Hi. I'm Savannah, I'm 24, I am a UGC creator and a UGC consultant. I want to speak up against the unfounded criticism that this format has been receiving.
A year ago UGC was everywhere and was the king or queen of content - the numbers were there to back that claim. One year later, it is pronounced dead. Like everything that marketeers don't know how to handle. This presentation aims at debunking a few myths about UGC, showing how to make it sing and giving marketing organizations a chance at leaning in on this format.
- UGC is still alive and singing... if it is done right
- going cheap on the videos results in them being thrown in the bin... with no effective cost saving
- it takes a creator to brief a creator
- trust the creator to deliver for the platform(s) of choice

Millenials & marketeers killed UGC. Bring it back.

Displaying products in real-time 3D and combining this presentation with augmented reality creates a completely new online shopping experience and ensures a much higher conversation rate than with classic 2D presentations. Nevertheless, 3D is still a niche in eCommerce. Practical examples and real use cases, such as the creation of a 3D product implementation pipeline for customers like Adidas or the development of the 3D platform augmentable, show how technical hurdles can be overcome and how implementation can be carried out in a resource and cost-efficient manner.

Immersive eCommerce: How real-time 3D, AR and AI are revolutionizing the shopping experience

Die Rolle des Außendienstes steht 2024 an einem kritischen Punkt: Wird er durch Technologie ersetzt oder neu definiert? In diesem Vortrag untersuchen wir die Herausforderungen, denen Außendienstmitarbeiter heute gegenüberstehen, und zeigen, wie digitale Lösungen nicht nur ihre Relevanz sichern, sondern auch völlig neue Potenziale erschließen. Erfahren Sie, warum der digitale Wandel im Außendienst unvermeidlich ist und welche strategischen Schritte Unternehmen jetzt gehen müssen, um wettbewerbsfähig zu bleiben.

Report: Digitaler Außendienst 2024 – Am Scheideweg zwischen Disruption und Neugestaltung

In the fast-paced world of retail, pricing and marketing often work toward the same goal: driving customer demand and maximizing revenue. But when these decisions are made separately, both strategies fall short of their full potential.

Enter Predictive Marketing and Pricing—a game-changing approach that unites these critical strategies. By leveraging AI, retailers can seamlessly align ad spending and pricing, making data-driven decisions that maximize impact. Discover how top eCommerce companies are already boosting their profits by over 10% with 7Learnings' cutting-edge technology, and unlock new levels of efficiency and profitability for your business.

How AI helps to integrate Price, Marketing and Promotion decisions

In einer Ära, in der schnelle Verkäufe durch Influencer-Marketing und aggressive Werbekampagnen dominieren, vernachlässigen viele Unternehmen die essenzielle Arbeit der langfristigen Markenentwicklung. Diese kurzfristig orientierte Strategie macht sie besonders anfällig, wenn der Wettbewerb härter wird oder die Werbekosten in die Höhe schnellen. Selbst Branchengrößen wie Adidas und Nike sind nicht immun gegen diese Fehltritte. Ein Beispiel für die jüngsten Fehlschläge von Nike finden Sie in unserem Analysevideo hier: [Nike’s Fehler aufgedeckt](https://youtu.be/l27LrTXSxV0?si=5hDRuccy-YCvB9xe),

Branding versus Performance Marketing: Viele Startups und etablierte Unternehmen setzen zu stark auf unmittelbare Verkaufszahlen, ohne in den Aufbau einer starken Marke zu investieren. Marketingexperten wie Les Binet und Byron Sharp unterstreichen die Wichtigkeit, kurzfristige Verkäufe mit dem langfristigen Ziel der Kundenloyalität durch gesteigerte Markenbekanntheit zu harmonisieren.

Produktdifferenzierung: Die Abwesenheit eines einzigartigen Produktangebots kann verheerend sein. Wirtschaftsgrößen wie Warren Buffett und Donald Miller betonen, dass es entscheidend ist, dass Verbraucher den einzigartigen Wert eines Produkts erkennen und schätzen, um langfristige Kundenbindung zu sichern.

Effizienz versus Effektivität: Während Startups oft den leicht messbaren Erfolg durch Performance-Marketing priorisieren, übersehen sie die subtileren, aber nachhaltigeren Vorteile eines soliden Markenaufbaus. Dieser ist zwar schwieriger zu messen, bildet jedoch die Grundlage für anhaltendes Wachstum und Erfolg.

Diese dynamische zwischen kurzfristiger Effizienz und langfristiger Effektivität steht im Zentrum unserer heutigen Diskussion, die darauf abzielt, ein tieferes Verständnis für die Notwendigkeit einer ausgewogenen Marketingstrategie zu entwickeln.

[DE] Brands im Burnout: Wie der Performance-Wahn Marken killt

Building new skills can also be innovative and fun!

What does the employee lifecycle look like, and where can I best develop my employees? How can I ensure that employees actively engage in their training and bring the maximum amount of knowledge back to the company for the money invested?

Conclusion: Those who do not continuously invest in further education will fall behind—not only losing talent but also losing ground to the competition.

Keep Your Brand Competitive - Continuing Education as the Key to Success

The role of AI in creative industries
How AI tools are reshaping the way we work and think
Real-world examples of AI's impact on design, marketing, and more
The importance of adapting and evolving our skills in an AI-driven world
Whether you're a creative professional, a tech enthusiast, or simply curious about the future of work, this talk offers valuable insights into the intersection of AI and human creativity.

Key Takeaways:

Embracing AI as a collaborator, not a competitor
Leveraging AI to unlock new levels of creativity and efficiency
The importance of continuous learning and adaptation in a rapidly changing world

You Are Useless - How AI is Revolutionizing Creativity and Skills

Networks are an overlooked asset for founders in making their business resilient. To be successful, founders don't require the best idea, strategy, or team, but the best network. Strong and loose relationships are a source of social marketing that can provide access to information, human capital, and even funding. Yet, this resource is widely ignored and hardly ever discussed in the entrepreneurial context.

Through the power of networking, I built two five-figure businesses since the age of 18 despite my low-income, first-gen background. Community support further enabled me to study at London Business School with a full scholarship, win various school awards, join the MBA program at NYU Stern  and now become a speaker for entrepreneurship at Stern.

Buliding resilience through networks

1240.design was founed out of passion for handmade ceramics. The main goal was to make products, that were unavailable in the CEE region, available to pottery enthusiasts at reasonable prices. The company started in late 2021 and I was just about to become a mother. Despite the challenges along the road, the company grew rapidly over the past three years, becoming a one-stop-shop for hobby potters across EU. I want to share the story of how passion can shape our work-life and how difficult it is to stay passionate, with the focus on the challenges every entrepneur has to face when his company starts to grow.

Dream, create, inspire - from a hobby potter to a leading ceramic supplies store in CEE

Relying on discounts can create a cycle where customers wait for the next sale rather than pay the regular price. How can you avoid this? Shift the focus towards your brand's unique value. Invest in exceptional customer experiences, personalized offers, and clear product differentiation. Make sure you target sustainable growth instead of relying only on price and discounts!

Key takeaways:

1.	Learn the risks of frequent discounting and how to maintain pricing integrity while still attracting customers.

2.	Shift customer focus from price to the overall experience and value your brand provides, increasing their willingness to pay more.

3.	Leverage personalized pricing strategies to offer tailored value to customers while optimizing profitability.


Is your business relying on discounts, or are you building long-term value?

Im Juni 2025 tritt eine neue gesetzliche Anforderung für Webshops in Europa in Kraft – sie müssen für alle Menschen zugänglich, d.h. barrierefrei nach internationalen Kriterien, sein. Der European Accessibility Act betrifft alle digitalen Produkte und Dienstleistungen, die am europäischen Markt angeboten werden und im speziellen Online-Shops ab 2 Mio € Umsatz. Die Barrierefreiheit von Webshops ist daher ein brandaktuelles Thema und sollte jetzt schon oberste Priorität haben. 
Aber Web Accessibility beinhaltet auch viele wirtschaftliche Aspekte, die nicht zu unterschätzen sind. Suchmaschinen sind quasi blind und suchen nach relevanten Textbausteinen im Web, Alexa & Co benötigen auch Hintergrundinfos, um Webshops verstehen und bedienen zu können – Sprichwort Interoperabilität. Bessere Farbkontraste nutzen allen UserInnen. 
Was bedeutet aber digitale Barrierefreiheit genau? Was müssen Webshop-Betreiber bis 2025 erfüllen? WACA ist hierzu Experte im deutschsprachigen Raum und kann fundierte Antworten geben. 
Das Web Accessibility Certificate WACA macht Barrierefreiheit nach den internationalen W3C-Richtlinien (WCAG) nach außen hin erkennbar. Dieses offizielle Zertifikat der Initiative WACA und der unabhängigen Zertifizierungsstelle TÜV Austria startete 2018 in Österreich und ist für deutsch- und englischsprachige Websites im gesamten europäischen Raum gedacht und wird in Anlehnung an die europäische Norm EN 301 549 ausgestellt. Damit soll die Zugänglichkeit für alle Menschen auf fachlich geprüften Websites gewährleistet, Bemühungen hinsichtlich Barrierefreiheit im Web ausgezeichnet und gesetzliche Bestimmungen erfüllt werden. Natürlich kann mit einem etablierten Zertifikat Awareness geschaffen und die Beschwerdeflut nach Inkrafttreten des Gesetzes verhindert werden. Über 120 zertifizierte Websites im privaten wie im öffentlichen Sektor im deutschsprachigen Raum zeugen für die Etablierung des Zertifikats für digitale Barrierefreiheit am Markt.

Digitale Barrierefreiheit - Inhalt des European Accessibillity Acts

This session will explain how the administration and the collaboration with the tax advisor can be fully automated. Which tools will give you a daily overview and are useful to reduce inquiries from the tax advisor?

How do I impress my tax advisor?

I'm Razvan Porojan, and over the past 20 years as a consultant and leader of three companies, I've repeatedly faced the challenge of forgetting crucial details from business conversations spread across multiple platforms. In this presentation, I'll share my journey of recognizing this pervasive issue and how it led me to develop a platform-agnostic solution that captures and organizes calls and meetings from any application or device.

By embracing advancements in AI—from GPT-3 to the latest models—and integrating technologies like Retrieval Augmented Generation (RAG), I aimed to create a tool that ensures no valuable information is lost, regardless of the communication platform used. This experience highlights the importance of innovation and adaptability in addressing common business challenges, especially during challenging times. I'll offer insights into how focusing on practical needs can drive meaningful differentiation and efficiency.

