[EN] Recommerce: Using Smart CRM to Build Your Own Inventory Pipeline

As a leader in the circular economy, rebuy is on a mission to give used books and other media products a second life. However, scaling recommerce requires solving a unique puzzle: matching hard to predict consumer supply with real-time market demand. Our breakthrough came by moving beyond static inventory management toward a dynamic model fueled by customer segmentation and elasticity pricing. By optimizing the customer journey on the supply side, we developed a system of personalized incentives that motivates the right supply at the right time.

In this talk, Bastian Marten (Head of Sales / Category Management) will take you through the journey from problem to implementation. You’ll learn how to leverage data-driven pricing and segmented engagement to unlock hidden value, stabilize inventory flow, and drive profitability in the secondary market.