This session will explain how the administration and the collaboration with the tax advisor can be fully automated. Which tools will give you a daily overview and are useful to reduce inquiries from the tax advisor?

How do I impress my tax advisor?

Harnessing the power of social ads on platforms like Facebook and Instagram is a game-changer for acquiring new customers in e-commerce. But how can you truly maximize performance? How do you create winning ads that profitably attract new customers?

In this insightful talk, Growth Lead Daniel Busch will reveal the three essential steps to success:

- Leveraging Data and AI: Discover how to use data analysis and AI to gain in-depth insights into your target audience and competition.

- Crafting a Winning Content Strategy: Learn how to convert these insights into a compelling content strategy that drives high-performing social ads.

- Measuring Success Accurately: Understand the importance of accurate performance measurement and how it helps you manage customer acquisition profitably.

Join us for this session to unlock the power of data-driven social ads and boost your e-commerce sales significantly.

Unlocking Success: How Data-Driven Social Ads Can Skyrocket Your E-Commerce Sales

. Einführung in die Produktsicherheitsverordnung 
Definition und Ziele: Überblick über die Produktsicherheitsverordnung und ihre Rolle im Verbraucherschutz.
Pflichten von Herstellern und Importeuren: Wer trägt die Verantwortung für die Sicherheit von Produkten?
2. Das Lieferkettengesetz (LkSG) und seine Auswirkungen
Ziele des Lieferkettengesetzes: Erklärung, wie das Gesetz Unternehmen zur Einhaltung von Menschenrechten und Umweltstandards in der gesamten Lieferkette verpflichtet.
Sorgfaltspflichten: Anforderungen an Unternehmen hinsichtlich Risikomanagement, Prävention und Abhilfe in Bezug auf Menschenrechte und Umweltstandards.
Betroffene Unternehmen: Welche Unternehmen sind betroffen, und welche Strafen drohen bei Nichteinhaltung?
3. Schnittstelle zwischen Produktsicherheit und Lieferkettengesetz
Verbindung von Produktsicherheit und sozialer Verantwortung: Wie beeinflusst das Lieferkettengesetz die Produktsicherheitsanforderungen und umgekehrt?
Risikomanagement in der Lieferkette: Ansätze zur Identifizierung und Minimierung von Sicherheitsrisiken in den globalen Lieferketten.
4. Konkrete Maßnahmen zur Umsetzung

5. Herausforderungen und Best Practices
Herausforderungen für Unternehmen: Welche typischen Schwierigkeiten treten bei der Umsetzung der Regelungen auf?
Fallstudien und Best Practices: Erfolgsbeispiele von Unternehmen, die ihre Lieferketten und Produktsicherheitsprozesse effektiv umgestellt haben.
6. Zukunftsausblick und Trends
Neue Entwicklungen und Trends: Wie könnten zukünftige Änderungen im Bereich Produktsicherheit und Lieferkettenrecht aussehen?
Technologische Innovationen: Rolle von Digitalisierung, Automatisierung und Blockchain zur Sicherstellung der Produktsicherheit und Transparenz in der Lieferkette.

Produktsicherheit und Lieferkettengesetz: Herausforderungen und Chancen der Produktsicherheit für Unternehmen

In today’s competitive e-commerce landscape, user expectations are higher than ever, with 88% of customers less likely to return after a poor user experience (hubspot, 2022). Search is the most crucial function, with over 60% of consumers heading straight to the search bar (Google Cloud Retail 2023). 
In this session, I will share insights from over a decade of experience helping businesses optimize their search UX at Algolia. We’ll cover key elements and key best practices for creating an intuitive 
 and rewarding Search & Discovery experience, that not only meets user expectations but also enhances brand perception and drives higher conversion rates. This talk will offer practical advice that e-commerce leaders implement right away.

Mastering Search & Discovery UX: Driving Business Success Through Seamless User Experiences

Discover why and how retailers should implement composable e-commerce and learn practical strategies for connecting best-of-breed services to create a seamless and innovative shopping experience. This talk explores the benefits of adopting a MACH (Microservices, API-first, Cloud-native SaaS, and Headless) architecture in retail. It also outlines the usage of generative AI as a pluggable component in this landscape.

MACH: The Blueprint for Composable E-Commerce

Bei bedrop setzen wir vor allem auf die Nahbarkeit zum Kunden und die Transparenz aller Produkte und Erfahrungen von Kunden und Kundinnen.
Meine Geschichte mit Bienenprodukten prägte nicht nur meine Kindheit, vor allem die Zeit danach bei meiner Neurodermitis. Auf dieser Reise nehme ich unsere §Honeybee`s" mit. Dies macht uns als Lovebrand nicht nur im Online, sondern auch Offline Markt (z.B. Teleshopping) aus.

Lovebrand im eCommerce & Offline 

Our story is specific because we are the first family company from Bosnia and Herzegovina that managed to register a company in Estonia, so that we could sell our products in the EU, specifically the German market. We would like to convey the experience of how difficult it is when you are in Bosnia and Herzegovina and what challenges we encountered on the way to selling our products on the German market.

From the production of beehives in Bosnia and Herzegovina, to b2c sales in Germany

Pay by invoice is one of the most popular payment methods among online shoppers, as it allows them to order items now and only pay for them weeks later. However, for online retailers, this payment method poses increasing challenges, as invoice purchasing is a common attack vector used by online fraudsters, particularly in the B2B sector.

Modern invoice purchasing solutions, also known as Buy Now, Pay Later (BNPL), leverage artificial intelligence and machine learning to detect fraud schemes early on. Simultaneously, criminals are also using AI to circumvent these measures. This creates a competitive landscape: machine vs. machine in the payment sector.

In her presentation, Natalia Lyarskaya, VP of Data Science & Risk at Billie, explains how this AI vs. AI battle unfolds and highlights what online retailers should specifically watch out for.

AI vs. AI in E-Commerce: How Artificial Intelligence Protects Against Online Fraud

Im Vortrag werden, anhand von  Beispielen aus unterschiedlichen Branchen, spannende Alternativen zu Rabattkampagnen aufgezeigt. Die Ansätze zeigen, wie Margen geschont werden, Unternehmen aus den Rabattspiralen entkommen können und welchen Einfluss - positiv wie negativ - diese Kampagnen auf das Verhältnis der Kunden zur Marke haben. Und sie bieten konkrete Lösungen an!

Geschenke statt Rabatte - mit zielgruppengerechten Incentive-Kampagnen Warenkörbe erhöhen und Neukunden gewinnen, statt Marge zu verbrennen

The world of e-commerce offers enormous potential - but the financial hurdles, whether for the development of web stores or marketing campaigns, are often high. The good news is that there are attractive state subsidies in Germany that address precisely this issue. This support can help your company to implement web stores efficiently and optimize marketing measures in the long term.

As a certified Shopify expert, listed BAFA business consultant and founder of one of the top 3 e-commerce agencies in Germany, awarded by OMR Reviews, Matthias Mader uses real-life examples to show you how you can make targeted use of government subsidies to significantly reduce your development costs and make the most of your marketing budget.

“If you miss this opportunity, you are wasting valuable financial resources for your growth!” - Matthias Mader

Treasure Chest of Opportunities: Government Funding for Webshop and Online Marketing Projects

Online retailers are facing ever higher fees for accepting payments, and with Sofort and Giropay exiting the market, Klarna and PayPal have more pricing power than ever. So what can merchants do to save costs and improve conversion? The answer could be closer to hand than we think. 

The Big Gap In German Payments : And How To Fill It

Tips to influence without authority and enhance empathetic leadership skills. Empathy is an underrated leadership quality and it greatly enhances a positive working culture.

Influence without Authority

Let's dive into the dark art of digital. We'll rip away the veil of consumer autonomy, revealing how marketers, UX designers, and content creators conspire to choreograph your every click, swipe, and purchase. Attend at your own risk – or do you even have a choice?

The lllusion of choice: how we puppet master your 'decisions'

We want to give an overview about what happened since the start of irisone (middleware build by Comercus GmbH), from two points of view.
What are the challenges for the service provider and what does it mean for a retailer to start with a new middleware since day one?