Speaker Bio:

As a seasoned CEO and consultant with over two decades of experience, I've guided three companies through the evolving landscape of corporate communications. My expertise lies in identifying critical business challenges and leveraging technological advancements  to develop effective, platform-agnostic solutions that enhance organizational efficiency.

Overcoming Information Loss: Our Journey to a Platform-Agnostic Solution

Many e-com brands are struggling with rising costs for new customers and an oversaturation of already established channels. Especially when paid social reaches its limits, many brands come up against a natural limit to growth. This is exactly where influencer marketing comes into play - the often underestimated ‘hidden growth champion’ that helps you tap into new sources of growth and maximise your sales potential.

In this presentation, Moritz Lambrecht, co-founder of adspecialist, and Lars Leenen, founder of MagicHolz, will show you how you can generate millions in sales with the right influencer strategy. They share exclusive insights into their collaboration, where they managed to generate €1 million in additional and highly profitable sales in just six months. You will learn step-by-step which strategies really work, how to make the best use of influencers and avoid mistakes that many other brands make.

Moritz and Lars show you their tried-and-tested testing roadmap with concrete learnings that will enable you to use influencer marketing as a real growth driver.

If you're looking for new ways to boost your growth, don't miss this presentation.

Influencer Marketing - The Hidden Growth Champion for D2C Brands

In e-commerce, a smart, data-driven marketing strategy can make a big difference between success and failure. In this presentation, Moritz Lambrecht, co-founder of the performance media agency adspecialist, will show you how you can make your marketing campaigns more successful through flexible and data-based media planning. Instead of rigid annual budgets, you will learn how to take your marketing campaigns to the next level and maximise your ROI through continuous data analysis and flexibility.

Particularly exciting: Together with Fabienne Bösch (Country Manager Germany) Moritz gives exclusive insights into his collaboration with the start-up Upway. Upway, which specialises in the sale of refurbished,e-bikes, relies on adspecialist to manage their 7-figure advertising budget in Germany and Benelux. Various channels such as influencer marketing, TV, Podcasts and offline marketing are used. Learn how these flexible approaches help Upway achieve faster, profitable growth - and how you can do the same for your brand!

Data driven Media Planning - How E-Com Brands can grow faster and more efficient

E-Commerce-Unternehmen jeder Größe stehen heute vor zahlreichen Herausforderungen – vom Fachkräftemangel über fehlendes Know-how bis hin zu begrenzten Budgets. In diesem Umfeld wird es immer schwieriger, eine nachhaltige Online-Marketing-Strategie aufzubauen und alle verfügbaren Kanäle des Marketing-Mix effizient zu nutzen.

In unserer Präsentation zeigen wir praxisnahe Beispiele (Case Studies) und bewährte Strategien, wie ihr mithilfe von Affiliate Marketing effektiv, risikolos und ROI-optimiert Kanäle wie Editorial Content, Google Shopping oder Social Media Marketing erfolgreich einsetzen könnt.

0% Risiko - 100% Erfolg! Der Effizienz-Booster für Euer Online-Marketing

Focus:
-- eCommerce business concerns about marketplaces authoritarian terms and  strengthening their own website/brand to drive more traffic & sales

Value:
-- Many business owners struggle to get sales from their website. Their digital investment becomes overhead and fail to deliver the ROI. I want to provide precise steps they need to take to get ROI on their digital investment [based on our extensive eCom experience]

Dilute Marketplace Dependency and Drive More Revenue From Your eCom

Deciding on the right commerce system is one of the most strategically important tasks for any company that wants to be successful in e-commerce. The choice is huge: from established providers to innovative, AI-based platforms, each option has its own advantages and challenges. But which system best suits your individual requirements?

The focus of this presentation is on showing you how to make this crucial decision in a structured and informed way. Using a specific practical example, you will learn how we helped one of our customers find the optimal solution in terms of functionality, scalability and future viability.
Our added value: We not only show you how to select the right system, but also how to define and prioritise your requirements precisely. This includes a detailed requirements analysis that not only takes into account current requirements but also future developments, such as the integration of artificial intelligence and automation. We provide practical tools to help you properly assess the scalability, flexibility and innovative capacity of different systems.

The most important content at a glance:
•Conducting a requirements analysis to clearly define specific needs.
•Integrating modern technologies such as AI into commerce systems to optimise processes and improve the customer journey.
•Which factors are really crucial, from cost-benefit considerations to long-term scalability and flexibility of systems.
•Potential mistakes – and how to avoid pitfalls in selection and implementation.

The value: 
You will be able to ask the important questions and set the right priorities to choose a commerce system that not only meets your needs today, but also scales with your growing demands in the future. We help you overcome the uncertainties of the selection process and make an informed, future-proof decision.

Find out how to set your company up for success by choosing the right e-commerce system – and be inspired by our real customer example.

In the jungle of e-commerce: Which commerce system is the right one?

In this presentation, we will show how artificial intelligence (AI) is transforming the e-commerce landscape. Not only will we highlight the standard AI functionalities in leading platforms such as Emporix, Commercetools and SAP Commerce Cloud, but also how companies can leverage the full potential of AI through the use of Digital Asset Management (DAM) and Product Information Management (PIM) systems.

Using real-life customer cases, we will demonstrate how these tools can lead to differentiation and innovation in challenging times. We draw on current data and research to illustrate the added value and provide concrete action strategies for your business. Our presentation is aimed at anyone who wants to drive innovation in the world of e-commerce.


The most important content at a glance:
AI transformation in e-commerce: Focus on Emporix, Commercetools, SAP Commerce Cloud
Enhancements with DAM & PIM: Maximizing AI potential
Real-world examples: Differentiation and innovation through case studies
Data-driven & future-proof: Efficient, data-powered solutions for e-commerce

Value: Experience how you can take your store systems to the next level with AI - efficient, data-driven and future-proof.

Next-level e-commerce: How AI is revolutionizing e-shop systems - from standard solutions to synergy with DAM & PIM

AI-based automation in PPC campaigns: How machine learning optimizes bidding strategy and budget allocation to increase ROI.

Keyword research 2.0: Using AI to discover profitable long-tail keywords and avoid ineffective search terms.

Data-driven optimization: Analysis of real case studies to show how data-based decisions can sustainably improve performance.

The future of Amazon PPC: AI-powered strategies for maximum revenue

The best digital experiences don’t need to be innovative but intuitive – in tune with what consumers want and the spaces they occupy. When you leverage the right experiences, you boost customer retention and loyalty. 

Nine in ten businesses are planning to invest in new customer loyalty technology and approaches by 2027 – and many are turning to the mobile gaming population of 2.2 billion to look for answers.  

More leading brands are integrating premium mobile gaming experiences to increase their app’s relevance and enhance user connections. Collaborations like Zynga and Maybelline, or Prada Candy Crush, drew immense consumer interest, with 40,000 product samples requested in 24 hours. Germany’s largest loyalty programs have also turned to games for daily brand engagement and loyalty point accrual.

I’ll be covering more of these insights and answering these questions: How can businesses enhance gamification in a way that a) adds daily value to consumers’ lives b) enhances their product in a completely natural way c) is profitable?

How Leading Digital Brands Are Winning the Consumer Loyalty Game

Der Wettbewerb im Amazon-Werbeumfeld nimmt stetig zu, die Werbekosten steigen und die Margen sinken. In unserer Präsentation zeigen wir anhand exemplarischer Optimierungen, wie Amazon-Seller ihre Margen verbessern können.

Profitabel Amazon-Werbekampagnen schalten – Wir zeigen Ihnen, wie es geht.

Detailed product data and an optimized product data feed are the foundation for successful Google Shopping campaigns. I will showcase how different parts of your product feed can be optimized and what impact on impressions, clicks and conversions every optimization has. You are going to learn, what you can do TODAY to sustainably improve your performance.

Leveraging AI to boost the Performance of your Google Shopping Ads

In times of extensive automation of Google Ads campaigns, as well as the growth of black-box campaigns such as Performance Max, important control options are no longer available. Therefore, campaign structures are becoming more and more important to drive campaign efficiency. So, what is the best structure? Should it be based on margins or product categories? Does it make sense to create separate campaigns for top sellers? Based on real life examples, we'll go through different options and discuss pros and cons to help you find the right structure for your shop.

Google Shopping Strategies & Campaign Structures That Work in 2025

Harnessing the power of social ads on platforms like Facebook and Instagram is a game-changer for acquiring new customers in e-commerce. But how can you truly maximize performance? How do you create winning ads that profitably attract new customers?

In this insightful talk, Content Specialist Ann-Sophie Sell will reveal the three essential steps to success:

- Leveraging Data and AI: Discover how to use data analysis and AI to gain in-depth insights into your target audience and competition.

- Crafting a Winning Content Strategy: Learn how to convert these insights into a compelling content strategy that drives high-performing social ads.

- Measuring Success Accurately: Understand the importance of accurate performance measurement and how it helps you manage customer acquisition profitably.

Join us for this session to unlock the power of data-driven social ads and boost your e-commerce sales significantly.

Unlocking Success: How Data-Driven Social Ads Can Skyrocket Your E-Commerce Sales

The e-commerce landscape is evolving rapidly. To stay ahead of the curve and thrive in today's competitive market, businesses need to embrace innovative solutions that drive efficiency, enhance customer experience, and unlock new growth opportunities. The future of e-commerce is here, and it's powered by AI Agents.

At AgentForge.Tech, we're developing cutting-edge AI agents designed to revolutionize the way e-commerce businesses operate. Our agents are not just tools; they're intelligent partners that can automate tasks, provide valuable insights, and enhance customer interactions.

This presentation will showcase the power of AI agents in action, highlighting our flagship product, AI PromptPro Google Chat™, now available in the Google Workspace Marketplace. We'll demonstrate how AI PromptPro can:

Streamline content creation: Generate high-quality product descriptions, marketing copy, and other essential content quickly and efficiently.

Boost customer engagement: Craft personalized messages, provide 24/7 support, and proactively address customer needs.

Enhance productivity: Automate repetitive tasks, freeing up valuable time and resources.

Beyond AI PromptPro, we'll explore the expanding AgentForge.Tech ecosystem and discuss the future of AI agents in e-commerce, including agents designed for customer service, talent acquisition, and more.

The Future of E-commerce is NOW: AI Agents transforming Online Business!

