Vote for the presentation 2024, entschlüsselt: Der „State of Commerce Media“ und wie die Disziplin aktuelle Challenges im Online-Handel löst #ecommberlin

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2024, entschlüsselt: Der „State of Commerce Media“ und wie die Disziplin aktuelle Challenges im Online-Handel löst

Short description of the presentation (100 - 2000 char.)

Das Commerce-Jahr 2024 stellt Online-Händler und ihre Markenpartner erneut vor große Herausforderungen: vom sich stetig wandelnden Kauf- und Konsumverhalten der Menschen über den unmittelbar bevorstehenden Paradigmenwechsel in der Adressierbarkeit von Werbung bis hin zur Notwendigkeit, das eigene Geschäft angesichts anhaltenden Margendrucks zukunftsfähig zu gestalten. Der aufsteigende Werbeansatz Commerce Media bietet Lösungen für diese Challenges.

Corinna Hohenleitner, Director CEU, Activati...

Corinna Hohenleitner und Dorit Posdorf

@ Criteo und flaconi

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Votes: 262

Choose the category below to see the presentation proposals!

Voting ends on October 18th

Logistics and Shipments

FutureTech and innovations

Analytics and conversion

FinTech

Crossborder and international expansion

Marketing in E-commerce

Security & IT

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