Displaying products in real-time 3D and combining this presentation with augmented reality creates a completely new online shopping experience and ensures a much higher conversation rate than with classic 2D presentations. Nevertheless, 3D is still a niche in eCommerce. Practical examples and real use cases, such as the creation of a 3D product implementation pipeline for customers like Adidas or the development of the 3D platform augmentable, show how technical hurdles can be overcome and how implementation can be carried out in a resource and cost-efficient manner. 

Immersive eCommerce: How real-time 3D, AR and AI are revolutionizing the shopping experience

Die Rolle des Außendienstes steht 2024 an einem kritischen Punkt: Wird er durch Technologie ersetzt oder neu definiert? In diesem Vortrag untersuchen wir die Herausforderungen, denen Außendienstmitarbeiter heute gegenüberstehen, und zeigen, wie digitale Lösungen nicht nur ihre Relevanz sichern, sondern auch völlig neue Potenziale erschließen. Erfahren Sie, warum der digitale Wandel im Außendienst unvermeidlich ist und welche strategischen Schritte Unternehmen jetzt gehen müssen, um wettbewerbsfähig zu bleiben.

Report: Digitaler Außendienst 2024 – Am Scheideweg zwischen Disruption und Neugestaltung

In the fast-paced world of retail, pricing and marketing often work toward the same goal: driving customer demand and maximizing revenue. But when these decisions are made separately, both strategies fall short of their full potential.

Enter Predictive Marketing and Pricing—a game-changing approach that unites these critical strategies. By leveraging AI, retailers can seamlessly align ad spending and pricing, making data-driven decisions that maximize impact. Discover how top eCommerce companies are already boosting their profits by over 10% with 7Learnings' cutting-edge technology, and unlock new levels of efficiency and profitability for your business.

How AI helps to integrate Price, Marketing and Promotion decisions

The role of AI in creative industries
How AI tools are reshaping the way we work and think
Real-world examples of AI's impact on design, marketing, and more
The importance of adapting and evolving our skills in an AI-driven world
Whether you're a creative professional, a tech enthusiast, or simply curious about the future of work, this talk offers valuable insights into the intersection of AI and human creativity.

Key Takeaways:

Embracing AI as a collaborator, not a competitor
Leveraging AI to unlock new levels of creativity and efficiency
The importance of continuous learning and adaptation in a rapidly changing world

You Are Useless - How AI is Revolutionizing Creativity and Skills

Networks are an overlooked asset for founders in making their business resilient. To be successful, founders don't require the best idea, strategy, or team, but the best network. Strong and loose relationships are a source of social marketing that can provide access to information, human capital, and even funding. Yet, this resource is widely ignored and hardly ever discussed in the entrepreneurial context.

Through the power of networking, I built two five-figure businesses since the age of 18 despite my low-income, first-gen background. Community support further enabled me to study at London Business School with a full scholarship, win various school awards, join the MBA program at NYU Stern  and now become a speaker for entrepreneurship at Stern.

Buliding resilience through networks

Relying on discounts can create a cycle where customers begin to question the true value of your product, or simply wait for the next sale rather than paying full price. To avoid this, it's essential to shift the focus toward the unique value your brand offers. By investing in exceptional customer experiences, personalized offers, and clear product differentiation, you can foster sustainable growth while preserving your brand's integrity and long-term value.

Key Takeaways:

Learn the risks of frequent discounting and how to maintain pricing integrity while still attracting customers.

Align your pricing with the unique value your brand delivers, ensuring a premium positioning without cutting prices.

Shift customer focus from price to the overall experience and value your brand provides, increasing their willingness to pay more.

 Leverage personalized pricing strategies to offer tailored value to customers while optimizing profitability.

Differentiate your brand by focusing on value and experience, allowing you to compete without getting trapped in a price war.

Is your business relying on discounts, or are you building long-term value?

Im Juni 2025 tritt eine neue gesetzliche Anforderung für Webshops in Europa in Kraft – sie müssen für alle Menschen zugänglich, d.h. barrierefrei nach internationalen Kriterien, sein. Der European Accessibility Act betrifft alle digitalen Produkte und Dienstleistungen, die am europäischen Markt angeboten werden und im speziellen Online-Shops ab 2 Mio € Umsatz. Die Barrierefreiheit von Webshops ist daher ein brandaktuelles Thema und sollte jetzt schon oberste Priorität haben. 
Aber Web Accessibility beinhaltet auch viele wirtschaftliche Aspekte, die nicht zu unterschätzen sind. Suchmaschinen sind quasi blind und suchen nach relevanten Textbausteinen im Web, Alexa & Co benötigen auch Hintergrundinfos, um Webshops verstehen und bedienen zu können – Sprichwort Interoperabilität. Bessere Farbkontraste nutzen allen UserInnen. 
Was bedeutet aber digitale Barrierefreiheit genau? Was müssen Webshop-Betreiber bis 2025 erfüllen? WACA ist hierzu Experte im deutschsprachigen Raum und kann fundierte Antworten geben. 
Das Web Accessibility Certificate WACA macht Barrierefreiheit nach den internationalen W3C-Richtlinien (WCAG) nach außen hin erkennbar. Dieses offizielle Zertifikat der Initiative WACA und der unabhängigen Zertifizierungsstelle TÜV Austria startete 2018 in Österreich und ist für deutsch- und englischsprachige Websites im gesamten europäischen Raum gedacht und wird in Anlehnung an die europäische Norm EN 301 549 ausgestellt. Damit soll die Zugänglichkeit für alle Menschen auf fachlich geprüften Websites gewährleistet, Bemühungen hinsichtlich Barrierefreiheit im Web ausgezeichnet und gesetzliche Bestimmungen erfüllt werden. Natürlich kann mit einem etablierten Zertifikat Awareness geschaffen und die Beschwerdeflut nach Inkrafttreten des Gesetzes verhindert werden. Über 120 zertifizierte Websites im privaten wie im öffentlichen Sektor im deutschsprachigen Raum zeugen für die Etablierung des Zertifikats für digitale Barrierefreiheit am Markt.

Digitale Barrierefreiheit - Inhalt des European Accessibillity Acts

This session will explain how the administration and the collaboration with the tax advisor can be fully automated. Which tools will give you a daily overview and are useful to reduce inquiries from the tax advisor?

How do I impress my tax advisor?

I'm Razvan Porojan, and over the past 20 years as a consultant and leader of three companies, I've repeatedly faced the challenge of forgetting crucial details from business conversations spread across multiple platforms. In this presentation, I'll share my journey of recognizing this pervasive issue and how it led me to develop a platform-agnostic solution that captures and organizes calls and meetings from any application or device.

By embracing advancements in AI—from GPT-3 to the latest models—and integrating technologies like Retrieval Augmented Generation (RAG), I aimed to create a tool that ensures no valuable information is lost, regardless of the communication platform used. This experience highlights the importance of innovation and adaptability in addressing common business challenges, especially during challenging times. I'll offer insights into how focusing on practical needs can drive meaningful differentiation and efficiency.

Speaker Bio:

As a seasoned CEO and consultant with over two decades of experience, I've guided three companies through the evolving landscape of corporate communications. My expertise lies in identifying critical business challenges and leveraging technological advancements  to develop effective, platform-agnostic solutions that enhance organizational efficiency.

Overcoming Information Loss: Our Journey to a Platform-Agnostic Solution

Harnessing the power of social ads on platforms like Facebook and Instagram is a game-changer for acquiring new customers in e-commerce. But how can you truly maximize performance? How do you create winning ads that profitably attract new customers?

In this insightful talk, Growth Lead Daniel Busch will reveal the three essential steps to success:

- Leveraging Data and AI: Discover how to use data analysis and AI to gain in-depth insights into your target audience and competition.

- Crafting a Winning Content Strategy: Learn how to convert these insights into a compelling content strategy that drives high-performing social ads.

- Measuring Success Accurately: Understand the importance of accurate performance measurement and how it helps you manage customer acquisition profitably.

Join us for this session to unlock the power of data-driven social ads and boost your e-commerce sales significantly.

Unlocking Success: How Data-Driven Social Ads Can Skyrocket Your E-Commerce Sales

. Einführung in die Produktsicherheitsverordnung 
Definition und Ziele: Überblick über die Produktsicherheitsverordnung und ihre Rolle im Verbraucherschutz.
Pflichten von Herstellern und Importeuren: Wer trägt die Verantwortung für die Sicherheit von Produkten?
2. Das Lieferkettengesetz (LkSG) und seine Auswirkungen
Ziele des Lieferkettengesetzes: Erklärung, wie das Gesetz Unternehmen zur Einhaltung von Menschenrechten und Umweltstandards in der gesamten Lieferkette verpflichtet.
Sorgfaltspflichten: Anforderungen an Unternehmen hinsichtlich Risikomanagement, Prävention und Abhilfe in Bezug auf Menschenrechte und Umweltstandards.
Betroffene Unternehmen: Welche Unternehmen sind betroffen, und welche Strafen drohen bei Nichteinhaltung?
3. Schnittstelle zwischen Produktsicherheit und Lieferkettengesetz
Verbindung von Produktsicherheit und sozialer Verantwortung: Wie beeinflusst das Lieferkettengesetz die Produktsicherheitsanforderungen und umgekehrt?
Risikomanagement in der Lieferkette: Ansätze zur Identifizierung und Minimierung von Sicherheitsrisiken in den globalen Lieferketten.
4. Konkrete Maßnahmen zur Umsetzung

5. Herausforderungen und Best Practices
Herausforderungen für Unternehmen: Welche typischen Schwierigkeiten treten bei der Umsetzung der Regelungen auf?
Fallstudien und Best Practices: Erfolgsbeispiele von Unternehmen, die ihre Lieferketten und Produktsicherheitsprozesse effektiv umgestellt haben.
6. Zukunftsausblick und Trends
Neue Entwicklungen und Trends: Wie könnten zukünftige Änderungen im Bereich Produktsicherheit und Lieferkettenrecht aussehen?
Technologische Innovationen: Rolle von Digitalisierung, Automatisierung und Blockchain zur Sicherstellung der Produktsicherheit und Transparenz in der Lieferkette.