. Einführung in die Produktsicherheitsverordnung 
Definition und Ziele: Überblick über die Produktsicherheitsverordnung und ihre Rolle im Verbraucherschutz.
Pflichten von Herstellern und Importeuren: Wer trägt die Verantwortung für die Sicherheit von Produkten?
2. Das Lieferkettengesetz (LkSG) und seine Auswirkungen
Ziele des Lieferkettengesetzes: Erklärung, wie das Gesetz Unternehmen zur Einhaltung von Menschenrechten und Umweltstandards in der gesamten Lieferkette verpflichtet.
Sorgfaltspflichten: Anforderungen an Unternehmen hinsichtlich Risikomanagement, Prävention und Abhilfe in Bezug auf Menschenrechte und Umweltstandards.
Betroffene Unternehmen: Welche Unternehmen sind betroffen, und welche Strafen drohen bei Nichteinhaltung?
3. Schnittstelle zwischen Produktsicherheit und Lieferkettengesetz
Verbindung von Produktsicherheit und sozialer Verantwortung: Wie beeinflusst das Lieferkettengesetz die Produktsicherheitsanforderungen und umgekehrt?
Risikomanagement in der Lieferkette: Ansätze zur Identifizierung und Minimierung von Sicherheitsrisiken in den globalen Lieferketten.
4. Konkrete Maßnahmen zur Umsetzung

5. Herausforderungen und Best Practices
Herausforderungen für Unternehmen: Welche typischen Schwierigkeiten treten bei der Umsetzung der Regelungen auf?
Fallstudien und Best Practices: Erfolgsbeispiele von Unternehmen, die ihre Lieferketten und Produktsicherheitsprozesse effektiv umgestellt haben.
6. Zukunftsausblick und Trends
Neue Entwicklungen und Trends: Wie könnten zukünftige Änderungen im Bereich Produktsicherheit und Lieferkettenrecht aussehen?
Technologische Innovationen: Rolle von Digitalisierung, Automatisierung und Blockchain zur Sicherstellung der Produktsicherheit und Transparenz in der Lieferkette.

Produktsicherheit und Lieferkettengesetz: Herausforderungen und Chancen der Produktsicherheit für Unternehmen

Business Intelligence (BI) und automatisierte Analysen helfen, Geschäftsprozesse im E-Commerce zu optimieren. Anhand von drei konkreten Anwendungsfällen (Use Cases) wird veranschaulicht, wie BI-Tools effizient eingesetzt werden können, um Bestandsmanagement, Deckungsbeiträge und Kampagnen zu optimieren. Wir zeigen, wie drei Unternehmen schneller auf Probleme reagieren und fundierte Entscheidungen treffen können, die zu einer deutlichen Effizienzsteigerung geführt haben.

3 use cases anhand echter Kunden: 

Bestandsoptimierung: Langsame und nicht verkaufende Artikel werden identifiziert und in einem 4-Phasen-Prozess abverkauft. Startend mit einem Verkaufspreis von Einkaufspreis (EK) +10%, wird der Preis alle 40 Tage schrittweise gesenkt, wenn der Artikel nicht beginnt sich abzuverkaufen. Wird die Zielreichweite von 12 Monaten erreicht, stoppt der Abverkauf, und der Artikel wird wieder zum regulären Preis angeboten.

Deckungsbeitragsoptimierung: Mithilfe einer detaillierten Deckungsbeitragsrechnung wurden Artikel, Kategorien und Plattformen analysiert, um gezielte Preisanpassungen vorzunehmen und das Portfolio zu optimieren. Die Analyse erfolgt in drei Stufen: Deckungsbeitrag I (Einkaufspreis + variable Kosten), Deckungsbeitrag II (inkl. Marketingkosten) und Deckungsbeitrag III (inkl. fixer Kosten). Durch die Optimierung des Artikelportfolios und der Preise konnte der relative Deckungsbeitrag I um 35 % gesteigert werden. Zusätzlich wurde ein Prozess zur dauerhaften Kontrolle der Deckungsbeiträge eingerichtet.

Kampagnenoptimierung: Oft werden Kampagnen nur anhand einfacher Kennzahlen wie Klickrate oder Conversionrate bewertet, was nicht die gesamte Rentabilität abbildet. Durch Integration von Klicks, Impressions und Kosten einzelner Kampagnen in die Deckungsbeitragsrechnung konnten Kampagnen nach der Rentabilität optimiert werden. Der DB II konnte bei diesem Kunden um 38% erhöht werden.


Geschäftsprozessoptimierung mit Business Intelligence – 3 Praxisbeispiele

Künstliche Intelligenz (KI) nimmt eine immer zentralere Rolle in der Geschäftswelt ein und bietet E-Commerce-Unternehmen erhebliche Wettbewerbsvorteile. Im Bereich des Controllings führt der Einsatz von KI zu einer spürbaren Effizienzsteigerung und Optimierung der Geschäftsprozesse. Automatisierte Routineaufgaben, Echtzeitanalysen und fundierte Entscheidungsfindung sind nur einige der klaren Mehrwerte, die durch KI möglich werden.

In dieser Präsentation erfahren Sie praxisnah, wie moderne KI-Modelle – wie zum Beispiel ChatGPT – im Controlling eingesetzt werden können, um schnelle und präzise Antworten auf wichtige Fragen zu erhalten. Dazu gehören typische Fragestellungen wie „Welche Artikel sind aktuell kritisch?“. Darüber hinaus zeigt ein KI-System nicht nur, was passiert ist, sondern gibt konkrete Handlungsempfehlungen und beantwortet die Frage: „Welche Aktionen sind jetzt sinnvoll?“.

Wir haben praktische Anwendungsfelder untersucht und zeigen, wie sich anhand umfangreicher Sales-Daten, zum Beispiel in Form einer CSV-Datei, präzise Auswertungen erzeugen und visualisieren lassen. Anhand einer konkreten Beispiel-Datei demonstrieren wir, wie Auswertungsmöglichkeiten zur Deckungsbeitragsoptimierung realisiert werden können, fragen die KI gezielt nach Möglichkeiten zur Warenkorbanalyse oder zeigen, wie das Kaufverhalten anhand vorhandener Geodaten analysiert werden kann. Darüber hinaus verdeutlichen wir, wie die zusätzliche Verwendung externer Datenquellen, wie z.B. Wahlergebnisse, Wetterdaten oder Mietpreise, gezielte Auswertungen zur Kampagnenoptimierung liefert.

Neben den heutigen Möglichkeiten geben wir einen Ausblick auf künftige Möglichkeiten mit KI im Controlling im E-Commerce. Dazu gehören Themen wie Prompt Engineering, die Bedeutung von sauberen (Roh-)Daten sowie die Integration von soziodemographischen, physiographischen oder geografischen Daten oder verhaltensorientierten Kriterien.

Controlling im E-Commerce mit KI – Möglichkeiten und praktische Anwendungsfälle

Marketing Automatisierung war schon seit letzten Jahren das Schlagwort für den E-Commerce Bereich. Das Zusammenspiel zwischen Marketing und  der heutigen KI Entwicklung bringt das Digital Marketing auf ein absolut neues vorher unerreichbares Niveau. KI-gesteuerte Personalisierung, KI im Kreativbereich, sowie die  KI gestützte Analytik und Media Auslieferung erlauben den Werbetreibenden enorme Budget Ersparnisse und bis jetzt unbekannte Marketing Effizienz.

Digitales Marketing der Zukunft bietet: 

Vollautomatisierte der Werbe Ausspielung vs. manueller fehlerbehafteter Aufwand
Absolute Flexibilität in der Kundenansprache vs. Versteifung auf Kanäle ohne Spielraum 
Bis zu 300% ROI Overall-Steigerung 

Erfahren Sie, wie man in der Zukunft folgende Herausforderungen umgeht:

Effiziente Audience Planung.
Flexible kostenlose Werbemittelgestaltung aufgrund der aktuellen Angebote und Interessen ihrer Zielgruppe.
Anbindung Ihrer internen Buchungssysteme an die Mediaeinkauf mit dem Ziel, die Lagerbestände effizient zu verkaufen.
Neukundenakquise und Kundenbindungsprogramme

Digitales Marketing der Zukunft schon heute: Wie KI-E-Commerce Digital Marketing neu gestaltet.

The Road to AI Success should be supported by tailored Operational Excellence Strategies

The audience will gain a competitive edge by discovering the transformative impact of crafting their own Operational Excellence Strategy to drive AI implementation and innovation and unlock positive ROI, all at their own pace.  
I  will share invaluable tools, a real-world AI implementation journey example, and strategies for effective change management and adoption in AI education for both technical and non-technical teams. The Audience will learn how to harness the full potential of AIQ(C) - Artificial Intelligence Quotient, developed by my business partner and founder of AIQ(c) Europe i.G. Dr. Anámika Datta, to assess their organization's readiness for AI integration. This is a great opportunity to revolutionize e-commerce's approach to AI and secure its position at the forefront of innovation.

"Unlocking ROI: The Power of Operational Excellence in AI Implementation"

As consumer behaviour shifts, customers expect seamless, personalised experiences across all channels, and retailers must innovate to stay agile and relevant. In this session, we will explore how brands can embrace these changes by optimising the customer journey through mobile-first strategies. We'll showcase how leveraging automation, personalisation, and cutting-edge technologies can drive customer retention and loyalty.

This session will provide actionable insights for brands facing similar challenges, highlighting how to harness technology and customer data to build loyalty and achieve sustainable growth, even in challenging economic times.

Example use cases from client brands that we will cover:

Use Case 1: Incentives as a prerequisite for purchase in challenging economic times; cross-promotion using incentives
Use Case 2: Campaigns within apps and inbox channels—demonstrating how inbox strategies can provoke higher app retention 
Use Case 3: The power of hyper-personalisation and how it can create tailored experiences that resonate with individual customers
Use Case 4: Gamification as a strategy to engage customers and drive loyalty

Our research will also include benchmarks across the customer lifecycle, focusing on critical stages such as activation and engagement.