Wild ride - building up a middleware from scratch - while the client rides the market

The focus is for marketing departments, marketeers to which are looking to have a detailed overview of their customer base and and how to do segmentations so that they can use these informations and their customers behaviors to do effective E-Mail, SMS, Push, Facebook campaigns. The goal is to understand their clients better and what are really their interests on how to use these informations to increase the sales, optimize the conversionrate and the customers satisfaction. Through a Customer Data Platform system with integrated marketing automations  and personalized product recommendations a lot of merchants has the possibilities to turn their existing customers informations into a successful growth for online and offline sales. 

How to use customers informations for efficient marketing automations

More and more companies are discovering the advantages that corporate influencers bring to corporate communications and, consequently, to the company's perception in general. Using the best practice example of DATEV, I will present the success factors for such a program and the added value it creates for the company and the participating employees.

How Corporate Influencer boost brand awareness

In today’s competitive e-commerce landscape, succeeding as an Amazon vendor requires a strategic approach that balances logistics efficiency, order management, and effective negotiation of terms. My talk, “How to Be Successful on Amazon as a Vendor?”, will focus on the critical aspects of the Amazon Annual Vendor Negotiation (AVN), specifically in logistical setup with the categories Delivery, Order Consolidation, Order Optimization, and Receipt of Goods.

Attendees will gain practical insights into:
Delivery: Which delivery programs are available and how to I meet Amazon’s delivery standards to enhance compliance and satisfaction.
Order Consolidation: Reducing costs and improving efficiency through smart order consolidation programs
Order Optimization: Aligning order processes with Amazon's requirements while minimizing stock issues.
Receipt of Goods: Streamlining the receipt process to reduce errors and expedite turnaround.
Drawing from my former experience as Head of E-Commerce at GROHE, as a speaker at the Amazon Sales Kongress and expert roundtables at BAROS, along with my collaborations on podcasts with Merchant Spring and Ahead on Marketplaces, I will provide actionable strategies to optimize your Amazon vendor relationships. Real-life case studies will demonstrate how to implement these tactics to achieve differentiation and profitability.

Why Attend?
In challenging times, this presentation will offer fresh insights to help you stand out on Amazon. Learn how to turn negotiation and logistical challenges into growth opportunities.

Speaker Credentials:
As an experienced e-commerce strategist, I have helped numerous brands enhance their Amazon performance. My deep industry knowledge and collaborations with Amazon and leading e-commerce experts position me as an authority on succeeding in the Amazon vendor landscape.

How to be successfull on Amazon as a Vendor?

As a Manufacturer, Distributor, Retailer or Wholesaler have you wondered what all the fuzz about AI, ML or ChatGPT means to your daily business and how you can use these techniques to drive greater productivity in PIM/MDM, time to market, and improved conversion rates, revenues, and profit margins? Then, this session is exactly for you. We will also debunk some of the myths and “Fake News” around AI and tell you how to avoid the two big pitfalls impeding the effective use of AI/ML in the business environment of 2025.

There is no “I” in AI without Data – practical use cases for PIM/MDM


In today's competitive marketplace, forward-thinking brands are going beyond traditional product offerings to stay ahead. Major companies like OREO, Wilson, and Thermos have recognized this, creating distinct online channels where customers can design their own products—whether it's custom cookies, sports gear, or drinkware. This trend isn’t just for giants; smaller specialized sellers are using similar strategies to add value and increase revenue. Personalized and customizable products are in high demand, and customers are willing to pay a premium when the experience is engaging and interactive.

In this session, we will explore examples from a wide range of industries, from custom OREO cookies to fully bespoke yachts, fashion mix-and-match bundling, Print on Demand services, and even custom picture frames. We’ll dive into how a superior digital user experience can set your brand apart and elevate customer loyalty and retention.

With over 15 years of experience and three granted patents in the field of ecommerce product customization, Dan Ostroff will share insights and strategies to help you lead the way in personalized offerings, tapping into one of the fastest-growing segments in retail. Whether you're a major brand or a specialized seller, learn how to make customization a powerful differentiator for your business.

Product Customization - D2C for Major Brands and Specialized Sellers

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test what to do if you don't what to do

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In times of crisis, businesses are forced to operate under extreme pressure, requiring rapid adaptation, creative thinking, and resilience. This session will uncover the remarkable innovations and entrepreneurial ventures that emerged in Israel during wartime, showcasing how e-commerce businesses not only survived but thrived under challenging conditions.

Participants will gain deep insights into the strategic actions taken by e-commerce sellers to respond effectively to emergencies and discover valuable lessons about consumer behavior in the face of uncertainty. They will also learn how crises can reveal unique opportunities, drive innovation, and create new business models that endure beyond the crisis.

This session is designed for e-commerce professionals looking to future-proof their businesses by learning to stay agile and responsive during sudden market disruptions.
 Drawing from the Israeli experience, this talk will provide practical, actionable strategies for businesses to apply in times of crisis, with takeaways that are just as relevant to European markets as they are globally.


E-commerce in Times of Crisis: Innovation, Adaptation, and Consumer Insights from Israel’s War Experience

A successful personal brand turns companies into magnets—not just for new clients, but also for talent and investors. That's why founders and CEOs should no longer hide behind their brand, but step forward as its face—especially on LinkedIn. With effective and sustainable personal branding, a brand can establish itself as not only authentic and tangible but also as one that thrives in the long term.

How to win B2B Inbound Leads through Personal Branding

Leveraging AI for Marketing: Transforming Conversions and Customer Interactions

For marketers and business leaders who want to leverage AI to boost website conversions and enhance customer engagement.

This session explores the transformative power of AI in modern marketing strategies. 
We'll explore practical applications of AI for increasing website conversions and creating intelligent digital assistants. The talk will also address common resistances to AI adoption while highlighting the immense opportunities it presents for marketing innovation.

What you can expect to learn:
- How AI-powered tools can significantly increase website conversion rates
- Strategies for implementing AI receptionists and assistants to enhance customer interactions
- Overcoming common resistances to AI adoption in marketing teams
- Real-world examples and statistics demonstrating AI's impact on marketing ROI
- Future trends in AI-driven marketing and how to stay ahead of the curve

Leveraging AI Agents :  transform conversions and customer interactions

Josh, a key figure at Fieldwork AS—an awarded brand experience agency that has been challenging the ordinary for over 20 years—has a unique approach to understanding what truly drives meaningful engagement. His mission? To discover what really makes people connect, whether in business or life.

Unlike typical keynote speakers, Josh has ventured into the most unconventional environments to find answers: from shaking up the status quo in the boardrooms of towering investment banks and reimagining workshops for Big 4 consulting firms to pushing his limits in wild adventures for children's charities—think unicycling down mountains and bicycling across the Atlantic Ocean. Josh doesn't just speak about challenging the ordinary; he lives it, drawing on these extraordinary experiences to offer fresh, actionable insights for today’s business leaders.

His keynote is a captivating blend of humour, emotion, and practical advice. Audiences don’t just listen; they experience a shift in perspective, leaving inspired and ready to bring bold, new ways of connecting back to their teams. Get ready to break free from the ordinary and discover how to create meaningful connections like never before.

Challenge The Ordinary

FLIZ, the mobile payment method that is instant and free of fees for companies, while payers earn cashback on their payments.

Stop paying fees for payments, with FLIZpay!

Ich gebe 10 Tipps für alle Amazon Seller aus meinen über 15 Jahren Erfahrung im Ecommerce mit Spezialisierung auf Amazon und meinen 5 Unternehmen in 3 Ländern auf 2 Kontinenten. Wer schnelles und nachhaltiges Wachstum auf dem größten Marktplatz haben will, der benötigt des gewisse Know-How um wirklich erfolgreich zu sein. 10 wirklich anwendbare Tipps und Quickwins zum Thema Amazon und Unternehmemsaufbau. 

10 Tipps für Erfolg auf Amazon - vom Topseller für angehende Topseller

The integration of artificial intelligence (AI) is rapidly transforming the e-commerce landscape, reshaping how businesses interact with customers. From personalized recommendations and predictive analytics to automated customer service via chatbots, AI is enhancing the online shopping experience. AI-driven tools are helping companies better understand consumer behavior, optimize pricing, and streamline logistics.

