In today’s e-commerce landscape, AI is everywhere. Many companies feel pressured to adopt it, but without a clear strategy and measurable outcomes, these investments risk becoming wasted efforts, widening the gap between AI theory and real-world application.

As CTO of Mister Sandman, an omnichannel startup selling comfort products on 20+ marketplaces, my team faced the challenge of applying AI to demand forecasting. With datasets with rows in the billions, we couldn’t rely on off-the-shelf so...

I am a 26-year-old CTO in Mister Sandman GmbH, a fast-growing startup that specializes in comfort products. With a background in Digital Business and Data Science, my work spans everything from demand forecasting to API connections, from ETL pipelines to IT infrastructure, and I’m proud to have help...