[EN] E-commerce 2049: A Post-Website World

By 2049, most e-commerce transactions will no longer happen on websites, they will happen inside AI assistants. Consumers will move from search & scroll to predict & approve, while AI systems handle intent detection, product selection, and optimization. This session explores how shopping graphs, predictive pricing, and decision automation will reshape traffic, marketing, pricing, and inventory—and what retailers must do today to remain relevant when AI, not humans, makes the first decision.