Produktsicherheit und Lieferkettengesetz: Herausforderungen und Chancen der Produktsicherheit für Unternehmen

The Road to AI Success should be supported by Tilored Operational Excellence Strategies

The audience will gain a competitive edge by discovering the transformative impact of crafting their bespoke Operational Excellence Strategy to drive AI implementation and unlock positive ROI, all at their own pace.  I  will share invaluable tools, a real-world AI implementation journey example, and strategies for effective change management in AI education for both technical and non-technical teams. The Audience will learn how to harness the full potential of AIQ(C) - Artificial Intelligence Quotient, developed by my esteemed business partner Dr. Anámika Datta, to assess their organization's readiness for AI integration. This is a great opportunity to revolutionize e-commerce's approach to AI and secure its position at the forefront of innovation.

"Unlocking ROI: The Power of Operational Excellence in AI Implementation"

In today’s competitive e-commerce landscape, user expectations are higher than ever, with 88% of customers less likely to return after a poor user experience (hubspot, 2022). Search is the most crucial function, with over 60% of consumers heading straight to the search bar (Google Cloud Retail 2023). 
In this session, I will share insights from over a decade of experience helping businesses optimize their search UX at Algolia. We’ll cover key elements and key best practices for creating an intuitive 
 and rewarding Search & Discovery experience, that not only meets user expectations but also enhances brand perception and drives higher conversion rates. This talk will offer practical advice that e-commerce leaders implement right away.

Mastering Search & Discovery UX: Driving Business Success Through Seamless User Experiences

Discover why and how retailers should implement composable e-commerce and learn practical strategies for connecting best-of-breed services to create a seamless and innovative shopping experience. This talk explores the benefits of adopting a MACH (Microservices, API-first, Cloud-native SaaS, and Headless) architecture in retail. It also outlines the usage of generative AI as a pluggable component in this landscape.

MACH: The Blueprint for Composable E-Commerce

In this session, we'll dive into how AI is revolutionising the way we analyse customer journeys, track traffic, and predict outcomes. Learn how AI tools can automatically compare your campaigns, identify patterns in user behaviour, and forecast results with unmatched accuracy. Discover how these advanced insights can help optimise your marketing strategy, improve performance, and drive growth in today’s competitive e-commerce landscape.

AI-Driven Insights: Shaping the Future of E-commerce & Marketing Analytics

Bei bedrop setzen wir vor allem auf die Nahbarkeit zum Kunden und die Transparenz aller Produkte und Erfahrungen von Kunden und Kundinnen.
Meine Geschichte mit Bienenprodukten prägte nicht nur meine Kindheit, vor allem die Zeit danach bei meiner Neurodermitis. Auf dieser Reise nehme ich unsere §Honeybee`s" mit. Dies macht uns als Lovebrand nicht nur im Online, sondern auch Offline Markt (z.B. Teleshopping) aus.

Lovebrand im eCommerce & Offline 

Our story is specific because we are the first family company from Bosnia and Herzegovina that managed to register a company in Estonia, so that we could sell our products in the EU, specifically the German market. We would like to convey the experience of how difficult it is when you are in Bosnia and Herzegovina and what challenges we encountered on the way to selling our products on the German market.

From the production of beehives in Bosnia and Herzegovina, to b2c sales in Germany

Pay by invoice is one of the most popular payment methods among online shoppers, as it allows them to order items now and only pay for them weeks later. However, for online retailers, this payment method poses increasing challenges, as invoice purchasing is a common attack vector used by online fraudsters, particularly in the B2B sector.

Modern invoice purchasing solutions, also known as Buy Now, Pay Later (BNPL), leverage artificial intelligence and machine learning to detect fraud schemes early on. Simultaneously, criminals are also using AI to circumvent these measures. This creates a competitive landscape: machine vs. machine in the payment sector.

In her presentation, Natalia Lyarskaya, VP of Data Science & Risk at Billie, explains how this AI vs. AI battle unfolds and highlights what online retailers should specifically watch out for.

AI vs. AI in E-Commerce: How Artificial Intelligence Protects Against Online Fraud

"Less is more" is something that can be best understood with analogies: Do you need a Monster truck to go to the supermarket? Do you need an industrial oven to heat your leftover pizza? Do you need a chainsaw to cut your bread? Do you need a robust, yet complex WMS for your fast paced operations?

In logistics and supply chain management, selecting the right Warehouse Management System (WMS) is vital for efficiency, especially for small and medium-sized businesses (SMBs). While large WMS solutions offer extensive features, they can be expensive, complex, and slow to implement. Smaller, faster, and cost-efficient WMS systems are often a better fit for businesses with tighter timelines and limited resources.

One of the key advantages of a small WMS is quick implementation. These systems are designed to be set up rapidly, allowing businesses to optimize operations without heavily disrupting daily workflows. Larger WMS systems, on the other hand, can take months to implement, which many smaller businesses can't afford.

Another major benefit is cost efficiency. Large WMS platforms come with high upfront costs and ongoing maintenance fees, making them less practical for SMBs with limited budgets. Smaller WMS solutions offer scalable, affordable pricing while providing the necessary tools for managing inventory, tracking orders, and improving workflows without unnecessary complexity.

We, in Bitergo, a company recently acquired by DB Schenker, have learnt lessons through success cases and data that developing your own cloud WMS can have positive consequences that go from faster, focused and relevant product development to going live in warehouses within weeks. 

For SMBs operating in fast-paced environments like e-commerce or retail, a smaller WMS offers the flexibility and speed needed to meet customer demands. "Less is more" can be best understood with analogies. Do you need a chainsaw to cut your bread? Do you need a complex WMS for your fast paced operations?

Cloud WMS: Less is More. 

Explore how Fitmin utilized the innovative Shoptet Premium platform, blending the flexibility of SaaS with the power of custom software development, to expand its e-commerce presence across the Czech, Slovak, and Polish markets. This session delves into the complexities of ERP integration, offering insights into automation, personalized customer experiences, and streamlined operations. Learn how Fitmin's approach increased efficiency, drove customer engagement, and provides a strategic blueprint for scaling e-commerce in competitive markets.

Value: Discover how to combine the cost-efficiency of SaaS ("pay as you go") with the limitless possibilities of custom software to gain a powerful edge in multi-market sales.

How Fitmin Transformed Multi-Market E-commerce with Shoptet Premium: A Hybrid Approach to SaaS and Custom Development

Im Vortrag werden, anhand von  Beispielen aus unterschiedlichen Branchen, spannende Alternativen zu Rabattkampagnen aufgezeigt. Die Ansätze zeigen, wie Margen geschont werden, Unternehmen aus den Rabattspiralen entkommen können und welchen Einfluss - positiv wie negativ - diese Kampagnen auf das Verhältnis der Kunden zur Marke haben. Und sie bieten konkrete Lösungen an!

Geschenke statt Rabatte - mit zielgruppengerechten Incentive-Kampagnen Warenkörbe erhöhen und Neukunden gewinnen, statt Marge zu verbrennen


AI-Driven Customer Service: Enhancing Human Connection
In today’s fast-paced digital world, customers expect quick, personalized responses. AI offers more than just speed; it adds emotional intelligence. Imagine an AI-powered bot that understands emotions, preferences, and behavior. It engages in dynamic conversations, reflecting human traits like curiosity and compassion, enhancing customer service rather than replacing it.
For example, the bot could ask how a customer felt in a dress they bought last week or suggest complementary products, adding a personal touch that elevates the overall experience. This makes AI not just a tool but a partner in delivering a seamless, human-like service.

Personalization at Scale: The AI Advantage
One of the biggest challenges for brands is delivering personalized experiences at scale. Traditional customer service can't engage large audiences meaningfully, but AI can. A 1:1 tailored bot remembers past purchases and anticipates future needs, providing personalized suggestions.
For instance, a customer who recently bought shoes could receive a follow-up asking about their experience or suggesting matching accessories. These interactions make customers feel valued, even with automation in place.

Rethinking Customer Relationships with AI
To build stronger relationships, brands must move beyond transactions and consider customers’ emotional needs. AI can deliver personalized, empathetic experiences, making people feel central. A well-designed AI bot could even help customers communicate in ways that reflect a brand's tone and values, reinforcing a positive culture.
This AI bot isn't just a customer service tool but a brand ambassador, shaping interactions to reflect core values. By prioritizing emotional connection, AI can deepen the relationship between a brand and its audience.


Enhancing Customer Engagement: How AI Can Create a Stronger, More Human Connection with Your Audience

The world of e-commerce offers enormous potential - but the financial hurdles, whether for the development of web stores or marketing campaigns, are often high. The good news is that there are attractive state subsidies in Germany that address precisely this issue. This support can help your company to implement web stores efficiently and optimize marketing measures in the long term.

As a certified Shopify expert, listed BAFA business consultant and founder of one of the top 3 e-commerce agencies in Germany, awarded by OMR Reviews, Matthias Mader uses real-life examples to show you how you can make targeted use of government subsidies to significantly reduce your development costs and make the most of your marketing budget.

“If you miss this opportunity, you are wasting valuable financial resources for your growth!” - Matthias Mader

Treasure Chest of Opportunities: Government Funding for Webshop and Online Marketing Projects

eCommerce is accelerating the pace of competition. There are more competitors and they can easily roll out new promotions, pricing, products and business schemes. Response time in eCommerce is much more critical then before. 
This is where AI can help. 
Understanding and responding to threats and opportunities in real time is key to winning online.

