[DE] Wie Paul Hewitt seinen E-Mail Umsatz mit Klaviyo verdoppelt hat
Presentation description (focus & value)
Paul Hewitt war seit der Gründung extrem stark in der Aquisition (Google, Facebook, Influencer), allerdings gab es in der Vergangenheit niemanden, der sich um das Thema CRM (E-Mail, Whatsapp, CDP) gekümmert hat. Vor 3 Jahren wurde der Grundstein mit der Migration zu Klaviyo gelegt und seitdem eine smarte Automation Strategie etabliert. Und das mit Erfolg: Der E-Mail Umsatz wurde verdoppelt. Gemeinsam geben die Speaker abschließend einen Überblick, welche neuen Wege Paul Hewitt zur weiteren Optim...
Fiona Clarius & Thomas Grabner & Nils Schönburg
@ Klaviyo & MAILODY GmbH & PAUL HEWITT
M2 11:15
Join over 11,000 participants
2-day B2B Expo & Conference for e-commerce
- 19 & 20th FEBRUARY 2025
Event date
- 1st day 9:00-18:00 | 2nd day 9:00-17:00
Duration
- STATION Berlin, Luckenwalder Str. 4-6
Location
Register for free
E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Day 1 Agenda - February 19
Explore the agenda for both event days - February 19 and 20. The conference will run across 5 stages simultaneously. Our talks are scheduled in either English or German. The language information can be found at the beginning of each talk’s title.
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SHOW STAGE AGENDA
B
SHOW STAGE AGENDA
C
SHOW STAGE AGENDA
D
SHOW STAGE AGENDA
E
SHOW STAGE AGENDA
B 10:00 Opening Keynote: State of the German E-Commerce 2025 & Official Welcoming Speech
Efe von Thenen Chairman of the Advisory Board @ E-commerce Berlin Expo
Franziska Giffey Bürgermeisterin von Berlin & Senatorin für Wirtschaft, Energie und Betriebe @ Senatsverwaltung für Wirtschaft, Energie und Betriebe
A 10:15 [ENG] How AI will redefine sourcing and product development
Patrick Kuehl User Growth @ Alibaba.com
C 10:15 [ENG] Data-Driven Leadership: Unlocking Profitability Through AI and Automation
Kevin van der Eijk Founder & CEO @ FiveX
D 10:15 [ENG] Second-Hand Revolution: How AI Processes at momox Are Transforming Retail Sustainably
Heiner Kroke CEO @ momox
E 10:15 [ENG] You and AI: Transforming creativity and campaign success
Stephanie Boedige Global Agency Director @ Microsoft Advertising
A 11:00 [ENG] Stuck in Generative AI Hype? Why Successful E-Commerce Shops Rely on Operational AI as Superior Profit Driver
Dr.-Ing. Ralph Hünermann CEO and Founder @ ODOSCOPE
B 11:00 [ENG] Take Control of Your Supply Chain Real-Time Tracking & Data-Driven Insights
Tim Ludwicki Sr. Business Developer @ Amazon Freight
C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce
Michael Ewald Hansen Chief Digital Officer @ Lakrids by Bülow
Kolja Oswald Regional Sales Manager @ Voyado
D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Instant delivery in under 90 minutes and maximum flexibility in the store
Michael Jaschek Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group
E 11:00 [DE] Mehr Daten, bessere Kampagnen: Den Marketing-ROI richtig verstehen und steigern
Daniel Tschirschwitz Head of Performance Tracking & IT @ Smarketer
Zacharie Maville Senior SEA Growth Consultant @ Smarketer
A 11:45 [ENG] WhatsApp: A Game-Changer for E-Commerce
Johannes Mansbart CEO @ chatarmin.com
André Pavic Global Head of Growth Marketing @ waterdrop®
B 11:45 [ENG] The Collapse of Traditional Commerce: Why Innovation is No Longer Optional
Michael Türk VP of Solution Engineering @ Spryker
C 11:45 [DE] Panel-Diskussion: Strategien für profitables DTC- Wachstum - optimierte Lagerlogistik und Datentransparenz als Erfolgsformel von Sugarshape und United Brands Group
Dirk Haschke Vice President & General Manager E-Commerce @ Descartes Systems (Germany)