However, with the rise of AI, challenges remain. Many companies are still grappling with data privacy concerns, the ethical use of AI, and ensuring their systems are scalable to handle increased automation. As AI's influence grows, businesses must ask: Are we prepared for the technological, ethical, and regulatory shifts required to fully harness AI's potential in e-commerce?

The future is bright, but readiness will depend on how quickly companies can adapt to these advancements.

The Future of the E-commerce is AI. Are we ready?

Online shopping is all about the visuals. 

What you see is what you get. 

But is it though? There is a huge gap in the industry between how customers want to experience products online and how companies provide them. This gap  however, can be bridged with ML. 

We will explore how the e-commerce industry can harness ML technologies to create personalized, interactive product visuals and 3D content that drive customer engagement and prepares businesses to adopt media formats of the future (think VR/AR, VisionPro). 

By integrating interactive 3D models, virtual try-ons, and AI-generated visuals, e-commerce platforms can offer a more immersive, engaging shopping experience that not only boosts conversion rates, but can also significantly reduce costs and overhead in content production for the brand themselves. 

This session will provide actionable insights and real-world examples, illustrating how AI-driven visual innovation can become a game-changer for online retailers.

Beyond Static Images: leveraging AI & ML  for dynamic, interactive e-commerce experiences

In der Keynote werde ich exklusive Einblicke der KI Forschung auf der letzten Meile teilen. Zusammen mit dem Research Lab der TU Darmstadt, optimiert Green Convenience die letzte Meile, indem wir sicherstellen, dass der erste Zustellversuch gelingt. Dadurch sparen sich Lieferdienstleister und E-Commerce Unternehmen 45% der Lieferkosten und Emissionen.

Nur noch erfolgreiche Erstzustellungen: KI-basierte Optimierung der letzten Meile

Knapp über 100 Pakete erhält jeder Privathaushalt pro Jahr. In der Regel kommen all diese E-Commerce-Bestellungen im Einweg-Karton, der sofort die Papiertonne füllt - 50 kg Abfall pro Sekunde in Deutschland. Bei dessen Herstellung werden CO2-Emissionen freigesetzt und Ressourcen verbraucht, auch unter Einsatz von Recycling-Papier. 

Allerdings gibt es bereits wiederverwendbare Alternativen zum Einweg-Karton. Mehr als die Hälfte der Kund*innen in Deutschland würden sich freiwillig für Mehrweg statt Einweg entscheiden. (Studie bevh) 

Für Onlinehändler bleibt nur die Frage: Was ist mit den Retouren-Kosten der leeren Verpackung, die der Händler direkt oder indirekt trägt?

Die Lösung: Es gibt viele Cases, wo Onlinehändler durch den Einsatz von Mehrweg-Verpackungen Geld sparen können - nämlich wenn es keine Leer-Retouren gibt oder die Verpackung sehr teuer wäre.

IT-gestützt können Onlinehändlern heute schon Bestellungen identifizieren, die (teil-)retourniert werden. Das lässt sich oft bei Fashion, Schuhen oder Brillen einsetzen. Der Onlinehändler hat mit der Mehrweg-Verpackung keine zusätzlichen Kosten, kann aber vom Marketing-Effekt profitieren.

Ein zweites Beispiel ist der Versand von gekühlten Waren etwa aus den Bereichen Food und Pharma. Das Kühl- und Isoliermaterial ist teuer und sollte daher wiederverwendet werden. Mit Mehrweg werden Kosten reduziert und die Umwelt entlastet.

Weitere Insights liefern wir in unserer Präsentation.

Mehrweg-Versand bei Auswahlbestellungen, Food und anderen Cases

Nur behalten, was gefällt - Auswahlbestellungen identifizieren und Mehrweg-Versand nutzen 


Von Platon stammt das Zitat: „Diejenigen, die die besten Geschichten erzählen, regieren die Welt!“ Daran hat sich bis heute wenig verändert.

Ich will sie heute mit auf eine kleine Reise durch mein Leben als junger Mann nehmen. Ich will sie entführen in das Reich der INTUITION und in die Entstehungsgeschichte einer ganz neuen Welt.

Warum gehen Menschen ins Kino oder schauen Netflix? Sie lieben Geschichten. Ob Buch, TV, Kino oder Social Media. Wir sind gierig danach. 
Über die Jahrtausende hat sich das Erzählen von Geschichten als mächtiges Werkzeug erwiesen. 

In unserer Branche geht es darum Menschen zu begeistern und mit dem Endverbraucher eine emotionale Bindung zu erschaffen.
Diese Kernkompetenz unserer Branche darf nicht verloren gehen. 

Wie das Zusammenspiel zwischen Menschen, Trends, Lifestyle und Mode funktioniert, durfte ich schon früh beobachten. 
Die Veränderung liegt oft direkt vor unseren Augen.

1985 hatte ich mich mit meiner ersten T-Shirt Brand gerade selbständig gemacht. X-T´s. 
In diesem Jahr fing ich mit dem Mountainbiken und Motocross an und wurde Teil dieser Szene. 

1988 gründete ich Homeboy. . 

1989 gründete ich die Mountainbike Marke CYCLE CRAFT 

1993 gründete ich dann OBG – ORIGINAL BATTLE GEAR. Damit war OBG die erste echte Action Sport Marke weltweit. 

Ich gründete 1996 die Cyber-Pirates AG und machte mich auf die Suche nach Venture Capital. Hatte Glück, weil der Neue Markt gerade geschaffen wurde, kaufte den größten Action Sport Verlag Europas, baute eine Plattform zusammen 
Vorher haten wir für den Internet Auftritt noch den silbernen Löwen in Cannes gewonnen und den New Media Award in NY. 

Zu meiner Person: ich bin der Gründer und Besitzer der Marke HOMEBOY. Mit der Gründung in 1988 ist es die weltweit 2. älteste Streetwear Marke. 1991 habe ich die weltweit erste BAGGY JEANS auf den Markt gebracht. Homeboy ist die ORIGINA BAGGY PANS COMPANY.
ich erzähle in dem Vortrag von meinen Stationen im Leben. 

 


DIE MACHT DER MARKE und DIE KRAFT DER INTUITION.

In the high-stakes world of e-commerce, where every decision counts, AI can be your secret weapon. With over 250 AI projects behind me, I’ve seen how these tools can turn daunting challenges into significant opportunities. This session is crafted for e-commerce founders who want to leverage AI to not just survive but thrive.

Here’s what you’ll gain:

• Predictive Analytics: Your Crystal Ball for Market Trends
Imagine having a tool that helps you foresee market shifts and consumer preferences before they happen. I’ll share how AI has enabled businesses to anticipate trends and seize opportunities with real-world success stories that showcase its transformative power.

• Hyper-Personalization: Making Every Customer Feel Special
AI doesn’t just automate—it personalizes. Learn how to use AI to create unforgettable, tailored experiences that keep customers coming back. I’ll provide insights from projects where AI-driven personalization turned one-time shoppers into loyal advocates.

• Real-Time Adaptation: Agile Responses in a Dynamic Market
In a world that never stops moving, being agile is crucial. Discover how AI can help you adjust pricing and inventory on the fly, ensuring you’re always one step ahead. We’ll explore practical examples where AI’s real-time capabilities gave businesses a competitive edge.

This isn’t just theory—it’s about practical strategies drawn from my extensive experience. You’ll leave with actionable insights and a clear plan for using AI to revolutionize your e-commerce approach. 

AI Mastery for E-Commerce Founders: Elevate, Innovate, Dominate

Drawing on 20 years of experience in Tier 1 and 2 SaaS sales within the Italian market and over 500 enterprise B2B clients across retail, luxury, e-commerce, and major brands, Marino Casucci, CEO of Intergic, an Italy-based outsourcing company, highlights the most common mistakes that can cause delays in determining market readiness and identifying the fastest path to gaining market share ahead of competitors.

Intergic shares best practices and insights from their work with globally recognized clients such as Luxottica, Max Mara, Mediamarket, Calzedonia, Moncler, and many others.

Fail fast - some best practices for your international expansion

Leiden auch Ihre Kampagnen unter zu niedrigen Conversion Rates? Oder zu hohen Costs per Conversion? Datenverlust aufgrund von Ad-Blockern und Tracking-Präventionen sind auf technischer Ebene die häufigsten Gründe für eine schlechte Kampagnen Performance.

