We provide insights on the current developments on the topic of returns and show possible strategies on how retailers and manufacturers can increase their international sales through an intelligent returns solution. CBT is the growth lever and this requires a good network of logistics partners in the respective target markets. 

Returns 2.0 - Growing international sales with a professional CB return solution

The presentation will provide a thorough understanding of what best practices are, why they are so popular and more importantly why they don't work. The audience will learn how to take concepts from best practices, test them and learn from these experiments and make the inevitable growth reproducible.
All these insights will be backed by examples and case studies, so its fun and people can take home a good amount of ideas to start testing themselves.

Test or fail: Best practices don't work and why you need to test

Die Schweiz will bzw. wird zukünftig den grenzüberschreitenden Strassentransport mit verändern und somit ausländischen Unternehmen den inländischen Unternehmen "gleichstellen". Dadurch wir die Zusammenarbeit mit den EU-Staaten gestärkt. Welche Chancen oder auch Herausforderungen dies bedeutet, wir in der Präsentation dargestellt.

Grenzüberschreitender Verkehr Schweiz - Chanen und Stolpersteine

How LaShoe, an online fashion brand, maximizes profit and sales with the 7Learnings pricing solution.
Additionally, you will learn about:
- Pricing technology trends
- Types of E-commerce pricing 
-Tangible benefits of predictive pricing
-How you can implement and get +10% profits



 How Predictive Pricing improves retail profits by +10%

Pricing strategy and ad spending aim at the same goal: increasing customer demand to drive greater revenue and profit. Yet for most retailers decisions in marketing and pricing strategy are made in isolation, limiting the effectiveness of both. 

Predictive Marketing and Pricing integrates both strategies to enable retailers to allocate their ad spend and discounting effectively. See how leading eCommerce companies are already boosting their profits by >10% with 7Learnings.


Predictive Marketing & Pricing: Cross-optimize discounts, coupons & Ad spend

Even when working on site, sharing expertise between different teams was not easy and often depended on chance encounters at the water cooler or over lunch. Remote work has made this even more difficult.
How do you know that the engineer from the other team has already solved the very problem you are facing today?
Skill-based Buddy Search is one answer: Find the right expert for your question.
The procedure depends on lists of company-specific and general skills maintained by the engineers.
I would like to share our experiences with two companies that are already trying the buddy approach.

IT Knowledge sharing across hybrid teams

With our easy returns solution, we were able to help some of the biggest players in the Shopify eco-system, like Asphaltgold, Smilodox, and Pegador Fashion, improve their returns experience. That's why we would like to share 3 customer cases with tips on how to retain shoppers with a smart returns process: 

First, how to improve the overall returns process to deliver better customer satisfaction and repeat clients. Second, how to offer exchanges as an alternative to refunds, increasing the chances shoppers will have a good experience and will buy again. And last, how to offer extra and customized options such as paid repairs, improving the shelf life of products, and also increasing customer retention. 

3 stories to help your brand retain customers with returns

The marketing micro data warehouse (DWH) is a minimum effort data setup to unify cost and conversion data from different marketing platforms, web analytics and shop backend data. While all of these tools generally come with their own analytics features, it is difficult to get the whole picture or to compare marketing performance cross channel. In particular a (micro) DWH can
- go beyond PostView and PostClick reporting by the platforms (different attribution models possible, e.g. cross channel last click)
- detect double counting of conversions (e.g. a purchase is attributed in Facebook and in Google Ads)
- compare and validate different data sources (e.g. Facebook reports different numbers of purchases than Google Analytics)
- assess CPO and ROI per channel, campaign or ad.
- Customer Life Time Value analysis
- store and analyze historic marketing performance data 
- focus on tools and technologies ready to give access to a large number of data sets and analyses with minimum effort

We have implemented data warehouse solutions for different B2B and B2C customers. In this talk we present our learnings and show which tools can be used to setup a DWH in a lean way within a few weeks or even days. We give you primers on how to configure these tools, how to do the basic data modeling, how to present the data in a dashboard, potential pitfalls as well as giving

The Micro Data Warehouse: Optimize ROAS 

The marketing micro data warehouse (DWH) is a minimum effort data setup to unify cost and conversion data from different marketing platforms, web analytics and shop backend data. While all of these tools generally come with their own analytics features, it is difficult to get the whole picture or to compare marketing performance cross channel. In particular a (micro) DWH can
- go beyond PostView and PostClick reporting by the platforms (different attribution models possible, e.g. cross channel last click)
- detect double counting of conversions (e.g. a purchase is attributed in Facebook and in Google Ads)
- compare and validate different data sources (e.g. Facebook reports different numbers of purchases than Google Analytics)
- assess CPO and ROI per channel, campaign or ad.
- Customer Life Time Value analysis
- store and analyze historic marketing performance data 
- focus on tools and technologies ready to give access to a large number of data sets and analyses with minimum effort

We have implemented these data warehouse solutions for different B2B and B2C customers. In this talk we present our learnings and show which tools can be used to setup a DWH in a lean way within a few weeks or even days. We give you primers on how to configure these tools, how to do the basic data modeling, how to present the data in a dashboard, potential pitfalls as well as giving you rough estimates on efforts and costs. 

The Micro Data Warehouse for E-commerce Marketing

Even if an e-commerce store runner knows about cross-selling, it tends to wind up on the back- burner. Especially in the startup and growth phases of a new e-commerce website, cross-selling tends to get lost in the shuffle.
That’s a shame, because these stores leave a lot of money on the table. 35up has helped dozens of e-commerce stores achieve higher revenue—as many as 21% of customers who buy additional products, all through the magic of cross-selling.

Cross-selling wasn’t invented by e-commerce, but it has carved out an indispensable role in the world of online selling. Giants of e-commerce depend on cross-selling for over a third of their sales. To neglect cross-sales is to leave a massive component of your potential market untapped, severely hindering the ability of your store to make a profit.
35up helps e-commerce websites cross-sell the right way. Our clients have enjoyed up to 21% cross-sell conversion, boosting their revenue, customer lifetime value, and customer satisfaction through the power of cross-selling.

THE IMPORTANCE OF CROSS-SELLING IN E-COMMERCE

We give our website data to global tech companies and distribute all other data into different corporate silos. Many SMBs don't know what their visitors and customers really do and want. Collecting website data in a privacy compliant way, connecting this data with existing internal data from CRM, ERP, and co enables a "Single Customer View" for the first time. This means that for the first time I can determine which marketing measures really make a difference to my business along the entire customer journey. In addition, with the help of artificial intelligence, I can also discover new micro markets in this data.  

Why user data and privacy are a competitive advantage.

ABC/XYZ analysis is a method of grouping planning objects (characteristic value combinations, SKUs) based on their value (revenue or sales volume) and dynamics of consumption or sales. ABC/XYZ analysis allows to analyze two dimensions: profitability of products and regularity of sales/supplies. 

ABC XYZ analysis for analysis of customers, vendors, suppliers and inventory for analysis of sales and regularity of sales

International SEO is tricky to get right at the best of times. Add the size and complexity of eCommerce sites to the mix and you find that mistakes are made, performance is hampered and, as a result, your global growth is slower than it should be. 

Through an engaging blend of gifs, memes, and stock imagery, full-time Account Director and part-time drama queen, Tom Brennan, takes you on a whistle-stop tour of the 3 most common mistakes made in international SEO, and how to avoid them.

I Am A Donut: How to Avoid International SEO Mistakes

Performance Max Campaigns (Pmax) is Google's latest campaign type. Pmax have been fully supported since November 2021, with new features being introduced in the coming months. Pmax help you increase conversions across all Google's advertising channels. It's literally one single campaign to rule them all. Without the right settings though results may look good, but under the water may actually be very bad for your business. In this presentation we take a deep dive into how Luqom scaled their Pmax Campaigns across over 20 countries and how they saved time and increased reach without compromising their buttomline results. 

Scalable Performance Max Campaings for Luqom with Adchieve

Was 2016 mit der Idee zweier Cousins begann, wurde zu einer der größten Erfolgsstorys: Hochwertige Socken mit fairen Preisen über Amazon verkaufen. So einfach wie genial. Doch wie macht man mit dieser Idee Millionenumsätze? Ein zentraler Faktor war und ist der Einsatz von Automatisierungen für Amazon Ads. Partner in Crime ist dabei seit Jahren ADFERENCE. Das Ad Tech-Unternehmen unterstützt SNOCKS bei der effizienten Ausspielung ihrer Amazon Werbeanzeigen.