Mobile-First Strategies for Seamless, Personalised Experiences and Lasting Loyalty

Gliederung des Vortrags:

1. Der E-Commerce-Boost: Neuro-KI als Gamechanger
- Aktuelle Schmerzpunkte im Online-Handel
- Wie Neuro-KI Ihre Verkaufszahlen verbessern kann

2. Kundenhirne entschlüsseln
- Personalisierung 2.0: Dem Kunden in den Kopf schauen
- Emotionale Trigger: KI-gestützte Conversion-Optimierung
- Hirngerechte Chatbots: Der neue Superstar im Kundenservice

3. Vertrauen gewinnen: Ethik und Datenschutz in der Neuro-KI-Ära
- Balance-Akt: Personalisierung vs. Privatsphäre
- Transparenz als Verkaufsturbo: Wie Offenheit Kunden bindet
- Praxis-Guide: So setzen Sie Neuro-KI verantwortungsvoll ein

4. Kaufknöpfe im Gehirn: Neurowissenschaft trifft E-Commerce
-  Einblick ins Kundenhirn: Was passiert beim Online-Kauf?
- Neuro-Hacks: KI-Modelle, die Kaufimpulse verstärken
- Gehirngerechtes Design: Wie Sie Ihre Website zum Verkaufsmagnet machen

5. Zukunfts-Booster: Mit Neuro-KI an der Konkurrenz vorbeiziehen
- Kristallkugel 2030: Wohin entwickelt sich E-Commerce?
- Ihr Erfolgsrezept: So heben Sie sich mit Neuro-KI von der Masse ab
- Sofort umsetzbar: 5 Schritte zur erfolgreichen Neuro-KI-Integration

6. Interaktive Q&A-Runde

Neuro-KI im E-Commerce: Der Schlüssel zum Erfolg in volatilen Märkten

Der digitale Wandel ist unumgänglich, doch wie kann der traditionelle Mittelstand nicht nur mithalten, sondern auch im E-Commerce durchstarten? Während junge Startups den Online-Markt erobern, stehen etablierte Unternehmen vor der Herausforderung, Agilität und Innovation in bestehende Strukturen zu integrieren.

In meinem Vortrag zeige ich, wie Sie den dynamischen Startup-Spirit in Ihr mittelständisches Unternehmen bringen und E-Commerce als kraftvollen Wachstumsmotor etablieren. Wir beleuchten, wie Vertrieb und E-Commerce Hand in Hand gehen, welches Change Management notwendig ist und welche Strategien tatsächlich zum Erfolg führen.

Anhand von praxisnahen Kunden-Case-Studies demonstriere ich anschaulich, wie der Sprung in die digitale Zukunft gelingt. Erfahren Sie, wie Sie neue Umsatzkanäle erschließen, interne Widerstände überwinden und Ihr Unternehmen fit für die digitale Ära machen.

Startup-Geist im Mittelstand: So entfesseln Traditionsunternehmen neues Wachstum im E-Commerce

In today’s competitive e-commerce landscape, user expectations are higher than ever, with 88% of customers less likely to return after a poor user experience (hubspot, 2022). Search is the most crucial function, with over 60% of consumers heading straight to the search bar (Google Cloud Retail 2023). 

In this session, I will share insights from over a decade of experience helping businesses optimize their search UX at Algolia. We’ll cover key elements and key best practices for creating an intuitive 
 and rewarding Search & Discovery experience, that not only meets user expectations but also enhances brand perception and drives higher conversion rates. This talk will offer practical advice that e-commerce leaders implement right away.

Mastering Search & Discovery UX: Driving business success through seamless user-experiences

Ready to boost your international sales and connect with over 20 million active buyers across Central and Eastern Europe? Get insights into Allegro’s journey from a local e-commerce leader to a regional champion. Find out how to leverage Allegro’s tools designed for international expansion, and explore real-world examples and data that can drive your business forward. This isn’t just theory—we’ve lived it, and now we are sharing it with you.

Discover winning strategies to scale your e-commerce in CEE

Online sales scenario is constantly changing, si are technologies available for retailers. How do we understand what data we should analyze to understand where growth opportunities lie? That's a tough task if you consider that nowadays we have so many data about traffic, conversions, users' behavior, product placement and so on. A strategy of growth for e-commerces are made of small steps taken in order to fix a checkout problem, optimize customer experience, change product pages. To understand how to prioritize actions on a website or on marketing strategies is also challenging because we are constantly advice that to be successful everything needs to be done at the same time, but this costs a lot to retailers in terms of budgeting. In this speech I will analyze benchmark metrics for e-commerce to help the audience understand if what they see is already satisfying or needs to be taken care of. We will go into checkout conversion rates, product pages add to cart rates, CX and UX a/b testing and traffic growth rates.

Where to start from? Analyzing e-commerce data to get better decisions and drive a sustainable growth

The presentation will highlight how Alsendo Group’s solutions support various market segments in growing cross-border sales, implementing new logistics innovations (including courier services), and managing courier operations. We will explore how Alsendo’s advanced technologies and expertise drive efficiency, streamline processes, and enhance customer satisfaction in logistics. Additionally, a case study will be presented to showcase the real-world impact of these solutions, demonstrating how they help businesses overcome logistical challenges, expand internationally, and maintain a competitive edge in the rapidly evolving e-commerce landscape.

How to transform your Last Mile delivery in a competitive advantage in 2025

This presentation explores the various stages a traveler experiences, from initial inspiration to post-trip feedback. It examines key touchpoints such as booking, travel, accommodation, and customer service, highlighting how technology, personalization, and seamless experiences enhance customer satisfaction. The presentation emphasizes the importance of understanding customer behavior and leveraging data to create tailored travel experiences, ultimately driving customer loyalty and business growth.

Customer Journey in the travel industry

In today’s business landscape, sustainability is no longer a choice—it’s a strategic advantage. This session will explore how eCommerce companies can transform their supply chains to be both green and efficient, driving long-term success.

I’ll share how businesses can reduce their carbon footprint by collaborating with suppliers to implement eco-friendly solutions such as electric vehicles, bike deliveries, and sustainable packaging. These changes not only reduce environmental impact but also attract eco-conscious customers, fostering stronger brand loyalty.

Additionally, I’ll dive into the benefits of partnering with third-party logistics (3PL) providers. By leveraging existing infrastructure, businesses can expand rapidly without heavy capital investments in their own warehousing or logistics systems. This approach enables companies to scale faster, improve delivery times, and minimize operational burdens.

Attendees will walk away with actionable strategies to:

1. Green their supply chain through innovative transportation and packaging solutions,
2. Seamlessly integrate sustainability into everyday operations,
3. Leverage 3PL partnerships to reduce costs and accelerate growth.

Whether you're an established player or a growing startup, this session will equip you with the insights needed to build a sustainable, lean, and agile supply chain that drives success in today’s highly competitive eCommerce market.

Green and Lean: Transforming Your Supply Chain for Success

Is your delivery experience living up to your brand promise? When logistics go wrong, it not only frustrates customers but also drives up costs and strains your operations.

Amorelie faced this challenge directly, with 67% of support tickets linked to delivery issues and 62,000 annual WISMO ("Where Is My Order") inquiries. By leveraging carrier insights and predictive analytics, they shifted from reactive problem-solving to a proactive, data-driven approach. The result? A 20% reduction in WISMO tickets, faster resolutions, and happier customers.

Don't miss this session with Amorelie and Sendcloud to discover:
How to identify and resolve delivery pain points that impact customer satisfaction.
Proven strategies to optimize logistics performance and reduce costs with carrier data.
Exclusive insights into 2025 delivery trends, including benchmarks by carrier, country, surcharges, and shifting customer expectations.

With over 500 million shipments and 12 years of expertise, Sendcloud will empower you to harness real-time carrier data and make smarter shipping choices, helping you create a delivery experience that keeps customers happy and your brand ahead in 2025.

[ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience

Thanks to recent updates in personalised data collection, the accuracy of MTA models has taken a hit. Before that, MTA solutions were a key reason why many of us marketers shifted towards digital marketing instead of what was known as “traditional marketing.”

In our presentation, we’ll share real-life results from nearly 200 MMM projects, showcasing practical examples of how dynamic and frequently updated MMMs can be integrated into a marketer’s toolkit. We’ll provide proof of how top-funnel channels—both digital and non-digital—deliver high ROI, reveal how SEM is often over-invested, and share other valuable insights from our extensive experience..

Understanding Incrementality and Causality in Commercial MMM

In a world where differentiation and innovation are key, Andrew Mellen will reveal practical strategies to help e-commerce businesses optimize their operations by eliminating digital clutter and inefficient processes. Through real-life case studies, he will demonstrate how to reclaim time, reduce operational costs, and enhance team productivity. Attendees will leave with actionable insights to implement immediately, ensuring their businesses can thrive in today’s fast-paced, competitive market.

Declutter Your E-commerce: Streamline Operations for Maximum Efficiency

This presentation will explore how integrated E-commerce systems, specifically the combination of Product Information Management (PIM) and Digital Asset Management (DAM), can drastically reduce time-to-market for businesses. By centralizing and automating the management of product data and marketing assets, companies can streamline workflows, enhance cross-channel consistency, and respond more quickly to market demands. The session will provide actionable insights into real-world challenges that E-commerce teams face and demonstrate how automation and integration lead to more efficient product launches.

Attendees will learn practical strategies to:
- Automate product updates and content distribution across multiple platforms.
- Improve marketing agility through centralized asset management.
- Optimize workflow efficiency, reducing errors and delays in product releases.

The focus is on providing value through problem-solving, using real-life examples and best practices to illustrate the impact of integrated systems, without promotional bias. This presentation is aimed at E-commerce professionals seeking to enhance their operational efficiency and stay competitive in fast-evolving markets.

Accelerating Time-to-Market: How Integrated Systems Drive E-Commerce Success

eCommerce and CPG companies alike thrive to effectively grow by taking business decisions based on insights and acting customer centric. While eCommerce companies can rely on a wealth of different data pools from within their company, but have very little insights into the broader marketplace and cross-effects with their competitors, this picture looks reversed in typical CPG companies. As a consequence, these companies have developed strengths in their own right, but also have blind spots - both within as well as outside of the borders of their company. Taking an analytical look into the strengths and weaknesses of each model sheds light on approaches to close the gap and levers to improve effective management strategies to grow the business. We would like to share learnings from our careers in both verticals and demonstrate how we can take the “best of both worlds” to build powerful brands, compelling customer experiences, and develop new products that disrupt.

[ENG] Solving the growth code for eCommerce and CPG - what can we learn from each other?

Wir folgen dem Ruf des Geldes und werfen einen Blick darauf, wie deutsche Versandhändler ihr Geschäft im europäischen Ausland erfolgreich ausbauen können. Dabei liegt unser Fokus auf der Versand- und Retourenabwicklung – entscheidende Bereiche, die maßgeblich den Erfolg im internationalen E-Commerce bestimmen.

