[EN] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China

Presentation description (focus & value)

Think you've got Temu & SHEIN figured out? Think again. Those companies are often seen as straightforward e-commerce success stories, but they represent much more - a fundamental shift in how digital ecosystems are built and how consumer behavior is formed.

This keynote examines the strategies and cultural factors that drive these companies’ success and why traditional Western perspectives often fall short in understanding them. We’ll explore concepts like discovery-driven shopping, community...

Björn Ognibeni

Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM

Speaker(s)' bio

Björn Ognibeni's professional background includes over 20 years as a trusted digital advisor to a wide range of consultancies, agencies, and brands.

His work focuses on what the digitalisation of our world means for the relationship between companies and their customers and how this influences the ...


C 13:15

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Stage Agenda

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E
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B 13:15 The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World
Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas
C 13:15 [EN] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China
Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM

Speakers

Matteo Cassese
Executive and Founder Coach @ myth maker
Dr. Andreea Kremm
CEO @ Delticom (ReifenDirekt.de)
Joris Kalle
Team Lead Art Direction @ REWE eCom
Stephanie Boedige
Global Agency Director for Independent Agencies @ Microsoft Advertising
Michael Jaschek
Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group GmbH
Nele Odzuck
Group Director Consumer Goods for Client Solutions @ TikTok
Sebastian Klumpp
CEO @ XPLN
Raluca Bujoreanu
Product Lead @ Zalando SE
Björn Ognibeni
Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM
Jasmin Deniz Karatas
Founder & Gamification Expert @ Jasmin Deniz Karatas

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

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  • STATION Berlin, Luckenwalder Str. 4-6

    Location

  • 19 & 20th FEBRUARY 2025

    Event date