Real time eCommerce benchmarking with AI

With the growth of eCommerce we now have the opportunity to know what is going on in markets that we don't operate in. The data is up there online, and in massive amounts, and this is exactly where AI can help.
With AI to analyze this data we can know, without selling a single product, what are the sales volumes of a category in a country, who are the leading brands and sellers and what is the trending price tier.
With this intelligence analyzing opportunities across border is much easier then before, and doesn't require travel, remote personnel or upfront investment in operations.

AI driven cross border expansion feasibility testing

Understanding the customer journey in a virtual world requires us to really be able to see a brand through the eyes of consumers as they surf the Web, from early discovery to becoming a customer.
This requires a horizontal view of the online world, from Social media perception to eCommerce marketplace perception to dedicated review sites perception of the brand for consumers.
It also requires AI to handle these massive amounts of data points and to create the holistic view needed to take action

Understanding customer engagement with AI

As the world spins faster and competition is global and more fierce, understanding the dynamics of your categories in real time and responding to them becomes critical.
AI offers us with the opportunity to drive intelligence from massive amounts of data while they are current and relevant. 
Join me to see how with AI understanding trends in a category, threats and opportunities becomes as easy as point and click

Strategic planning for growth with AI

Online retailers are facing ever higher fees for accepting payments, and with Sofort and Giropay exiting the market, Klarna and PayPal have more pricing power than ever. So what can merchants do to save costs and improve conversion? The answer could be closer to hand than we think.

The Big Gap In German Payments : And How To Fill It

In der Präsentation soll es um die Finanzen im E-Commerce Bereich gehen. Als häufig verhasstes, aber dennoch essentielles Thema spielen die Finanzen bei allen E-Commerce Unternehmen eine wichtige Rolle. 
Ich spreche über optimale Unternehmensformen und auch die Relevanz von gut geführten Finanzen, sowie Tipps und Tricks zur vereinfachten Prozessen rund um Steuer, Kleinunternehmerregelung und co und räume mit allgemein verbreiteten Irrglauben rund um die Finanzen auf. Mein Vortrag richtet sich an Neulinge, sowie bereits etablierte Betreiber im Bereich E-Commerce.

Langweilig, aber überlebenswichtig: Finanzen im E-Commerce Business

Tips to influence without authority and enhance empathetic leadership skills. Empathy is an underrated leadership quality and it greatly enhances a positive working culture. As a program management leader, much of our job consists of supporting and guiding teams to make better decisions. We are not decision makers, we are facilitators to good decision making. Influencing without authority is a key responsibility and it's a demanding one. Here, you will get tips and tricks from my book to be an empathetic and charismatic leader.

Influence without Authority

Challenges for transport automation from picking to packaging:
- conveyors are space consuming, expensive and not flexible
- mobile robots are expensive, not fast enough and have a lower availability than conveyors
Solution: We have developed a mobile robot solution, that can handle high throughputs while ensuring flexibility, cost-efficiency and a high availabiliy --> https://www.youtube.com/watch?v=fXWJSqcr7-Q


Conveyors were yesterday: Flexible transport automation from picking to packaging

Sharing how AI & WhatsApp can revolutionize mobile user journeys in ecommerce. Top-of-funnel-leadgen via WhatsApp, paired with automated lead-enrichment getting synced with email & print direct marketing channels, scaling cross-, upsales & customer success via deeply integrated WhatsApp AI chatbot solutions.

AI WhatsApp solutions

Empfehlungen von der führenden Pitch-Beratung cherrypicker für einen besseren Agentur-Pitch eines E-Commerce-Unternehmens
- Wie bereite ich einen Auswahlprozess vor
- Wie führe ich den besten Pitch durch
- Die meisten Fehler von Kunden
- Die meisten Fehler von Agenturen
- Alternativen zum Pitch

Recommendations from the leading pitch consultancy cherrypicker for a better agency pitch for eCom companies.
- How to set up a selection process
- How to run the best pitch
- The most mistakes of clients
- The most mistakes of agencies
- Alternatives to a pitch

How to pitch better!

In today's competitive e-commerce landscape, storytelling is the key to differentiation. Chirag Nijjer, a leading global brand strategist, will introduce his Brand Curiosity Model, designed to help e-commerce businesses build memorable brands that stand out in challenging times. Using real-world case studies and actionable insights, this session explores how intentional storytelling not only strengthens brand recognition but also drives customer engagement and loyalty. Learn how to simplify your marketing strategies, leverage customer curiosity, and apply Chirag’s framework to boost your e-commerce growth.

The Brand Curiosity Model: Driving E-commerce Innovation with Story-Based Marketing

We know that without having the right partners in the business, businesses struggle to grow.

After having met with over 883+ marketing agencies and partners. The presentation is gear towards giving business owners the tools needed to hire the right marketing partners moving forward.

Key highlights:
- What mindset is needed to win in marketing
- 5 levels of marketing agencies and partners to watch out for
- Where to find the best marketing partners
- How to get the most out of your marketing relationships.

It's been presented to CEOs, COOs, and Marketing leaders who have all found great value in the knowledge shared.

Key Insights after meeting over 883+ marketing agencies and partners

Understand the benefits of integrating generative AI into your content flow. Create assets in your brand style

Transforming E-commerce Photography with Generative AI: Deep Dive

Let's dive into the dark art of digital. We'll rip away the veil of consumer autonomy, revealing how marketers, UX designers, and content creators conspire to choreograph your every click, swipe, and purchase. Attend at your own risk – or do you even have a choice?

The illusion of choice: how we puppet master your 'decisions'

In this session, I will share insights gained from years of designing customer experiences for top-tier e-commerce brands such as Bosch, Marc O’Polo, Audemars Piguet, British American Tobacco, and Lyreco. Through real-world examples from both B2B and B2C, I’ll show how design can transform User Experience and significantly boost conversion rates (CRO). Attendees will learn actionable strategies to optimize their e-commerce platforms, driving customer satisfaction and tangible business growth through innovative design.

Selling by Design: Crafting Hight-Impact Customer Experiences

Title: Sustainable Cross-Border eCommerce: Coco Veda’s Farm to Consumer Journey

Coconut farmers in tropical regions face generational poverty, with limited access to global markets and innovation. Coco Veda addresses this by creating a range of coconut-based, natural, vegan, and halal products. The business model prioritizes a triple bottom line—people, planet, and profit—supporting farmers' livelihoods, empowering women, eliminating water and alcohol from formulations, and operating with zero waste and a negligible carbon footprint.

Coco Veda’s direct-to-consumer (DTC) strategy leverages cross-border eCommerce to connect ethical products with global consumers, delivering “farm to consumer impact” at scale. Through collaborations, the brand is expanding its mission to achieve "farm to consumer to community" impact through like-minded partnerships.

A key project involves collaboration with PayPal, utilizing its technology, tools, and global reach to help scale Coco Veda into a seven-figure DTC brand. This partnership emphasizes the role of technology in driving ethical business growth, bridging the gap between purpose-driven brands and conscious consumers.

Coco Veda’s vision is to lead in cross-border eCommerce, building a sustainable, impact-driven brand that uplifts coconut farming communities and sets the stage for larger opportunities to address inequalities in the coconut sector.

Sustainable Cross Border eCommerce: Coco Veda’s Farm to Consumer Journey

We want to give an overview about what happened since the start of irisone (middleware build by Comercus GmbH), from two points of view.
What are the challenges for the service provider and what does it mean for a retailer to start with a new middleware since day one?

Wild ride - building up a middleware from scratch - while the client rides the market

Competera revolutionizes retail pricing by leveraging AI to unlock customer-centric strategies. Our platform empowers retailers to:
Uncover deep customer insights to make data-driven pricing decisions.
Gain maximum profitability and customer satisfaction by optimizing pricing strategies.
Streamline pricing processes with automated, intelligent recommendations.

Differentiators
Unparalleled Accuracy: Competera empowers businesses to make data-driven pricing decisions with 95+% accuracy based on sales drivers tailored to each retailer.
Enhanced Price Perception: By aligning pricing with customer preferences, Competera helps retailers increase customer satisfaction, retention, customer return rate, and improve overall brand perception.
Boosted Customer Lifetime Value (CLTV): Optimized pricing strategies powered by Competera’s AI engine drive higher CLTV by encouraging repeat purchases and increasing customer loyalty.
Increased Basket Value: Retailers using Competera can expect significant increase in basket value, directly impacting revenue and profitability.
Improved Inventory Turnover: By optimizing pricing and stock levels, Competera helps retailers reduce costs associated with excess inventory and increase stock turnover.
Team Efficiency Gains: Competera's AI-powered platform reduces the workload of pricing teams by up to 70%, freeing up valuable resources for other strategic initiatives.
Human-in-the-Loop Approach: Competera combines AI's power with human expertise, ensuring optimal pricing decisions while minimizing manual effort.
Benefits

Data-driven pricing decisions based on sales drivers backed by with 95+% accuracy
Customer-centric pricing at store/channel level 
Improved price perception 
1 week to scale for new channel or region
Higher CLTV  
+2% to basket value 
Increased stock rotation and decreased cost of goods sold (COGS)
50-70% reduction of the pricing team efforts

AI Prices Your Customers Trust

This talk isn’t sponsored, nor is the company I work for, an eCommerce service provider, but it is a genuine talk aimed at sharing the best practices I found that nobody gave me.  My goal is take the audience through the real-world journey of building an eCommerce platform from scratch, particularly within the B2B industry. 

I will cover the challenges we faced, the strategic decisions we made, and the valuable lessons learned along the way. 

I hope I will bring enough value to:
•	eCommerce professionals looking to launch their own B2B platforms,
•	Online retailers seeking insights on executing eCommerce strategies in complex B2B environments,
•	Service providers working to support B2B eCommerce businesses.

