[EN] DOUGLAS’ solution for group-wide holistic business steering – Combining data & experience for an optimized marketing mix

The DOUGLAS group retails beauty across 22 countries, engaging customers at every step of their digital journey. Discover the process behind managing multi-million-euro marketing budgets across Europe, navigating diverse, market-specific challenges simultaneously. Our approach combines data-driven decision-making based on multiple attribution models with hands-on experience and human judgment — applied in parallel across all markets. As no marketing attribution model will ever be 100% accurate, the human perspective on data remains essential. This hybrid approach is powered by our advanced attribution system and powerful automation, enabling scalable decisions while ensuring seamless orchestration across channels and regions.