E-commerce Berlin EXPO includes:
of Visitors are Retail / Online Shops representatives
of Visitors are eCommerce Managers & CEOs
of Visitors want to meet & talk directly to Exhibitors
of Visitors are willing to get to know new solutions for eCommerce & listen to presentations
More than 7 years of experience
Providing solutions for eCommerce
Actively looking to purchase ecommerce tech, products & services
This presentation will highlight key findings from a new study from Addressy and Octopus Group which reveals the impact data quality can have on the retail industry. Preliminary results show how a staggering 48% of online shoppers have experienced address-related issues in the past, and 3 in 5 consumers have experienced late or failed deliveries due to inaccurate data.
An online marketplace is a place where you can find products coming from multiple vendors, would they be brands, shops or persons, in the same platform. The marketplace owner is responsible for attracting customer and keeping track of money transactions, whereas the third party vendor is dealing with manufacturing and shipping. Marketplace is not holding stocks, and the manufacturer sells directly his own products.
The frontiers between online and offline are becoming blurred. Trading starts online but is completed increasingly often locally. It’s the return to traditional virtues. With that local aspect in combination with a platform that should address every generation, it’s necessary that we start rethinking e-commerce. Rob will give insights and tell how to shift an old business into a new e-commerce era.
Strategy is a way from point where we are to some goal. But how to find the map with a right way? During the last 3 years I tried to find the answer. And I guess I found it and want to share with you On my talk I will try to answer the following questions: - How to build email marketing strategy - What to do first to archive the real company goal in communication with customers - The most valuable metrics and how to find the best one that matters - How to measure success of email marketer
Accelerated Mobile Pages (AMP) HTML delivers outstanding page-load performance for users browsing content on the mobile web, which is hugely important on limited or flaky networks. Progressive Web Apps deliver reliable performance for re-visits to sites thanks to Service Workers and allows unprecedented engagement via push notifications and Add To Homescreen. AMP gets content in front of users fast – PWAs enable rich experiences and engagement. What if I told you there’s a way to utilize the unique power of both? To build a web experience that loads in an instant and upgrades you to maximum interactivity and engagement? We’re making it happen. Come to learn how.
We are presented with a huge opportunity for brands and retailers to reach customers in more targeted ways not possible in the offline world. By improving customer experience and offering value-add for the shopper, retailers adopting new techniques. How can brands use data and personalization to improve customer experience online to achieve these results? Join Google’s Deniz Macura as he shares insights on trade marketing from brands including examples from Tesco, Argos, and other retailers.
Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.
Every aspect of commerce, AI and automation in Supply Chain is being disrupted. The pace of change is increasing because of AI, and only businesses willing to take calculated and regular risk will survive in an increasingly competitive landscape. Consumer technology is driving increased consumer expectations. Commerce is becoming more and more fragmented and fueled by huge investment in ecommerce, supply chain, and in-store technology innovation. This is not the future - this is NOW.
We are aggregating all information users leave on our portals in a DMP to create customized audiences and use our 1st party data to run precise audience based advertising campaigns for our clients. The case study I would like to present shows how we improved the campaign performance of our client Interhyp significantly by reaching the right user at the right moment within the customer journey. https://www.doubleclickbygoogle.com/articles/scout24-media-boosts-performance/
For online marketers, marketing automation and machine learning may be especially helpful in getting the right product in front of the right prospects at the right time, rather than adding to the constant noise that is modern advertising. Despite the positive impact on the online marketing field, there are questions about job security. Will marketing become so automated that professional marketers become obsolete? Are marketing machines friend or foe? These questions get to the heart of what the future of marketing will look like — and what role marketers will play in it.
* what ML/AI algorithms are best suited for data analysis for online sales * what tools to use for data visualisation * what is the potential of data driven reasoning * some examples from existing projects
EXPO will take place on 15th February 2018 at STATION BERLIN, Germany
Register today online (button below) in order to get to know products and solutions offered by more then 100 Exhibitors & listen to 32 presentations prepared by practitioners of online commerce. You will receive the ticket via @ a few days before the event - please, be careful typing your e-mail address!
Registration directly on the day of event - on EXPO area - can be a bit longer & might require an additional fee.