Vor dem Problem stand auch der Online-Fotoservice Pixum – bis das Unternehmen auf Server-Side Tracking wechselte. Dieser Wechsel ermöglichte es Pixum, den Return on Ad Spend (ROAS) erheblich zu steigern, indem präzisere Daten erfasst und an Google Ads weitergegeben wurden – trotz der Einschränkungen durch den für seine Restriktionen bekannten Safari-Browser. Nun verzeichnet das Unternehmen den größten Anstieg bei Online-Bestellungen gerade im Safari-Browser.

ROAS steigern mit Server-Side Tracking: Best Practice im E-Commerce

Top Innovator in Retail by Boston Globe, keynote speaker Johnny Cupcakes shares his unpredictable story on creating The World's First T-shirt Bakery — a food themed T-shirt brand with an ecommerce store + a clothing store on Boston's Newbury Street that looks like a bakery, smells like a bakery, where T-shirts are displayed in refrigerators, packaged in lunch boxes, and pulled out of a secret smoking oven!

Although Johnny does trick hangry people daily with his fakery, 100% of his customers leave with an experience and a story to share.  With thousands of customers having Johnny Cupcakes logos tattooed on their bodies and Johnny being a case study in several branding and business books, Johnny reveals his secret ingredients on Building Brand Loyalty, Inspiring Innovation, and Creating Unique Experiences in retail.  Grab your notebook and buckle up for a fast paced journey into the unknown—you don't want to miss this!

Building Brand Loyalty—The Kind w/ Long Queues & Permanent Tattoos!

GDPR, Data Privacy and various other Compliance regulations make every founders life a challenge the #1 compliance platform from Kertos automates repetitive tasks, spares resources in the engineering teams and lets everyone focus on the actual tasks.

Not Privacy again! Automated compliance for customer trust and scaling operations! 

In 2026, Fashion and Electronics industry and retailers in Europe will face a new regulation: Digital Product Passport. An information tool and process about circularity, 2nde hand market and recycling. A setup which will be an additionnal expanse to sell in Europe. What if any brand or retailers use this DPP opportunity with the web3 and blockchain technologies in order to create a new clients relation and new streams of upsells and revenues ?

Facing the Digital Product Passport Challenge for Retail and ecommerce with the Web3 technologies

In today's rapidly evolving digital landscape, AI tools are revolutionizing the way businesses approach marketing. This session will explore cutting-edge AI technologies that empower companies to optimize their digital marketing strategies, from automating customer segmentation and personalizing content to predicting consumer behavior and enhancing campaign performance. Drawing from insights and techniques learned during my PhD in Digital Marketing, I will share practical tools and tricks to drive growth, improve ROI, and foster innovation in e-commerce. Whether you're looking to streamline operations or boost customer engagement, this presentation will equip you with the knowledge to harness AI effectively in your digital marketing efforts

AI Tools to Supercharge Digital Marketing: Driving Growth and Innovation in E-Commerce

Focus: This presentation will explore how leveraging principles of behavioral economics can drive significant improvements in online commerce performance by influencing customer decision-making and increasing conversion rates.

Value: Attendees will gain actionable insights into seven key strategies that can be immediately implemented to optimize user experience, enhance customer engagement, and ultimately boost sales and revenue.

I prefer the german language, but i can try it in english ;)

7 Behavioral Economics Strategies to Significantly Boost Your Online Commerce Success

I would like to present a talk on friction. We face friction all the time in our everyday lives, some we realize, some we don't (or accept it as a given). The same is true for websites, especially ecommerce sites. My speach highlights the importance of realising friction (through the AIDA framwork, as the barrier between desire and action) as well as the opportunities to overcome them. 

I plan on having a lighthearted speach, with many real-life examples (offline and online) that participants can relate to (and hopefully laugh along with), as well as proven methods to overcome them in our website design and conversion rate optimization programs. 

My talk should be informative as well as fun, entertaining while providing valuable (and actionable) insights into how site design and consumer pyschology interact. 

Friction in real life and in CRO

The EU Cookie Law mandates that websites obtain user consent before placing cookies on their devices, a win for privacy but a challenge for Marketing Specialists. Many professionals, accustomed to relying on last-click attribution to inform their multi-channel strategies, now find themselves navigating uncertain waters. Bayesian Media Mix Modeling offers a robust solution, enabling companies to gain deep insights into the effectiveness of their specific marketing tactics across various channels—such as print, television, and social media. In this session, we will explore how to implement Bayesian Media Mix Modeling effectively, considering the dynamic nature of the advertising landscape and the current lack of comprehensive guidance in the field.

How to allocate marketing budget - Bayesian approach to the rescue

In today’s fast-paced world of PR and communications, we need strong leaders more than ever. The presentation will focus on the vital role of mentorship in helping the next generation of PR professionals grow and thrive. I'll share practical insights on how experienced team members can support newcomers, ensuring they feel valued and inspired.

I’ll take a look at straightforward and hands-on strategies for building meaningful mentor-mentee relationships, offering honest feedback, and creating a supportive atmosphere where everyone can learn. The participants will also hear about ways to spot potential leaders within their work environment and how to set up development programs that encourage their growth.

Additionally, I could emphasize the importance of diverse mentorship experiences. By mentoring individuals from different backgrounds, we can bring fresh ideas and perspectives to the table, making our industry richer and more inclusive.

Mentorship and development: Cultivating the next generation of PR leeaders

The problem is that most eCommerce entrepreneurs or managers think in the category of add-on features, promotions and hacks that improve conversion rates. And most of the growth is embedded in a fundamental understanding of the Customer Journey and the tools that can work together at every step of that journey.
The value of this presentation is to provide a comprehensive understanding of the entire journey and how to integrate into that journey the various marketing mechanics that impact growth

Growth-oriented Customer Journey in eCommerce why it's more than a CRO

The B2B manufacturing industry is undergoing a significant transformation, driven by the demand for greater efficiency, customization, and digitalization. Current challenges include fragmented sales processes, complex product configurations, and a lack of flexible solutions that cater to the sector’s specific needs. To overcome these, manufacturers are turning to customizable, no-code platforms that streamline workflows, enable advanced product configurators, and offer seamless integration with existing systems. These technologies not only solve present inefficiencies but also set the stage for a more agile, scalable, and customer-centric future in B2B commerce. The long-term vision includes fully automated and personalized e-commerce solutions that adapt to evolving market demands, enabling manufacturers to stay competitive and innovative.

This session will delve into how such technologies are reshaping the landscape, addressing specific pain points, and what the future holds for the B2B manufacturing sector as digital transformation accelerates.

The Future of B2B E-commerce in Manufacturing: Leveraging Technology to Overcome Industry 

In today's competitive e-commerce landscape, B2B companies face unique challenges in converting leads into loyal customers. This presentation will explore how innovative technologies are transforming the B2B sales process, focusing on streamlining lead qualification, enhancing customer engagement, and optimizing the overall sales journey.

From Lead to Deal: Innovating the B2B Customer Journey in E-Commerce

Have you ever paid online at an eCommerce shop with cash? No? But this will be your future! 

MERKUR, as a well-known brand with over 15.000 employees within the gambling industry, achieved the goal to build a bridge between retail- and online business. But how? 

Together with a 100% daughter company (Euro Payment Group, Malta, full bank license in Europe) we developed "paylado". paylado is an e-wallet that can be topped up with cash or eMoney (bank transfer). In Germany alone, there are over 33,000 acceptance points where paylado users can digitize cash and then pay online with paylado. 

Initially build for the iGaming (gambling) sector, we raised over 60.000 users in Germany in the first year and understood quickly what chances in the whole eCom industry we created. Since paylado is an App for everyone, we started to gain merchants from other industries like Gaming, eCommerce, Dating, Entertainment, Crypto and many more. Together with this mixture of industries we achieved to enable cash-based online payment with a broad scope and on top of this also developed own paylado hardware machines for the retail industry. 

So, in retail, people can now register for paylado and other partner offerings, can directly top-up or withdraw cash from paylado and finally also purchase vouchers with the machines. Benefit for retail? New customers within the stores & a financial participation model for every transaction or registration made on the hardware. 