Wie es zu der Zusammenarbeit kam, wie SNOCKS & ADFERENCE gemeinsam das Advertising Game auf Amazon umgekrempelt haben und wie du ihre Learnings nutzen kannst, um deine Amazon PPC Kampagnen 2023 aufs nächste Level zu heben, erfährst du in diesem Vortrag.

Johannes und Florian erklären dir aus erster Hand und mit exklusiven Tipps: Wie du langfristig im Amazon Game erfolgreich wirst und welche Hebel du jetzt umlegen musst, um für Kund:innen sichtbar zu bleiben.

Mit smarten Amazon Ads zur Socken-Million: die SNOCKS X ADFERENCE Story

We will demonstrate with concrete examples how DTC's and e-commerce companies can scale their advertising efficiently in 2023. We will touch base on topics like attribution modeling, finding the most efficient marketing mix, and experimentation.

Scaling paid ads efficiently in 2023

Customized mass production seems to be a contradictionary term. Yet it has proven to be a winning strategy, breaking the rules that have dominated the market for decades. As mass customization continues to bring great success to businesses, Volker John explains how it can be implemented and answers the following questions: How is mass customization being implemented by retailers? How does it affect customer behavior? And what does it mean for the design of web shops?

The influence of mass customization on Customery Journeys in Retail

The right PPC strategy can become one of the most important revenue drivers for E-commerce. But what types of campaigns and advertising formats do Google, Facebook, Amazon, and others offer?

I will give an overview of the most important advertising formats for selling products. Moreover, I will point out pitfalls, give tips on how to optimize PPC campaigns while keeping profitability in mind, and take a brief look at reporting and analysis.

PPC Strategies for E-Commerce - Best Platforms And Ad Types to Use in 2022

In unserer Fallstudie geht es um einen Kunden, der mit uns gemeinsam in nur einem Jahr neben dem B2B Geschäft den B2C Markt online erfolgreich für sich erschließen konnte. Wir möchten gerne Schritt für Schritt zeigen, wie wir es trotz dem iOS14 Update schaffen mit Facebook und Instagram Werbeanzeigen hohe Returns On Ad Spend zu erzielen. Dafür gehen wir primär darauf ein, mit welcher Strategie wir unsere Kampagnen starten, diese weiterentwickeln und wie wir Creatives testen, die überdurchschnittlich gut performen, damit wir diese auch skalieren können.

+1900% Umsatzwachstum in einem Jahr als Onlineshop durch Meta Ads und starke Creatives

So, what is the biggest marketing mistake that companies make? According to ‘experts’, it's failing to understand their customers. Companies need to know who their customers are, what they want, and how to reach them, but you know better that, and this presentation is not to explain the merits of customer segmentation.

This presentation reveals the real biggest marketing mistake you can make. And I guarantee you are guilty of making this mistake!

We're going to delve into the missing link between marketing and merchandising and discover the effects of online merchandising and personalization and how it is key to maximising marketing campaigns.

And we're going to reveal the biggest marketing mistake that you are making, and, most importantly what you can do to change it! You'll kick yourself when all is revealed.....



What is the biggest marketing mistake that companies make?

Due to privacy concerns with customer data for advertising and remarketing campaigns, most e-commerce brands can only rely on the upcoming concept of data clean rooms. But current solutions are either walled garden applications from big content providers or are limited to certain types of queries on the combined data sets and can usually bring together data from only two parties at a time.

The solution to these problems is the ADVANEO Trusted Clean Room technology. The idea is that multiple marketers and content providers can pool their first-party consumer data for any type of analytics without giving up full control over their raw data and without ever needing to share the data with any other party, including the data clean room operator. In the end, only the query results to these applications are exported out of the Trusted Clean Room.

The ADVANEO Trusted Clean Room technology comes with a full set of ready-to-be-used queries for the typical data clean room use cases such as customer profile enrichment, audience overlap analysis, campaign measurement & attribution and user scoring analysis. But any other query can be developed with ease. Each type of query needs explicit agreement from the data owners before their data is used. This allows maximum control and still allows full flexibility. Even special type applications like market research studies are possible. The data owners only need to reveal what type of data in which form is available to the other participants of the Trusted Clean Room. 

The ADVANEO Trusted Clean Room technology is based on the patented Trusted Hub Technology, which allows true privacy preserving multiparty analytics.  

Trusted Clean Rooms: How to survive the death of 3rd party cookies

No cash, no business. So abgedroschen diese Unternehmerweisheit klingt, so wahr ist sie. Und nicht nur das: Cash ist wichtiger als Profitabilität. Einige mögen nun den Kopf schütteln, doch wir werden sehen, dass auch diese Aussage stimmt.

Ecommerce-Unternehmen hadern nach einem Corona-Hoch mit erhöhten Rohstoffpreisen, Lieferverzögerungen und hohen Vorfinanzierungen. Da kann nur noch eine akkurate Cashflow-Planung helfen. Erfahre von Luca, wie die Digitalisierung deines Liquiditätsmanagements ein Hebel für mehr Transparenz und Erfolg sein kann. Außerdem gibt dir Luca 7 handfeste Tipps für eine bessere Liquidität mit an die Hand. Goodbye Excel! 

Is Excel driving you nuts? Wie du mit einem automatisierten Finanzmanagement-Tool dein Ecommerce skalierst

There’s no tool name that spreads more confusion in the digital/tech/marketing world than marketing automation.  Some who haven’t dived into marketing automation topic enough see it as an easy, rapid way to bigger income and as something extra to their marketing strategy. No wonder there's such hype about it - studies say that 76% of companies that have implemented marketing automation systems see a return on investment in less than one year. In this presentation, I want to show how to approach implementing a marketing automation strategy in the most efficient way and understand what it requires to increase sales productivity up to 14.5%. 

Why most people fail in understanding Marketing Automation

How and with which tools you set up your finances is a major success factor for eCommerce companies. Both on a level of efficiency as well as scalability - finance operations in eCommerce business become a bottleneck pretty fast. Asking the right questions and understanding how to solve different pain points is crucial!

Your finance operations as a competitive advantage - why tools matter especially for eCommerce companies!

All beginnings are difficult - especially in sales! Join Léo Fang, Aircall's Sales Director DACH, to learn more about what truly works in sales - no matter if you are focusing on B2C or B2B - and how to look out for the biggest mistakes that you can avoid. This time it's all about the "Worst Practices" Léo Fang encountered in his almost 7 years at Aircall.

5 B2B sales learnings for your B2C e-commerce team

Audience Hijacking protection defends against audience hijacking, blocks unauthorized ad injections, reduces affiliate fraud, and manages promotions, coupons, and price comparisons browser extensions. As part of In-Browser Protection - Audience Hijacking Protector provides  insights and controls to optimize the user experience and provide integrated mitigation and privacy risk protection.

Keep customers on your site, maximize conversion rates, and minimize affiliate fraud

Customers expect a perfect experience at every step of their customer journey.  Online stores invest a lot in optimizing the customer experience - right up to the actual purchase. After the purchase comes the gap - as expectations and reality diverge.
Customers desire speedy delivery of their purchases, constant order status updates, and ideally, self-management of their orders. 
The reality often looks like this: shipping takes longer, if problems arise, customer service has to be contacted with lengthy email conversations, the status of the order is unclear, tracking may not be possible or work only via the shipping service provider, and the email ping pong with customer service starts all over again when it comes to returns.
However, eCommerce businesses will guarantee happy customers if they make an investment in improving the post-purchase experience.
Moritz Weisbrodt, Founder & CEO of Alaiko, will show how this can be done through different use cases: with smooth fulfillment, self-service for shoppers, and proactive communication about orders and shipping.

Post-Purchase Customer Experience: How to exceed your Customers' Expectations

Presentation is shared into 3 areas:

1. How to measure if your e-commerce store works fast?

I will explain why it's so important that the website is fast nowadays.
Then I'll focus on the tools which might help you to measure it.


