The Balkans are emerging as a highly attractive region for many eCommerce businesses. Once considered underdeveloped markets by numerous global brands, the area is now seen as a prime opportunity for expansion. This shift in perception is occurring at a time when Western and Central European markets have become increasingly saturated and largely dominated by powerful online marketplaces. In contrast, the Balkan region offers a range of untapped opportunities. However, companies looking to establ...

Nikola Ilchev is one of the most influential eCommerce people in Bulgaria and Eastern Balkans. He started working on his first eCommerce projects in 2011, and in 2016 he founded eCommerce Academy. The organisation is responsible for more than 100 significant eCommerce events including Balkan eCommer...