Conference agenda
Discover the full program of our conference - featuring inspiring keynotes, practical sessions, and top-level speakers. Plan your event days and explore the topics that matter most to you.
main stage | POWERED BY:  keynote stage | POWERED BY:  expo stage a | POWERED BY:  expo stage b |
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TIME 09:50 Opening remarks TBA E-commerce Berlin Expo  | |||
TIME 10:45 [DE] Start Wiring, Stop Whining.
The AI Execution Playbook: weniger Ausreden, mehr Experimente & Tempo.
Paul Krauss Team One Developers • Partner AI  | TIME 10:45 Topic announced soon Dr. Armand Farsi Fanatics • General Manager Germany  | TIME 10:45 [EN] E-commerce 2049: A Post-Website World
Felix Hoffmann 7Learnings • CEO & Founder  | TIME 10:45 [EN] The E-Commerce Reality Check: Where Growth Holds Up, Where It Breaks, and What Comes Next Friedrich Schwandt ECDB • Founder & CEO  |
TIME 11:25 [DE] The Power of #WEcommerce: Wie flaconi den Online-Beauty-Handel neu definiert und warum langfristige Partnerschaften der Schlüssel für Wachstum und Erfolg sind Bastian Siebers flaconi • Geschäftsführer & CEO  | TIME 11:25 [DE] E-Grocery 2026 and Beyond: Trends, Herausforderungen und was Kunden wirklich wollen Prof. Dr. Matthias Schu Prof. Dr. Matthias Schu I retail I ecommerce I internationalization strategy • Industry Advisor  | TIME 11:25 [EN] Hyper-Personalized Shopping Agents - The Gamechanger for Successful E-Commerce Dr. Ralph Hünermann ODOSCOPE • Founder & CEO  | |
TIME 12:05 [EN] Marketplace as a Catalyst for Growth: Breuninger's Hybrid Model for the Future of Retail
Stefanie Nover E. Breuninger • Director Marketplace  | TIME 12:05 [DE] Panel-Diskussion: Retail Media Check 2026: Was bleibt vom Hype? Antworten aus dem E-Commerce-Ökosystem Sarah Ostkamp The Magnum Ice Cream Company • Digital Commerce Business Lead  Carina Müller Mediaplus • General Manager Commerce  Roxanne van Duijn Google • Retail Media Lead Germany  Désirée Mai Cyberport SE • Retail Media & Customer Insights Lead  | TIME 12:05 Douglas’ solution for group-wide holistic business steering – Combining data & experience for an optimized marketing mix Paul Gebel Douglas • Senior E-Commerce Performance Manager  | TIME 12:05 Nahtlose Multichannel Integration im Lebensmittelhandel Vom zentralen ERP bis zur automatisierten Logistik Torsten Prox Reybex • Head of Consulting  Achim Lange Rila. Die Genussentdecker.® • Bereichsleiter E-Commerce  |
TIME 12:45 Automotive panel Timo Brückel Team One Developers • Founding Partner & CEO | TIME 12:45 [DE] Experience Opportunities im Agentic Commerce: Wie KI Kaufentscheidungen neu definiert Jörg Hirt REWE digital • Chief Innovation Manager  Kristina Häusler SYZYGY • Executive Strategy Director  | TIME 12:45 [EN] Recommerce: Using Smart CRM to Build Your Own Inventory Pipeline. Bastian Marten rebuy recommerce • Head of Sales / Category Management Books and Media  | |
TIME 13:25 It's the tradeoffs, stupid! - How experimentation helped us to shape our product strategy Marcel Toben Zalando • Head of Engineering for Economics & Experimentation  Nils Stotz Zalando • Head of Product | TIME 13:25 [DE] Die Produktdaten-Revolution: Wie DOUGLAS den AI Formula Generator von Channel Pilot Pro erfolgreich einsetzt Jonas Franke DOUGLAS • Team Lead SEA Innovations  Carsten Mesecke-von Rheinbaben Channel Pilot Solutions • Chief Commercial Officer  | ||
TIME 14:05 [DE] Panel: Vom Mitdenken zum Mitmachen: KI wirksam im Handel einsetzen Juliane Kappel HelloFresh DACH • CEO  Marcus Diekmann Sanicare • Chief Strategy, Digital & eCommerce Officer  Paul Krauss Team One Developers • Partner AI  | TIME 14:05 [DE] Too Global. Too Different. Too Honest. Die neue Realität moderner Führung
Yalcin Döner Marvya • CEO  Frederike Knop CHRONEXT & Fashionette • ex-CEO  Artur Wagner BRAUN BÜFFEL • Chief Digital Officer  | TIME 14:05 [DE] Topic announced soon Sarah Krauser Sallys Welt • E-Commerce Manager,  Anna Atmis DooFinder • Marketing Manager DACH  | TIME 14:05 [EN] Excellence in logistics through choice and loss prevention Michael Jaschek MediaMarktSaturn Retail Group • Senior Manager Logistics Sourcing & Partners  |
TIME 14:45 Topic announced soon Björn Ognibeni ChinaBriefs.io & XRLab@MCM • Practical Visionary, Co-founder  | TIME 14:45 [DE] Von Null auf 40 Millionen: Das Snocks Marketplace Playbook Laura Maria Schmidt Snocks • Group Lead Marketplaces  Alexander Schnelle Snocks • Group Head of E-Commerce  | TIME 14:45 [EN] E-Commerce Reality Check: From Retailer to Relic? How Brands Shape E-Commerce’s Future
Tim Böker TBA | |
TIME 15:25 [EN] From Click to Store and Back: How Fielmann Uses AI to Power Omnichannel Journeys Stefan Wolk Fielmann Group AG • Chief Digital Officier  | TIME 15:25 [EN] How AI Agents are transforming decision making Mo Shiha Zalando • AI & Data Analytics Team Lead | TIME 15:25 [EN] The Great Divide: How Agentic Commerce Is Redrawing the European Marketplace Map
Ingrid Lommer Marketplace Universe • Co-Founder  | |
TIME 16:05 [DE] Online-only ist tot. Was passiert, wenn du 50.000 € in einen Showroom statt in Ads investierst? André Jonker Mozart Bett | Comfort One • Co-Founder & CEO  | TIME 16:05 [DE] Was, wenn die KI dein Kunde wird? Diese 4+1 Maßnahmen brauchst du jetzt für Sales in der KI-Suche (mit Use Case)
Maurice Marinelli findling, Finseo.ai • Founder @findling & Co-Founder @Finseo.ai  | TIME 16:05 [DE] From Marketplace to D2C to TikTok: Crafting a Winning eCommerce Channel Strategy Christoph Sterkel Mars • Head of B2B, D2C, Marketplace eCommerce Europe  | |
TIME 16:45 [DE] Closing Session Tag 1: Vom Wachstum zur Schwerkraft - die neue Physik des E-Commerce meistern Stefan Wenzel SW3 • Executive Advisor & Operating Partner  | TIME 16:45 TBA Pia Guenther TBA • TBA Patric Boekemeyer Kapten & Son • TBA | TIME 16:45 Digitalization Needs Strategy, Mindset, and the Courage to Change Fabian Haustein SHK Germany • Head of Marketing, E-Commerce & Communications  |
TIME 09:50
main stage
Opening remarks
TBA
E-commerce Berlin Expo