2. What to do to make it super fast.

Once you know what to improve, you have to know how. 
I will explain what are the methods today to make e-commerce store faster and which pages of your e-commerce store you should focus on.


3. What are the most popular mistakes of e-commerce teams, which make website slower.

Based on experience of my e-commerce agencies, i'll explain what makes website slow usually and how to avoid that.

How to make sure that your E-commerce store serves content in milliseconds?

Marketplaces provide easy access to millions of customers with low barriers of entry to start and grow your e-commerce business. But to succeed, you need to win with thousands of other sellers fighting for buyers’ attention. 
What are the key components of a winning strategy? 
How to choose the tools that are fit for purpose? 
I will help you crack the visibility code and stand out on Allegro, so that you can boost your sales on the biggest marketplace of European origin.

Visibility on Allegro: how to stand out from the crowd of marketplace sellers

The dream of a world without language barriers is almost as old as mankind itself. The phenomenon of being universally understood already appeared in the Pentecost miracle in the Bible, but also again and again in literature or on the big screen such as the Babel fish in "The Hitchhiker's Guide to the Galaxy", which you simply place in your ear. Artificial intelligence now aims to approach this dream in reality. For a long time, it was believed that language barriers could be overcome in the form of constructed languages such as Esperanto. However, since such languages failed to catch on, the focus is now shifting back to maintaining linguistic diversity and translating automatically with the help of AI. There is plenty of machine translation software available today, but real-time translation still has many shortcomings. Bernd Korz talks about visions, opportunities, and limitations of automatic translation and overcoming language barriers completely.

A world without language barriers - is AI the answer? 

How about making your product videos, employee trainings, tutorials, etc. multilingual in a very short time and with just one tool? No lengthy and expensive processes, as before. No different programs for STT, translation, TTS, dubbing and all that also DSGVO compliant and much cheaper? Bernd Korz, inventor and founder of alugha, a Mannheim-based software company explains the new way, completely online based and made in Germany.


How to easily reach a global audience with multilingual videos and audios

Andrew Lee Miller is a 15-year bootstrapped startup Marketing expert also known as @AndrewStartups who has driven growth for 3 VC-backed startup exits and dozens of successfully funded startups. Andrew’s specialty lies in helping eCommerce companies scale efficiently in the early stages via growth hacking. He’s lectured in over 15 countries on Paid Advertising, Growth Hacking, Public Relations, Search Marketing, and more.  Andrew’s written for INC magazine, StartupGrind, and StartupNation, and his first book entitled The Startup Growth Book is one of the top new marketing books on Amazon. Andrew's unique bootstrapped growth coaching program for eCommerce startups has helped several startups, including a German eCommerce startup scale to $100k/mo without spending money on advertising.  In this presentation, Andrew will teach attendees how they can scale their business in the beginning without the need for paid advertising. Relying on paid advertising is more and more dangerous for ecommerce companies, yet it's still the norm. Andrew will teach attendees 10 new ways to get free traffic to their ecommerce stores.

Here's a video of Andrew speaking in Europe recently: https://www.youtube.com/watch?v=wRYGeRZy8KE

How To Growth Hack 0-100k Euro With No Budget

Workshop on working with mini influencers reaching new audience at low cost and effectively.    We will show Instagram, YouTube and tiktok solutions 

Marketing through Influencers in new era if Data

Avoiding mistakes in digital transformation in B2Band B2C e-commerce based on a real case scenario. how to transform the legacy system into a state-of-the-art e-commerce 

Avoiding mistakes in digital transformation in B2Band B2C e-commerce 

App4less is the leader technology used by more than 300 digital retailers to create APPs. Thanks to this tech, we can launch a new APP in IOS and Android in less than a month and increase the conversion rate  and LTV more than 3 times comparing with the different website channels. Among our customers, you can find Fnac, Intersport, Douglas or Toys `r us.

How increase your conversion rate more than four times in three weeks?

There's a lot of uncertainty in the world right now and it impacts everything. Marketers will be working hard across all channels, our job in this session is to share some practical strategies that can help you grow your mobile app despite the challenges you face.


Mobile App Strategies  For Uncertain Times

With the growing consumer trends, local physical stores face many challenges when entering eCommerce. Due to complex and outdated online solutions, only 3% of brick-and-mortar SMB retailers shifted online in 2021! Over 90% of the total brick-and-mortar SMB retailers struggle to change into a hybrid shopping. From the last USA Census (Feb - 2022), only 13% of the total retail commerce happens online. I will talk about the Trend, Markets and Timing.

Hybrid Commerce - Physical and Digital Retail Merge

This first project was a bit of a race against time. Patta needed a brand new store to house their exclusive Nike collab, and the launch date for the first drop was fast approaching.

We knew from the beginning the store would have to withstand a lot of traffic, so it needed to be both durable and high performance.

Shopify 2.0 had launched a few months before we took this project on and we'd been working on our brand new 2.0 starter. We decided this was the project to debut our new system because we could build a store in next to no time that was super lightweight, with minimal code, and therefore able to withstand huge waves of customers.

So this project was straight Shopify, straight out of the box. Shopify 2.0 brings impeccable UX and record-breaking sitespeeds. It’s an exciting time to work with the platform and with Hydrogen and Oxygen on the way we’re looking forward to pushing the platform to new possibilities in 2022.

Nike X Patta X Ask Phill

The world is changing, and people keep buying from stores by the power of habit.
In our session we will see how we will understand the potential behind expanding our inventory to more selling channels, to generate more revenue.
More than that, we will understand how in the modern world, in 2022 brands and stores are increasing their revenue without holding any inventory, to get an advantage from periodic products, or just products that make sense to upsell/cross-sell in our stores.
We will see how to identify the potential and find the right products to cross/up-sell in our stores, without actually buying the products before.

The Invisible Sales Generators

This case study will present the following aspects, among others:
 
- Tips on new technologies that really work - with practical examples-> Illustration of the increase in conversion rate as well as customer satisfaction/customer loyalty, increase in sales, relief of the own call centre and the possibility to get close to 100% invoice purchase commitments.
to 
based on the online shop of Josef Seibel
- Best practices in multichannel ->possibility of using this BNPL offer both online and at the POS
- Practically realisable insights into data use. Use of a closed-loop approach -> Data from the payment area thus becomes usable for marketing, sales management and customer care and also increases sales and customer satisfaction.
- Examples of successful personalisation and its impact on the customer experience-> Higher customer satisfaction, as they receive the desired payment method and there is a high level of consistency in the existing customer area. To strengthen trust/customer loyalty, communication takes place in the retailer's brand world.
- Cross-border opportunities and successful expansion into foreign markets-> Purchase on account is also becoming more popular internationally, thus increasing sales there as well.


True White Label BNPL as Conversion Booster

At the beginning of this year, ibi research found out in its study "Payment and Finance Processes in B2B E-Commerce" that payment and finance processes at the companies surveyed "show potential for optimization in many areas". Examples include the lack of a multi-channel solution at 28% of the companies and the lack of process documentation at almost a third of the respondents. With the so-called payment orchestration, a new concept has emerged in recent years that addresses the urgent need of merchants for independence and innovative solutions. Payment orchestration involves the development of a customized solution consisting of technical and functional building blocks. 

We address these and other challenges, as well as potential solutions, in our presentation on payment orchestration, supported by process mining tools.

Payment Orchestration Supported by Process Mining 

Is the subscription model implementable in your store? How to achieve the best results by choosing the right tech solution? Subscription commerce's growth requires exploring new tools and, more importantly, new ways of implementing the best possible customer experience. We believe that subscription headless eCommerce is the most convenient and efficient sales model when it’s done correctly. Our talk covers the headless implementation of Eco-friendly cleaning supplies subscription shop from New Zealand - wildclean.com, which was a Finalist of Gatsby Best eCommerce Site 2021. During this talk, I'll show how to move your business into subscriptions and what’s the best tech stack for doing it. Our talk includes a demo; attendees can learn more about implementing the subscription commerce concept based on a headless eCommerce platform Swell, using GatsbyJS.

How to build a subscription store and get the best results? 

If you want to know how to explode sales by increasing page speed, here you go!

