Amazon rules in the West, but the East is a whole different game. Each country has its own big marketplace like Allegro, Emag, or Kaufland, all trying to be the 'Amazon of the East.' Then you've got specialized players like Decathlon and Zalando jumping in, while local champs like Alza are fighting to hold their ground.

I've spent over 2,700 days helping brands and companies sell on Amazon and other marketplaces like Kaufland, Allegro, eMag, eBay, and Alza. Over the years, I’ve had the chance to chat with more than 2,200 companies about Amazon and how they can succeed there.

After 7.5 years of building Expando, I ...