The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World

Presentation description (focus & value)

Luxury is no longer about owning things. It’s about experiences that resonate. According to the Forbes study "Der neue Luxus", what truly counts today is the emotional connection a brand creates. Consumers don’t just want products – they want memories and meaningful interactions.

So, how do you craft these powerful emotions in a digital world?

The answer: Emotion-Based Design.

This is where my approach to Gamification comes in. It's not about adding game mechanics for the sake of it – i...

Jasmin Deniz Karatas

Founder & Gamification Expert @ Jasmin Deniz Karatas

Speaker(s)' bio

Hey, I’m Jay! I help brands, solopreneurs, and high potentials unlock the power of emotion-based design to create experiences that actually stick – because, let’s face it, emotions are what truly drive people. With a background in entrepreneurship, gaming, and a deep love for all things nerdy, I fou...


Join over 11,000 participants

2-day B2B Expo & Conference for e-commerce

  • 19 & 20th FEBRUARY 2025

    Event date

  • 9:00-17:00

    Duration

  • STATION Berlin, Luckenwalder Str. 4-6

    Location

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

Speakers

Dr. Andreea Kremm
CEO @ Delticom (ReifenDirekt.de)
Joris Kalle
Team Lead Art Direction @ REWE eCom
Stephanie Boedige
Global Agency Director for Independent Agencies @ Microsoft Advertising
Michael Jaschek
Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group GmbH
Nele Odzuck
Group Director Consumer Goods for Client Solutions @ TikTok
Sebastian Klumpp
CEO @ XPLN
Raluca Bujoreanu
Product Lead @ Zalando SE
Jasmin Deniz Karatas
Founder & Gamification Expert @ Jasmin Deniz Karatas

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

Support

Do you have any questions? Feel free to ask!
Noel Graf
hello@ecommerceberlin.com
+49 305 201 51 10
Lucas Zarna
sales@ecommerceberlin.com
+49 176 316 244 92
  • STATION Berlin, Luckenwalder Str. 4-6

    Location

  • 19 & 20th FEBRUARY 2025

    Event date