We migrated http://noho.co from a super-slow e-commerce platform to headless Shopify with no changes in design. It cuts the speed loading time from 12sec to much lower time, with much heavier content uploaded to the store (3d product models, etc.). After a few weeks, they got the orders for the next months and had to stop sales for a while. Our talk includes a description of the migration process from the platform to headless and tips for everyone considering moving the store into headless to get better results. If you want to hear more about how to achieve lead overload, let’s meet at E-commerce Berlin.

Blast your sales off by increasing the page speed

Technical aspects of customer segmentation to drive sales and retention.
Only a very lazy marketer doesn't talk about personalization. At first glance, it may seem like a reasonably simple task. But in reality, it is very often difficult to implement, especially on a large scale.
One of the options for solving this problem will be the creation of segmentation of consumers into groups.
To combine all the necessary data about the user, we use DWH based on Google Cloud.
During the presentation, we will show in detail how you can build effective automatic segmentation using Google Cloud. Let's talk about two concepts: without the use of ML and with the use of ML. Let's analyze the working scheme, following which you will be able to raise your ROI and reduce churn, even if it seemed before that you used all possible tools.
We will add live cases where it already works and what results in it gives.

Improving Targeting & Personalization for e-commerce Marketing based on Google Cloud

In the last two years, large language models (LLMs) like GPT-3 from Openai, or the models from Google, Meta and other players have made very large developmental strides: they are now at the human level in text understanding and text generation in some application areas. 

How do we get an e-commerce site to help users find and select products? 
How do we make a single product talk? How can it introduce itself in a natural language in a text or voice chat and answer questions about it? How can we support and complaint processes by answering or resolving user emails and other inputs in natural language? 

The Shop Speaks: Real Natural Language Customer Touchpoints with AI-Driven Large Language Models

BigBuy is a European E-Commerce wholesaler based in Valencia, Spain. Currently BigBuy is Europe’s largest digital + Sustainability and wealth creation for all commerce ecosystem PSAAS Platform, that offers an all-in-one solution adding value to the global ecommerce ecosystem and the entire value chain, through operational innovation, technology and efficiency.

"The underlying magic of The Happiest Company in the World" How BigBuy is disrupting the European Digital Commerce scene within improving its workforce happiness

The COVID-19 pandemic accelerated the transformation of the business-to-consumer payment landscape, with the digitization of payments not simply being just a transfer of money but value-adding shopping experiences with embedded features and post-purchase care. The B2B market has been slow on the uptake of digitization, but with the sudden change in how people pay and the customer-centric experience they receive in their personal shopping, the bar has been raised. It is now expected of merchants to offer value-adding payment options to their business buyers, too, or they may shop elsewhere. Still, traditional B2B payment methods such as corporate credit cards aren't going away anytime soon as well.

In his presentation Dr. Matthias Knecht, co-founder and managing director of Billie, will examine the current B2B e-commerce payment landscape and how digitization has transformed customers' demands and expectations. Additionally, he will be looking at the pros and cons of offering corporate credit cards as well as the up-and-coming payment method Buy Now, Pay Later in B2B. And most importantly, what merchants can offer business buyers to keep pace with the rapidly changing environment to survive the future demands of B2B e-commerce.

Surviving A Digitizing B2B Landscape: Buy Now, Pay Later & Corporate Credit Cards

Blockstore Group is a technology start-up from Finland that offers autonomous and automated grocery store infrastructure and services. Founded in 2020, it works with grocery retailers in supporting them to open up autonomous and automated grocery stores. With the help of technology, we support grocery retailers to bring their stores closer to the consumers in an autonomous and automated way, combining online channel to in-store services, along with different delivery methods.

Providing consumers, a seamless shopping experience across the different channels (in-store or online complimented with different delivery methods) make autonomous grocery stores appealing. When we can connect a person to their shopping behavior across channels seamlessly, consumers can benefit from various services boosting the sales of the stores.

One of the most common types of grocery stores that are currently being introduced are cashier-less stores.  A question becomes: can a retailer have a positive return of investment for their smart store just based on the reduced time for a check-out? Our answer is no, thus we created a complete solution that automates key business capabilities and delivers superior consumer experience.

Autonomous grocery store combining E-commerce along with different delivery methods

Within this presentation, I'll touch on why SEO is so important for best possible performance of E Commerce Brands. I'll review a variety of large & small brands, and cover the common (and not so common) tactics that are used to maximise Organic Traffic potential.

Why SEO Is So Important for Effective E-Commerce

IBM estimated that the pandemic accelerated the shift to eCommerce by five years. Thus, driving more than $200 billion in additional online sales in the last two years that otherwise would not have happened, according to DigitalCommerce360. 

By forcing the rest of the world to purchase online, most shoppers have discovered how easy it can be to order anywhere, anytime, and on any device. Companies used to compete and win on price and convenience. However, leading retailers have discovered that this is no longer the secret to building customer trust and loyalty.  

Today, your customers are not comparing their digital experience with your website against your direct competitors; instead, they are comparing it to Amazon. What does it take to build an “Amazonian” frictionless digital experience for your customers?  

In this presentation, we pull back the curtain and unveil the secrets of the most successful brands that have mastered delivering continuous experience optimizations for better conversions and business outcomes. 

Know Who Your Competition Really Is – and How to Win

Tech Stacks in eCommerce technologies & solutions are changing every year or two, as many innovations happen in eCommerce to help our customers & agency owners improve end users' digital commerce journey. And we all want to adopt this change every year or two.

We used to talk about and build monolithic eCommerce architecture, mobile solutions & Omni channels three or four years ago. Last one or two years, we have been building headless eCommerce and the next MACH (microservices API-first cloud native and headless).

My presentation will cover the past, present & future of eCommerce and help our customers and their end users understand why these changes in eCommerce tech stacks are happening and why those are important for customers' delightfully digital commerce journey.

Adapting Changes In e-Commerce and Forecasting 2023 & 2024

Sales figures show that 3D models sell three times better than conventional 2D product images. Virtual try-ons (VTO), body measurements in the bespoke industry or custom made products create further added value for the customer. 

But how do we meet the increasing demand for marketing ready 3D models? How do we scale up by simultaneously bringing down the cost?

This talk gives an insight into 3D asset production and workflows – especially as every asset comes along with specific tasks and demands, be it shoes, fashion, merchandise or people. 

eCommerce becomes 3D commerce

We need more integration with the live tracking of the product and also integration of hub, warehouse to the customer location and making wise decision based on that by the system with some AI technologies and map integration.

More accurate location tracking and shipment system 

At the e-commerce trade fair in Berlin, we would like to show how gamification can help to increase various KPIs in e-commerce. Whether it is to educate customers about certain products, to keep site visitors from leaving the site, to increase shopping cart size or to foster loyalty, gamification can help e-shops reach new heights through playful elements. Using an exciting use case from Inter Sport, we will present how the company was able to significantly increase its sales and boost other KPI's compared to previous years, by using Brame's gamification tool.


Decrease bounce rate, push revenue and increase basket size by using gamification – presented with an exciting use case from Inter Sport

We will use the example of our client James Allen to showcase how BridgerPay was able to solve their present ePayment challenges and future-proof their local and cross-border payment stack.

With the rise of eCommerce, and especially cross-border eCommerce, businesses need to diversify their payment offering. Unfortunately, integrating and managing multiple payment methods is expensive and drains a lot of resources. For example, integrating a new provider in-house costs around $20k.

Enter BridgerPay. We offer seamless integration to any environment with plugins or WebSDK. Our platform allows businesses to connect, manage, and optimize any payment method through a system of native, codeless connections. This means that through a single integration with BridgerPay, James Allen is now able to connect and offer their clients any payment method they want without writing a single line of code.

Needless to say, this opens endless possibilities to unleash the full power of any website that accepts digital payments:

- Custom routes for every country served by the merchant (with dedicated, high-performing PSPs for that region to increase conversion rate)
- Dynamic checkout that displays only the payment method most relevant to the customer
- Solve all cross-border payment, and processor integration challenges in one go
- Centralized platform to optimize the payment experience
- Enter new markets, while cutting on processing fees
- Out-of-the-box PCI DSS Level 1 ecosystem
- Guarantee to handle payments through a platform that releases new features regularly and is always on top of the latest security practices

Lastly, we feel that this presentation would greatly benefit the Expo, as it falls into five out of the six categories available.


