[ENG] Unlocking Profitability: Mastering Performance Max in 2025
Presentation description (focus & value)
With increased competitive pressure and shaky consumer demand, succeeding in ecommerce has become more challenging than ever. Even three years after the launch of Google’s Performance Max, many brands and retailers still feel stuck in a black box. In this masterclass, we’ll unveil fresh 2025 market insights from over +5,000 thousands campaigns, look below the surface on upcoming PMax features, and share strategies to optimize account structure and budgeting for higher profitability.
Key takea...
Mike Ryan, Head of Ecommerce Insights & Christian Scharmüller, Chief Client Officer
@ Smarter Ecommerce
M1 11:15
Join over 11,000 participants
2-day B2B Expo & Conference for e-commerce
- 19 & 20th FEBRUARY 2025
Event date
- 9:00-17:00
Duration
- STATION Berlin, Luckenwalder Str. 4-6
Location
Register for free
E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Stage Agenda
A
SHOW STAGE AGENDA
B
SHOW STAGE AGENDA
C
SHOW STAGE AGENDA
D
SHOW STAGE AGENDA
E
SHOW STAGE AGENDA
B 10:15 [ENG] Opening Keynote: State of the German E-Commerce 2025
Efe von Thenen Chairman of the Advisory Board @ E-commerce Berlin Expo
Ben Harmanus Principal Media Campaign Lead @ Hubspot
C 10:15 [ENG] Why big retailers fail at eCommerce
Mihai Popescu Marketing Tech Consultant @ ex-Galeria, Esprit & Metro Head of Digital
D 10:15 [DE] Energiegeladen zum Erfolg: Wie OBI mit voller Retail-Media-Power EnBW ins Spotlight rückte
Dennie-Alexander Trost Principal Retail Media Sales Strategy & Steering @ OBI First Media Group
Heiner Kroke CEO @ momox SE
E 10:15 [ENG] You and AI: Transforming creativity and campaign success
Stephanie Boedige Global Agency Director for Independent Agencies @ Microsoft Advertising
Nele Odzuck Group Vertical Director Consumer Goods for Client Solutions @ TikTok
Samy El-Menshawy Senior Manager @ Deloitte Consulting
A 11:00 [ENG] Stuck in Generative AI Hype? Why Successful E-Commerce Shops Rely on Operational AI as Superior Profit Driver
Ralph Hünermann CEO and Founder @ ODOSCOPE
C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce
Michel Ewald Hansen Chief Digital Officer @ Lakrids by Bülow
Dr. Tizian Bonus CRO @ Appinio
Joanna Lindenberg Head of Consumer & Market Insights (CMI) @ Zalando
Kolja Oswald Regional Sales Manager @ Voyado
D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Immediate delivery in under 90 minutes and maximum flexibility in the store
Michael Jaschek Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group GmbH
E 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI
Christiane Adler Data & Measurement Lead @ Google
Sandra Pfeifer Data & Measurement Lead @ Google
B 11:45 [EN] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World
Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas
D 11:45 [DE] Kaufen, nicht nur gucken: Wie Super Streusel Live-Shopping als relevanten Revenue-Channel nutzt
Jan Lühring Geschäftsführer E-Commerce & Technologie @ Super Streusel
Daniela Sichting Gründerin und Geschäftsführerin Marketing & Vertrieb @ Super Streusel
E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit
Stefan Wolk Director E-Commerce @ Fielmann AG
Boris van Brevern Geschäftsführender Gesellschafter @ BORIS Consulting
A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce
Dara Kossok-Spiess Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Cathrin M. Daniel Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
B 12:30 [ENG] Beyond Roblox: Join Your Customers in the Mobile Gaming Universe
Louisa Lerdo Head of Marketing @ Tabbler
