ABOUT YOU is one of the fastest-growing eCommerce companies in Europe and Hamburg’s first unicorn with a value of more than USD 1 billion. As a fashion and technology corporation, along with our strong team, our ambition is to digitalize the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone. This is why we created ABOUT YOU, a shopping destination where people can discover fashion that really fits their personality from a range of more than 1.200 brands. With its consistent focus on personalization, inspiration and mobile shopping, ABOUT YOU has created sales in excess of €461 million in the fifth fiscal year 2018/19 and is now one of the largest fashion e-tailers in Germany.

With Backbone, ABOUT YOU Cloud is offering the powerful back end behind the multi-award-winning eCommerce platforms ABOUT YOU and EDITED as a licensed product. This gives online retailers a comprehensive e-commerce infrastructure in a flexible API solution. The cloud back end works with all standard shop systems, tools and interfaces. It currently handles more than 500 million calls a day, making it ideal for fast-growing e-tailers in particular. ABOUT YOU Cloud is a trademark of the tech-driven company ABOUT YOU.

Back end eCommerce Infrastructure (PaaS)