Thus, have you seen cash payments online? Have you heard about hardware for retail that gives a fee for every transaction? Have you ever heard about MERKUR as eCommerce innovator? No & you want to learn more? We are happy to speak during eCommerce Expo 2025!!a


Cash in Online Payments & Real Omnichannel - a bridge between eCommerce & Retail

In a world where the boundaries between digital and physical shopping are dissolving, immersive technologies are redefining the e-commerce landscape. This presentation explores how 3D virtual showrooms and interactive platforms are revolutionizing the way consumers engage with products online.

Attendees will discover:

The Rise of Immersive Technologies: Learn how augmented reality (AR), virtual reality (VR), and 3D environments are transforming customer experiences. With 70% of consumers expecting personalized and interactive shopping, embracing these technologies is becoming essential.

Benefits for Retailers and Consumers: Understand how immersive experiences can increase conversion rates by up to 40% and reduce product returns by 20%, leading to higher customer satisfaction and loyalty.

Creating Accessible Virtual Showrooms: See how platforms like Metadrob are enabling retailers of all sizes to design and launch their own 3D spaces without extensive technical expertise. We'll delve into user-friendly tools that integrate seamlessly with existing e-commerce solutions like Shopify.

Case Studies and Success Stories: Explore real-world examples of businesses that have successfully implemented immersive experiences, resulting in increased engagement and sales.

Future Trends and Strategies: Get insights into upcoming developments in immersive technology and how to position your business at the forefront of this evolution.

Join us to uncover how embracing immersive experiences is not just an innovative addition but a strategic necessity for the future of e-commerce. Equip your business with the knowledge and tools to create engaging, interactive, and personalized shopping experiences that meet the evolving expectations of today's consumers.

The Future of E-commerce: Embracing Immersive Experiences   

1. Data-driven the checkout process: Reduce the number of steps required to complete a purchase and make the process as quick and easy for customers as possible. CEP

2. Optimize website for mobile: More people are shopping on mobile devices and if your website is not optimized for them, you are likely losing customers. CRM

3. Provide clear and detailed product information: Ensure that customers have all the necessary information to make an informed decision and feel confident in their purchase. 

4. Personalize the shopping experience: Use customer data to provide personalized recommendations and offers. This can help increase conversion rates and reduce drop-offs. 

5. Streamline the navigation: Make it easy for customers to find what they are looking for by having a clear and intuitive navigation structure. 

6. Offer exceptional customer service: Provide fast and helpful customer service to address any questions or concerns customers may have during their journey. This can help build trust and reduce drop-offs.
Video https://drive.google.com/file/d/1b-EbRtEiFFl1xvW5QxE71GW8o-cCaSM1/view?usp=drivesdk



6 Ways to improve customer journey for faster conversion and lower dropoffs.  

As a MOPS architect from MongoDB, I will discuss how MOPS strategies are shifting in response to the rapid advancements in artificial intelligence. Attendees will gain valuable insights into:

- Current MOPS Strategies: Understanding the foundational elements of MOPS and their contribution to revenue generation.
- AI Integration: Exploring how AI technologies are enhancing MOPS capabilities, improving customer targeting, and optimizing marketing campaigns.
- Future Trends: Anticipating how the role of MOPS will continue to evolve as AI becomes increasingly integrated into marketing operations.

The role of MOPS in revenue generation and how that role is changing with AI

Frank Hahn, CEO von NextComm, präsentiert, wie das Unternehmen durch 3D-Produktvisualisierungen, virtuelle Showrooms und Augmented Reality (AR) das E-Commerce-Erlebnis revolutioniert. Diese Technologien stärken die Kundenbindung, steigern die Umsätze und senken Rücksendequoten. 3D-Modelle ermöglichen detaillierte Produktansichten, virtuelle Showrooms erweitern die Verkaufsfläche digital, und AR bietet realistische Produktplatzierungen. Erfolgsbeispiele zeigen das Potenzial dieser Lösungen. NextComm positioniert sich als Innovationsführer im E-Commerce und bietet maßgeschneiderte Lösungen, um Umsatz und Kundenerlebnis zu verbessern. Besucher sind eingeladen, NextComm auf der Messe zu besuchen und mehr zu erfahren.

Transformation des E-Commerce mit immersiven Technologien 

Join us for a presentation that explores BitterLiebe's financial transformation with Pliant and how innovative solutions have supported their growth journey. Founded in Mannheim, BitterLiebe has revolutionised the perception of bitter compounds with a range of health-focused products. Faced with the challenges of manual financial processes, BitterLiebe adopted state-of-the-art financial tools to streamline operations and drive success.

Key highlights of BitterLiebe's financial strategy include:

- Streamlined operations: Pliant integration has significantly reduced manual effort and improved data accuracy by automating receipt management and cash flow planning.

- Growth-driven solutions: The use of virtual credit cards and real-time cash management has enabled accurate expense tracking and improved financial oversight.

- Increased efficiency: Automated data transfer and seamless tool integrations have streamlined financial processes, allowing BitterLiebe to focus on strategic decision-making and growth.

Discover how BitterLiebe's proactive approach to financial management has fueled its scalability, operational efficiency and success in the competitive e-commerce landscape. Discover the future of e-commerce finance through BitterLiebe's real-life example of the power of integration and automation to drive business growth.

Empowering E-Commerce: BitterLiebe's Financial Strategy

Produkte wurden bisher vorproduziert und dann über Shops verkauft. Inzwischen werden nur noch Teile hergestellt und je nach Abverkauf das Layout variiert. Auch das personalisieren über einen Amazon-Shop wurde umgesetzt und dadurch individuelle Produkte ermöglicht.

Vom Hersteller zum C2M

ProctyClean® rückt ein bedeutendes und oft übersehenes Thema in den Fokus: die Intimhygiene des Analbereichs. Als weltweit erstes Unternehmen auf diesem Gebiet haben wir eine innovative, patentierte Produktlinie entwickelt, die speziell auf den analen Bereich abgestimmt ist. ProctyClean® ist sozusagen die Zahnbürste für den Po – eine prägnante Metapher für unsere Mission, eine gründliche und effektive Reinigung zu bieten.

Unsere Reise begann mit der Erkenntnis, dass die herkömmliche Reinigung der Analregion mit Toilettenpapier so effektiv ist wie das Zähneputzen mit einer Serviette. Diese Metapher verdeutlicht die Notwendigkeit für spezialisierte Produkte, die über die Standardlösungen hinausgehen. Unsere patentierte Technologie bietet gezielte Unterstützung und Erleichterung für Menschen, die unter Hämorrhoiden und ähnlichen Beschwerden leiden – ein häufiges, aber oft tabuisiertes Problem.

ProctyClean® setzt neue Maßstäbe in der Intimpflege und hat sich mutig den Herausforderungen eines sensiblen Marktes gestellt. Durch kreative Marketingstrategien und unkonventionelle Kampagnen haben wir das Thema aus der Tabuzone geholt und für ein breites Publikum zugänglich gemacht. Unsere innovative Herangehensweise hat es ermöglicht, echte Fortschritte in der Behandlung und Pflege des analen Bereichs zu erzielen und gleichzeitig das öffentliche Bewusstsein für dieses wichtige Thema zu schärfen.

Erleben Sie, wie ProctyClean® die Normen der Intimpflege herausfordert und durch bahnbrechende Innovationen neue Standards setzt. Unsere Reise zeigt eindrucksvoll, wie ein Start-up durch die Verbindung von technologischer Innovation und mutigem Marketing eine bedeutende Veränderung in einem wichtigen Bereich der Gesundheitsversorgung bewirken kann.

Start-up in der Tabu-Zone

Join me for a deep dive into optimizing image generation in online environments. This technical presentation will show you how to drastically speed up this slow process by using microservices. I’ll discuss server-level optimizations and demonstrate how microservices can generate thousands of images per second. This session is perfect for developers looking to enhance their site’s efficiency and performance. Don’t miss out on these cutting-edge techniques to revolutionize your image processing workflow.