Key Highlights of My Talk:
1.	From Idea to Execution: How we turned a complex B2B eCommerce idea into a fully operational platform, balancing internal stakeholder expectations and external demands.
2.	Challenges in the B2B World.
3.	Lessons Learned Along the Way.
4.	Actionable Takeaways.


Lessons Learned from a B2B eCommerce Project: From Ideation to Execution

AI is key to enhancing the speed, efficiency and accuracy of customer engagements, yet its true potential lies the integration with a human touch. Humanity is something that 64% of consumers feel that brands neglect in eCommerce. Therefore, a shift in AI-utilization is crucial: from viewing AI as a competitor to recognizing its potential to make more accessible and affordable what cannot be replaced by technology: a human touch.   

Emphasizing on utilizing AI to free up humans from repetitive tasks, this keynote explores how AI allows brands to focus more on valuable interactions, increasing their efficiency and the overall value of the human touch. 

The best experiences deliver a Human Touch – Learn how AI will help 

Neobanks have the potential to transform the e-commerce space by offering dedicated merchant accounts that allow businesses to receive payments, withdraw funds, and manage their finances within a single ecosystem. This integration creates a seamless flow for merchants, enabling them to handle income, make payments, and securely store funds without leaving the platform. By combining banking services with e-commerce, neobanks provide a comprehensive solution for managing both business and financial needs in one place.

Integrating Merchant Accounts: Expanding E-commerce into a Unified Banking Ecosystem

The focus is for marketing departments, marketeers to which are looking to have a detailed overview of their customer base and and how to do segmentations so that they can use these informations and their customers behaviors to do effective E-Mail, SMS, Push, Facebook campaigns. The goal is to understand their clients better and what are really their interests on how to use these informations to increase the sales, optimize the conversionrate and the customers satisfaction. Through a Customer Data Platform system with integrated marketing automations  and personalized product recommendations a lot of merchants has the possibilities to turn their existing customers informations into a successful growth for online and offline sales. 

How to use customers informations for efficient marketing automations

This presentation explores how e-commerce businesses can prepare for the quantum computing era, drawing insights from a practical case of LNQ's quantum security assessment case study.

Key Challenges for E-commerce:
Data Protection: E-commerce platforms handle sensitive customer data, including payment information and personal details. Quantum computers could potentially break current encryption methods, putting this data at risk

Transaction Security: The security of online transactions relies heavily on current cryptographic methods. Quantum computers may compromise these systems, threatening the integrity of e-commerce transactions

Supply Chain Vulnerability: E-commerce businesses often have complex supply chains. Quantum threats could expose vulnerabilities across these networks, affecting inventory management and logistics

LNQ's Approach Applied to E-commerce:
Comprehensive Inventory: E-commerce businesses should catalog all systems using cryptographic technologies, including payment gateways, customer databases, and supply chain management tools

Education and Awareness: Implement a quantum threat awareness program for all staff, particularly those handling customer data and managing online transactions

Risk Assessment: Conduct a Business Impact Assessment to identify critical e-commerce systems and data requiring long-term security

Prioritization: Create a prioritized list of e-commerce systems for upgrading, focusing on those handling sensitive customer data and financial transactions


Key Considerations for E-commerce:
Legacy Systems: Older e-commerce platforms with hardcoded encryption algorithms may be particularly vulnerable and require urgent attention

"Record-now-decrypt-later" Threats: Encrypted e-commerce data captured today could be decrypted by future quantum computers, necessitating early migration to post-quantum cryptography (PQC)



Preparing E-commerce for the Quantum Era: A Practical Approach

More and more companies are discovering the advantages that corporate influencers bring to corporate communications and, consequently, to the company's perception in general. Using the best practice example of DATEV, I will present the success factors for such a program and the added value it creates for the company and the participating employees.

How Corporate Influencer boost brand awareness

AI in ecommerce, this is would be a fairly technical talk, talking about how to use LLMs and prompt engineering to understand customer complaints and have a resolution for them

you talking to me? understanding your customers through LLMs

Delticom is the European marketleader in online tyre sales. With it's flagship shop Reifendirekt.de and over 25 years of experience in selling tyres online, it runs over 300 online shops in all 27 EU countries.

Learn how Delticom uses ChatGPT Enterpise to enhance customer service, increase availablity, accessibility, and reduce operstional cost by 25% through Mondo.chat, an omnichannel communication platform with automatic translation and a suite of inhouse trained ChatGPT Enterprise instances.

ChatGPT Enterprise Usecases @ ReifenDirekt.de

Tech buzzwords like Composable Architecture, Headless-first, and Cloud-Native are everywhere, but what do they really mean for your business? In this talk, I'll break down these complex terms into simple concepts and explain why they may not be as revolutionary as they sound. You’ll learn how to focus on the real challenges when choosing an e-commerce platform for your business and why expert insight matters more than flashy buzzwords.

Decoding Tech Buzzwords - what really is important for your platform selection

In the age of digital information, DOOH campaigns have become an innovative and dynamic way to leverage experiential marketing and capture the public's attention, driven by their ability to create a WOW effect for users.

Álvaro, Cofounder at DeuSens,  will showcase a recent case study of G2A & DeuSens, where will explore how this campaign not only informed about a new launch of the brand, but also created a memorable experience that fostered an emotional connection between users and the brand. By integrating AR into public spaces, the campaign significantly increased reach , standing out in an urban environment saturated with visual stimuli. 

Álvaro will highlight the ability of this technology to enhance the urban space and generate a lasting impact on the public, demonstrating its potential for innovative eCommerce marketing.

Capturing attention with experiential marketing

Any serious thoughts about expansion abroad is tightly connected to its preparation. What are the do's and don'ts, what are the pre-requisites for a successful expansion abroad, or how to minimize financial risk and maximize potential success - AKA - I don't know, what I don't know. 

Starting with market prioritization, macro-economic and segment specific market data, through market deep-dive and customers' behavior, up to competition analyses for inspirational purpose. Followed by financial budget readiness, business case preparation, as well as set of go-to-market-, channel- and campaign strategies help to enter a specific market without surprise. 

Dexfinity assists more than 100 international clients on 32 different markets, covering €180+ Mio revenue per year. With our clients, we enter 10 new markets each quarter in majority of Ecommerce B2C and LeadGen B2B segments. More at www.dexfinity.com/en/ .

Pre-requisites for a successful expansion abroad, or how to minimize financial risk and maximize potential success!

Discover how DGLegacy is reshaping the fintech landscape by addressing a critical but often overlooked aspect of financial security: digital legacy planning.

Learn from Ana's journey of building a fintech company dedicated to protecting digital assets and ensuring that wealth is seamlessly passed down to loved ones. This session will provide valuable takeaways on leveraging technology to create innovative solutions, improve user experience, and drive meaningful change in the financial industry.

Whether you're an entrepreneur, investor, or simply interested in the future of fintech, this presentation will offer fresh insights into developing a product that meets modern needs while delivering exceptional value.

Building Fintech for the Future: How DGLegacy Redefines Legacy Planning and Asset Protection

In today’s competitive e-commerce landscape, succeeding as an Amazon vendor requires a strategic approach that balances logistics efficiency, order management, and effective negotiation of terms. My talk, “How to Be Successful on Amazon as a Vendor?”, will focus on the critical aspects of the Amazon Annual Vendor Negotiation (AVN), specifically in logistical setup with the categories Delivery, Order Consolidation, Order Optimization, and Receipt of Goods.

Attendees will gain practical insights into:
Delivery: Which delivery programs are available and how to I meet Amazon’s delivery standards to enhance compliance and satisfaction.
Order Consolidation: Reducing costs and improving efficiency through smart order consolidation programs
Order Optimization: Aligning order processes with Amazon's requirements while minimizing stock issues.
Receipt of Goods: Streamlining the receipt process to reduce errors and expedite turnaround.
Drawing from my former experience as Head of E-Commerce at GROHE, as a speaker at the Amazon Sales Kongress and expert roundtables at BAROS, along with my collaborations on podcasts with Merchant Spring and Ahead on Marketplaces, I will provide actionable strategies to optimize your Amazon vendor relationships. Real-life case studies will demonstrate how to implement these tactics to achieve differentiation and profitability.

Why Attend?
In challenging times, this presentation will offer fresh insights to help you stand out on Amazon. Learn how to turn negotiation and logistical challenges into growth opportunities.

Speaker Credentials:
As an experienced e-commerce strategist, I have helped numerous brands enhance their Amazon performance. My deep industry knowledge and collaborations with Amazon and leading e-commerce experts position me as an authority on succeeding in the Amazon vendor landscape.

How to be successfull on Amazon as a Vendor?

More advanced product configurators and immersive technologies are blurring the lines between physical and digital retail, creating more engaging, personalized and informed shopping experiences. The presentation will take place in the current context and the early stage of these solutions and their potential in the coming years, evolving together with other areas such as Web3 and AI.

How are 3D configurators and immersive technologies transforming the e-commerce industry?

As a Manufacturer, Distributor, Retailer or Wholesaler have you wondered what all the fuzz about AI, ML or ChatGPT means to your daily business and how you can use these techniques to drive greater productivity in PIM/MDM, time to market, and improved conversion rates, revenues, and profit margins? Then, this session is exactly for you. We will also debunk some of the myths and “Fake News” around AI and tell you how to avoid the two big pitfalls impeding the effective use of AI/ML in the business environment of 2025.

There is no “I” in AI without Data – practical use cases for PIM/MDM

In the crowded world of social media, not all products are glamorous. From mundane items to everyday essentials, promoting “unsexy” products can be a challenging task. But what if the key to success lies in creative storytelling? This presentation will demonstrate how to use imaginative ad strategies to transform even the most ordinary products into high-converting heroes.

We'll explore seven cutting-edge social media ad strategies that make “unsexy” products irresistible. Learn how creativity, compelling visuals, and engaging storytelling can boost conversions and reshape audience perception. From humor-driven campaigns to emotional connections, you'll leave with practical techniques to supercharge your social media ads.