Mission Kaufkraft: Schnell hin da! Der Weg zu mehr Wachstum im europäischen Ausland für deutsche Versandhändler

In a world where sustainability is becoming more than just a buzzword, e-commerce is evolving from a model of pure consumption to one that embraces reuse and refurbishment. This presentation will explore how the market for refurbished goods, especially in categories like electronics, is outpacing the growth of traditional retail. Tim Seewöster, CEO of asgoodasnew, will share insights on how refurbished products are not only good for the planet but are also proving to be a profitable segment. He will dive into how strategic marketing can tap into consumer demand for high-quality, pre-owned goods, and why brands must adapt to this shift. Attendees will learn how to position refurbished products as a key player in the future of retail, using innovative marketing techniques that speak to today’s environmentally conscious customers.

Refurbishing the Future: How Marketing Drives Growth in the Pre-Owned Market

ATLAS.ti, a Lumivero company, successfully scaled to over 160 countries using a dynamic reseller network. This session dives into how they overcame the complexities of global sales by empowering local resellers while maintaining a seamless, localized checkout experience. Learn how ATLAS.ti tackled challenges in regions like South Africa and Mexico, optimized global pricing, and automated sales operations. 

Whether you're expanding globally or refining your international strategy, this session offers key insights into leveraging a reseller network to boost direct sales, streamline commissions, and ensure a personalized customer experience worldwide.

Scaling Globally, Selling Locally: How ATLAS.ti Accelerated International Growth

How did AI kill the conventional Tracking und how Performance Marketing changed forever?

We will have a look at practical examples of brands and their change in media buying. The steps that they had to take to adapt to the new environment. The new landscape affected the creative testing, targeting, tracking and campaign structure on Meta, Google, TikTok and every other platform.

Retargeting is DEAD. How AI changed the Targeting Landscape

Small warehouse spaces, labor shortages, efficiency, rapid growth, and more are issues faced by many e-shops. At such times, several options come into play to tackle this challenge. Is automation one of the options? What can it achieve, and what results can it bring? You will find out all this in a lecture by Petr Litavec, who will present real examples of the use of automation and its outcomes.

How robotics can help e-commerce logistics

We will showcase our latest success story in the Last Mile case study, exploring the challenges and solutions in last-mile delivery, with a focus on the implementation of intelligent parcel solutions. We will highlight the inefficiencies of manual processes, particularly misloads, and their significant cost implications. Our case study introduces RFID technology and intelligent labels as a way to bring real-time visibility, accuracy, and efficiency to last-mile operations, emphasizing their potential to reduce mis-sorts, increase productivity, and improve cost savings. It also discusses the scalability and rapid implementation of these solutions, encouraging a shift towards a more digitized and automated last-mile delivery system.

Right package… Wrong vehicle…Why misloads cost millions

Discover why and how retailers should implement composable e-commerce and learn practical strategies for connecting best-of-breed services to create a seamless and innovative shopping experience. This talk explores the benefits of adopting a MACH (Microservices, API-first, Cloud-native SaaS, and Headless) architecture in retail. It also outlines the usage of generative AI as a pluggable component in this landscape.

MACH: The Blueprint for Composable E-Commerce

Die "Hau-Drauf-Mentalität" der vergangenen Jahre in der Produktkommunikation ist vorbei. Produkttexte werden mit großem Aufwand beschafft oder geschrieben, Kosten und Nutzen stehen jedoch selten unter Beobachtung. Viele Einzelmeinungen, viele Mitwirkende und noch mehr Tools vernebeln die Sicht auf das Wesentliche. Aber das muss nicht so bleiben. Saim Rolf Alkan durchleuchtet in diesem Vortrag, wie wir zukünftig in der Produktkommunikation datengetrieben arbeiten und damit Einfluss auf business relevante Zahlen nehmen. 
Dein Take-away: Wie du wirksamer Gestalter eurer Produktkommunikation wirst.

Datengetriebene Produktkommunikation. Harte Zahlen für einen kreativen Job? Widerspruch oder Durchbruch?

Marketplaces are a black box for consumer brands. Therefore, it is no surprise that a Harvard study shows that 80% of consumer products fail within 18 months after launch. Brands often need to rely on historical data or trust their gut feeling when launching and optimizing products. 

In this presentation, we'll highlight the importance and impact of data-driven product development that's closely aligned with consumers.

We walk you through a case study featuring one of our customers to showcase the benefits of testing product ideas with real consumers before investing a single dollar in product development. By setting up marketplace simulations with real consumers, brands get unique insights into how their product idea performs, what competitors do better, and how to improve the product/product idea. Extracted and analyszed with the help of AI.

If brands shift to a testing mindset and get the right tool, they will be able to improve their product success rate, reduce waste, and boost sales.

Understanding Consumers’ Shopping Behavior & Preferences on Marketplaces with AI

Using two specific use cases, we would like to show you how targeted postal mailings to the clickers of an email campaign can lead to significantly more conversions.  
This campaign concept brings retargeting and cross-channel together in the simplest possible way. 
Based on the Click2Print campaigns of a classic retailer and a large tourism company, we want to show you the 4 essential process steps and clarify
1. for which products/services Click2Print makes sense
2. how the advertising material (email template and card/letter) should be designed 
3. which performance values are realistic, and
4. how to implement it quickly and easily.

Click2Print: Why postal mailings to e-mail clickers are a conversion machine

Diese Präsentation beleuchtet, wie Verpacken.online als Online-Shop für Verpackungsmaterialien den B2B E-Commerce in der Verpackungsbranche erfolgreich neu gestaltet hat. Der Fokus liegt auf der Einführung eines maßgeschneiderten E-Commerce-Systems, das den Beschaffungsprozess für Unternehmen vereinfacht und optimiert. Zudem wird ein praxisnaher Erfahrungsbericht präsentiert, der zeigt, wie Kunden online bestellen und wie das System die Effizienz in der Beschaffung steigert. Die Zuhörer erhalten wertvolle Einblicke in die digitale Transformation der Verpackungsindustrie und die Schlüsselstrategien für eine erfolgreiche Implementierung im B2B-Bereich.

Digitalisierung der Verpackungsindustrie: Wie Verpacken.online den B2B E-Commerce neu definiert

In this session, we'll dive into how AI is revolutionising the way we analyse customer journeys, track traffic, and predict outcomes. Learn how AI tools can automatically compare your campaigns, identify patterns in user behaviour, and forecast results with unmatched accuracy. Discover how these advanced insights can help optimise your marketing strategy, improve performance, and drive growth in today’s competitive e-commerce landscape.

AI-Driven Insights: Shaping the Future of E-commerce & Marketing Analytics

BADESOFA is an e-commerce company from Cologne and has been successfully selling bathtub cushions and other home spa products since 2019. We gained greater recognition in 2021 through our participation in the start-up show “Die Höhle der Löwen”. Since then, we have continued to grow. In terms of product range, number of employees and target markets. In 2023, we successfully launched our products on the US market and achieved more than 6-digit sales in the first year. We are happy to tell you about how-to and not-to-do.

How to enter the us market with a niche product

The Balkans are emerging as a highly attractive region for many eCommerce businesses. Once considered underdeveloped markets by numerous global brands, the area is now seen as a prime opportunity for expansion. This shift in perception is occurring at a time when Western and Central European markets have become increasingly saturated and largely dominated by powerful online marketplaces. In contrast, the Balkan region offers a range of untapped opportunities. However, companies looking to establish a presence there must be well-versed in the unique aspects and dynamics of each market within the region.

Successfully navigating the Balkan markets requires understanding several key specifics, including:

- Differences in language and mentality that vary significantly across the region;
- Unique tax systems and legal regulations that could impact business operations;
- Peculiarities in local logistics and delivery of goods to the customer;
- Customer expectations regarding the way of shopping and delivery of goods;
- Local eCommerce platforms and channels that differ from those in more developed regions;
- Variations in advertising platforms and approaches tailored to local consumer behaviour;
- User experience tips and many other important factors.

The upcoming presentation will delve into these topics, providing detailed statistics, market data, and insights for each individual market in the Balkans.
Attendees will gain a comprehensive understanding of the region’s specific characteristics, challenges, and opportunities, enabling them to make informed decisions for their eCommerce strategies.
The presentation will be interesting enough for both eCommerce shop and brand owners as well as service providers looking into learning more about markets, where they can provide their services.

Unlocking the eCommerce Potential of the Balkans: Navigating Market Specifics in an Underserved Region

Focus: 
The presentation will outline how the EU Identity Wallet will impact KYC, Customer identification, ID Validation, and customer relations management through a workflow of qualified exchanges. 
 
The EU ID Wallet is based on the new European  eIDAS2 regulation, which, as of the end of 2026, obliges businesses in the EU to accept qualified eIDs for customer identification.
 
The EUID Wallet offers Self-Sovereign Identity (SSI), which will change the way individuals interact with public and private organisations. SSI enables individuals to self-govern with whom they share data and for how long.
 
In addition to using the EUID Wallet for KYC, contracts can be closed with qualified electronic signatures through the Smartphone Wallet App to secure and accelerate transactions.
 
The presentation explains the basics of the EUID Wallet, foresees a live Demo, and references pilot projects, including an automated KYC project with a large French insurance company, in which the Smartphone ID Wallet App was used to submit identity data and KYC-relevant documents in a customer onboarding process.

Value offered: 
1) Innovation and efficiency gains in the customer onboarding and interaction process. 
2) Prepare new national legislation based on the  eIDAS2 regulation decided in March 2024.
3) Effectively combat fraud and identity theft
4) Ensuring your regulatory compliance
5) Real-life customer project presented by the customer

Innovating e-commerce with the EU Identity Wallet

Bei bedrop setzen wir vor allem auf die Nahbarkeit zum Kunden und die Transparenz aller Produkte und Erfahrungen von Kunden und Kundinnen.
Meine Geschichte mit Bienenprodukten prägte nicht nur meine Kindheit, vor allem die Zeit danach bei meiner Neurodermitis. Auf dieser Reise nehme ich unsere §Honeybee`s" mit. Dies macht uns als Lovebrand nicht nur im Online, sondern auch Offline Markt (z.B. Teleshopping) aus.

Lovebrand im eCommerce & Offline

Proposal: Smart Pricing and Markdown Optimization: AI Solutions for eCommerce Success

In the rapidly evolving eCommerce landscape, businesses must adapt to shifting market dynamics and consumer preferences. Traditional pricing and inventory strategies often lack the flexibility needed to stay competitive. Advanced AI solutions like Price Elasticity (PE) and Markdown Optimization (MDO) provide a robust framework for achieving excellence in pricing and inventory management.

AI-Driven Price Elasticity (PE)

Price Elasticity uses machine learning to assess customer sensitivity to price changes, creating a comprehensive Price Elasticity Index for each product. This index helps identify optimal price points for maximizing revenue, considering stock levels and market trends for strategic pricing decisions.

