[EN] Gen-Z and Self-Discovery in a world of AI

The internet used to help us discover ourselves. Now it tells us who to be. Learn how Gen Z is pushing back, reclaiming individualism—and what it means for your brand.

In this session, Vesselina Markova-Kauffmann & Josef Springl, explore how Gen Z is pushing back and reclaiming individualism. You’ll learn how they’re building a new model of digital identity and using AI as a creative collaborator—all on Pinterest. We’ll unpack how Pinterest is innovating with visual, text, and voice-based AI to match the many ways Gen Z searches, and how brands can show up in these discovery moments to reach high-intent shoppers who are actively exploring who they want to be next.