Value: This session focuses on how innovative ad design and creativity directly impact engagement and conversion rates, even for less glamorous products. Attendees will gain insights into crafting ads that capture attention, resonate with audiences, and drive meaningful results, helping their brands stand out in competitive markets.

Key Takeaways:

-Creative Storytelling Techniques: How to transform dull products into relatable and desirable offerings through narrative-driven ads.
-Content Strategies That Work: Practical tips for using video, humor, and emotional appeal to make unsexy products engaging.
-Proven Examples: Case studies of successful campaigns that turned “unsexy” products into high-converting social media success stories.
-Maximizing ROI: How to leverage these strategies to improve ad performance and boost return on investment, regardless of product appeal.

Why It Stands Out: In an era of innovation and differentiation, this presentation offers a fresh and highly relevant perspective for businesses that struggle to market everyday or “boring” products. Attendees will walk away with actionable insights and a creative toolkit they can implement right away to revamp their social media ad strategies.

7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back".

In today's competitive marketplace, forward-thinking brands are going beyond traditional product offerings to stay ahead. Major companies like OREO, Wilson, and Thermos have recognized this, creating distinct online channels where customers can design their own products—whether it's custom cookies, sports gear, or drinkware. This trend isn’t just for giants; smaller specialized sellers are using similar strategies to add value and increase revenue. Personalized and customizable products are in high demand, and customers are willing to pay a premium when the experience is engaging and interactive.

In this session, we will explore examples from a wide range of industries, from custom OREO cookies to fully bespoke yachts, fashion mix-and-match bundling, Print on Demand services, and even custom picture frames. We’ll dive into how a superior digital user experience can set your brand apart and elevate customer loyalty and retention.

With over 15 years of experience and three granted patents in the field of ecommerce product customization, Dan Ostroff will share insights and strategies to help you lead the way in personalized offerings, tapping into one of the fastest-growing segments in retail. Whether you're a major brand or a specialized seller, learn how to make customization a powerful differentiator for your business.

Product Customization - D2C for Major Brands and Specialized Sellers

Since leaving Apple in 2015, I've spent nearly a decade living in Bulgaria. While much of Western Europe is consumed by the challenges of digital transformation, I've dedicated this time to connecting companies with exceptional talent from Southeast Europe. Often, this process begins by breaking down the unfounded biases that arise when discussing this region.

For many years, I've been traveling from conference to conference, advocating for the tremendous potential Southeast Europe holds for digital collaborations. 
My career is filled with success stories, and I'm eager to share these experiences to help drive Europe's digital future forward.

Digital Power of the EU - finest examples of EU collaboration in E-Commerce

In this session, I will share how we scaled our D2C E-commerce business from our home market in the first step to the EU and then globally within just a few months. Drawing from our journey at BOXIO, I’ll explore the strategic steps behind cross-border expansion, the challenges of managing country-specific logistics, and the role of localized marketing. Attendees will gain practical insights into creating regional entities, managing international warehouses, and optimizing for global growth while maintaining brand consistency across diverse markets.

From Rostock to the World: Learnings From Scaling a D2C Brand Through Cross-Border Expansion

Discover how to supercharge your eCommerce SEO efforts using AI and no-code tools integrated with Google Sheets. This presentation will demonstrate practical workflows that combine cutting-edge AI capabilities with the accessibility of spreadsheets, enabling you to streamline your SEO processes, save time, and boost your online visibility. Learn how to leverage these powerful technologies to stay ahead in the competitive eCommerce landscape, even without advanced technical skills.

Harnessing AI & No-Code Tools For eCommerce SEO: Streamlining Workflows With Google Sheets

Am 01. Januar 2025 tritt die E-Rechnungspflicht in Deutschland in Kraft.

Viele Unternehmen sind jedoch noch unsicher, wie sie die neuen Anforderungen umsetzen sollen. Unser Vortrag bringt Klarheit: Wir zeigen Ihnen, warum die Umstellung auf E-Rechnungen nicht nur gesetzlich vorgeschrieben, sondern auch eine große Chance für Ihr E-Commerce Unternehmen ist.

Unser Vortrag bietet eine umfassende Einführung in die Welt der elektronischen Rechnungen und vermittelt praxisnahe "Best Practices", um den Übergang reibungslos und effizient zu gestalten. Sie erfahren, wie Sie die E-Rechnungspflicht nicht nur erfüllen, sondern Ihre internen Abläufe optimieren und die Effizienz Ihres Rechnungswesens steigern.

Die zentralen Themen:

Was sind E-Rechnungen und welche Formate gibt es?
Wir erklären Ihnen, was E-Rechnungen ausmacht, welche Formate relevant sind, und warum die Zukunft der Rechnungsstellung "elektronisch" ist.

XRechnung vs. ZUGFeRD – was passt für den E-Commerce?
Wir erläutern die Unterschiede zwischen den Formaten und geben klare Empfehlungen, welches Format sich im E-Commerce am besten eignet.

Wie verläuft die Einführung der E-Rechnungspflicht?
Sie lernen, in welchen Phasen die Pflicht eingeführt wird und welche Anforderungen auf Ihr Unternehmen zukommen.

Empfang und Versand von E-Rechnungen leicht gemacht:
Anhand von Best-Practice-Beispielen in easybill zeigen wir, wie Sie E-Rechnungen effizient empfangen und versenden.

Fit für die E-Rechnung in 7 Schritten:
Mit unserer Checkliste bereiten Sie Ihr Unternehmen optimal auf die neuen Vorgaben vor.

Seien Sie der Konkurrenz einen Schritt voraus und nutzen Sie die Vorteile der E-Rechnungspflicht – wir zeigen Ihnen, wie.

Die E-Rechnungspflicht ist da - Bedeutung und best practices für Onlinehändler

Currently, e-Commerce is no longer a fashionable part of acquiring and displaying the up-to-dateness of the business, but it is an important and mandatory part of the business, and to create more effectiveness, it should be integrated with other systems of the organization in the architecture of the organization.
Topics such as Omni Channel, Click and Brick are only the first steps of it.

Systems approach in e-Commerce

I can present eCollect AG and Payzzter Financial Service and how we have shaped the receivables management industry (invoicing, reminder, collection and payment) on one platform across Europe and sold the company to Intrum AB, Europe's largest credit management company. Also I can demonstrate that we are still a stand-alone company within Intrum and that we take over the whole teh part for Intrum and its 20 countries .. so this seems like a  good sample of corporate acquision in the fintech area. 

Scaling a receivable management company and sell it to the market leader 

On 15th January, I launched an online store in the US, and after 100 days, my revenue was already over 1 million. 

My store operated entirely from the EU, and many people could repeat my success. So, I would like to share my biggest lessons and mistakes from that road. Hopefully, this will motivate people from Europe to start selling products in the US because there is a huge price gap.

How I made 1 million in 100 days with my newest online store

The Balkans are emerging as a highly attractive region for many eCommerce businesses. Once considered underdeveloped markets by numerous global brands, the area is now seen as a prime opportunity for expansion. This shift in perception is occurring at a time when Western and Central European markets have become increasingly saturated and largely dominated by powerful online marketplaces. In contrast, the Balkan region offers a range of untapped opportunities. However, companies looking to establish a presence there must be well-versed in the unique aspects and dynamics of each market within the region.

Successfully navigating the Balkan markets requires understanding several key specifics, including:

- Differences in language and mentality that vary significantly across the region;
- Unique tax systems and legal regulations that could impact business operations;
- Peculiarities in local logistics and delivery of goods to the customer;
- Customer expectations regarding the way of shopping and delivery of goods;
- Local eCommerce platforms and channels that differ from those in more developed regions;
- Variations in advertising platforms and approaches tailored to local consumer behaviour;
- User experience tips and many other important factors.

The upcoming presentation will delve into these topics, providing detailed statistics, market data, and insights for each individual market in the Balkans.
Attendees will gain a comprehensive understanding of the region’s specific characteristics, challenges, and opportunities, enabling them to make informed decisions for their eCommerce strategies.
The presentation will be interesting enough for both eCommerce shop and brand owners as well as service providers looking into learning more about markets, where they can provide their services.



Unlocking the eCommerce Potential of the Balkans: Navigating Market Specifics in an Underserved Region

Unlocking eCommerce Potential in the Caucasus: Insights from Georgia, Armenia, and Azerbaijan; This session will analyze the eCommerce and business software landscape in the Caucasus, highlighting the unique dynamics of Georgia, Armenia, and Azerbaijan. Drawing from my experience as SAP Country Manager for Georgia and founder of a local eCommerce company, I will share key lessons on the regional development of technology adoption and eCommerce infrastructure, offering insights into market potential and practical strategies for expansion in these emerging markets.

eCommerce in Caucasus Georgia, Armenia, Azerbaijan

Livestream and video shopping are shaping the future of online retail, as TikTok's rapid growth and success clearly demonstrate. It's a platform that drives endless demand, where sales are fueled by discovery and engagement.

Find out why TikTok Shop should be a key part of your online selling strategy and learn best practices to maximize your success on the platform.

Why TikTok Shop Should Be Part of Your Online Retail Strategy

EMAIL MARKETING AUTOMATION is the most profitable channel for connecting with customers and boosting sales. In this presentation, I'll highlight the top email automation strategies for eCommerce and demonstrate how to implement the six essential email flows that give companies a HUGE advantage, especially as ad costs soar.

FOCUS: We’ll figure out which email flows fit best with your business goals and customer interactions. This step is crucial for tailoring your email efforts to meet specific needs, whether it’s welcoming new subscribers, recovering abandoned sessions, or keeping existing customers engaged.

VALUE: Participants will learn how to use AI to build a strategy and how to build the six essential email flows: welcome series, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and the new customer flow. I will break down each flow to show its strategic importance and how to execute it effectively.