Tech Talk: Microservice Magic - Generate 10,000 Images Per Second

Ever feel lost in the technical jargon of your development projects? This session is here to help. I’ll teach you the essential “tech” knowledge you need to effectively oversee the development process. Learn how to verify your agency’s work, ensure no time is wasted, and manage your projects with confidence. By understanding the technical aspects, you’ll be better equipped to lead your projects to success, without wasting time on unnecessary complications.

Take Charge: How to Ensure Your Development Agency Delivers Results Without Wasting Time

Are you an e-commerce store owner looking to boost your SEO? This talk is designed just for you. I’ll cover the top 10 essential elements your store needs for outstanding SEO. You’ll learn what to implement and how to do it effectively, ensuring your site ranks higher in search results. Whether you’re new to SEO or looking to refine your strategy, this session will provide valuable insights to enhance your store’s visibility and attract more customers.

Top 10 Must-Haves for SEO Success on Your E-commerce Store

In this session, I’ll dive into strategies to supercharge your website’s performance. I’ll explore backend optimizations that enhance how your server generates responses, ensuring a swift and efficient experience for your users. On the frontend, I’ll focus on techniques to make your site more responsive, aiming for a Google Lighthouse score of 95+ to boost user satisfaction and conversion rates. Learn how to accelerate your website’s performance and drive success.

Speed Up Your Success: Turbocharge Website Performance for Higher Conversion Rates

In this presentation, we’ll introduce MagicTemplates, a game-changing add-on for SAP Commerce Cloud SmartEdit users, developed by Querplex. MagicTemplates empowers marketing and content teams to streamline their workflow by simplifying the creation and management of dynamic templates. Attendees will discover how MagicTemplates enhances flexibility, reduces repetitive tasks, and accelerates time-to-market for digital content, leading to improved operational efficiency.

We will walk through real-world use cases and live demos, showcasing how businesses can create consistent, personalized user experiences across multiple channels with minimal technical expertise. Join us to explore how MagicTemplates can transform your content creation process, helping your team unlock the full potential of SAP Commerce Cloud.

Boosting Efficiency with MagicTemplates: Transforming SAP Commerce Cloud SmartEdit for Better Content Management

Circular packaging - the future of Ecomm packaging

Dive into the intricate dance of generational dynamics within the 
workplace in this enlightening presentation on leadership across 
ages. From the Silent Generation to Gen Alpha, this talk unravels the 
complexities of managing a multi-generational team, highlighting 
the unique challenges and opportunities each cohort presents. Learn 
to leverage adaptability and innovation, turning generational 
diversity into a strategic advantage. Gain insights into bridging 
communication gaps and enhancing collaboration, equipping you 
with the tools to foster a cohesive and productive environment. 
Transform generational differences into a catalyst for organizational 
growth and success.

When Generations Collide  Leadership in a Multi-Generational Workplace

Every visitor in an online shop, regardless whether the visit ends in a transaction or not, generates all kinds of data that describes the behavior of the visitor in a shop. 

Bots and humans interact differently with websites, even as bot makers become more sophisticated and increasingly sophisticated and use new techniques to imitate the behavior of real users/humans. So far, there are already some basic ways to examine the behavior and
determine whether it is from a real user or a bot/fake/automated user.

3 years after launch, we have more than 20 million session data that help to keep online shops protected against fraud and cyber attacks.

Our technology has saved over 600.000 EUR to our customers, increasing their marketing ROI.

Fighting fraud with AI 

WaveMetrics Hybrid SST-Technology (WSST) revolutioniert das Tracking im Online-Marketing durch eine zukunftssichere, datenschutzkonforme Technologie, die eine präzise und transparente Datenerfassung ermöglicht. Unser Service sichert die Einhaltung der GDPR und gewährleistet die Rechte der Nutzer, während er Unternehmen unvergleichliche Einblicke in ihre Marketingperformance bietet. Mit WSST können Unternehmen den wahren Wert ihrer Marketinginvestitionen erkennen, die Effektivität ihrer Kampagnen maximieren und fundierte Entscheidungen treffen, die zu höheren Conversion-Raten und gesteigertem ROI führen.

WaveMetrics Hybrid Server Side Tagging Technology mit Case Study

The zero milliseconds loading time challenge is a mission aimed at creating a web without loading times, reducing bounce rates, and increasing conversion rates and revenue. Our AI-powered solutions and modern browser technologies include dynamic HTML caching, predictive preloading, and browser prerendering, to revolutionize web performance.

Zero Milliseconds Loading Time Challenge: Revolutionizing Web Performance

Steuertipps für Online-Händler und ähnliche Themen, Steueroptimierung, Steuertipps, Steuertipps, Steuertipps, Steuertipps, Steuertipps, Steuertipps, 

Steuertipps für Online-Händler

In dieser Präsentation, die eine aufschlussreiche Case Study darstellt, erläutern Synesty-Speaker Christoph Rüger und Tobias Wittkopf von der Partneragentur Vanilla Data, wie Vanilla Data mit Hilfe von Synesty eine anspruchsvolle Integration realisieren konnte. Die gemeinsame Präsentation zeigt, wie Synesty als zentrale Plattform fungiert, um Shopify, Plentymarkets und AWS effektiv zu verbinden und als "Single Source of Truth" eine konsistente Datenbasis zu schaffen.

Herausforderung:
Vanilla Data stand vor der Herausforderung, 20.000 Produktkonfigurationen dynamisch aus JSON-Dateien in Shopify zu integrieren und zu verwalten. Dies beinhaltete auch die Überwachung der Datenmengen und die Erkennung möglicher Fehler.

Lösung:
Dank Synesty konnte Vanilla Data die Shopify-Kategorien automatisch mittels Product Tags zuordnen, Preise und Bestände in Echtzeit aktualisieren und die komplexen Datenstrukturen effizient verwalten. Zusätzlich wurden Quicksight Dashboards und Amazon Q eingesetzt, um die Datenmengen zu überwachen und Fehler frühzeitig zu erkennen.

Fazit:
Die Präsentation verdeutlicht, wie Vanilla Data mit Unterstützung von Synesty komplexe Geschäftsprozesse optimiert und eine konsistente, aktuelle Produktdarstellung gewährleistet.

Synesty als Single Source of Truth – Smarte Integration von Shopify, Plentymarkets und AWS

In the rapidly evolving world of e-commerce, customer service has become a critical differentiator. Join us for an engaging session as we explore the transformative power of AI to revolutionize customer interactions. By increasing quality and efficiency, and ensuring 24/7 availability, AI is setting new standards in customer care.

Explore a practical, real-world example of an online pharmacy's groundbreaking integration of AI-driven solutions. Learn how they successfully automated customer interactions, resulting in significant improvements in service quality and customer satisfaction. This case study provides tangible insights into how a major player is using AI to stay ahead of the competition.

Backed by the latest research and data, we'll examine how AI implementations have resulted in up to a 30% reduction in response times and a 50% increase in customer satisfaction scores. Discover how the use of AI tools can reduce operational costs by up to 35% while increasing the overall efficiency of customer support teams.

We'll showcase innovative AI applications such as sentiment analysis and predictive customer service that anticipate customer needs and proactively resolve issues. You'll also learn about the online pharmacy's unique approach to navigating complex regulatory landscapes, combining compliance with innovation to create a seamless customer experience.

Whether you're looking to streamline operations or increase customer satisfaction, this presentation will provide valuable insights and actionable strategies to harness the power of AI and propel your e-commerce business into the future.

Revolutionizing E-commerce Customer Service: Leveraging AI for Seamless Customer Interactions

You don't need top-notch AI model in your business

In a world obsessed with advanced AI, it’s easy to believe that cutting-edge technology is always the answer. But what if the solution to your business challenges could be found with just a few lines of code? 

In this presentation, I will share the story of a project where we began with ambitious plans for extensive AI implementation, only to discover that a simple script generated by ChatGPT solved the problem more effectively.

This session will challenge the assumption that sophisticated AI is always necessary by highlighting the “low-hanging fruits” of automation — practical solutions that can be achieved with the AI tools already at your disposal.

I will share insights on:

	•	Identifying automation opportunities in e-commerce operations that don’t require complex AI models.
	•	Real-life examples of e-commerce businesses that have achieved significant ROI improvements through simple automation.
	•	Balancing straightforward automation with generative AI to maximize efficiency and returns.

