[EN] Community-Driven Discovery: TikTok’s Unique Role in the Age of Agentic Commerce

ABOUT THE TALK

This presentation will explore how TikTok stands apart in the Agentic Commerce era by emphasizing community-driven discovery. We’ll highlight how TikTok empowers users to shape what is discovered, transforming shopping behaviors through collective input and authentic engagement, combined with algorithmic steering. Join us to see how TikTok Search and TikTok Shop provide a new layer of insight into what and why people discover products in a truly user-led way.

SPEAKER

Choose your ticket

RETAILER

For online shops, retailers, and brands only

* 2-day event access * Unlimited access to the exhibition * Unlimited access to the conference * Possibility to apply for masterclasses

Free

Eligibility required. Until February 14, retailer tickets will remain free of charge. From February 15, a €29 administrative fee will apply to retailer tickets.

NON-RETAILER

For all other attendees (e.g. service providers, consultants, agencies)

* 2-day event access * Unlimited access to the exhibition * Unlimited access to the conference * Possibility to apply for masterclasses

€49.00net +19% VAT

Tickets are available in three limited pricing tiers. The €49 Early Bird price is available until January 3 or until this tier sells out, whichever comes first. From January 4, the price will increase to €79, which will apply until January 31 or until this tier sells out. From February 1, the final price of €129 will apply, or earlier if the €79 tier sells out before then.

VIP PASS

For visitors looking for an upgraded experience

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ABOUT THE TALK

SPEAKER

Choose your ticket

RETAILER

NON-RETAILER

VIP PASS

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Choose your ticket

RETAILER

NON-RETAILER

VIP PASS