We still live in the age of bad experiences when shopping online. Consumers still can count themselves lucky if they are able to maybe zoom in a little into the single product photo that represents a product - an experience reminiscent of the early 2000s. In a world where 9 out of 10 purchasing decisions are at least influenced digitally, the content that actually is the experience for those products needs to be perfect and to be that, it needs a perfect content supply chain. This content supply...

While in his first year at the University of Applied Sciences Upper Austria in the department of Media Technology- and Design, Michael co-founded his first company, one of Austria’s first internet agencies. This first venture transformed into CELUM, virtually the inventor of the modern Digital Asset...