Enabling Merchants to Offer Any Payment Method with One Integration and Access Global Revenue Streams

According to a study conducted by the University of Bamberg's Research Group for Returns Management, Germany boasts the highest return rate in Europe. In 2021, approximately one out of every four packages purchased through German e-commerce is returned, primarily. This equates to approximately 530 million returns and 1.3 billion articles, which shows: the concept of a circular economy can be easily misinterpreted. Returns management is a global challenge that requires attention and effective solutions.
It is not uncommon for companies to destroy returns and overstock due to a lack of awareness of alternative options. Buybay specializes in processing and selling returns and overstock for retailers, e-tailers, brands, and manufacturers, offers a solution to this issue. By utilizing advanced grading and pricing software for marketplaces, Buybay is able to match each product with the appropriate buyer at a fair price. This not only contributes to a true circular economy, but also reduces CO2 emissions.
One of Buybay's partners, Contorion, is a digital specialist retailer that sells professional tools and workshop supplies. With a vast assortment of over 500,000 products, including everything from screws to large compressors, Buybay has implemented an intelligent process that allows Contorion to focus on growth. Additionally, Buybay also provides relief for Fiege, Contorion's logistics partner.

Turning waste into value - sustainable returns management with handcraft specialist Contorion (Case Study)

The metaverse is constantly evolving.  ByondXR has developed a web-based metaverse e-commerce platform that helps global companies take their first steps into the metaverse.  ByondXR has launched over 170 e-commerce metaverse experiences in 35 countries, and 21 languages around the world. Globally 96% of consumers are experiencing our metaverse e-commerce experiences right on their mobile phones.   We break down how the metaverse currently operates from web-based platforms to Roblox, Decentraland, Zepeto, and more.   We will discuss 5 types of avatar technology, NFTs minted on the blockchain, gamification, quizzes, and consumer engagement for global companies such as L'Oreal, Lancome, Shiseido, Estee Lauder, Lidl, Lindt, Mondelez, P&G, Unilever, Dsquared, Armani,  YSL and more. 

A Guide to Metaverse Ecommerce

E-commerce fulfillment is one of the biggest challenges for direct-to-consumer brands when expanding internationally. On the one hand, consumer expectations of online shipping are very high, and on the other hand, rising logistics costs are having a negative impact on online retailers' margins. This is especially problematic given the current economic situation. In this presentation, you will learn about the different cross-border fulfillment strategies you can choose from and about their advantages as well as disadvantages. Moreover, you will hear how successful and fast-growing D2C have overcome their logistics-related challenges and which aspects you should pay attention to if you want to optimize your supply chain to successfully conquer new markets.

How to find the right fulfillment strategy to scale in Europe

 E-commerce used to be much simpler for brands: Produce a product and sell it through existing retail channels. But the pandemic forced many to adopt a digital transformation strategy… quickly. And what was thrown together hastily in 2020 may not be sufficient for a brand’s long-term, multichannel, multimarket strategy. Brands now have a new set of skills they need to master to be successful — from better understanding the consumer journey to retail media advertising to monitoring your products on the digital shelf. This session will outline the current e-commerce landscape, and some of the challenges faced by brands looking to grow online revenue and expand into new markets.  It will provide the framework and solutions they need to thrive in this fast-changing environment.

Surviving and thriving in a multichannel world: How brands should adapt to new e-commerce trends


With thousands of marketplaces and platforms across the globe, and new ones popping up
every single day, there’s an ever-evolving list of opportunities for ambitious businesses to
grow – and grow fast. But where to begin? 

Social commerce occurred as a new form of sales based on the need for companies that recognize the significance of reaching closer and affirming relationships with their clients. What is the state of social commerce in the European e-market and DACH in particular? What should we expect in 2023? How will it affect the ecommerce trends in the coming year (-s)? What should the sellers know before switching to these platforms? 

Undoubtedly, the Metaverse connected to social commerce is a massive investment in people because it is all about the consumer experiencing new things in a way that fits his reality. How will the metaverse unfold and transform e-commerce? How do consumers feel about the metaverse? What are the complexities and challenges of a new reality? 


Marketplace, social commerce,  the Metaverse and beyond

Local and global Marketplace developments are accelerating. We’ll share the latest European and global developments and give you practical strategies and insights you can use for your business to leverage marketplace sales successfully at scale in combination with your own D2C ecommerce stores. We will also highlight developments in Live Commerce, In car commerce, Social commerce and  the Metaverse.

The Future Of Marketplaces, Social Commerce & Metaverse

Everybody is talking about WeChat in Asia - but in Europe we didn't have an answer for this yet, so we built a software on the infrastructure of WhatsApp to give customers an end-to-end experience - from marketing, sales and support - all in one chat.
This is why WhatsApp is secretly becoming one of the fastest growing revenue channels for leading consumer brands. Learn HOW and WHY brands use interactive WhatsApp Newsletter and Web shops.

Increase customer loyalty and retention via WhatsApp marketing

As a result of the corona pandemic, many retailers have seized the opportunity of online sales and sold their goods via omnichannel marketplaces or their own webshop. However, since stationary retail is now possible again, there is often a lack of capacity to serve all sales outlets. “Ship from store” by charry offers relief. This stands for the possibility of fulfilling online orders from the shop floor. Charry makes this possible and offers an all-in-one logistics solution with integration to almost every shop system.

The cost-efficient and scalable processing for retailers through charry’s own connection to shop or marketplace systems, combined with fast shipping times and professional fulfillment, relieves not only retailers. By retrieving order data, after the integration of charry, the sales staff only has to collect the goods with the help of the charry picking app and place them unpacked and unsorted in the transport boxes provided. The company’s own fleet of drivers then picks them up daily and takes them to the partner fulfillment center.

Here the goods are sorted and packed securely and professionally in branded boxes. Charry also offers returns management and thus closes the shipping cycle. The example of Gerry Weber shows how successful integration into the retail business works. Charry takes care of the full Ship-from-Store service of all Zalando Connected Retail shipments in Munich, Hamburg and Berlin. 


FULLSERVICE SHIP-FROM-STORE PLATFORM FOR RETAILER - Use Case: Gerry Weber

Checkout Charlie GmbH, operator of leading discount portals in Europe, launches its first cashback white label solution in cooperation with the Swiss Bank Cler and offers users of the bank app Zak convenient direct access to cashback deals of popular online shops. CEO Martin Rieß and Regional Lead for AT/CH Philipp Rössel talk about the cooperation, learnings from the launch as well as about the advantages of Cashback White Label cooperations in general.

Strengthen customer loyalty through Cashback White Label. A use case presentation of the cooperation between Bank Cler (CH) x shopmate.cash

Since the pandemic started, not only consumer behaviour has drastically changed, but also the way we work and communicate. Senior Key Account Manager Julian Wenzel provides interesting insights into those changes, the challenges that came with it and shows how Checkout Charlie GmbH as publisher in the affiliate world reacted upon them.

Affiliate Marketing in Zeiten der Pandemie - Herausforderungen & Chancen

Robotic Process Automation (RPA) is able to close system and process gaps not to be adressed before - creating even more seamless shopping expiriences while lowering operating cost

How intelligent automation (RPA) closes the gap in e-Commerce system landscapes

Tableau and Looker are good for building dashboards but not reports. Now, what's the difference between a dashboard and a report - Dashboards are one-time while reports are ad-hoc, meaning there would be more changes such as updating dimensions, metrics, filters etc. on a report compared to a dashboard. 
Performance marketing is very dynamic and dashboarding solutions like Tableau and Looker can't keep up with the pace of changes. Marketers end up using tons of google sheets and excel in building reports, which is time-consuming, error-prone and not scalable. 
We've conducted surveys that have shown that improvement in the visibility of marketing data for a marketer can provide insights that can help reduce CAC by 20%. 

Disclaimer - Clarisights is a marketing reporting tool that replaces Tableau and Looker or any other legacy build reporting tool by BI/Data team. We don't intend to advertise our product during the presentation but rather educate the audience about why reporting is important based upon the learnings we have gathered working with the most sophisticated performance marketing teams such as Uber, Delivery Hero, Hello Fresh, About You and many more!

