Waldemar Karcher

AI is already helping experimentation teams generate ideas, write copy, and analyze results. Agentic workflows could change something much bigger: how the entire optimization program operates.

Imagine a workflow where AI can continuously identify opportunities, turn customer and behavioral data into hypotheses, help build experiments, monitor results, and recommend what to test next. What happens to CRO when much of today’s experimentation workflow requires far less manual intervention?

In this session, Waldemar Karcher, Country Manager at Kameleoon, will explore what this shift means for e-commerce experimentation teams. He’ll separate practical applications from AI hype, show where agentic workflows can accelerate the experimentation cycle, and examine the decisions that should remain firmly in human hands.

Most importantly, he’ll address the question experimentation leaders need to start asking now: if agentic workflows make running experiments dramatically easier, will your competitive advantage still come from running more tests—or from knowing which problems are worth testing in the first place?