Conference agenda

Discover the full program of our conference - featuring inspiring keynotes, practical sessions, and top-level speakers. Plan your event days and explore the topics that matter most to you.

POWERED BY: MAIN STAGE	POWERED BY: KEYNOTE STAGE	POWERED BY: EXPO STAGE A	POWERED BY: EXPO STAGE B
TIME 09:50 [DE] Offizielle Eröffnung & Begrüßungsrede Dirk Hoffmann Messe Berlin • COO TBA E-commerce Berlin Expo
TIME 10:00 [DE] Scale Up AI or Die: Warum E-Commerce-Unternehmen jetzt AI-First werden müssen – oder verschwinden Marcus Diekmann Sanicare • Chief Strategy, Digital & eCommerce Officer
TIME 10:45 [DE] Start Wiring, Stop Whining. The AI Execution Playbook: weniger Ausreden, mehr Experimente & Tempo Paul Krauss Team One Developers • Partner AI	TIME 10:45 [EN] NFL, DFB, Formula 1... and 900 more: How to delight fans with product, story, agility Dr. Armand Farsi Fanatics • General Manager Germany	TIME 10:45 [DE] E-Grocery 2026 and Beyond: Trends, Herausforderungen und was Kunden wirklich wollen Prof. Dr. Matthias Schu Prof. Dr. Matthias Schu I retail I ecommerce I internationalization strategy • Industry Advisor	TIME 10:45 [EN] The E-Commerce Reality Check: Where Growth Holds Up, Where It Breaks, and What Comes Next Friedrich Schwandt ECDB • Founder & CEO
TIME 11:25 [DE] The Power of #WEcommerce: Wie flaconi den Online-Beauty-Handel neu definiert und warum langfristige Partnerschaften der Schlüssel für Wachstum und Erfolg sind Bastian Siebers flaconi • Geschäftsführer & CEO	TIME 11:25 [DE] Swipe right für Umsatz: Affiliate-Marketing als Matching-Maschine Marcus Seidel ADCELL \| Firstlead • Gründer & CEO	TIME 11:25 [EN] E-commerce 2049: A Post-Website World Felix Hoffmann 7Learnings • CEO & Founder	TIME 11:25 [EN] Hyper-Personalized Shopping Agents - The Gamechanger for Successful E-Commerce Dr. Ralph Hünermann ODOSCOPE • Founder & CEO
TIME 12:05 [DE] Entschlüsselung der neuen Performance-Marketing-Ära: Chancen, Trends und Perspektiven Jan Honsel Smarketer Group • Chief Division Officer	TIME 12:05 [DE] Panel-Diskussion: Retail Media Check 2026: Was bleibt vom Hype? Antworten aus dem E-Commerce-Ökosystem Sarah Ostkamp The Magnum Ice Cream Company • Digital Commerce Business Lead Carina Müller Mediaplus • General Manager Commerce Roxanne van Duijn Google • Retail Media Lead Germany Désirée Mai Cyberport • Retail Media & Customer Insights Lead	TIME 12:05 [EN] DOUGLAS’ solution for group-wide holistic business steering – Combining data & experience for an optimized marketing mix Paul Gebel DOUGLAS • Senior E-Commerce Performance Manager	TIME 12:05 [DE] Nahtlose Multichannel Integration im Lebensmittelhandel Vom zentralen ERP bis zur automatisierten Logistik Torsten Prox Reybex • Head of Consulting Achim Lange Rila. Die Genussentdecker.® • Bereichsleiter E-Commerce
TIME 12:45 [EN] Marketplace as a Catalyst for Growth: Breuninger's Hybrid Model for the Future of Retail Stefanie Nover Breuninger • Director Marketplace	TIME 12:45 [DE] Panel-Diskussion: Automotive eCommerce: Experience- und Conversion-Treiber oder echter Vertriebskanal? Lars Buchwald Quantineers • Gründer & CEO Christoph Isenbürger CI Consulting / Ex-Alibaba, Ex-Nike, Ex-Redcare • Founder Pia Schörner BMW • Head of BMW M Product and Driving Experience Timo Brückel Team One Developers • Founding Partner & CEO	TIME 12:45 [DE] Experience Opportunities im Agentic Commerce: Wie KI Kaufentscheidungen neu definiert Jörg Hirt REWE digital • Chief Innovation Manager Kristina Häusler SYZYGY • Executive Strategy Director	TIME 12:45 [EN] Recommerce: Using Smart CRM to Build Your Own Inventory Pipeline Bastian Marten rebuy recommerce • Head of Sales - Books and Media