Strategic Markdown Optimization (MDO)

Markdown Optimization uses the Price Elasticity Index to refine discounting strategies, ensuring markdowns are applied effectively. It determines the best products, timing, and discount levels to protect profit margins and minimize overstock losses.

Case Study: Proven Results

A leading sports retailer in North America and Europe successfully implemented AI-powered Markdown Optimization, resulting in an 8.9% revenue increase and a 3.3% reduction in markdown losses. This helped optimize inventory turnover and boost profitability.

Key Benefits

Increased Revenue: Real-time insights into optimal pricing enhance profitability across key product lines.
Improved Inventory Management: Strategic markdowns reduce excess inventory and optimize sell-through rates.
Enhanced Decision-Making: AI-powered forecasts support data-driven decisions aligned with market realities.

Conclusion

Implementing AI-powered Price Elasticity and Markdown Optimization empowers businesses to make smarter decisions, optimize pricing and inventory, and achieve long-term success in a competitive market.

Smart Pricing and Markdown Optimization: AI Solutions for eCommerce Success

Our story is unique as we are the first family-owned company from Bosnia and Herzegovina to successfully register a business in Estonia, enabling us to sell our products within the EU, specifically targeting the German market. We have leveraged the potential of high-quality production and the excellent resources available in Bosnia and Herzegovina to create and implement a complete product line. Our journey highlights the challenges and difficulties we faced operating from Bosnia and Herzegovina while striving to break into the German market. Our experience reflects the perseverance, adaptability, and resourcefulness required to overcome the hurdles of international expansion, while ensuring the superior quality of our products.

A Journey Through 25 Years of Tradition: From B2B Sales to Direct Sales of Beehives in Germany

Customers find themselves with an intention on your store but end up behaving differently - what now? 

behamics identified an opportunity to support customers throughout their journey to transform their intention to an action - using Al and behavioral science. 

* The presentation will focus on common behavior customers exhibit online and how to best support 
them. We will walk through real-life examples that underline friction points, explain why customers may struggle and show using data collected from clients where and how to intervene. 
* The key strategy outlined in the presentation is utilizing personalized nudges. Through dynamically displaying these small interventions, stores will see a major improvement in conversion rates as well as a reduction in the returns rate. Nudging can look differently and go beyond simple flags that most stores employ. They increase guidance on platforms and we will see how customers can be encouraged to make more conscious decisions. 
* The presentation will go beyond showing case studies by facilitating innovation and creativity of the listeners and aiding them in reflecting on how customers feel and behave. The aim is to provide expertise on behavioral science by underlining its importance and innovation.
* Nudging is specifically facilitating during months in which clients may need extra support guiding customer behavior and we would like to show how to unlock this potential.

Utilization of AI and Behavioral Science to support Customer's Journey

In today’s rapidly changing financial landscape, differentiation and innovation are key to thriving. This presentation by Dr. Thomas Oberlechner delves into how advanced behavioral technology is transforming financial advisory and asset management, offering financial professionals a new competitive edge. By combining behavioral science with cutting-edge AI, we’re entering a new era where financial companies can predict and influence client behavior, investment decisions, and team dynamics like never before.
Developed in collaboration with Harvard, MIT, and top financial institutions such as Goldman Sachs and Merrill Lynch, the latest behavioral FinTech tools provide real-time, predictive data that financial professionals can immediately apply. These innovations offer a groundbreaking approach to improving fund manager selection, optimizing investment performance, and enhancing client relationships. Attendees will walk away with actionable insights and strategies that go beyond traditional data-driven methods.
The presentation will begin by exploring the profound effects of behavioral and psychological factors on financial decision-making. It will then demonstrate how behaviorally informed FinTech introduces personalized advisory services and data-driven solutions to refine investment outcomes and improve fund manager selection. By leveraging real-life examples and case studies from leading financial institutions, the session provides practical, results-oriented applications that resonate with today’s financial challenges.
Attendees will gain value in three essential areas: (1) A deep dive into investor psychology and its role in financial decision-making, (2) An insider look at how behavioral science and analytics are reshaping financial advisory, (3) Practical, data-supported strategies for understanding and guiding investor behavior in the evolving FinTech landscape.

Shaping the Future of Advisory and Asset Management with Behavioral FinTech

In the evolving world of financial services and advisory, customer centricity and personalization have never been more crucial. Dr. Thomas Oberlechner’s presentation explores how cutting-edge behavioral science and AI are reshaping the customer journey in financial advisory, delivering highly personalized experiences that drive deeper satisfaction and loyalty. By leveraging behavioral FinTech, financial advisors can now offer tailored recommendations and experiences that go beyond traditional data, transforming customer engagement at every touchpoint.
These new technologies equip banks and advisors with predictive insights into client behaviors and preferences. This allows them to enhance customer experience by offering personalized advisory services and investment strategies that align with individual client needs. The result is a more personalized and emotionally resonant client journey.
The session will begin by examining how behavioral science and AI enable a shift toward hyper-personalized financial and wealth advisory and toward customer interactions uniquely tailored to each customer. Using real-life examples from the financial sector, it will demonstrate how these innovations can refine the entire customer journey—from prospects to long-term advisory relationships. This shift in financial advisory places the client at the center, creating seamless customer experiences that are not only tailored to individual needs but also foster trust and long-lasting loyalty.
Attendees will (1) learn how behavioral data can uncover the deep-seated motivations behind client decisions, enabling more personalized and emotionally engaging advisory services, (2) discover how predictive behavioral analytics can enhance every step of the customer journey, from onboarding to retention, and (3) understand how behaviorally informed advisory services can significantly increase client satisfaction and improve retention.

Elevating the Customer Journey in Financial Advisory through Behavioral Science and AI

Insights aus über 84 Millionen € Ad-Spend pro Jahr in Google Ads. 
Lukas Maria Beilmann redet darüber, wie er für seine Ecommerce Kunden erfolgreich Push Kampagnen über Youtube Ads und Demand Gen schaltet. 
Dabei hat er konkrete Frameworks & Cases – ideal für D2C Brands zwischen 5 - 100 Millionen € Jahresumsatz.

E-commerce Push Marketing mit Google Ads: Demand Gen und YouTube Ads profitabel meistern

Ever feel like your Performance Max campaigns are burning through cash faster than you can say "click fraud"? You're not alone. In this eye-opening talk, I'm diving into the sneaky world of Click Fraud 2.0 – the pesky problem that's giving PMax advertisers major headaches. I'll break down how these digital tricksters are farming and exploiting PMax's AI-driven approach across multiple channels. But don't worry, I've got your back! We'll share some nifty tricks to spot these fraudsters, protect your precious ad spend, and keep your campaigns running smoothly. Whether you're a PMax pro or just dipping your toes in, you'll walk away with practical tips to outsmart the fraudsters and keep your ROI healthy.

Click Fraud 2.0: Face new Challanges in the Performance Max Era

How www.pandawanda.pl inspires a new generation of conscious consumers while thriving in the evolving e-commerce landscape. 

1. Purpose Over Profit: The New Business Model
Learn how a strong mission fosters customer loyalty and creates a lasting emotional connection.
Why purpose-driven businesses outperform financially and make a greater impact on the world.
2. Sustainable Products: The Future of E-Commerce
Why vegan, cruelty-free, and ecological products aren’t just trends—they’re the future.
How offering sustainable goods attracts customers who value transparency and ethics.
3. The Reusable Revolution
The importance of reducing single-use waste through innovative, reusable products.
How eco-conscious packaging can reduce environmental impact and boost customer engagement.
4. Empowering Conscious Consumers
How e-commerce can educate and empower customers to make ethical, eco-friendly choices.
Turning customers into advocates for sustainable living.
5.  Every Purchase Matters
Each sale contributes to a larger movement for environmental progress.
How collective consumer action can drive global change.

"Green Commerce: How Purpose-Driven, Sustainable Business Can Transform E-Commerce and the Planet"

This session delves into the transformative power of Product Information Management (PIM) in enhancing key performance indicators (KPIs) across business and operational departments, particularly for manufacturers, distributors, and wholesalers. Participants will gain insights on how PIM optimizes data across platforms, ensuring accuracy and consistency that streamline operations and boost market responsiveness.
 
We will also discuss how effectively implementing PIM can lead to significant reductions in operational costs and marked improvements in customer satisfaction. 
 
By showcasing real-world applications, this talk highlights the critical role of PIM in enhancing business KPIs, enabling attendees to deploy PIM strategies that drive substantial growth.

Leveraging PIM for Transforming Operations KPIs for Manufacturers & Distributors

Nedim will show you how his Ecommerce SEO agency tripled the profit of online stores multiple times and why SEO in combination with fitting products can double customer retention rates.

How online stores triple their profit and double their retention rates

Pay by invoice is one of the most popular payment methods among online shoppers, as it allows them to order items now and only pay for them weeks later. However, for online retailers, this payment method poses increasing challenges, as invoice purchasing is a common attack vector used by online fraudsters, particularly in the B2B sector.

Modern invoice purchasing solutions, also known as Buy Now, Pay Later (BNPL), leverage artificial intelligence and machine learning to detect fraud schemes early on. Simultaneously, criminals are also using AI to circumvent these measures. This creates a competitive landscape: machine vs. machine in the payment sector.

In her presentation, Natalia Lyarskaya, VP of Data Science & Risk at Billie, explains how this AI vs. AI battle unfolds and highlights what online retailers should specifically watch out for.

AI vs. AI in E-Commerce: How Artificial Intelligence Protects Against Online Fraud

"Less is more" is something that can be best understood with analogies: Do you need a Monster truck to go to the supermarket? Do you need an industrial oven to heat your leftover pizza? Do you need a chainsaw to cut your bread? Do you need a robust, yet complex WMS for your fast paced operations?

In logistics and supply chain management, selecting the right Warehouse Management System (WMS) is vital for efficiency, especially for small and medium-sized businesses (SMBs). While large WMS solutions offer extensive features, they can be expensive, complex, and slow to implement. Smaller, faster, and cost-efficient WMS systems are often a better fit for businesses with tighter timelines and limited resources.

One of the key advantages of a small WMS is quick implementation. These systems are designed to be set up rapidly, allowing businesses to optimize operations without heavily disrupting daily workflows. Larger WMS systems, on the other hand, can take months to implement, which many smaller businesses can't afford.

Another major benefit is cost efficiency. Large WMS platforms come with high upfront costs and ongoing maintenance fees, making them less practical for SMBs with limited budgets. Smaller WMS solutions offer scalable, affordable pricing while providing the necessary tools for managing inventory, tracking orders, and improving workflows without unnecessary complexity.