TAKEAWAYS:
- Understand how to review your current email strategies and pinpoint improvements.
- Learn how to create, test, and refine the six key email flows.
- Discover how automation and AI can personalize your emails to make them more effective.
- Get templates and practical examples to help you start using these strategies right away.

This session is perfect for marketers, e-commerce managers, and business owners who want to make the most out of email marketing for better customer relationships and business growth.

Concept & Execution: Essential email flows 99% of your competitor don't have

In times of crisis, businesses are forced to operate under extreme pressure, requiring rapid adaptation, creative thinking, and resilience. This session will uncover the remarkable innovations and entrepreneurial ventures that emerged in Israel during wartime, showcasing how e-commerce businesses not only survived but thrived under challenging conditions.

Participants will gain deep insights into the strategic actions taken by e-commerce sellers to respond effectively to emergencies and discover valuable lessons about consumer behavior in the face of uncertainty. They will also learn how crises can reveal unique opportunities, drive innovation, and create new business models that endure beyond the crisis.

This session is designed for e-commerce professionals looking to future-proof their businesses by learning to stay agile and responsive during sudden market disruptions.
 Drawing from the Israeli experience, this talk will provide practical, actionable strategies for businesses to apply in times of crisis, with takeaways that are just as relevant to European markets as they are globally.


E-commerce in Times of Crisis: Innovation, Adaptation, and Consumer Insights from Israel’s War Experience

In unsicheren Zeiten ist es entscheidend, als E-Commerce-Unternehmer Rentabilität und Wachstum zu sichern. Unser Vortrag „In turbulenter Marktlage profitabel wachsen auf Amazon & Co.“ bietet dir praxisnahe Strategien für große Marktplätze wie Amazon.

Das erwartet dich:
Effektiver Umgang mit steigenden Kosten: Lerne, wie du den steigenden Kosten auf den Marktplätzen entgegen wirken kannst 

Strategische Preis- und Deal-Strategien: Entdecke Methoden zur dynamischen Preisgestaltung und gezielten Rabattaktionen, um deine Verkaufszahlen zu steigern und die Marge zu wahren.

Marktplatz-Diversifikation: Erfahre, wie du durch Diversifikation neue Umsatzpotenziale erschließt und Risiken minimierst.

5 Hebel für Wachstum: Hol dir konkrete Tipps für Effizienzsteigerung, innovative Preisstrategien, Produktoptimierung und Compliance-Management.


In turbulenter Marktlage profitabel wachsen auf Amazon & Co.  

Abstract:
In the fast-paced world of e-commerce, consumer behavior is increasingly driven by emotional and psychological triggers rather than purely rational decisions. Marketing Symbiosis is a cutting-edge approach that leverages neuro-marketing principles and emotional intelligence to create powerful connections between brands and consumers, leading to deeper loyalty and increased conversions.

In this session, Adir Zangi will unveil a new marketing framework built on the Pyramid of Digital Consumer Needs and inspired by the Economy of Desire. By aligning your marketing strategies with consumers' psychological and emotional needs, you can build a brand experience that is not only engaging but also addictive.

Key Takeaways:

1. Customer Service Bonding: Learn how to create emotional ties through exceptional service that keeps customers returning.
2. Digital Rapport: Discover how to speak to customers like humans—not just transactions—by fostering authentic, relatable communication.
3. Emotional Impact: Tap into the power of emotions to stimulate dopamine release and drive more meaningful customer interactions.
4. Overcoming Customer Fears: Master the art of eliminating purchasing barriers by implementing trust-building elements such as badges, discounts, and guarantees.
5. The Element of Surprise: Explore how gamification, live interactions, and unique offers can turn casual visitors into loyal, engaged customers.

Learning Objectives:

- Understand how dopamine and neural triggers influence online consumer behavior.
- Apply neuro-marketing strategies to build stronger emotional connections with customers.
- Implement trust-building techniques that remove purchase hesitation and boost conversion rates.
- Create a holistic marketing strategy that surprises, engages, and retains customers for the long term.

Duration: 35 minutes

The New Marketing Blueprint: From Desire to Loyalty

A strong personal brand turns you into a client magnet, drawing in a steady stream of high-quality leads without the chase. Founders and CEOs, it's time to step out from behind your logo and shine as the face of your business—especially on LinkedIn. With a compelling personal brand, you’ll build trust, boost visibility, and create an inbound lead machine that keeps your pipeline full and your business growing.

How to win B2B Inbound Leads through Personal Branding

Leveraging AI for Marketing: Transforming Conversions and Customer Interactions

For marketers and business leaders who want to leverage AI to boost website conversions and enhance customer engagement.

This session explores the transformative power of AI in modern marketing strategies. 
We'll explore practical applications of AI for increasing website conversions and creating intelligent digital assistants. The talk will also address common resistances to AI adoption while highlighting the immense opportunities it presents for marketing innovation.

What you can expect to learn:
- How AI-powered tools can significantly increase website conversion rates
- Strategies for implementing AI receptionists and assistants to enhance customer interactions
- Overcoming common resistances to AI adoption in marketing teams
- Real-world examples and statistics demonstrating AI's impact on marketing ROI
- Future trends in AI-driven marketing and how to stay ahead of the curve

Leveraging AI Agents :  transform conversions and customer interactions

Behind every successful business there are people who drive it, people who come up with ideas, who plan and strategise, who make plans and stick to them, who over-achieve and make sure the business becomes more and more profitable. 

Unfortunately, when we look for Talent to join our team, most of the times we just try to fill a need, get the person to do the job, and solve the issue at hand. 

I would like to talk about strategic Talent acquisition that would help businesses develop, scale and achieve results. We will cover everything from: what it takes to find the right people, how to test them, develop the team and make sure they stick with your company. 

Securing Fintech Talent to grow your business 

Only 2 out of 10 shoppers that enter your check-out, convert successfully. Isn't that frustrating? And GA4 doesn't tell you anything more than that.
That's why we created Exatom: cookieless, privacy-first experience analytics to help you make your forms and check-out perform better.  Implementation is easy. Put the Exatom tag on your site with a tag manager, get your insights and start improving your check-out.
Exatom is trusted by ecommerce brands like Hema, Inno, Veritas, Brooks Running and many more. 
We'll present the Brooks Running case study, where Exatom insights reduced the customer service costs and increased revenue as well.

Understand why shoppers leave your check-out and fix it!

In dieser Session tauchen wir ein in aktuelle SEO Trends und Best Practices für Onlineshops in 2025. Wir werfen einen Blick auf den Status Quo der E-Commerce Search in den USA. Welchen Einfluss werden die Google AI Overviews (ehemals Search Generative Experience) und Google Organic Shopping auf die organische Suche haben?

Welche veränderten Bedingungen kommen auf uns zu und welche Ableitungen können wir schon heute für unsere tägliche SEO Arbeit treffen? Gleichzeitig besprechen wir, welche bewährten SEO Methoden und Best Practices auch 2025 weiterhin Bestand haben werden.

Michael zeigt Dir, wie Onlineshops zukünftig im Bereich SEO agieren müssen, um unter veränderten Bedingungen wettbewerbsfähig zu bleiben.

E-Commerce SEO 2025: Trends und Best Practices für Onlineshops

Die Expansion eines Marktplatz-Geschäftes auf internationaler Ebene stellt Unternehmen vor Herausforderungen. Immer schnellere SLAs und hohe logistische Anforderungen verlangen innovative Lösungen, um im Wettbewerb bestehen zu können. Am Beispiel von meinemarkenmode, einem der führenden Fashion-Retailer Europas, zeigen exporto und B+S Logistik, wie ein agiles, hochautomatisiertes Setup es ermöglicht, erfolgreich auf internationalen Marktplätzen zu agieren, und nachhaltiges Wachstum zu erzielen. 

In unserem Case Study-basierten Vortrag geben wir einen Überblick über die Anforderungen und Herausforderungen, denen Unternehmen beim Verkauf über internationale Marktplätze wie Zalando, Amazon und Galaxus begegnen und zeigen, wie komplexe Zollvorschriften, Brexit-bedingte Handelsbarrieren und hohe Retourenquoten erfolgreich bewältigt werden können.

Am Praxisbeispiel unseres gemeinsamen Kunden meinemarkenmode beleuchten wir, wie datengestützte Automatisierungen,  innovative Lösungen und starke Partnerschaften zu internationalem Erfolg führen können. Dazu gibt meinemarkenmode einen exklusiven Einblick in  die Strategien und Lösungen, die es ermöglicht haben, den Verkaufsprozess so zu optimieren, dass das Unternehmen heute ganz ohne operativen Aufwand weit über eine halbe Million Pakete jährlich in die Schweiz und nach UK versendet. Darüber hinaus präsentieren wir spannende Insights darüber, wie diese Kooperation eine Steigerung der Customer Experience ermöglicht hat. Die Kunden von meinemarkenmode profitieren von kurzen Lieferzeiten, einfachen Retourenprozessen und schnellen Zollabwicklungen – Faktoren, die für den Ausbau eines erfolgreichen Marktplatzgeschäftes mit glücklichen, internationalen Kunden unerlässlich sind. 


