Think you've got Temu & SHEIN figured out? Think again. Those companies are often seen as straightforward e-commerce success stories, but they represent much more - a fundamental shift in how digital ecosystems are built and how consumer behavior is formed.
This keynote examines the strategies and cultural factors that drive these companies’ success and why traditional Western perspectives often fall short in understanding them. We’ll explore concepts like discovery-driven shopping, community...
Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM
Björn Ognibeni's professional background includes over 20 years as a trusted digital advisor to a wide range of consultancies, agencies, and brands.
His work focuses on what the digitalisation of our world means for the relationship between companies and their customers and how this influences the ...
2-day B2B Expo & Conference for e-commerce
Event date
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E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Location
Event date