We, in Bitergo, a company recently acquired by DB Schenker, have learnt lessons through success cases and data that developing your own cloud WMS can have positive consequences that go from faster, focused and relevant product development to going live in warehouses within weeks. 

For SMBs operating in fast-paced environments like e-commerce or retail, a smaller WMS offers the flexibility and speed needed to meet customer demands. "Less is more" can be best understood with analogies. Do you need a chainsaw to cut your bread? Do you need a complex WMS for your fast paced operations?

Cloud WMS: Less is More.

Explore how Fitmin utilized the innovative Shoptet Premium platform, blending the flexibility of SaaS with the power of custom software development, to expand its e-commerce presence across the Czech, Slovak, and Polish markets. This session delves into the complexities of ERP integration, offering insights into automation, personalized customer experiences, and streamlined operations. Learn how Fitmin's approach increased efficiency, drove customer engagement, and provides a strategic blueprint for scaling e-commerce in competitive markets.

Value: Discover how to combine the cost-efficiency of SaaS ("pay as you go") with the limitless possibilities of custom software to gain a powerful edge in multi-market sales.

How Fitmin Transformed Multi-Market E-commerce with Shoptet Premium: A Hybrid Approach to SaaS and Custom Development

Im Vortrag werden, anhand von  Beispielen aus unterschiedlichen Branchen, spannende Alternativen zu Rabattkampagnen aufgezeigt. Die Ansätze zeigen, wie Margen geschont werden, Unternehmen aus den Rabattspiralen entkommen können und welchen Einfluss - positiv wie negativ - diese Kampagnen auf das Verhältnis der Kunden zur Marke haben. Und sie bieten konkrete Lösungen an!

Geschenke statt Rabatte - mit zielgruppengerechten Incentive-Kampagnen Warenkörbe erhöhen und Neukunden gewinnen, statt Marge zu verbrennen

Does short to medium-term planning often take on too much importance in day-to-day operations compared to overarching, long-term strategy work? We certainly make this observation frequently in practice. For example, a business unit has to plan major IT updates and system replacement projects for the coming years during budget planning. Driven by its own governance structure, workshops are held with the most important stakeholders in which short and medium-term IT projects and specific implementation strategies are developed. It quickly becomes apparent that most of the relevant systems are rarely only anchored in the company's own area. As a rule, other stakeholders from adjacent areas are required, as well as a more far-reaching vision for the next 5-10 years. Developing a shared vision and strategy creates the basis for making the right decisions for the future with regard to a holistic IT landscape and also giving future topics such as sustainability, AI, etc. a place. 

In this session, Birgit Neitzert and Carsten Rasche from borisgloger consulting present the structure of a series of workshops to develop an overarching long-term vision and align this with short- and medium-term planning using a case study from the retail and logistics sector. They will share their experiences and good practices and show how this can support companies in developing and implementing their strategies. In addition, space will be created to discuss the challenges faced by the participants in their own contexts and to develop possible solutions.

How can short to medium-term IT strategies be combined with a long-term vision?

In an era where global reach and relevance are paramount for brands, leveraging advanced technologies such as artificial intelligence (AI) and programmatic SEO has become essential for scaling content effectively. In this talk, we will explore how AI-powered content strategies and programmatic SEO techniques are revolutionising the way international brands approach content creation, optimisation and distribution.

The Role of AI and Programmatic SEO in Scaling Content for Global Brands

In this presentation, we'll explore the critical aspects of international SEO that e-commerce brands must consider when expanding into new markets. Attendees will learn:

1. Market Research and Evaluation:

- Assessing market potential and competition
- Understanding local search engine preferences and user behavior

2. Technical SEO Considerations:

- Choosing the right domain structure (ccTLDs, subdomains, or subdirectories)
- Implementing hreflang tags for language targeting
- Optimizing site speed for global audiences

3. Content Localization Strategies:

- Adapting content for cultural nuances and local preferences
- Keyword research for target markets
- Managing multilingual content effectively

4. Local Link Building and Authority:

- Strategies for acquiring local backlinks
- Leveraging local directories and partnerships

5. Mobile Optimization for Global Markets:

- Understanding mobile usage patterns in target countries

6. Measuring and Analyzing International SEO Performance:

- Setting up country-specific analytics
- Key metrics to track for international success

7. Compliance and Legal Considerations:

- Adhering to local SEO guidelines and regulations
- Managing data privacy across borders (e.g., GDPR)

8. Case Studies:

- Real-world examples of successful international SEO campaigns
- Lessons learned and best practices

This comprehensive approach will provide attendees with actionable insights to evaluate their readiness for international expansion and execute a successful global SEO strategy.

Beyond Borders: Crafting a Winning International SEO Strategy

AI-Driven Customer Service: Enhancing Human Connection
In today’s fast-paced digital world, customers expect quick, personalized responses. AI offers more than just speed; it adds emotional intelligence. Imagine an AI-powered bot that understands emotions, preferences, and behavior. It engages in dynamic conversations, reflecting human traits like curiosity and compassion, enhancing customer service rather than replacing it.
For example, the bot could ask how a customer felt in a dress they bought last week or suggest complementary products, adding a personal touch that elevates the overall experience. This makes AI not just a tool but a partner in delivering a seamless, human-like service.

Personalization at Scale: The AI Advantage
One of the biggest challenges for brands is delivering personalized experiences at scale. Traditional customer service can't engage large audiences meaningfully, but AI can. A 1:1 tailored bot remembers past purchases and anticipates future needs, providing personalized suggestions.
For instance, a customer who recently bought shoes could receive a follow-up asking about their experience or suggesting matching accessories. These interactions make customers feel valued, even with automation in place.

Rethinking Customer Relationships with AI
To build stronger relationships, brands must move beyond transactions and consider customers’ emotional needs. AI can deliver personalized, empathetic experiences, making people feel central. A well-designed AI bot could even help customers communicate in ways that reflect a brand's tone and values, reinforcing a positive culture.
This AI bot isn't just a customer service tool but a brand ambassador, shaping interactions to reflect core values. By prioritizing emotional connection, AI can deepen the relationship between a brand and its audience.

Enhancing Customer Engagement: How AI Can Create a Stronger, More Human Connection with Your Audience

The world of e-commerce offers enormous potential - but the financial hurdles, whether for the development of web stores or marketing campaigns, are often high. The good news is that there are attractive state subsidies in Germany that address precisely this issue. This support can help your company to implement web stores efficiently and optimize marketing measures in the long term.

As a certified Shopify expert, listed BAFA business consultant and founder of one of the top 3 e-commerce agencies in Germany, awarded by OMR Reviews, Matthias Mader uses real-life examples to show you how you can make targeted use of government subsidies to significantly reduce your development costs and make the most of your marketing budget.

“If you miss this opportunity, you are wasting valuable financial resources for your growth!” - Matthias Mader

Treasure Chest of Opportunities: Government Funding for Webshop and Online Marketing Projects

Discover how Breuninger, a leading fashion marketplace, is transforming retail media networks to boost media revenue while improving the customer experience. We will explore strategies to deliver non-intrusive, personalized ads, increasing engagement without compromising conversion rates. Learn how a data-driven, customer-first approach can unlock the full potential of on-site advertising for fashion retailers.

Key Takeaways:

· Understand the balance between ad revenue generation and maintaining seamless customer journeys in the fashion sector.

· See how leveraging AI and data analytics in fashion marketplaces delivers hyper-relevant ads, improving both conversion and customer satisfaction.

· Learn how fashion brands can expand their influence at the point of sale, maximizing the impact of their ad spend in a competitive marketplace.

Fashion marketplace innovation: how retail media networks can drive revenue and enhance customer experience

eCommerce is accelerating the pace of competition. There are more competitors and they can easily roll out new promotions, pricing, products and business schemes. Response time in eCommerce is much more critical then before. 
This is where AI can help. 
Understanding and responding to threats and opportunities in real time is key to winning online.

Real time eCommerce benchmarking with AI

As the world spins faster and competition is global and more fierce, understanding the dynamics of your categories in real time and responding to them becomes critical.
AI offers us with the opportunity to drive intelligence from massive amounts of data while they are current and relevant. 
Join me to see how with AI understanding trends in a category, threats and opportunities becomes as easy as point and click

Strategic planning for growth with AI

With the growth of eCommerce we now have the opportunity to know what is going on in markets that we don't operate in. The data is up there online, and in massive amounts, and this is exactly where AI can help.
With AI to analyze this data we can know, without selling a single product, what are the sales volumes of a category in a country, who are the leading brands and sellers and what is the trending price tier.
With this intelligence analyzing opportunities across border is much easier then before, and doesn't require travel, remote personnel or upfront investment in operations.

AI driven cross border expansion feasibility testing

Understanding the customer journey in a virtual world requires us to really be able to see a brand through the eyes of consumers as they surf the Web, from early discovery to becoming a customer.
This requires a horizontal view of the online world, from Social media perception to eCommerce marketplace perception to dedicated review sites perception of the brand for consumers.
It also requires AI to handle these massive amounts of data points and to create the holistic view needed to take action

Understanding customer engagement with AI

Mobile manipulation is rapidly emerging as the next frontier in robotics. While humanoids often dominate the conversation, mobile manipulators come in many different forms, each offering unique advantages and some already achieving widespread adoption.

Ecommerce retailers like The Feed are among the few innovation leaders already deploying dozens of these robots to automate their logistics, demonstrating significant ROI and operational efficiency. Despite being in its early stages, these deployments prove that mobile manipulators have the potential to transform the automation landscape, offering greater flexibility, superior performance, and more labor savings than existing technologies.

This session will explore the current state of mobile manipulation, showcase successful customer deployments, and discuss how businesses can leverage these cutting-edge systems to revolutionize their operations. Whether you're interested in the technology’s potential or looking for strategies to scale it within your own organization, this keynote will provide a comprehensive view of how mobile manipulators are shaping the future of logistics today.

Humanoids and Beyond: How Mobile Manipulators Are Redefining Logistics Today

Online retailers are facing ever higher fees for accepting payments, and with Sofort and Giropay exiting the market, Klarna and PayPal have more pricing power than ever. So what can merchants do to save costs and improve conversion? The answer could be closer to hand than we think.

