The digital landscape is evolving fast, and Google’s reign as the search monopolist is no longer guaranteed. As AI grows at a fast pace and large language models (LLMs) redefine what’s possible, organic search traffic is set to decrease by 50% before 2028 (source: Gartner), while younger generations rapidly transform their search habits. E-commerce businesses now stand at a crossroads—facing not just a challenge, but a once-in-a-lifetime opportunity to gain market shares by adapting faster to...