Apply for Masterclasses

Step 1: Make sure you have a ticket to E-commerce Berlin Expo. To apply for a Masterclass, you must have a ticket. If you don’t have one yet, you can secure your ticket here.

Step 2: Apply for up to 5 sessions. Choose the Masterclasses that interest you the most and submit your applications. You can participate in a maximum of 3 sessions. If you are accepted to 3 sessions, any remaining applications will be automatically canceled.

Step 3: Wait for confirmation. Each Masterclass host decides who will participate in their session. If your application is accepted, you will receive a confirmation email at the address you used to apply.

Registration for masterclasses is open until 10th of February.

Track M1 (Room Beta 2)	Track M2 (Room Beta 3)	Track M3 (Room Beta 4)	Track M4 (Room Beta 5)
TIME 11:00 [EN] +300% ROI: From Attribution to Action, how Luca Faloni Uses AI to Drive Smarter Digital Media Decisions Stephan Lindau, Philipp Mensch Nexoya & Luca Faloni • Account Manager, Chief Operating Officer	TIME 11:00 [DE] Customer Centricity im Multi Channel Business: Wie Getränke Hoffmann Kundenfeedback lebt Christian Berg, Marc Schaumburg Trusted Shops & Getränke Hoffmann GmbH, Ein Unternehmen der Radeberger Gruppe • Geschäftsleitung, VP Business DACH	TIME 11:00 [DE] Vom Kostenfaktor zum Vorteil: Wie LiveFresh Cross-Border Versand zum Wettbewerbsvorteil nutzt Julius Komp Nicolas Kopp exporto & LiveFresh • Founder and CEO, CFO	TIME 11:00 [EN] AI data analyst in eCommerce: when it works and when it fails miserably Burak Karakan Bruin • CEO & Co-founder
TIME 11:45 [DE] Performance Max meets AI: Die Strategie hinter dem 117% Umsatz-Plus von DeinSportsfreund.de Inna Nadobenko, Sebastian Blank Smarketer • Senior Account Manager, Senior Business Consultant	TIME 11:45 [EN] Unlocking International Markets: seamlessly expand your reach with Kaufland Global Marketplace Tenesha Hutchinson Kaufland Global Marketplace • Sales Manager International	TIME 11:45 [DE] Customer Engagement mit RCS, dem Nachfolger der SMS - die Hermes Success Story Simon Schlephorst, Toni Kuschan, Stefan Andresen, Fabian Hielscher Vonage & Google & Hermes •	TIME 11:45 [DE] Check Out or be out: Wie die Revolution des Einkaufsprozesses durch Agentic Commerce zur Chance wird und was man dafür tun muss Alexandra Vetrovsky-Brychta, Jan Königstätter CELUM & Otago Online Consulting • Chief Growth Officer, Geschäftsführer
TIME 12:30 [EN] Owning Your Data: How Fressnapf Rebuilt Its Tracking Stack for E‑Commerce Growth Ted Sfikas, Florian Götting Amplitude & Fressnapf Tiernahrungs GmbH • Field Chief Technology Officer, Senior Expert Tracking Engineer - Customer Experience	TIME 12:30 [EN] Beyond Search and Social: How Xevio Scales $100M/Year with Realize - Taboola’s Advertising Platform Patrick Walter, Nadim Batista-Kuttab Taboola & Xevio • Growth Sales Director, Co-Founder & CEO	TIME 12:30 [DE] Von Likes zu Sales – Social Commerce als Performance Kanal Thomas Rother CJ (a publicis company) • VP Business Development	TIME 12:30 [EN] Black Friday Unleashed: How TEVEO & Workato Automated 150,000 Orders in 8 Hours Alexander Luke Roddis, Samuel Farag TEVEO and fayn GmbH & Workato • CTO, Solutions Consultant
TIME 13:15 [DE] Future-Proof Your Marketing: Skalierung von der E-Mail zu einer AI-gestützten Omnichannel-Strategie Maximilian Modl Brevo • CEO Germany	TIME 13:15 [EN] Ready for the Agent Era? Stay in control of your Shopping Experience on every channel Dana Nedamaldeen Co-Founder & CEO • Neocom	TIME 13:15 [DE] Wie babyartikel.de mit einem Claims-Agenten 40%+ ihrer Claims automatisiert Ramin Varnhorn, Britta Steinberg Head of claim.me • Head of Customer Care at KP Family	TIME 13:15 [EN] Why infrastructure matters for your personalization success Christoph Lipke Gcore • Senior Enterprise Sales Manager DACH
TIME 14:00 [DE] Was Kaffee und Parfum gemeinsam haben – wie Aromatico & Parfümerie CB ihr Lager zum Wettbewerbsvorteil machen Manuel Freitag, Maximilian Jähnig, Simon Heitjan Descartes & Parfümerie CB GmbH & Aromatico • Director Professional Services, E-Commerce Manager, Purchasing & Sales Manager	TIME 14:00 [DE] KI-Suche: Risiko oder Wettbewerbsvorteil? Das Framework für Erfolg im GEO Thomas Gruhle LEAP Digital Marketing GmbH • CEO & Gründer	TIME 14:00 [DE] Wer KI ignoriert, verliert - auch im Mittelstand! Wie KI Prozesse in Warenwirtschaft und Buchhaltung transformiert Dominik Schätzel, Ralf Preusser Sage GmbH • Produktmanager - Sage Operations, Produktmanager - Sage Active	TIME 14:00 [EN] AI, Data, and the Emergence of Experience-Based Advertising Joshua Lamerton, Stefan Gunnarsson, Paul Murphy PropTexx • Chief Revenue Officer, Chief Executive Officer, Head of Media
TIME 14:45 [DE] Das KI-Puzzle im Handel: ERP als fehlendes Teil Wie strukturierte Daten KI erst wirklich nutzbar machen Marina Ansbacher 4SELLERS GmbH • Partner Managerin	TIME 14:45 [EN] Flexible Automation at Scale: How to Build Future-Proof Warehouse Operations Denis Niezgoda Locus Robotics • Chief Commercial Officer (CCO), International	TIME 14:45 [DE] Von ROAS zu Profit: Google‑Ads‑Hebel für Onlineshops mit 10–20k € Monatsbudget Damian Zielinski Searchperts GmbH • Founder & Head of Growth	TIME 14:45 [EN] Turning Intent into Discovery and Discovery into Revenue Ivan Stanković, Ivan Živković Syncit Group d.o.o • Founder & CEO, Chief AI Officer
TIME 15:30 [DE] Scale Without Breaking: MoleQlar’s Best Practices für skalierbare D2C-Operations Johannes Tress, Max Griessinger everstox & MoleQlar • Co-Founder & Co-CEO, Founder & CEO	TIME 15:30 [EN] Checkout UX: 3 Key Findings from Testing the World's Leading Checkout Flows Christian Holst, Rebecca Hugo Baymard Institute • Co-Founder/Audit People Development Lead	TIME 15:30 [DE] Von Prompt-Spielerei zur Entscheidungsintelligenz: Wie KI echte Business-Insights im E-Commerce möglich macht Andreas Fischer minubo • CEO	TIME 15:30 [EN] Beyond Amazon: How Brands Unlock Cross-Border Growth on Europe’s Marketplaces Jan-Jelle Teppema, Ondrej Hradec Operator One B.V. • Head of Business Development, CEO