Last 2 days to submit your solution to the E-commerce Germany Awards - apply by November 13!
11TH EDITION • MESSE BERLIN • SOUTH ENTRANCE
17–18 FEB 202717 FEB 2027: 09:00-18:00 • 18 FEB 2027: 09:00-17:00

[EN] The Human Core of the AI Revolution: Winning E-commerce with Reddit’s Community Intelligence

ABOUT THE TALK

The authentic human connection found in communities - is e-commerce's new gold standard. This session explores why millions of shoppers are bypassing AI-generated content in favor of Reddit’s trusted, interest-based conversations. We will dive into data proving that human context remains the ultimate influence, even as Reddit becomes a primary engine for LLM discovery. You’ll learn how to leverage this "community intelligence" to bridge the gap between discovery and purchase using Reddit’s advanced advertising and market research tools. Join us to discover why real human conversations matter now, more than ever.

SPEAKER

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Meet the speakers of E-commerce Berlin Expo