Why Tableau and Looker are not built for marketing reporting?

I will go into detail on the many forms of TikTok Marketing and TikTRok Influencer Marketing.

I will discuss the common misconceptions about what TikTok marketing is.

I will discuss what your goals are and what they should be when it comes to TikTok marketing.

I will also mention where to source TikTok influencers and agencies, what you can and can't believe online (like top 10 lists, "experts", agencies "specializing" in TikTok, Networth websites about influencers, etc..), and what should and should not be considered fair pricing when working with TikTok influencers.

I will discuss the different types of marketing agencies working in the industry and which ones you can and cannot trust to know what they are doing. 

I will give a comprehensive outline of everything you need to know to do effective and cost-efficient TikTok marketing / TikTok Influencer Marketing. 

After hearing me speak you will 

1. Be able to effectively measure ROI from your TikTok Marketing Campaigns
2. Know where and how to source influencers/agencies without getting taken advantage of. 
3. Understand what type of content and campaigns will perform well on TikTok and what will make you throw your money in the garbage.



The Top Secrets of TikTok Marketing That No One Will Tell You.  Or  How We Got 17M Views For Our Client on TikTok Within 1 Week.

We will give some insights in our idea of the future of logistics for ecom will look like with supporting a full cycle of the product, which will include warehousing, fulfilment, returns operation including gradig, and also refurbishment and rework. We will reflect what are the core roles of 3PLs in this and which benefit this will bring to the customers.  

full circle B2C logistics including fulfilment, returns, repair and refurbishment

Constantinos Calios, Gründer und CEO von KoRo, einem der führenden Onlinemarktplätze für Lebensmittel in Europa und Nino Flück, Head of Google Workspace bei Cloudwürdig zeigen Ihnen, wie sie mit der Einführung der Digital Workplace-Lösung aus dem Hause Google die Kommunikation und Zusammenarbeit im Unternehmen effizienter gestalten und interne Prozesse optimieren konnten. 

Erfolgsgeschichte: wie die KoRo Handels GmbH dank Google Workspace die Effizienz ihrer Mitarbeiter steigern konnte

Der Speaker ist Maximilian Fuchs, zuständig für Business Development bei der Beratungsfirma CMSPI. CMSPI ist ein unabhängiges, datengestütztes, globales Beratungsunternehmen, das Händler berät, wie sie die Produktivität ihres Zahlungsverkehrs durch Kostensenkung, Umsatzsteigerung und Implementierung innovativer Lösungen verbessern können.

Für Händler gibt es unzählige Zahlungsmethoden zur Auswahl. Den für das eigene Unternehmen richtigen Payment Mix zusammenzustellen ist immens wichtig, um das bestmögliche Kundenerlebnis bei möglichst wenig Fraud und möglichst geringen Kosten zu liefern. Payment ist so viel mehr als nur ein Kostentreiber. Mit dem richtigen Payment Mix können Händler einen echten Mehrwert für ihr Unternehmen schaffen.


Der richtige Payment Mix kann dabei ein Balanceakt zwischen Händler- und Kundeninteressen sein. Wie können Händler angesichts des massiven Anstiegs der Online-Zahlungen während der Pandemie, der jetzt abzuflachen droht, im „New Normal" mit der Konkurrenz mithalten? Diese Frage wird Maximilian Fuchs gerne in einem Vortrag mit marktspezifischen Beispielen und Lösungen beantworten. 

Der richtige Payment-Mix – Wie lassen sich Kunden- und Händlerinteressen vereinen?

During the presentation I'll present a case-study of building a remote Customer Service Team for an omnichannel, international beauty brand Rituals  and explain how this solution allowed the company for a seasonal ramp-up, cutting the costs and decreasing the hiring time while gaining access to the large number of native speakers that they were looking for. Remote Customer Service is all about quality, customer excellence and broadening the horizons compared to hiring locally . Nowadays on the global E-commerce market the access to the skilled, multilingual candidates is limited and hiring  takes up to 80 days. Opening up to hiring remote and using a  dedicated CS talent platform allows to make the entire process up to 8 times faster and hire the pre-qualified candidates after only 1 interview. Remote Customer Service allows to find the best available talent thanks to tapping to the global pool. During the presentation I'll share how this solution answers the need of international Ecommerce brands that are scaling-up and need access to the best available Brand Ambassadors that would be available also for a fixed contract and short-time ramp-up .

Building  Remote Customer Service Teams for a Cross-Boarder  E-Commerce As an answer to a  shortage of local talent and long hiring process.

Third party logistics in pay and cash on delivery e-commerce business ,
3PL logistics  is the concept of outsourcing some services like shipping,fulfilment and warehousing to a third party company,in order to deliver the goods to the final customer.

3PL logistics for pay on delivery business 

The presentation in Ecommerce Berlin will be focused more on the delivery in southern Europe and how to get the best from Ecommerce using Cash On Delivery mainly Italy and Spain. And explaining Cash Ecommerce in DACH region.

Cordially,
Noureddine Khiti

Ecommerce COD: The Future of The Mediterranean Ecommerce

Online Marketing is one of the biggest factors of growing reach, rising traffic and scaling sales numbers. In the Crypto Industry, Online Marketing tools are still in the early stages. With this presentation we would like to give an outlook of the current crypto marketing standard and see how big the opportunities are in this unique space.

Marketing in the Crypto Industry

We are pleased to present our views on the logistic landscape, doing so with the aim of
helping increase transparency and communication between the companies themselves, as
well as financial and strategic investors.

The report highlights several trends that global leaders are executing on - we expect to see a
divergence in financial performance and market share between those making aggressive
investments and expansion in technology now and those who hesitate.

We also anticipate an increase in investment and consolidation as financial investors and
strategics look for new technologies to cope with the “new normal”.

Logistics Value Chain 2022 Update eCommerce trends in Logistics, Fulfillment, and Supply Chain technologies

Where is e-commerce heading? Who will be the buyers of tomorrow? What are companies doing to meet those consumers on their new channels?

Citizens aged between 21 and 34 are the most prolific online shoppers. Nine out of 10 Europeans (91 percent) in this age group shopped online in 2022 , up from 66 percent in 2021. But that's just in Europe, what about the rest of the world?

Here at commercetools we work with some of the worlds leading brands as they seek to innovate their e-commerce operations beyond the desktop. In this talk I will give the audience members a sneak peak of commerce of tomorrow, and some insights on how to stay on the right side of key trends in the industry. 

"Gen-Z and the Future of eCommerce beyond 2022"

Digitale Barrierefreiheit als fundamentales Recht für alle.
Warum geht uns digitale Barrierefreiheit alle an?
Mit diesen Tipps kannst du Basics umsetzen.

Must-have: Digitale Barrierefreiheit

Wer liest schon die Texte auf deinen Produktseiten? Es gibt so viele Dinge, die man im Hinblick auf die Conversion Rate optimieren sollte – an die Produktbeschreibung denkt meistens keiner. 

Eine Studie der Nielsen Norman Group zeigt, dass 20 % den Kaufprozess bereits aufgrund unvollständiger Produkttexte abgebrochen haben!
Großartige Produktbeschreibungen helfen dabei, deine Produkte zu verkaufen und dich von der Konkurrenz abzugrenzen. Wir zeigen dir, wie du mit wenigen Tricks Produktbeschreibungen erstellen kannst, die die Besucher deines Online-Shops zum Konvertieren bewegen - ohne ein Copywriting-Experte zu sein. Denn eine gute Produktbeschreibung kann deinen Umsatz buchstäblich verdoppeln.


10 Tipps für überzeugende Produktbeschreibungen – so verkaufen sich deine Produkte von allein  

In recent years retailers have identified an opportunity to create a new revenue stream by selling their data to suppliers, just like Amazon has been doing. Even though this initiative started to increase retailer profitability, many experts will testify that a successful data monetisation programme has multiple benefits and one of the most important ones is the impact that data transparency has on retailer - supplier relationships. At a time when eCommerce is being tested after two years of strong growth across most verticals, retailers and suppliers need to work closely together to address the evolving customer needs and continue to grow the channel in a meaningful way, navigating through a series of challenges. In this presentation, we hope to share our experience on how data sharing improves retailer - supplier collaboration and how retailers who monetise their data stand out vs. their competition.

eCommerce data sharing will accelerate retailer - supplier collaboration

As fear of inflation and a global recession looms over the retail industry, brands are looking for ways to deepen customer relationships and satisfaction with the tools they already have. 