C 12:30 [ENG] The e-commerce customer journey in 2025 and beyond
Koen van Gelder Team Lead Ecommerce @ Statista
Isabella Steiner Geschäftsführerin & Gründerin @ nüchtern (Null Prozent Ventures UG)
Marvin Schneemann Sales Team Lead @ Pickware
Lynn Beyrouthy Research Expert Ecommerce @ Statista
E 12:30 [ENG] From Products to People: Elevating On’s Community Through Testing, Tailoring, and Storytelling
Lena Hauck Senior Program Manager Experimentation @ On
Ludovic Wolff Senior Product Manager Awareness @ On
A 13:15 [ENG] Retail Media: Growth Trends & Opportunities and Five Factors for Success
Marie-Clare Puffett Industry Development & Insights Director @ IAB Europe
C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience
Rob van den Boogaard CX Improvement Consultant @ Amorelie (EQOM Group)
Viktoria Danielzok Global Ecosystem Partner Manager @ Sendcloud
A 14:00 TBA
Magnus Folten Managing Director @ 9:16
Philipp Kunstmann Senior Digital Consultant @ JustRelate Group
Nicolas Guillen Managing Director JustRelate France @ JustRelate Group
Etienne Bateau CRM Director @ TAG Heuer
B 14:00 [ENG] How to talk to (Gen AI ) Models : Leverage GenAI to make money and your life easier in 2025
Dr. Anamika Datta Founder and Chief Orator @ AIQEurope
C 14:00 [ENG] Mapping Global eCommerce: Emerging Markets, Top Categories, and Cross-Border Dynamics
Friedrich Schwandt Founder & CEO @ ECDB
D 14:00 [DE] Synergien zwischen Preisstrategien und Performance Marketing: Ansätze zur Steigerung des Bottom-Line-Impacts
Christoph Sternstein Head of Pricing @ Lampenwelt
A 14:45 [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"
Sang Truong Founder @ Digital Tigers
B 14:45 [ENG] Temu Trends Uncovered: Data-Driven Strategies for Cosmetic Brands to Detect and Capitalize on E-Commerce Trends
Sebastian Klumpp CEO @ XPLN
C 14:45 [ENG] ChatGPT Enterprise Usecases @ ReifenDirekt.de
Dr. Andreea Kremm CEO @ Delticom (ReifenDirekt.de)
Petra Pacáková CEO @ Dotidot
Ksenija Palia Digital Ads Specialist @ Notino
Angelika Halamová Digital Ads Specialist @ Notino
D 14:45 [ENG] Data-Driven Omnichannel Solutions
Joris Kalle Team Lead Art Direction @ REWE eCom
A 15:30 [ENG] Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience
Pascal van Opzeeland CEO @ Userlike
C 15:30 [ENG] How Hunkemöller Gains Real Value From Returns
Luc Altorf Sales Director @ nShift
D 15:30 [ENG] Your Customers’ Journey Has Changed: Are You Ready to Meet Them Where They Are?
Raluca Bujoreanu Product Lead @ Zalando SE
C 16:15 Swipe, Shop, Repeat – Wie Social Commerce Online-Shopping revolutioniert
Kristina Mertens Marketing Manager @ everstox
D 16:15 [EN] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China
Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM
A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy
Lukas Gottschick Chief Commercial Officer @ Pliant
D 16:45 [ENG] Challenge The Ordinary
Josh Stinton Head of Engagement @ Fieldwork
E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that
Matteo Cassese Executive and Founder Coach @ myth maker
Speakers
Cathrin M. Daniel
Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Dara Kossok-Spiess
Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Mike Ryan, Head of Ecommerce Insights & Christian Scharmüller, Chief Client Officer
@ Smarter Ecommerce
Register for free
E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Support
Do you have any questions? Feel free to ask!
Noel Graf
hello@ecommerceberlin.com
+49 305 201 51 10
Lucas Zarna
sales@ecommerceberlin.com
+49 176 316 244 92
- STATION Berlin, Luckenwalder Str. 4-6
Location
- 19 & 20th FEBRUARY 2025
Event date