By focusing on both accessible, immediate solutions and the innovative potential of generative AI, this presentation will provide a fresh perspective on how to navigate and thrive in the AI-driven landscape of e-commerce.


Start with simple automatization then think AI 

“The Role of Blockchain and Web3 in Shaping the Future of E-Commerce” will explore how decentralized technologies are transforming the e-commerce landscape by enhancing security, transparency, and trust between buyers and sellers. This presentation will focus on the practical applications of blockchain, such as enabling secure transactions, reducing fraud, and providing transparent supply chain management. It will also delve into how Web3 technologies, like decentralized finance (DeFi) and smart contracts, can create new business models, streamline operations, and empower consumers through tokenization and decentralized ownership.

Attendees will gain valuable insights into leveraging these emerging technologies to differentiate their businesses in a competitive market. The session will provide real-world examples, data-driven analysis, and actionable strategies for e-commerce leaders looking to harness blockchain and Web3 to drive innovation, build customer loyalty, and prepare for a more decentralized digital economy.

This presentation will be particularly valuable for decision-makers seeking to understand the strategic advantages of adopting blockchain and Web3 and how these technologies can future-proof their businesses against evolving challenges and consumer demands.

The Role of Blockchain and Web3 in Shaping the Future of E-Commerce

In today’s rapidly evolving digital landscape, e-commerce businesses need flexible, scalable solutions to stay competitive globally. My presentation will explore the power of headless commerce and API-first architectures, focusing on how they enable businesses to scale quickly, offer personalized experiences, and seamlessly integrate with existing systems. I'll cover practical examples of how businesses can use these technologies, from multi-regional expansion to streamlined omnichannel operations, and show how adopting microservices and AI-powered tools can reduce friction in global scaling efforts.

Unlocking Global Growth: Scaling e-commerce with Headless and API-driven solutions

In an industry as fast-paced and competitive as e-commerce, disruption is inevitable. But how can leaders not only survive but thrive in such an environment? This session will explore the strategic leadership practices that enable e-commerce businesses to turn disruption into opportunity. Attendees will learn how to drive growth through innovation, effectively manage teams during times of change, and implement strategies that differentiate their business in a crowded marketplace. By focusing on real-world examples and data-driven insights, this session will equip leaders with the tools they need to lead their organizations to success, even in the most challenging times.

Navigating Disruption: Strategic Leadership for E-commerce Growth in Challenging Times

* Das Onlinevoting geht am 1.10.2019 um punkt 13 Uhr los
* Jeder mit einem LinkedIn-Account hat 6 Stimmen, jeweils eine pro Kategorie 
* Nach dem Ende der Onlineabstimmung werden 6 Präsentationen mit den meisten Stimmen in die Agenda der E-commerce Berlin Expo aufgenommen. 
* Attention! If more than one presentation submitted by the same company wins in more than one category, we will have to choose only one presentation. In this event, in the other category, another company with the second-highest number of votes becomes the winner. * Achtung! Sollte ein Unternehmen in mehreren Kategorien Erfolg haben, muss es sich für einen Vortrag entscheiden. Es rückt automatisch der zweitplatzierte auf, falls das erstplatzierte Unternehmen mehrere Kategorien für sich entschieden hat, und sich für eine Präsentation entscheidet. 
* Das Voting endet am 17.10.2019 um 23:59 Uhr 


Votingregeln

# Tauche ein in die Welt der E-commerce Berlin Expo, wo die Zahlen für sich sprechen. Erlebe, wie unsere Veranstaltung Tausende von Besuchern und Hunderte von Ausstellern anzieht und sich so zum zentralen Treffpunkt für E-Commerce-Profis entwickelt.

Über die Veranstaltung

BEWERBUNG FÜR DAS EVENT-BOTSCHAFTERPROGRAMM

Spiele eine entscheidende Rolle in verschiedenen EBE-Projekten, in denen deine Expertise und Erkenntnisse sehr geschätzt werden und einen bedeutsamen Einfluss auf die Branche haben

Aktive Beteiligung

Verknüpfe dich mit Branchenführern bei besonderen Veranstaltungen und einzigartigen Erlebnissen. Das nächste Botschaftertreffen ist für den 28. November geplant, und weitere Informationen findest du unter https://ebefest.com/

Networking und Exklusive Erlebnisse

Erhalte wertvolle Präsenz bei unserer Zielgruppe und erweitere deine Reichweite und Einfluss innerhalb des E-Commerce-Ökosystems

Gesteigerte Promotion und Sichtbarkeit

# Bei der E-Commerce Berlin Expo schätzen wir die Kraft der Community und die wichtige Rolle, die leidenschaftliche Menschen für unseren Erfolg spielen. Deshalb freuen wir uns sehr, das Ambassador-Programm vorzustellen, das exklusiv für diejenigen entwickelt wurde, die den Geist unserer Veranstaltung verkörpern. Es ist unsere Art, dein Engagement und deine Hingabe zu würdigen. 

# Als geschätzter Botschafter kommst du in den Genuss einer Reihe von Vorteilen:

Erfahrungen von Ambassadoren

Werde ein wesentlicher Bestandteil der E-Commerce Berlin Expo 2024 und profitiere von exklusiven Vorteilen. Nehme an unserem blühenden Botschafterprogramm teil und trage aktiv zum Erfolg unserer Veranstaltung bei.

Interessierst du dich dafür, ein Teil unseres dynamischen Ambassador-Programms zu werden?

PROGRAMM DER EVENT-BOTSCHAFTER

Diese Personen sind die treibende Kraft hinter dem Wachstum in der E-Commerce-Welt. Lerne sie und ihre unschätzbaren Beiträge zu unserer Veranstaltung kennen.

Die E-Commerce Germany Awards findet im Jahr 2024 zum 7. Mal statt. Als wir uns 2018 für eine Erweiterung der etablierten Expo-Formel entschieden haben, haben wir die Networking Party einen Tag vor der eigentlichen Veranstaltung eingeführt.

Uns war sofort klar, dass ein gemeinsamer Abend mit den Branchenführern für alle Teilnehmer sehr wertvoll sein würde. Seitdem ist sie zu einer erwarteten Tradition für E-Commerce-Profis in ganz Europa geworden, und über 3000 Gäste hatten die Gelegenheit, einen solchen Abend mit uns zu feiern.

Die Party besteht aus zwei Teilen: einer reinen Networking-Party und der E-commerce Germany Awards Ceremony.

E-commerce Germany Awards 2025

Zeig, dass du der Beste darin bist sowohl euren Partnern als auch euren Konkurrenten. Promotet euer Brand durch die E-commerce-Industrie. Nimmt an der E-commerce Germany Awards Zeremonie teil und erleben einen unvergesslichen Abend voller Networking und Spaß.

Feiert euren Erfolg!

2025 werden die E-commerce Germany Awards bereits zum 8. Mal stattfinden. Knapp 1200 Unternehmen haben uns vertraut und an jenem Projekt teilgenommen, als wir 2018 das erste Mal dieses Projekt gestartet haben. Weiterhin hatten über 3000 Besucher die Möglichkeit mit uns zusammen zu feiern während der Awards-Zeremonie.

Verifizierte Formel und Organisator

Die Awards-Zeremonie stellt eine hervorragende Option fürs Netzwerken mit über 400 E-commerce-Experten dar. Neben der Expo bietet sich hier die Möglichkeit, zu netzwerken, das Netzwerk zu erweitern oder vielleicht auch erste Deals abzuschließen.

Möglichtkeit zu netzwerken

Warum teilnehmen?

Schau Dir hier die Preisverleihung von 2024 an!

Regeln für die Teilnehmer

Datenverarbeitung

Online-Abstimmung ist beendet. Die ausgewählten Unternehmen gehen in die nächste Runde über.

E-commerce Germany Awards Participants

* Es gibt 12 Kategorien - 10 Unternehmen aus jeder Kategorie werden in die nächste Runde befördert (10 Unternehmen mit der höchsten 
   Anzahl von Stimmen).
* Die Ergebnisse der 1. Runde des E-Commerce Germany Awards-Wettbewerbs werden von Online-Wählern bestimmt - jeder Wähler hat 
   12 Stimmen, eine für jede Kategorie.
* Um abstimmen zu können, ist ein LinkedIn-Konto erforderlich.
* Die Abstimmungsphase dauert vom 8. Januar 2024 bis zum 24. Januar 2024, 15:59 Uhr MEZ (3:59 PM).