In his presentation Daniel Poole, VP of Strategic Partnerships (Retail) at Cover Genius, will reference a use case to show the audience how retailers can strengthen customer experiences with end-to-end protection that lasts for the life of a product, boosts CLTV and generates recurring ancillary revenue.

Attendees will also gain insight into *data that reveals a majority of consumers (60%) would buy insurance from e-commerce retailers if it were offered at checkout and 78% of customers would have a greater propensity to spend more online if offered warranties and insurance at checkout - presenting a massive opportunity for retailers to address customer wants with embedded protection.  

*Data link: https://covergenius.com/embedded-insurance-retail/


Strengthening Customer Experiences with Embedded Protection

The world of e-commerce is full of buzzwords and new ones are added each year: conversational commerce, AI, composable commerce. But at the same time, not even the basics of good e-commerce are implemented across the board. This is why we created the E-Commerce Experience Report: a neutral summary of the state of German e-commerce, including more than 100 test criteria. Join us for a deep dive about best practices and untapped potentials.

The E-Commerce Experience Report: how good is the customer experience in German e-commerce?

Nahezu jeder Online-Händler wird – das belegen aktuelle Studien  - über kurz oder lang Opfer von Online-Betrug. In unserem Vortrag mit Christian Maiwald und Judith Trouvain zeigen wir, dass man unabhängig von der aktuellen Größe des jeweiligen Online-Shops, bereits über Risiken nachdenken und diesen begegnen muss. Denn die Auswirkungen können beträchtlich sein.  Christian Maiwald und Judith Trouvain präsentieren die aktuellen Betrugsformen im Online-Handel im Unterschied zwischen B2C und B2B und das stets vorhandene Risiko, dass Händler auf offenen Forderungen sitzen bleiben. Um professionellen Machenschaften und mangelnder Zahlungsmoral nicht schutzlos ausgeliefert zu sein, muss jeder Händler seine Risiken steuern. Hierbei liegt ein großer Hebel in der Auswahl der Zahlungsmöglichkeiten. Wie nun aktives Risikomanagement im Online-Handel aussehen kann, mit welchen Herausforderungen zu rechnen ist, wie diese sich im B2B und B2B Kundenportfolio eines Händlers unterscheiden können und wie diesen begegnet wird, veranschaulicht unser Vortrag exemplarisch auf Basis eines Stufenmodells. Wir zeigen einen Online-Shop in dessen Entwicklung: Von der Anfangsphase bis zum Aufstieg zu einer Plattform, die zu den Top-Anbietern der Branche gehört. In jeder Phase stellen sich neue Anforderungen für das Risikomanagement und andere Betrugsformen. Welche Formen es hier genau gibt und welchen Risiken jeder Online-Händler begegnen kann, und welchen Einfluss Bezahlverfahren auf seinen Geschäftserfolg haben, beantworten Christian Maiwald und Judith Trouvain in ihrem Vortrag.


Dem Online-Betrug keine Chance – Kriminelle professionell bekämpfen (B2C vs. B2B in der Praxis)

Cure Media is the leading influencer marketing agency in the Nordics and was recently (September 2022) named Influencer Marketing Agency of the Year at the Influencer Marketing Summit in Stockholm. We believe in measurable results and intelligent intuition – a combination that has led to our partnership with customers like H&M, Michael Kors, PUMA and American Express, for whom we run data-driven influencer marketing collaborations on Instagram and TikTok.

Just a year ago, TikTok wasn't taken seriously as a marketing platform by most ecommerce brands who struggled to adapt their polished content to its unfiltered and entertainment-first style. Now, its user base is expanding at a rapid pace among all generations and it’s finally seen as a place where all brands need to have a presence and a solid strategy - or else lose customers to the ones who do.

But what does it take for an ecommerce brand to succeed on TikTok in 2023? How do you make sure you hit the mark when it comes to being relevant to your target audience while avoiding the frequent and inevitable pitfalls en route? 

In this session, Cure Media will walk you through what TikTok actually means for marketers - the opportunities it presents as well as the challenges.

Questions that we will answer:

- What does it take to build an authentic brand presence that keeps audiences engaged? 
- What does user behaviour look like on TikTok, and what do Gen Z and Millennials want in terms of content and tone of voice? 
- What are the most important do's and don’ts?
- Successful TikTok case examples from brands like H&M and Michael Kors
- Trends for 2023 

Succeeding on TikTok 2023: What all eCommerce brands need to know


What is the current status of marketplaces and payments?

- Discussing prevailing regulatory environment in UK/EU/US for marketplaces

 - Automation: how critical is automation for marketplaces? (onboarding automation/ongoing KYB automation etc.)?

What are the challenges in the industry? (local vs global challenges; relevance to market; speed to market) 

 - What are the key challenges when coming to optimise payments for marketplaces (FX coverage/speed/local vs international payments/ewallet payments?)

 - How important is weekend FX when marketplaces are open 24x7 and banks only open 5 days a week?


Outlook to the future 
What are the three biggest challenges to overcome when thinking about setting up and running a marketplace?

Hiring the right people internally
Finding the right partners externally
Forward planning for international expansion
Keeping an eye on the changing regulatory landscape



Presentation can be held in German or English. 

Marketplaces and Payments 

Many E-commerce businesses struggle to know when their marketing efforts and campaigns are performing well. Do you know what your key performance indicators are? If you do, how do you know if they are good or bad, if something should be done differently to improve them or if you are, in fact, exceeding all expectations?

Custobar’s latest technological innovation creates business value in giving Custobar users some key KPI benchmarks to strive for. All in all, Custobar Customer Data Platform (CDP) and Marketing Automation users’ campaigns convert exceptionally well. The anonymized data Custobar gets from all its clients works as a basis for creating the benchmarks for some of the most essential KPIs for B2C E-commerce businesses, especially if they also have brick-and-mortar stores or physical locations.

For example, if the company’s total number of identified contacts/customers is 62.320, the company may have email marketing permissions up to 52%. However, the benchmark is 59%. This means that in order to create more revenue and ROI, steps should be taken to get more permissions. And another example: The same company has 5% email unsubscribes in 6 months. The benchmark is 6%, so the company is actually doing extremely well on this front.

Benchmarking KPIs is not enough for Custobar, however. Custobar also offers a selection of tried and tested best practices for improving the numbers when they fall short.


Custobar’s latest innovation benchmarks the best KPIs for your B2C E-commerce business

The trend in Europe seems to be to declare the use of Google Analytics unlawful. Denmark banned the use of Google Analytics in September, following Austria, France, and Italy as the fourth European country to do so.

Effective and data-driven E-commerce marketing rests heavily on the use of customer data and analytics. But how are we to move forward in a world where some of the most obvious options to replace Google Analytics, (such as Matomo, Piwik PRO, or Google Tag Manager Server-Side Tagging, for instance,) are complicated to implement and onboard and/or significantly expensive? How to play the all-important numbers game (increasing revenue!) and remain GDPR compliant, when some of our most familiar tools are taken away?

While many customer data, marketing automation, and analytics tools struggle to overcome the challenges of the death of Google Universal Analytics and 3rd party cookies, and the demands of European data protection policies, we already know the way out. We already have the workarounds in place.

Want to learn what they are? Hint: the answer has to do with 1st party data, but there’s more. Vote for this proposal to reap the benefits to grow your E-commerce business and make it immune to both the upcoming changes and the ones that are already upon us.


GDPR compliant, data-driven marketing after Google Analytics and 3rd party cookies

Cyberangriffe werden immer häufiger und raffinierter und werden oft in Unternehmen unterschätzt . In meinem Vortrag verrate ich anhand von Beispielen und Marktdaten, was dahinter steckt und wie man sich dagegen schützen kann um die Kosten so gering wie möglich zu halten.

Cybersicherheit im E-Commerce - wie man Daten sicher aufbewahrt und die Kontinuität des Verkaufs gewährleistet.