Internationales Wachstum über Zalando, Amazon und Galaxus: Wie meinemarkenmode mit exporto und B+S Logistik jährlich weit über eine halbe Million Pakete in die Schweiz und nach UK abwickelt

"No Sh**ts: Demand Forecasting and Inventory Planning for Modern Brands" is a presentation designed for growing Direct-to-Consumer (DTC) brands aiming to scale their operations without inventory limitations. This format has been successfully presented as a masterclass at a Shopify conference, offering proven value to attendees.
The session, which could be presented alongside Noah Fichtner, CEO of Dick Johnson (a Berlin-based DTC brand and Fabrikatör customer), will challenge the traditional approach to inventory management. It introduces the concept of 'Bittersweet Success Syndrome' - the paradox of successful campaigns leading to stockouts.
Led by Bahadir Efeoglu, CEO of Fabrikatör, this presentation will provide actionable insights into optimizing inventory management for sustained growth. We'll explore Dick Johnson's journey from spreadsheets to sophisticated inventory planning, demonstrating real-world applications and results.
Key focus areas include:

The critical difference between unconstrained demand planning and constrained supply planning
Strategies for collaborative demand forecasting with your marketing team
Avoiding common pitfalls that limit growth potential
Leveraging modern inventory solutions for efficient supply planning

Attendees will learn how to turn stockouts into opportunities, align demand with supply strategies, and make data-driven decisions. This session is ideal for founders, e-commerce managers, and operations professionals looking to transform their inventory management approach and drive business growth.
Join us to gain valuable insights that can immediately impact your business, helping you avoid inventory pitfalls and capitalize on every sales opportunity.

No Sh**ts: Demand Forecasting and Inventory Planning for Modern Brands

Josh, a key figure at Fieldwork AS—an awarded brand experience agency that has been challenging the ordinary for over 20 years—has a unique approach to understanding what truly drives meaningful engagement. His mission? To discover what really makes people connect, whether in business or life.

Unlike typical keynote speakers, Josh has ventured into the most unconventional environments to find answers: from shaking up the status quo in the boardrooms of towering investment banks and reimagining workshops for Big 4 consulting firms to pushing his limits in wild adventures for children's charities—think unicycling down mountains and bicycling across the Atlantic Ocean. Josh doesn't just speak about challenging the ordinary; he lives it, drawing on these extraordinary experiences to offer fresh, actionable insights for today’s business leaders.

His keynote is a captivating blend of humour, emotion, and practical advice. Audiences don’t just listen; they experience a shift in perspective, leaving inspired and ready to bring bold, new ways of connecting back to their teams. Get ready to break free from the ordinary and discover how to create meaningful connections like never before.

Challenge The Ordinary

Fielmann, einer der Top 3 Optiker weltweit und Marktführer in Deutschland, hat sich lange auf das stationäre Geschäft mit über 900 Filialen gestützt. Doch der späte Einstieg in den Online-Markt stellte uns vor eine besondere Herausforderung: zu viele Kunden, zu wenig digitale Services.

Mit der Einführung digitaler Services, einschließlich eines Onlineshops für Korrektionsbrillen, stiegen die Erwartungen der Kunden an nahtlose Omnichannel-Erlebnisse. Sie kauften online und erwarteten flexible Services wie Rückgaben und Umtausch in den Niederlassungen.

In unserem Vortrag beleuchten wir, wie wir diese Evolution vorangetrieben haben und die Herausforderungen in Payment und Logistik gemeistert wurden. Ein Highlight: die Einführung eines Retouren-Portals – welche Hürden wir dabei überwinden mussten und welche wertvollen Learnings wir aus diesem Prozess gewonnen haben.

Echte Insights. Echte Herausforderungen. Ein praxisnaher Use-Case.

Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit

FLIZ, the mobile payment method that is instant and free of fees for companies, while payers earn cashback on their payments.

Stop paying fees for payments, with FLIZpay!

Die Welt ist im Wandel. Sie wird vor allem nicht weniger digital werden. Altes Denken zu hinterfragen, neue Wege und Lösung zu finden ist daher heute entscheidend, um auch in der Zukunft noch zu Bestehen. Wollen Betriebe skalierbar sein und sich dauerhaft kosteneffizienter digitalisieren, kommen sie nicht umhin zu prüfen, ob es Sinn macht, Technikprodukte und Services nach wie vor zu kaufen oder ob es nicht Teil der Digitalstrategie sein sollte, in Lösungen statt in Produkten zu denken und den Besitz durch den Nutzen auszutauschen. Mehr zum Thema in diesem Blogartikel, derzeit am Beispiel der Gesundheitsbranche/Pflegebereich: https://www.fonlos.de/digitalisierung-im-abo-vortrag-auf-der-dmea-google/, was für die E-Commerce Expo um ein Beispiel aus dem Bereich des (Einzel-)Handels ergänzt wird. Stay tuned.

Digitalisierung im Abo

Amazon rules in the West, but the East is a whole different game. Each country has its own big marketplace like Allegro, Emag, or Kaufland, all trying to be the 'Amazon of the East.' Then you've got specialized players like Decathlon and Zalando jumping in, while local champs like Alza are fighting to hold their ground.



The Battle for Marketplaces in CEE & Eastern Europe

Ich gebe 10 Tipps für alle Amazon Seller aus meinen über 15 Jahren Erfahrung im Ecommerce mit Spezialisierung auf Amazon und meinen 5 Unternehmen in 3 Ländern auf 2 Kontinenten. Wer schnelles und nachhaltiges Wachstum auf dem größten Marktplatz haben will, der benötigt des gewisse Know-How um wirklich erfolgreich zu sein. 10 wirklich anwendbare Tipps und Quickwins zum Thema Amazon und Unternehmemsaufbau. 

10 Tipps für Erfolg auf Amazon - vom Topseller für angehende Topseller

A presentation on the growing need for customization when using ecommerce platforms, the challenges in doing so (cost and time), and how AI has turned the equation on its head):

The use of ecommerce platforms like Shopify, Magento, Salesforce and others has grown exponentially over the last five years. Rarely are retailers building their own ecommerce solutions from scratch. However, using third party platforms often comes with limitations as the platforms are opinionated and often require you to adhere to those opinions in order to use them. To address this, platforms offer APIs that allow brands to spend time and money taking parts of the ecommerce offering and customizing it. However, building custom applications is incredibly expensive and timeconsuming. Often brands are faced with the choice of compromising on their vision, or eating exhorbant development costs to build the customization they need.

AI has flipped this equation on its head by automating such a large portion of the custom app development workflow that you can now build customizations on top of popular ecommerce platforms for a fraction of the cost and time. This means brands should re-evaluate their heuristics for when they decide to accept the platform's defaults, vs build their own unique customizations on top. We're now in a golden age of custom app development, and this should allow for brands to benefit from the efficiencies of using ecommerce platforms, while staying true to their unique vision and brand.

Ecomm platforms are meant to be customized - AI finally makes it cost and time effective

The integration of artificial intelligence (AI) is rapidly transforming the e-commerce landscape, reshaping how businesses interact with customers. From personalized recommendations and predictive analytics to automated customer service via chatbots, AI is enhancing the online shopping experience. AI-driven tools are helping companies better understand consumer behavior, optimize pricing, and streamline logistics.

However, with the rise of AI, challenges remain. Many companies are still grappling with data privacy concerns, the ethical use of AI, and ensuring their systems are scalable to handle increased automation. As AI's influence grows, businesses must ask: Are we prepared for the technological, ethical, and regulatory shifts required to fully harness AI's potential in e-commerce?

The future is bright, but readiness will depend on how quickly companies can adapt to these advancements.

The Future of the E-commerce is AI. Are we ready?

Tax fringe benefits create sales at retailers and e-commerce. In Germany 50 € are tax free per month per employe. givve alone provides these benefits to 550.000 users at 23.000 clients. givve survived the Wirecard catastrophe and after that the Railsbank drama. Every time zero money was lost for the card holders. The audience will learn lessons from these existential crises.

What's behind benefits that create additional revenue for retailers and e-commerce

GlobalBox.world: Revolutionizing Global E-commerce through Hyper-localization and Trustworthiness
In today's fast-paced digital economy, e-commerce platforms need to adapt to constantly changing and ever-evolving consumer demands, as well as the increasingly complex and integrated global marketplace. Enter GlobalBox.world, an innovative and forward-thinking platform that is set to revolutionize online shopping and business operations worldwide. Through its commitment to hyper-localization, seamless connectivity, and a customer-first approach, GlobalBox is creating a more equitable and sustainable global commerce ecosystem.
A Vision for the Future: Democratizing Global E-commerce
GlobalBox.world is built on a bold vision: to become the "Google of Commerce" by enabling businesses and consumers to effortlessly connect, regardless of geographic location. As global e-commerce continues to grow—expected to surpass $5 trillion by 2025—GlobalBox.world seeks to bridge the gap between local vendors and global customers, ensuring that everyone can participate in the digital economy.
In a world where online shopping is increasingly important, GlobalBox.world stands out as a beacon of hope for global integration, a platform that is redefining the e-commerce industry. By focusing on hyper-localization, sustainability, and transparency, GlobalBox is creating a marketplace that benefits everyone—from local vendors, manufacturers, wholesalers, and retailers to global consumers.
With its cutting-edge technology, customer-first approach, and commitment to empowering local communities and economies, GlobalBox.world is not just a platform for the present; it's a vision for the future.

Revolutionizing E-commerce in the Context of Global and Regional Integration through Hyper -Localization

Online shopping is all about the visuals. 

What you see is what you get. 

But is it though? There is a huge gap between how customers want to experience products online and how companies provide them. This gap, however, can be bridged with ML. 

We will explore how the e-commerce industry can harness ML technologies to create personalised, interactive product visuals and 3D digital twins that drive customer engagement and prepares businesses to adopt media formats of the future (think VR/AR, VisionPro). 

By integrating interactive 3D models, virtual try-ons, and AI-generated visuals, e-commerce platforms can offer a more immersive, engaging shopping experience that not only boosts conversion rates, but can also significantly reduce costs and overhead in content production for the brand themselves. 

This session will provide actionable insights and real-world examples, illustrating how AI-driven visual innovation can become a game-changer for online retailers.