Jetzt registrieren und Ihr kostenloses Ticket für die E-Commerce Berlin Expo sichern! Erkunden Sie 5 Bühnen mit Präsentationen und treffen Sie 250+ Aussteller!

Passionate about e-commerce? Join us on 22.02.2024!

About the Awards

Bitte beschreiben Sie Ihr Produkt oder Ihre Dienstleistung. Welches Problem löst Ihr Produkt oder Ihre Dienstleistung?

NEHMT AN E-COMMERCE GERMANY AWARDS TEIL!

FEIERT EUREN ERFOLG IM E-COMMERCE

Erfahrene Experten im Bereich E-Commerce sowie Vertreter verschiedener Größen von Geschäften und Marken versammelten sich zu einer neutralen und objektiven Bewertung.

JURYMITGLIEDER

Nehmt am E-Commerce Germany Awards Wettbewerb teil!

**TEILNAHMEBEDINGUNGEN:**

* Nur Unternehmer, die Dienstleister in der E-Commerce-Branche sind und deren Dienstleistungen bereits auf dem deutschen Markt verfügbar sind, sind berechtigt, am Wettbewerb teilzunehmen.
* Jedes Unternehmen darf in höchstens **2 Kategorien** teilnehmen. Insgesamt gibt es 12 + 1 Kategorien (die Beschreibung finden Sie unten auf der Website).

**ERFORDERLICHE INFORMATIONEN:**

* Die anfängliche Anfrage erfasst lediglich den Produktnamen, die Unternehmensdaten und die Kontaktdaten der einreichenden Person. Die übrigen Informationen werden in den folgenden Schritten ausgefüllt.
* Um Stimmen zu sammeln, sollten Teilnehmer das Profil ihrer Lösung oder ihres Produkts ausfüllen. Folgende Informationen werden angefordert: eine prägnante Beschreibung ihres Produkts oder Dienstes einschließlich des Lösungsaspekts; Einblicke in die Vorteile, Einzigartigkeit und neuesten Innovationen des Produkts. Darüber hinaus werden Teilnehmer gebeten, Fallstudien mit Testimonials und/oder Feedback von ihren Kunden zu teilen. Sie können auch ein kurzes Video einreichen, das das Produkt präsentiert.
* Ein Teilnehmer wird auch gebeten, eine öffentliche URL-Adresse des Firmenlogos bereitzustellen.


**STADIEN DES WETTBEWERBS:**

* **Einreichungen:** Teilnehmer reichen ihre Bewerbungen auf der Website des Wettbewerbs ein. Nach einer Weile erhalten sie einen Link zu ihrem Profil mit der Aufforderung, die erforderlichen Informationen zu ihrem Produkt oder Service auszufüllen.
* **Runde 1:** Öffentliche Abstimmung von Internauten (LinkedIn-Konto erforderlich), um die TOP 10 Einreichungen in jeder Kategorie zu bestimmen. Die Unternehmen mit der höchsten Stimmenzahl in einer bestimmten Kategorie qualifizieren sich für die nächste Runde (maximal 10 Unternehmen pro Kategorie).

* **Runde 2:** Endabstimmung der Jury, um einen Gewinner in jeder der zwölf Kategorien zu wählen.
Bekanntgabe der Gewinner: Im Rahmen der E-Commerce Germany Awards Ceremony and Networking Party, die am **21. Februar 2024** in Berlin stattfindet, werden die Unternehmen mit der höchsten Gesamtpunktzahl aus Publikums- und Jury-Voting ausgezeichnet.

**GEBÜHREN:**

* Jede Firma, die sich für den Wettbewerb bewirbt, erklärt sich damit einverstanden, eine Teilnahmegebühr zu zahlen, falls sie genügend Stimmen erhält, um als einer der Nominierten (TOP 10 Unternehmen) in seiner Kategorie ausgewählt zu werden und somit in die Stufen III und IV des Wettbewerbs aufzusteigen.
* Der Teilnehmer ist nur verpflichtet, die Teilnahmegebühr zu zahlen, wenn er als Nominierte(r) (eines der TOP 10 Unternehmen) ausgewählt wird. Unternehmen, die nicht in die nächsten Runden kommen, zahlen keine Gebühr.
* Der Teilnehmer kann sich nicht weigern, die nächsten Schritte des Wettbewerbs zu betreten und eine Gebühr zu zahlen, nachdem die Online-Abstimmung vorbei ist und die Nominierten bekannt gegeben wurden.
* Die Gebühr beträgt **400 EUR** für die Einreichung in der ersten Kategorie und (falls zutreffend) 200 EUR in der zweiten Kategorie.
* Alle Teilnehmer der zweiten Runde erhalten **1 Ticket** für die E-Commerce Germany Awards Ceremony and Networking Party.

**AUSSTELLER:**

* Aussteller der E-Commerce Berlin Expo nehmen **kostenlos** an beiden Runden teil.
* Um an den E-Commerce Germany Awards und der Networking-Party teilzunehmen, sind Aussteller verpflichtet, Tickets über ihr Ausstellerpanel vorab zu bestellen.

**BEDINGUNGEN:**

* Die Bewerbungsphase läuft ab dem **20.11.2023** bis zum **15.12.2023** auf der Website der Awards. 
* Die Bewerbungen können bis zum 07.01.2024 23:59 MEZ bearbeitet werden, bevor das Online-Voting startet.
* Das Online Voting fängt am **08.01.24** an und endet am **24.01.2024** (15:59) MEZ
* Die TOP 10 werden am **25.01.2024** um 15 Uhr MEZ bekanntgegeben 
* Das Jury-Voting fängt am 29.01.2024 an. 
* Die Gewinner werden am **21.02.2024** während der E-commerce Germany Awards Zeremonie und Networking Party in Berlin bekanntgegeben. 

Der Veranstalter behält sich das Recht vor, eine Bewerbung an dem Wettbewerb oder den Anspruch auf einen Preis zu disqualifizieren, wenn er nach eigenem Ermessen feststellt oder vermutet, dass der Teilnehmer versucht hat, den rechtmäßigen Ablauf des Wettbewerbs durch Betrug, Hacking, Täuschung oder andere betrügerische, täuschende oder unfaire Spielpraktiken zu beeinflussen.

Weitere Informationen über die Datenverarbeitung der Teilnehmerdaten finden Sie [hier](https://ecommercegermanyawards.com/legal/personal-data).

Den vollständigen Text der Allgemeinen Geschäftsbedingungen finden Sie [hier](https://ecommercegermanyawards.com/legal/contest).

AGB der E-commerce Germany Awards

Headline Sponsor %{data}

Vormalige Sponsoren

E-commerce Germany Awards Sponsors

Ein Team professioneller Juroren wählt die Gewinner des Wettbewerbs aus.

Runde 2: Abstimmung der Jury

Voting takes place on the Contest Website. Each Internet User with a valid LinkedIn account can cast one vote in each category.\n

Eröffnung der Onlineabstimmung

Die Finalisten der jeweiligen Kategorien werden auf der Webseite um 15:00 Uhr CET präsentiert.

Runde 1: Bekanntgabe der Ergebnisse der Onlineabstimmung

Die Gewinner werden während der E-Commerce Germany Awards Ceremony in Berlin bekannt gegeben

Award-Verleihung

Meldet euer Unternehmen ab jetzt an. Ein Unternehmen kann maximal in 2 Kategorien teilnehmen.

Offizieller Bewerbungsstart

Important Dates

Nach der ersten Einreichung erhalten die Teilnehmer einen Link mit Zugriff auf ihr Profil. Jetzt ist es an der Zeit, das Formular auszufüllen und die Fragen zu beantworten (beachten Sie die Höhepunkte der AGB). Der Veranstalter wird die Einreichungen überprüfen.

Choose the category below to see the presentation proposals!

Support

Do you have any questions? Feel free to ask!

Noel Graf

hello@ecommerceberlin.com
+49 305 201 51 10

Lucas Zarna

sales@ecommerceberlin.com
+49 176 316 244 92