Andreas Fischer CEO @ minubo
Christian Schönborn CBDO @ SugarShape
Christoph Holinski COO @ United Brands Group
D 11:45 [DE] Kaufen, nicht nur gucken: Wie Super Streusel Live-Shopping als relevanten Revenue-Channel nutzt
Jan Lühring Geschäftsführer E-Commerce & Technologie @ Super Streusel
Daniela Sichting Gründerin und Geschäftsführerin Marketing & Vertrieb @ Super Streusel
E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit
Stefan Wolk Director E-Commerce @ Fielmann
Boris von Brevern Geschäftsführender Gesellschafter @ BORIS Consulting
A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce
Dara Kossok-Spiess Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Cathrin M. Daniel Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
B 12:30 [DE] Mut statt Mittelmaß: Innovative Strategien für langfristigen Erfolg
Sebastian Hamann Gründer und Co-CEO @ Shopware
C 12:30 [DE] Vom ersten Social Media Post zur globalen Streetwear Brand: VICINITY packt aus
Marvin Schneemann Sales Team Lead @ Pickware
Kiyan Yildiz Gründer & CEO @ VICINITY
D 12:30 [ENG] Process Excellence Pays Off: How Our Clients Saved Millions on Deductions When Selling on the World’s Biggest E-commerce Marketplace
Jan Hurdzan Manager Quality and Continuous Improvement @ Sony DADC
E 12:30 [ENG] KoRo's transformation: How to build an omnichannel love brand
Florian Schwenkert CEO @ KoRo
A 13:15 [DE] Von Komplexität zur Einfachheit: So revolutioniert DooFinder Ooniques Product Search & Discovery
Anna Atmis Regional Marketing Manager DACH @ Doofinder
Johanna Jacob COO & Head of Product @ OONIQUE
B 13:15 [ENG] AI for more efficient acquisition, more conversion and larger shopping baskets - the potential of generative AI in e-commerce
Hartmut König CTO Central Europe @ Adobe
C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience
Rob van den Boogaard CX Improvement Consultant @ Amorelie (EQOM Group)
Viktoria Danielzok Global Partnerships @ Sendcloud
D 13:15 [ENG] How Mobile Apps Drive Performance in Omnichannel Retail
Mike Egbert Head of E-Commerce Performance Management @ Douglas
E 13:15 [ENG] How to win twice: Make your marketing greener and more effective at the same time
Iskra Velichkova Head of Brand @ Kleinanzeigen
Iris Althaus Chief Strategy Officer @ EssenceMediacom
A 14:00 [ENG] TAG Heuer x Dartagnan: The power of email marketing as the centerpiece of your performances
Philipp Kunstmann Senior Digital Consultant @ JustRelate Group
Nicolas Guillen Managing Director JustRelate France @ JustRelate Group
Etienne Bateau CRM Director @ TAG Heuer
B 14:00 [DE] Innovation als Erfolgstreiber im Einzelhandel
Sebastian Evers CEO @ JTL-Software
C 14:00 [ENG] Mapping Global eCommerce: Emerging Markets, Top Categories, and Cross-Border Dynamics
Friedrich Schwandt Founder & CEO @ ECDB
D 14:00 [ENG] The Future of Fashion - H&M in the Age of Digital Innovation
Alexandra Duca Head of Digital/E-commerce Central Europe @ H&M
E 14:00 [ENG] Behind the Deals: OTTO’s Secret to Black Friday Success
Michelle Mei-Li Pfister Associate Solutions Architect @ Amazon Web Services
Daniel Barthelmes Division Manager eCommerce Solutions & Technology @ OTTO
A 14:45 [ENG] 2025 Bold Trends: Shaping the Year of Disruption and Innovation
Radharaman (Rad) Jha Vice President Supply Chain @ flaconi
B 14:45 [ENG] How AI and Data-Driven Networks Empower SMBs to Compete with the Big Players
Wilfried Beeck Founder & CEO @ ePages
Alexander Trautmann Head of Product Engineering SSG/ERP @ Sage
C 14:45 [ENG] Open-Heart Surgery: Restructuring a Luxury E-Commerce Company During Ongoing Operations
Frederike Knop Chief Executive Officer @ CHRONEXT