TIME 13:25 [EN] It's the tradeoffs, stupid! - How experimentation helped us to shape our product strategy Marcel Toben Zalando • Head of Engineering Nils Stotz Zalando • Head of Product		TIME 13:25 [EN] From E-Commerce to Re-Commerce? The Next Frontier of Retail Lenia Karallus momox • CCO Fashion	TIME 13:25 [DE] Die Produktdaten-Revolution: Wie DOUGLAS den AI Formula Generator von Channel Pilot Pro erfolgreich einsetzt Jonas Franke DOUGLAS • Team Lead SEA Innovations Carsten Mesecke-von Rheinbaben Channel Pilot Solutions • Chief Commercial Officer
TIME 14:05 [DE] Panel-Diskussion: Vom Mitdenken zum Mitmachen: KI wirksam im Handel einsetzen Dr. Timo Christophersen OTTO • Chief AI Officer Juliane Kappel HelloFresh DACH • CEO Marcus Diekmann Sanicare • Chief Strategy, Digital & eCommerce Officer Paul Krauss Team One Developers • Partner AI	TIME 14:05 [DE] Panel-Diskussion: Too Global. Too Different. Too Honest. Die neue Realität moderner Führung Yalcin Döner Marvya • CEO Frederike Knop ex-CHRONEXT & ex-Fashionette • ex-CEO Artur Wagner BRAUN BÜFFEL • Chief Digital Officer	TIME 14:05 [DE] Sallys Shop × DooFinder: Wie Community, Content und KI 2026 konvertieren Sarah Krauser Sallys Welt • E-Commerce Manager Anna Atmis DooFinder • Marketing Manager DACH	TIME 14:05 [EN] Excellence in logistics through choice and loss prevention Michael Jaschek MediaMarktSaturn Retail Group • Senior Manager Logistics Sourcing & Partners
	TIME 14:45 [EN] AI Agents: Cool Demos vs Real Revenue - What Western E-Commerce Can Learn from China's No-Bullshit Approach Björn Ognibeni ChinaBriefs.io & XRLab@MCM • Practical Visionary, Co-founder	TIME 14:45 [DE] > 6 Million € in 4 Years – Die Skalierung einer Traditionsmarke Mario I. Moumtzidis schlafgut • Head of eCommerce	TIME 14:45 [EN] E-Commerce Reality Check: From Retailer to Relic? How Brands Shape E-Commerce’s Future Tim Böker Gartenhaus.com / Ydeon Group • CEO
TIME 15:25 [EN] From Click to Store and Back: How Fielmann Uses AI to Power Omnichannel Journeys Stefan Wolk Fielmann Group • Chief Digital Officier	TIME 15:25 [EN] How AI Agents are transforming decision making Mo Shiha Zalando • AI & Data Analytics Team Lead	TIME 15:25 [EN] The Great Divide: How Agentic Commerce Is Redrawing the European Marketplace Map Ingrid Lommer Marketplace Universe • Co-Founder	TIME 15:25 [DE] Neue Märkte, klare Struktur: Wie Inkster Paid Social international denkt Melvyn Wittwer Inkster • CEO & Founder Daniel Schröder Stronger • CEO & Founder
TIME 16:05 [DE] Heritage meets Highspeed: Wie Weleda 10 Jahre Digitalisierung aufholt – ohne die Seele zu verlieren Maja Peters Grey Germany (WPP) • Executive Director Andrea Lederer Weleda • CDO	TIME 16:05 [DE] Was, wenn die KI dein Kunde wird? Diese 4+1 Maßnahmen brauchst du jetzt für Sales in der KI-Suche (mit Use Case) Maurice Marinelli findling / Finseo.ai • Founder / Co-Founder	TIME 16:05 [DE] Online-only ist tot. Was passiert, wenn du 50.000 € in einen Showroom statt in Ads investierst? André Jonker Mozart Bett \| Comfort One • Co-Founder & CEO	TIME 16:05 [DE] Vom Marktplatz über D2C bis TikTok. Entwicklung einer erfolgreichen eCommerce-Kanalstrategie Christoph Sterkel Kellanova • Head of B2B, D2C, Marketplace eCommerce Europe
TIME 16:45 [DE] Closing Session Tag 1: Vom Wachstum zur Schwerkraft - die neue Physik des E-Commerce meistern Stefan Wenzel SW3 • Executive Advisor & Operating Partner	TIME 16:45 [DE] Die Bedeutung physischer Stores in einer digital geprägten Welt: Dein nächster Wachstumstreiber ist keine weitere Ad Patric Bökemeyer Kapten & Son • COO	TIME 16:45 [EN] From SEO to Survival: Retail Visibility in the Age of AI Commerce Cathrin M. Daniel HDE • Internet Policy and Digitization Dara Kossok-Spieß HDE • Head of Internet Policy and Digitization	TIME 16:45 [EN] Digitalization Needs Strategy, Mindset, and the Courage to Change Fabian Haustein SHK Germany • Head of Marketing, E-Commerce & Communications