Paradigm Shift - Finding the best Audience for your Product

Presentation description (focus & value)

In the fast-paced world of marketing, understanding your audience is paramount. We all deal with data-driven optimization, dynamically selecting the best communication and steering the spend to ads which are most successful. But what happens when you start modifying the audience, sharpening it based on how it reacts to campaigns? Join me as I explore the limitations of traditional A-B Testing, paving the way for a paradigm shift towards a personalized and adaptive strategy of audiences. Delve i...

Robert Hein

Founder @ Olution Advisory Services

Speaker(s)' bio

An active Angel Investor, Co-Founder and Advisor for many startups focusing on Technology (SaaS) and Circular Economy. From 2018-2023, as CIO of Berlin Brands Group, a global d2c company, he created processes and infrastructure for hypergrowth combining responsibilities for Tech, Process, Ops, SCM a...


B 12:15

Join over 11,000 participants

2-day B2B Expo & Conference for e-commerce

  • 19 & 20th FEBRUARY 2025

    Event date

  • 9:00-17:00

    Duration

  • STATION Berlin, Luckenwalder Str. 4-6

    Location

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

Register for free

E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

Support

Do you have any questions? Feel free to ask!
Noel Graf
hello@ecommerceberlin.com
+49 305 201 51 10
Lucas Zarna
sales@ecommerceberlin.com
+49 176 316 244 92
  • STATION Berlin, Luckenwalder Str. 4-6

    Location

  • 19 & 20th FEBRUARY 2025

    Event date