In this talk, I’ll show how we create over 100 ads each month by combining user-generated content (UGC) and automation. You’ll learn how our creative and performance marketing teams work together, how we use tools like Airtable and Notion to speed up our processes, and how we partner with creators to keep ads fresh. I’ll also cover ways to measure success and ensure quality. By the end, you’ll have a clear plan for building your own in-house UGC process.
Head of Internationalization and UGC @ Snocks
Three years ago, I joined Snocks and come from a performance marketing background. I've always enjoyed combining data and marketing to make data-driven decisions. I'm both creative and data-oriented, which sometimes feels chaotic but is, to me, brilliant. I brought Google in-house at Snocks and buil...
2-day B2B Expo & Conference for e-commerce
Event date
Duration
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E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Explore the agenda for both event days - February 19 and 20. The conference will run across 5 stages simultaneously. Our talks are scheduled in either English or German. The language information can be found at the beginning of each talk’s title.
E-commerce Berlin Expo is free to attend for retailers and brands. We deliberately restrict the attendee count to enable truly impactful networking opportunities.
Location
Event date