[EN] Amazon vs. Temu vs. Shein vs. YOU!

The e-commerce gold rush is over—what remains is a ruthless survival of the fittest. While many retailers are still obsessing over SEO hacks and shipping costs, Temu and Shein have already rewritten the rulebook by controlling both the factory floor and the customer’s attention. Meanwhile, Amazon—the former king of the hill—faces a defining moment: Will it remain the "Operating System" of commerce, or devolve into a bargain bin for cheap goods? In this provocative keynote, the author of Kassenzone deconstructs the shifting power dynamics. We aren’t here to talk about "omnichannel dreams," but about a brutal systemic battle between global giants and local relevance. Why are most of today’s business models already "the walking dead"? And what radical levers are left for YOU to avoid becoming invisible in the shadow of these platform extremes? No feel-good buzzwords, no fluff. Just the hard truth about the future of retail. Buckle up—it’s going to be a rough ride. Including many predictions for the ecommerce market 2026.