stephanie Boedige Global Agency Director for Independent Agencies @ Microsoft Advertising
Nele Odzuck Group Vertical Director Consumer Goods for Client Solutions @ TikTok
Samy El-Menshawy Senior Manager @ Deloitte Consulting
C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce
Michel Ewald Hansen Chief Digital Officer @ Lakrids by Bülow
Dr. Tizian Bonus CRO @ Appinio
Joanna Lindenberg Head of Consumer & Market Insights (CMI) @ Zalando
Kolja Oswald Regional Sales Manager @ Voyado
D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Immediate delivery in under 90 minutes and maximum flexibility in the store
Michael Jaschek Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group GmbH
E 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI
Christiane Adler Data & Measurement Lead @ Google
Sandra Pfeifer Data & Measurement Lead @ Google
B 11:45 [EN] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World
Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas
E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit
Stefan Wolk Director E-Commerce @ Fielmann AG
Boris van Brevern Geschäftsführender Gesellschafter @ BORIS Consulting
A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce
Dara Kossok-Spiess Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Cathrin M. Daniel Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
B 12:30 [ENG] Beyond Roblox: Join Your Customers in the Mobile Gaming Universe
Louisa Lerdo Head of Marketing @ Tabbler
C 12:30 [ENG] The e-commerce customer journey in 2025 and beyond
Koen van Gelder Team Lead Ecommerce @ Statista
Isabella Steiner Geschäftsführerin & Gründerin @ nüchtern (Null Prozent Ventures UG)
Marvin Schneemann Sales Team Lead @ Pickware
Lynn Beyrouthy Research Expert Ecommerce @ Statista
D 12:30 [EN] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China
Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM
C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience
Rob van den Boogaard CX Improvement Consultant @ Amorelie (EQOM Group)
Viktoria Danielzok Global Ecosystem Partner Manager @ Sendcloud
A 14:00 TBA
Magnus Folten Managing Director @ 9:16
Philipp Kunstmann Senior Digital Consultant @ JustRelate Group
Nicolas Guillen Managing Director JustRelate France @ JustRelate Group
Etienne Bateau CRM Director @ TAG Heuer
A 14:45 [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"
Sang Truong Founder @ Digital Tigers
B 14:45 [ENG] Temu Trends Uncovered: Data-Driven Strategies for Cosmetic Brands to Detect and Capitalize on E-Commerce Trends
Sebastian Klumpp CEO @ XPLN
C 14:45 [ENG] ChatGPT Enterprise Usecases @ ReifenDirekt.de
Dr. Andreea Kremm CEO @ Delticom (ReifenDirekt.de)
Petra Pacáková CEO @ Dotidot
Ksenija Palia Digital Ads Specialist @ Notino
Angelika Halamová Digital Ads Specialist @ Notino
D 14:45 [ENG] Data-Driven Omnichannel Solutions
Joris Kalle Team Lead Art Direction @ REWE eCom
A 15:30 Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience
Pascal van Opzeeland CEO @ Userlike
C 15:30 How Hunkemöller Gains Real Value From Returns
Luc Altorf Sales Director @ nShift
D 15:30 [ENG] Your Customers’ Journey Has Changed: Are You Ready to Meet Them Where They Are?
Raluca Bujoreanu Product Lead @ Zalando SE
C 16:15 Swipe, Shop, Repeat: Why Social Commerce is the Next Big Thing
Kristina Mertens Marketing Manager @ everstox
D 16:15 Synergies between Pricing Strategies and Performance Marketing: How to accelerate bottom line impact
Christoph Sternstein Head of Pricing @ Lampenwelt
A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy
Lukas Gottschick Chief Commercial Officer @ Pliant
D 16:45 [ENG] Challenge The Ordinary
Josh Stinton Head of Engagement @ Fieldwork
E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that
Matteo Cassese Executive and Founder Coach @ myth maker
Speakers
Cathrin M. Daniel
Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Dara Kossok-Spiess
Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Register for free
E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Support
Do you have any questions? Feel free to ask!
Noel Graf
hello@ecommerceberlin.com
+49 305 201 51 10
Lucas Zarna
sales@ecommerceberlin.com
+49 176 316 244 92
- STATION Berlin, Luckenwalder Str. 4-6
Location
- 19 & 20th FEBRUARY 2025
Event date