Beyond Static Images: leveraging AI & ML  for dynamic, interactive e-commerce experiences

I would like to present our shopware book which is coming soon. Here you can find all the infos around it:  https://leanpub.com/shopware-buch

Shopware 6 Praxisbuch

In der Keynote werde ich exklusive Einblicke der KI Forschung auf der letzten Meile teilen. Zusammen mit dem Research Lab der TU Darmstadt, optimiert Green Convenience die letzte Meile, indem wir sicherstellen, dass der erste Zustellversuch gelingt. Dadurch sparen sich Lieferdienstleister und E-Commerce Unternehmen 45% der Lieferkosten und Emissionen.

Nur noch erfolgreiche Erstzustellungen: KI-basierte Optimierung der letzten Meile

Everyone is discussing Generative AI. But while GPT & Co are great for generating content, their impact on the top & bottom line of e-commerce is debatable. Analytic AI, however, is much better suited to plan and optimize (online) business - and has a proven track record. Drawing on our experience with 200 clients in 7 countries as "Most Innovative Company worldwide" (Stevie Awards 2024), I demonstrate with case studies and real-time insights how Analytic AI can be used to plan and optimize the product portfolio, the media mix, targeting & timing, keep an eye on customer trends and competitors and continuously increase ROI. 100% explainable, GDPR- & AI-Act compliant and ready for a post-cookie-world.

How to increase ROI in E-Commerce with Analytic AI

Knapp 103 Pakete erhält jeder Privathaushalt pro Jahr. In der Regel kommen all diese E-Commerce-Bestellungen im Einweg-Karton, der sofort die Papiertonne füllt – 50 kg Abfall pro Sekunde in Deutschland. Bei dessen Herstellung werden CO2-Emissionen freigesetzt und Ressourcen verbraucht, auch unter Einsatz von Recycling-Papier. 

Allerdings gibt es bereits wiederverwendbare Alternativen zum Einweg-Karton. Mehr als die Hälfte der Kund*innen in Deutschland würden sich freiwillig für Mehrweg statt Einweg entscheiden. (Studie bevh) 

Für Onlinehändler bleibt nur die Frage: Wie finanziert sich Nachhaltigkeit? Was ist mit den Kosten, die beim Rücktransport von leeren Verpackung anfallen?

Die Lösung: Es gibt viele Cases, wo Onlinehändler durch den Einsatz von Mehrweg-Verpackungen Geld sparen können - nämlich wenn es keine Leer-Retouren gibt oder die Verpackung sehr teuer wäre.

IT-gestützt können Onlinehändlern heute schon Bestellungen identifizieren, die (teil-)retourniert werden. Das lässt sich oft bei Fashion, Schuhen oder Brillen einsetzen. Der Onlinehändler hat mit der Mehrweg-Verpackung keine zusätzlichen Kosten, kann aber vom Marketing-Effekt profitieren.

Ein zweites Beispiel ist der Versand von gekühlten Waren etwa aus den Bereichen Food und Pharma. Das Kühl- und Isoliermaterial ist teuer und sollte daher wiederverwendet werden. Mit Mehrweg werden Kosten reduziert und die Umwelt entlastet.

Und es lohnt sich auch, Kund*innen die Wahl zu lassen: Sie können sich im Checkout zwischen Einweg und Mehrweg-Versand entscheiden und stimmen oft auch geringen Zusatzkosten zu.

Weitere Insights liefern wir in unserer Präsentation.

Mehrweg-Versand bei Auswahlbestellungen, Food und anderen Cases - Finanzierung der Nachhaltigkeit


Von Platon stammt das Zitat: „Diejenigen, die die besten Geschichten erzählen, regieren die Welt!“ Daran hat sich bis heute wenig verändert.

Ich will sie heute mit auf eine kleine Reise durch mein Leben als junger Mann nehmen. Ich will sie entführen in das Reich der INTUITION und in die Entstehungsgeschichte einer ganz neuen Welt.

Warum gehen Menschen ins Kino oder schauen Netflix? Sie lieben Geschichten. Ob Buch, TV, Kino oder Social Media. Wir sind gierig danach. 
Über die Jahrtausende hat sich das Erzählen von Geschichten als mächtiges Werkzeug erwiesen. 

In unserer Branche geht es darum Menschen zu begeistern und mit dem Endverbraucher eine emotionale Bindung zu erschaffen.
Diese Kernkompetenz unserer Branche darf nicht verloren gehen. 

Wie das Zusammenspiel zwischen Menschen, Trends, Lifestyle und Mode funktioniert, durfte ich schon früh beobachten. 
Die Veränderung liegt oft direkt vor unseren Augen.

1985 hatte ich mich mit meiner ersten T-Shirt Brand gerade selbständig gemacht. X-T´s. 
In diesem Jahr fing ich mit dem Mountainbiken und Motocross an und wurde Teil dieser Szene. 

1988 gründete ich Homeboy. . 

1989 gründete ich die Mountainbike Marke CYCLE CRAFT 

1993 gründete ich dann OBG – ORIGINAL BATTLE GEAR. Damit war OBG die erste echte Action Sport Marke weltweit. 

Ich gründete 1996 die Cyber-Pirates AG und machte mich auf die Suche nach Venture Capital. Hatte Glück, weil der Neue Markt gerade geschaffen wurde, kaufte den größten Action Sport Verlag Europas, baute eine Plattform zusammen 
Vorher haten wir für den Internet Auftritt noch den silbernen Löwen in Cannes gewonnen und den New Media Award in NY. 

Zu meiner Person: ich bin der Gründer und Besitzer der Marke HOMEBOY. Mit der Gründung in 1988 ist es die weltweit 2. älteste Streetwear Marke. 1991 habe ich die weltweit erste BAGGY JEANS auf den Markt gebracht. Homeboy ist die ORIGINA BAGGY PANS COMPANY.
ich erzähle in dem Vortrag von meinen Stationen im Leben. 

 


DIE MACHT DER MARKE und DIE KRAFT DER INTUITION.

"Legal Innovation in the Face of Cross-Border Challenges and Increased Regulation" is a transformative keynote for e-shop owners looking to navigate the complexities of global expansion in today’s fast-evolving legal landscape. As e-commerce expands across borders, businesses face increasing regulatory scrutiny, from consumer protection laws to data privacy. This speech will focus on how legal innovation can help businesses overcome these challenges while staying compliant and competitive in the global marketplace.

Legal Innovation in the Face of Cross-Border Challenges and Increased Regulation

In this presentation, we will explore the deployment of next-generation AI Sales Workers in the e-commerce sector, using Neudorff.de as a case study. We will demonstrate how AI agents can significantly enhance customer engagement, streamline the sales process, and drive higher conversion rates. By leveraging cutting-edge AI technologies, Neudorff.de achieved a 3x improvement in conversion rates compared to previous solutions, resulting in a more personalized and efficient customer experience. 

https://www.neudorff.de/produkte/kokohum-blumenerde (bottom right to try out)

Deploying next-gen AI-Sales Workers in E-commerce (Case Study with Neudorff.de)

The presentation "Transforming the way businesses engage with customers through the power of AI and design" focuses on how AI and design can revolutionize customer interactions by making them more personalized, efficient, and engaging. It highlights the value of integrating AI to automate processes and gain insights, while design enhances user experience, creating a seamless and innovative approach to customer engagement that drives satisfaction, loyalty, and a competitive edge in the market.

Transforming the way businesses engage with customers through the power of AI and design.

Das Jahr 2025 steht im Zeichen tiefgreifender globaler Veränderungen, die in Bereichen wie Wirtschaft, Technologie und geopolitischen Entwicklungen spürbar werden. In diesem Zusammenhang spielen auch Fremdwährungen und Devisen eine entscheidende Rolle. In einer sich wandelnden Weltwirtschaft sollten Unternehmen verstehen, wie Wechselkurse und Devisenstrategien sie beeinflussen können. Wir zeigen auf, welche Trends und Risiken 2025 prägen werden und wie man sich strategisch auf diese Herausforderungen vorbereiten kann.

2025 – Das Jahr der globalen Veränderungen. Wie bereite ich mich darauf vor?

iF has developed a platform that leverages AI to solve the pressing issue of the high percentage of merchandise returns in eCommerce. Our software-based solution offers retailers a profitable and sustainable approach to reverse logistics, minimizing the cost of returns, and reducing waste that ends up in landfills. Through our advanced technology, we enable retailers to process eCommerce and Marketplace returns in an efficient and cost-effective manner while enhancing the customer experience through store credit and exchange incentivization.
Our platform offers a robust end-to-end post-purchase solution that integrates high-impact and engaging features to create a unique user experience for brands. We collect and analyze unlimited data and insights to provide retailers with actionable levers to improve revenues and sustain a green post-purchase process. Our AI-powered portal enables brands to connect deeper with their customers and minimize their carbon footprint, making a positive impact on the environment while driving profitability.
We're growing fast, innovating faster, and are currently growing our Customer Success and operations team across Europe. This high-performance team will detect well-fitted industry clients to deliver a solid return service proposition for their eCommerce around the world.

iF leverages AI to transform reverse logistics in eCommerce, reducing returns and promoting sustainability

* Das Onlinevoting geht am 1.10.2019 um punkt 13 Uhr los
* Jeder mit einem LinkedIn-Account hat 6 Stimmen, jeweils eine pro Kategorie 
* Nach dem Ende der Onlineabstimmung werden 6 Präsentationen mit den meisten Stimmen in die Agenda der E-commerce Berlin Expo aufgenommen. 
* Attention! If more than one presentation submitted by the same company wins in more than one category, we will have to choose only one presentation. In this event, in the other category, another company with the second-highest number of votes becomes the winner. * Achtung! Sollte ein Unternehmen in mehreren Kategorien Erfolg haben, muss es sich für einen Vortrag entscheiden. Es rückt automatisch der zweitplatzierte auf, falls das erstplatzierte Unternehmen mehrere Kategorien für sich entschieden hat, und sich für eine Präsentation entscheidet. 
* Das Voting endet am 17.10.2019 um 23:59 Uhr 


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