D 14:45 [ENG] Data-Driven Omnichannel Solutions
Joris Kalle Team Lead Art Direction @ REWE eCom, weinfreunde.de
E 14:45 [DE] Facebook Ads sind Geschichte? Wie DefShop 2024 den Social Ads Umsatz mühelos verdoppelte …
Armin Alasti CEO @ MoonJet
Matthias Spangenberg CMO @ DefShop
A 15:30 [ENG] Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience
Pascal van Opzeeland CEO @ Userlike
B 15:30 [ENG] LLM tooling: Be 10x more efficient
Norman Nielsen VP Growth @ OMIO
C 15:30 [ENG] International eCommerce expansion: Turning uncertainty into opportunity
Paulina Jeleszuk E-Commerce & Onsite Marketing Manager @ Tchibo
D 15:30 [ENG] Pushing Boundaries: Crafting the Future with Bold Innovation
Raluca Bujoreanu E-commerce Expert, Product Leadership & Innovation @ ex-Zalando
E 15:30 [ENG] Navigating growth through social commerce and multichannel as a brand
Kimmo Jukuri Head of External & New Sales @ H&M
A 16:15 [ENG] Smooth Sailing in E-Commerce: Mastering BOAT for Operational Excellence
Robert Hein Founder @ Olution Advisory Services
B 16:15 [DE] Panel-Diskussion: Vier Perspektiven auf KI im digitalen Handel
Paul Krauss Panel-Moderator, Head of Digital @ MDTC
Philipp Engelmann CEO @ Glambou
Veronica Demschik eCommerce-Expertin @ ex-Nespresso, ex-Lab1886 & ex-THG
Volker Harbrecht Head of eCom @ Meta
Jörg Heinemann Innovation Evangelist @ OTTO
C 16:15 [DE] Swipe, Shop, Repeat – Wie Social Commerce Online-Shopping revolutioniert
Kristina Mertens Marketing Lead @ everstox
D 16:15 [ENG] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China
Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM
E 16:15 [ENG] Hyperpersonalization and the role of telcos in it
Peter Arbitter SVP Magenta API Capability Exposure (MACE) @ Deutsche Telekom
A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy
Lukas Gottschick Chief Commercial Officer @ Pliant
C 16:45 [DE] ChatGPT Enterprise Einsatz bei ReifenDirekt.de
Dr. Andreea Kremm CEO @ Delticom OE
D 16:45 [ENG] Challenge The Ordinary
Josh Stinton Head of Engagement @ Fieldwork
E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that
Matteo Cassese Executive and Founder Coach @ myth maker
Day 2 Agenda - February 20
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
C
SHOW STAGE AGENDA
D
SHOW STAGE AGENDA
E
SHOW STAGE AGENDA
A 10:15 [ENG] Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency
Petra Pacáková CEO @ Dotidot
Ksenija Palia Digital Ads Specialist @ Notino
Angelika Halamová Digital Ads Specialist @ Notino
B 10:15 [DE] Marketing Machines Reloaded: Wie KI unsere Jobs radikal transformiert
Ben Harmanus Principal Media Campaign Lead @ Hubspot
C 10:15 [ENG] Why big retailers fail at eCommerce
Mihai Popescu Marketing Tech Consultant @ ex-Galeria, Esprit & Metro Head of Digital
D 10:15 [DE] Energiegeladen zum Erfolg: Wie OBI mit voller Retail-Media-Power EnBW ins Spotlight rückte
Dennie-Alexander Trost Principal Retail Media Sales Strategy & Steering @ OBI First Media Group
E 10:15 [ENG] Unlocking the Future of Commercial Success on TikTok: Exclusive Whitepaper Launch with Deloitte Digital
Nele Odzuck Group Vertical Director Consumer Goods for Client Solutions @ TikTok
Samy El-Menshawy Senior Manager @ Deloitte Consulting
A 11:00 [DE] Personalisierte E-Mails, mehr Umsatz: Die Erfolgsformel für E-Commerce
Bjoern Sjut Gründer & Geschäftsführer @ FRONT ROW
Franz Riedl Head of DACH @ Intuit Mailchimp
B 11:00 [ENG] Distinguishing humans from bots in the age of AI
Friederike Lumbroso-Baumgartner General Manager DACH @ Tools for Humanity
C 11:00 [ENG] Solving the growth code for eCommerce and CPG - what can we learn from each other?
