In the fast-paced world of marketing, understanding your audience is paramount. We all deal with data-driven optimization, dynamically selecting the best communication and steering the spend to ads which are most successful. But what happens when you start modifying the audience, sharpening it based on how it reacts to campaigns? Join me as I explore the limitations of traditional A-B Testing, paving the way for a paradigm shift towards a personalized and adaptive strategy of audiences. Delve i...

An active Angel Investor, Co-Founder and Advisor for many startups focusing on Technology (SaaS) and Circular Economy. From 2018-2023, as CIO of Berlin Brands Group, a global d2c company, he created processes and infrastructure for hypergrowth combining responsibilities for Tech, Process, Ops, SCM a...