In my presentation I will be refering to circular economy, green energy and new trends and innovation to support sustainability in E-Commerce and the very important menaing of Technology as well. 


There is no sustainability without Technology

Product Portfolio Management is a key practice for brands and aggregators to manage all aspects of the products their company sells. The evaluation of performance, identifying risks and opportunities, prioritizing high-value products, optimizing resource allocation across the portfolio, and balancing the product mix among strategic buckets can be difficult. When data insights and analytics are properly leveraged, this practice aligns the product portfolio with business strategies to achieve target revenue and profitability.

Leveraging Insights and Analytics for Effective Product Portfolio Management

Faced with a recession, how can brands not just survive - but also thrive? In this presentation, Matthias Riedl, co-founder and CEO of growth marketing partner DCMN, will show how eCommerce brands can approach marketing in a crisis - and come out stronger on the other side. This presentation will cover: 

- Why brands shouldn’t go silent in a crisis, and instead use this time to grow their brand. While other brands cut costs, you have a unique chance to gain market share by staying relevant and top of mind, and invest in a quieter, less competitive market.  

- What consumers expect from brands during a crisis, based on new research commissioned from DCMN. With results showing that 80% of German consumers expect honest communications around price increases, Matthias will share ways brands can humanise their marketing and messaging for the current climate.

- Why eCommerce brands should continue to invest in both brand and performance goals, and unite them under one broad Brandformance methodology to better understand the full impact of their marketing. By benchmarking all their combined activities - performance and brand, creative and media - brands can measure overall marketing efficiency. This is especially important in times of crises, so businesses can invest limited budgets and maximise Return on Ad Spend. 

Matthias will also share real-world examples from DCMN clients who have applied a Brandformance strategy to their campaigns, and KPIs to help measure its success. 

Survive and thrive: How e-commerce brands can weather the economic downturn

I will take a tour of the most popular machine learning algorithms. There are so many algorithms that it can feel overwhelming when algorithm names are thrown around and you are expected just to know what they are and where they fit.
Secondly, I want to get more specific about the tech’s impact on the online shopping experience. The following are six use cases for e-commerce machine learning.  
1. Big Data
2. Site search. 
3. Managing supply and demand. 
4. Churn prediction. 
5. Fraud detection.
6. Improved customer service.

These use cases will be covered by real examples of startups, that we can use in our daily work.
In the end, I want to discuss how to implement machine learning in your company.  There are a few rules that you have to follow. 

A Tour of Machine Learning Algorithms and their role in new ecommerce world

Price dynamics in e-commerce used to be higher than in physical stores for years. Amazon was known for millions of changes monthly, and many online stores followed, adopting the dynamic pricing strategy. In the current situation, when the inflation rate in Germany hits double digits, pricing strategies get even more complex and often chaotic. How to implement an effective pricing strategy in such circumstances? What are the most common mistakes? I will try to answer these questions. 

Inflation - how does it affect online stores’ pricing strategies?

In this talk Jamie takes you on a journey in the world of Composable Commerce. What is it? How does it work? And how Jimmy Brings, the Uber of alcohol in Australia, switched completely from a legacy tech stack to full composable commerce with Deity.

Building an agile, enterprise, future-ready platform with Deity as their core composer gives Jimmy Brings full control of their entire ecommerce journey, allowing them to integrate new technologies, keep data orchestration on the next level and create highly engaging shopping experiences. With the help of Deity’s professional services and strategic advice, Jimmy Brings migrated from multiple web and app channels to one unified, easily maintainable and flexible PWA in just 8 months time. 

Jimmy Brings is an outstanding example of what the future of web technology will look like – a hyper flexible platform full of enterprise power with a user experience without limitations. 

Join us on this journey!

Deity Delivers True Composable Commerce for Jimmy Brings

„Wir haben jedes Jahr unseren Steuerberater gewechselt. Trotzdem sind weder die Kosten noch der Aufwand für die Buchhaltung gesunken“, beklagte sich unser Kunde Woldoshop. Als einer der zehn größten Amazon-Händler in Deutschland zahlte er damals rund 8.000 € pro Monat. Mit einer Kombination aus PowerBI und unserem dekodi Nexus nahm Inhaber Martin Walter daraufhin die Buchhaltung sowie die Meldung der Umsatzsteuer selbst in die Hand. Das Ergebnis heute: Die Kosten für den Steuerberater und weitere Dienstleister sind um ca. 50 % gesunken, die Arbeitszeit wurde um bis zu 70 % reduziert. Erfahren Sie in einem gemeinsamen Vortrag von Martin Walter und Stefan Kaumeier, dem Geschäftsführer von dekodi, wie der Accounting-Prozess komplett neu aufgebaut wurde. Profitieren Sie von wertvollen Erfahrungen, die Ihnen die betriebswirtschaftliche Führung Ihres Unternehmens erleichtern und Haftungsrisiken minimieren. Schließen Sie selbst die Kompetenz-Lücke, die leider bei vielen Steuerkanzleien im E-Commerce besteht. Woldoshop und dekodi bieten Ihnen einen Blick aus kaufmännischer und technologischer Perspektive, welche Automatisierung im Accounting nicht nur möglich ist, sondern am Ende auch einer Betriebsprüfung standhält.

Accounting im E-Commerce mit Warpfaktor 9,975

For our client Haufe Group we have created a Google Data Studio dashboard to optimize SEA campaigns using SEO ranking data. The aim was to use SEO ranking data to decide which keywords to include in campaigns and which not. The dashboard also allows to monitor SEA and SEO revenue on keyword and URL level to make sure that advertising budget is allocated where it provides the best ROI. In the end, we were able to reduce ad spend while increasing conversions and revenue. 

Creating a Dashboard to Optimize SEA Campaigns using SEO Data

Back in 2001, an EU committee already concluded that European companies are spied on by allied nations with the goal of industrial espionage. Be independent in what you do, is the goal of every company. Why stop at your collaboration tools? Current developments make cooperation within your company more easy than ever with cutting-edge as well as local-sourced platforms. Get to the forefront of progress and be in control of your own data!

Getting Remote Collaboration to the Next Level: Independence from industrial espionage

- Providing the top-notch technology via Android Operating System and ability to adapt future payment technologies (Future Proof)
- End-to-End payment coverage to both PSPs and PayFac with unique value proposition (VAS and Integrations)
- Card acceptance via Android POS, Virtual POS and Tap on/to Phone software based acceptance solution

End2end Digital SME solution for e-comm and F2F transactions

Everyone talks about it but at some point, it turns out again and again that the term social commerce is not so clear after all. That's why we developed the first scientific definition with Fresenius based on practical experience.

What the heck is Social Commerce, actually?

The metaverse shifts 2D Information of Text,Pictures and Videos in a 3D space of interactive objects and environments. The User is no longer in front of a screen, he is a part of a digital environment. Digital objects like digital twins will make a hugh part of the eCommerce Business. Lets talk about what the metaverse actually is, what it will be and what kind of eCommerce will evolving in an immersive digitale space called the metaverse.

eCommerce in the Metaverse

* Das Onlinevoting geht am 1.10.2019 um punkt 13 Uhr los
* Jeder mit einem LinkedIn-Account hat 6 Stimmen, jeweils eine pro Kategorie 
* Nach dem Ende der Onlineabstimmung werden 6 Präsentationen mit den meisten Stimmen in die Agenda der E-commerce Berlin Expo aufgenommen. 
* Attention! If more than one presentation submitted by the same company wins in more than one category, we will have to choose only one presentation. In this event, in the other category, another company with the second-highest number of votes becomes the winner. * Achtung! Sollte ein Unternehmen in mehreren Kategorien Erfolg haben, muss es sich für einen Vortrag entscheiden. Es rückt automatisch der zweitplatzierte auf, falls das erstplatzierte Unternehmen mehrere Kategorien für sich entschieden hat, und sich für eine Präsentation entscheidet. 
* Das Voting endet am 17.10.2019 um 23:59 Uhr 


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Support

Do you have any questions? Feel free to ask!

Lucas Business Development Manager

hello@ecommerceberlin.com
+49 176 316 244 92

Peter Project Manager

peter@ecommerceberlin.com
+49 302 555 98 75