Dr. Tizian Bonus CRO @ Appinio
Joanna Lindenberg Head of Consumer & Market Insights (CMI) @ Zalando
D 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI
Heidi Menz Data & Measurement Lead @ Google
Sandra Pfeifer Data & Measurement Lead @ Google
E 11:00 [ENG] UGC on Steroids: In-House Automation and Scaling at Snocks
Edvin Dizdaric Head of Internationalization and UGC @ Snocks
A 11:45 [ENG] B2C Marketplace Quadrants: Your Guide to Winning by Country in Europe
Valerie Dichtl Co-Founder @ Marketplace Universe
B 11:45 [ENG] Future of AI
Elisabeth L’Orange Partner for AI&Data @ Deloitte
C 11:45 [ENG] Retail media’s scaling problem – and how Delivery Hero is solving it
Baradwaaj Ramanujam Director Of Products - Advertising Solutions @ Delivery Hero
Emma Helsloot Director of Sales EMEA @ Pentaleap
D 11:45 [ENG] AI-Powered Project Management: The Next Frontier
Farzin Saber Global VP Digital Project Office @ IKEA
E 11:45 [ENG] From Data to Decisions: Unlocking the Power of Customer Insights
André Pavic Global Head of Growth Marketing @ waterdrop®
A 12:30 [ENG] How to drive growth through a Product Operating Model
Fernando Veiga Fonseca Head of Engineering @ C&A
B 12:30 [ENG] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World
Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas | RAW-R
C 12:30 [ENG] The Ecommerce Customer Journey in 2025 and Beyond
Koen van Gelder Team Lead Ecommerce @ Statista
D 12:30 [ENG] The Secrets to Building an 8-Figure Brand
Philip Mieger (form. Stangner) Founder @ LOU8. / CMO @ PURELEI
E 12:30 [ENG] From Products to People: Elevating On’s Community Through Testing, Tailoring, and Storytelling
Lena Hauck Senior Program Manager Experimentation @ On
Ludovic Wolff Senior Product Manager Awareness @ On
A 13:15 [ENG] Retail Media: Growth Trends & Opportunities and Five Factors for Success
Marie-Clare Puffett Industry Development & Insights Director @ IAB Europe
B 13:15 [ENG] Playfully Into Customer's Hearts: Are Branded Mobile Games the New TV?