The Big Gap In German Payments : And How To Fill It

In a world where acquiring new customers is five to seven times more expensive than retaining existing ones, e-commerce brands must shift their focus from acquisition to retention to thrive. But retention is no longer just about customer service—it's about making it desirable to stay a customer. Post-sales marketing has become the key to creating strong, lasting relationships that turn one-time buyers into lifelong advocates. This shift is not only about cost-efficiency but about building emotional loyalty that transcends traditional transactions.

In the session I will draw on insights from post-sales marketing strategies, behavioral economics, and  innovative approaches in the different industries (e-commerce, luxury, b2b, pharma...). This session will reveal how brands can elevate their customer relationships to a point where customers aspire to be part of the brand experience. 

Key takeaways will include:

- The Economics of Retention vs. Acquisition: Learn why focusing on retention and maximizing customer lifetime value (CLV) significantly reduces acquisition costs while driving profitability.
- Creating Brand Desire: Techniques to build emotional loyalty, especially in industries like luxury, where customers expect personalized, high-touch experiences.
- Leveraging Exclusivity and Social Proof: Understand how scarcity, limited access, and social influence can make becoming your customer something aspirational.
- Post-Sales Opportunities for Luxury Brands: How brands can create lasting relationships that build trust and enhance the overall experience.
- Tactical Steps to Shift Your Focus: Practical advice for e-commerce brands to implement post-sales strategies, foster retention, and transform customers into brand advocates.
This presentation will offer actionable strategies for brands, especially in luxury sectors, to shift their focus from acquisition to creating meaningful, long-term customer relationships that drive growth and build brand loyalty.

The new frontiers of post-sales marketing

Kosten und Wettbewerb steigen, Nachfrage steht unter Druck. Unter diesen Voraussetzungen benötigen wir im SEA innovative Ansätze.
Wir zeigen im Praxisbeispiel, wie BSTN, der Shop für Premium Streetwear, über Produktdatenanreicherung und Automatisierung den ROAS von Shopping und PMax Kampagnen maximiert. Wir tauchen hands-on ein in die Welt der Feeds und Sub-Feeds, Channable Regeln und dynamische Cluster, um nach Attributen wie Benchmark-Preise, Restbestände, Margenklassen und Topseller auszusteuern.

Wie BSTN Google’s AI durch Automatisierung befähigt - Dynamische Produktfeed Optimierung für Shopping und PMax

Adi will delve into the transformative impact of AI-driven video commerce on the eCommerce landscape, focusing on how this technology is enhancing customer engagement during livestream events and influencing purchasing behavior. 

By sharing real-world case studies from prominent U.S. and European retail brands, Adi will showcase how AI-generated video snippets from live events and pre recorded videos can be utilized to analyze customer preferences, automate video production at scale, and deliver highly personalized, interactive content.

Key strategies will involve leveraging AI to optimize video content for various stages of the customer journey, leading to significant increases in conversion rates and Return on Ad Spend (ROAS). Additionally, Adi will emphasize how AI-powered video personalization improves the customer experience by providing authentic, data-driven videos across platforms, equipping brands with deeper insights and more effective methods for engaging their audiences.

Revolutionizing Video Commerce with AI: Boosting Engagement and Conversions

Yael will delve into the next era of retail media, where video-based ads are emerging as a crucial tool in transforming online retail. As digital consumers increasingly gravitate toward video content, this session will explore how retailers can harness this trend to enrich the shopping experience, increase conversion rates, and unlock new revenue streams. Leveraging the latest in AI-driven technologies, Yael will showcase how short-form, dynamic videos are becoming central to the future of retail media.

Redefining Retail Media: Unlocking the Power of Next-Gen Video Ads

Tired of monkey work? In this session, you'll learn how artificial intelligence can automate numerous SEO processes, putting them on autopilot. From Content-Creation for PDPs and Listing Pages to Product Tagging and Categorization. Discover which tasks can be automated and how you can scale your output from 1 to 1000 without losing quality. Inspirational case studies and workflows await you. Ready to go?

Automation of E-Commerce SEO-Processes with AI

In der schnelllebigen digitalen Welt von heute ist Vertrauen die neue Währung. Das Vertrauen der Kunden zu gewinnen und zu erhalten, ist heute schwieriger denn je. Datenschutzfreundliche Praktiken können jetzt das entscheidende Unterscheidungsmerkmal sein, das erfolgreiche E-Commerce-Marken auszeichnet. Es geht nicht mehr nur um die Einhaltung von Vorschriften, sondern darum, den Kunden zu zeigen, dass Unternehmen ihre Daten ebenso wichtig sind wie ihnen selbst.

In dieser Präsentation wird aufgezeigt, wie E-Commerce-Unternehmen den Datenschutz in einen Wettbewerbsvorteil verwandeln und langfristiges Kundenvertrauen aufbauen können.

Die Teilnehmer erhalten umsetzbare Erkenntnisse zum Schutz von Kundendaten und zur Steigerung der Kundenloyalität und -bindung, während sie gleichzeitig in einer sich ständig weiterentwickelnden Gesetzeslandschaft Vorreiter sind.

Vertrauen ist die neue Währung: Wie der Datenschutz den Erfolg im E-Commerce bestimmt

In meiner Präsentation soll es um die Finanzen im E-Commerce Bereich gehen. Als häufig verhasstes, aber dennoch essentielles Thema spielen die Finanzen bei allen E-Commerce Unternehmen eine wichtige Rolle. 
Ich spreche über optimale Unternehmensformen und auch die Relevanz von gut geführten Finanzen, sowie Tipps und Tricks zur vereinfachten Prozessen rund um Steuer, Kleinunternehmerregelung und co und räume mit allgemein verbreiteten Irrglauben rund um die Finanzen auf. Mein Vortrag richtet sich an Neulinge, sowie bereits etablierte Betreiber im Bereich E-Commerce.

Langweilig, aber überlebenswichtig: Finanzen im E-Commerce Business

In today’s competitive e-commerce landscape, balancing profitability with exceptional customer experience is more challenging than ever. 

This presentation will explore how partnering with a third-party logistics (3PL) provider like byrd can unlock new profit potential while optimizing delivery performance. 

Using real-world case studies, we'll show how e-commerce companies like Refurbed have reduced operational costs and improved last-mile efficiency - all while delivering faster, more reliable service to customers. 

We'll also explore how technology-enabled 3PLs provide scalability and flexibility to help companies achieve a cost-effective logistics set-up. In this presentation, e-commerce companies will learn innovative strategies to leverage 3PLs for both bottom-line growth and exceptional delivery performance to ensure long-term success.

How Your Brand Can Unlock Profit Potential and Improve Delivery Performance

Tips to influence without authority and enhance empathetic leadership skills. Empathy is an underrated leadership quality and it greatly enhances a positive working culture. As a program management leader, much of our job consists of supporting and guiding teams to make better decisions. We are not decision makers, we are facilitators to good decision making. Influencing without authority is a key responsibility and it's a demanding one. Here, you will get tips and tricks from my book to be an empathetic and charismatic leader.

Influence without Authority

In unserer Keynote nehmen wir dich mit auf eine spannende Reise durch die mittlerweile völlig überfüllte Welt der KI-Tools. Wir zeigen dir, wie du die Vielfalt an Anbietern sinnvoll bewertest und dabei souverän die besten Lösungen herausfilterst. Dazu gibt’s unsere Top 10 AI Tools für die Fashion Branche und exklusive Einblicke in unsere eigenen Fails und Learnings bei der camel active AI Evolution.

"10.001 AI Solution: Lass dir von Tools keine Märchen erzählen | by camel active"

In unserer Keynote zeigen wir, wie ein ausbalancierter Marketing-Mix die richtige Verbindung zwischen Bestands- und Neukunden schafft. Wir beleuchten die Customer Journey in ihren entscheidenden Phasen und zeigen, wie datengetriebene Segmentierung und Personas dabei helfen, den maximalen Wert aus jeder Zielgruppe herauszuholen – und warum höhere Kosten bei der richtigen Ansprache ein echter Gewinn sind.

„Warum Max teurer ist als Michael – und sich das trotzdem lohnt“

In today’s fast-paced e-commerce world, the demand for high-quality product imagery is skyrocketing. But how do brands maintain visual excellence across thousands of SKUs without breaking the bank or losing precious time? Enter AI! 

This session will show how e-commerce businesses can leverage AI to manage massive volumes of product images while maintaining top-notch quality, helping them stand out in online marketplaces.  Using real-world examples & business outcomes of AI-powered background removal, batch-editing, and image enhancement technologies, we’ll tackle the big question: Should you invest in custom AI, stick to in-house editing, outsource, or choose a third-party solution? Expect practical insights on the cost and time-saving benefits of each approach!

Learn how AI can seamlessly integrate with e-commerce platforms, automating imagery processing without sacrificing quality or increasing costs. Whether you’re a small shop or a fast-growing giant, this session offers strategies to scale visual assets efficiently, boost conversions, and strengthen brand identity.

Outcomes:

Cost Efficiency & Speed: Learn how AI slashes manual editing time and cuts costs, making image processing more affordable

Scalability & Automation: Discover how to scale image management across thousands of SKUs without losing quality or increasing complexity

Visual Consistency & Quality: Understand how consistent product imagery boosts brand identity and trust, driving higher conversions

Whitelabelling & Workflow Integrations: Explore best practices for integrating AI workflows with Shopify, Magento, Amazon, and other platforms, streamlining image management at scale

Transform Product Photography: AI for Maximum ROI

Find out how you can increase your picking speed without complex installations and onboarding in minutes with the world's first mobile pick-by-light system.

ISAC - The world's  first mobile Pick-by-Light system

* Das Onlinevoting geht am 1.10.2019 um punkt 13 Uhr los
* Jeder mit einem LinkedIn-Account hat 6 Stimmen, jeweils eine pro Kategorie 
* Nach dem Ende der Onlineabstimmung werden 6 Präsentationen mit den meisten Stimmen in die Agenda der E-commerce Berlin Expo aufgenommen. 
* Attention! If more than one presentation submitted by the same company wins in more than one category, we will have to choose only one presentation. In this event, in the other category, another company with the second-highest number of votes becomes the winner. * Achtung! Sollte ein Unternehmen in mehreren Kategorien Erfolg haben, muss es sich für einen Vortrag entscheiden. Es rückt automatisch der zweitplatzierte auf, falls das erstplatzierte Unternehmen mehrere Kategorien für sich entschieden hat, und sich für eine Präsentation entscheidet. 
* Das Voting endet am 17.10.2019 um 23:59 Uhr 


Who would you like to see live on the E-commerce Berlin Expo stage?

[ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"

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Noel Graf

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sales@ecommerceberlin.com
+49 176 316 244 92