Louisa Lerdo Head of Marketing @ Tabbler
Eric Jangor Managing Director @ Tabbler
C 13:15 [ENG] From Pain to Gain: How Hunkemöller Digitized their Returns Process and Increased In-Store Returns by 15%
Luc Altorf Sales Director @ nShift
D 13:15 [ENG] Customer First Fashion: How On-Demand Production Democratizes Fashion Design
Peter Pernot-Day Head of Strategic and Corporate Affairs for North America and Europe @ SHEIN GROUP
E 13:15 [DE] Panel-Diskussion: Die Superfan Revolution: Community Management als Wachstumshebel für E-Commerce Brands
Alexis Tsingeni Panel-Moderatorin, Podcast-Host & Creator @ Retail o-Tones
Sarah Sunderbrink Head of Social & Influencer Marketing @ Zooplus
Erik Reintjes Mitgründer und Geschäftsführer @ MissPompadour
Laura Kremer Strategin für E-Commerce und Community-Building @ eCom Unity, Kandu
A 14:00 [DE] Brands im Burnout: Wie der Performance-Wahn Marken killt
Magnus Folten Managing Director @ 9:16 by WeCreate
B 14:00 [ENG] Impulse Talks: Redefining Engagement Through Gaming, Immersive Tech, and AI - Beiersdorf’s Roblox strategy and Arvato Systems’ AI-powered innovations
Anna Graf Innovation Lead Emerging Tech @ Arvato Systems
Ben Polter Digital Campaign Development Manager @ Beiersdorf
C 14:00 [ENG] Revolutionizing Retail: The Role of AI in Modern E-commerce
Serkan Otles Global Head of Business Development @ Philips
D 14:00 [DE] Marketing im High-Performance-Modus: Synergien nutzen & Wachstum maximieren
Eva Hibler CMO @ Bears with Benefits
A 14:45 [ENG] How to talk to (Gen AI) Models: Leverage GenAI to make money and your life easier in 2025
Dr. Anamika Datta Founder and Chief Orator @ AIQEurope
B 14:45 [ENG] Fireside Chat & Interactive Discussion: The Future of E-Commerce - Where Gaming, Immersive Tech, and AI Collide
Louisa Lerdo Head of Marketing @ Tabbler
Anna Graf Innovation Lead Emerging Tech @ Arvato Systems
Ben Polter Digital Campaign Development Manager @ Beiersdorf
C 14:45 [ENG] Mum, an AI built my iPhone App! Why YOLO is a bad strategy for AI
Pascal Fantou Chief AI Officer @ Q4 Reach Labs
D 14:45 [DE] Offline schlägt Online: Warum Retail das Fundament unserer Marke ist
Caroline Renée Kroll CEO & Co-Founder @ Nø Cosmetics
E 14:45 [ENG] From wholesale to D2C love brand - camel active’s secret to winning hearts and markets
Christina Skoeries Head of E-Commerce @ camel active | bültel worldwide fashion
Conference speakers
Mike Ryan, Head of Ecommerce Insights & Christian Scharmüller, Chief Client Officer
@ Smarter Ecommerce
Holger Müller, Geschäftsführer & Philipp Kunstmann, Senior Digital Advisor
@ JustRelate Group GmbH
Katharina Opiela from construktiv & Franz Riedl from Intuit Mailchimp
@ construktiv & Intuit Mailchimp
SELCUK ACAR Geschäftsführer Reybex & Cyril Meyer Geschäftsführer PNT Group AG
@ Reybex & PNT Group AG
Verena Schröder, Director Business Development and Solution Design (Luxury & Premium Fashion) & David Pelster, Director Digital Products
@ Arvato
Dessislawa Thordsen – Key Account Managerin, Industry and Services & Raphael Kube – Head of Customer Consultancy Department
@ Investitionsbank Berlin
Kevin Kennell, Solutions Architect, Amazon Web Services & Giovanni Luca Randisi, CPTO, home24
@ Amazon Web Services & home24
Franziska Giffey
Bürgermeisterin von Berlin & Senatorin für Wirtschaft, Energie und Betriebe @ Senatsverwaltung für Wirtschaft, Energie und Betriebe
Peter Pernot-Day
Head of Strategic and Corporate Affairs for North America and Europe @ SHEIN GROUP
Dara Kossok-Spiess
Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Cathrin M. Daniel
Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Register for free
E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Support
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Noel Graf
hello@ecommerceberlin.com
+49 305 201 51 10
Lucas Zarna
sales@ecommerceberlin.com
+49 176 316 244 92
- STATION Berlin, Luckenwalder Str. 4-6
Location
- 19 & 20th FEBRUARY 2025
Event date