In an age where data protection and ease-of-use rarely go hand in hand, 506.ai's CompanyGPT stands as a groundbreaking solution that harmonizes GDPR-compliant data privacy with effortless usability—no prompting know-how required. In this visionary talk, Gerhard Kürner, CEO of 506.ai, will delve into how, when paired with proprietary data, CompanyGPT can supercharge efforts in Marketing, Sales, and Customer Service, reclaiming as much as 4 hours per week for each team member. This transformation not only streamlines operations but also turns data into a superpower, democratizing the benefits of AI across your organization. Come learn how you can revolutionize your workweek and empower your staff like never before.

Turning Time into a Competitive Edge: 4 Hours Reclaimed Every Week with CompanyGPT

We break down the entire website funnel of an online store and look at what conversion rate increasing measures we can take from Landing page to Thank-you page. The focus here is on psychological factors that can influence the user's purchase decision, but also on general principles of user experience that make the site experience as pleasant as possible. Of course, there are also great case studies that illustrate all this in practice.

Full Funnel Conversion Rate Optimization

In today's digital commerce landscape, the journey doesn't end at the buy-button. Platforms like Instagram and TikTok have expanded the post-sales experience beyond the confines of traditional online shops. These new channels and interactions are reshaping how customers engage post-purchase. Join Actindo in 'Beyond the buy-button' to delve into crafting a comprehensive post-sales journey. Explore the essentials of a successful post-purchase experience and learn how to captivate your customers long after the initial sale.

Beyond the Buy Button: Elevating the Post-Purchase Customer Journey

In the competitive world of e-commerce, creating a memorable post-purchase experience can set you apart. Join Actindo as we delve into the strategies and techniques to cultivate exceptional post-purchase experiences. Learn how to transform each transaction into a stepping stone towards building a loyal customer base. This session will provide insights into crafting personalized and engaging post-purchase interactions, fostering a community of satisfied and returning customers. Don't miss this chance to elevate your business to new heights by focusing on the often overlooked, yet crucial, post-purchase phase.

Not Just a Transaction: Cultivating Exceptional Post-Purchase Experiences

Step into the future with Actindo's expert insights into the world of Composable Commerce. This session is designed to equip you with the knowledge and tools to harness the full potential of a composable first approach. Discover how expert commerce orchestration can streamline operations, foster innovation, and drive business growth. We will explore real-world case studies where businesses have successfully transitioned to a modular and flexible commerce structure, fostering a culture of continuous improvement and adaptation. Don't miss this opportunity to revolutionize your business strategy with Actindo's expertise.

Harnessing the Power of Composable Commerce with Expert Commerce Orchestration

I‘m a fashion e-commerce veteran and digital creative director that developed successful digital marketing campaigns for Zalando, NA-KD Fashion & Adidas.

I will give a Masterclass in how to set marketing strategies and winning creative executions for a full funnel fashion e-commerce campaigns and how to combine brand building strategy (long term) with commercial effectiveness (short term). 




Fashion E-commerce: Marketing & Creative Effectiveness Masterclass

Künstliche Intelligenz wird für die Content-Erstellung und die Kundenansprache im E-Commerce immer wichtiger. In dieser Session von Volker John, Sales GTM Lead bei Adobe Commerce, wird aufgezeigt, welche Möglichkeiten AI durch eine bildhaftere Sprache bietet, die die Customer Experience verbessert und wie man ihre Integration kommerziell nutzen kann.

Wie kann der Einsatz von AI die Umsätze steigern?

Selling internationally means accessing new and exciting audiences — which means growth. Unfortunately, many eComm businesses are being double or triple charged for FX conversions and see it as simply part and parcel of doing business overseas. In 2022, banks took £3.6bn in often hidden fees from small and medium sized businesses. Paying closer attention to the hidden charges could give a boost to revenue. After all, taking care of the cents means the pounds take care of themselves. 

In this session, learn:
how to spot unnecessary markups on FX payments
FX best practices for eComm businesses to avoid the conversion trap
how to go global (while staying local) without affecting your profit margin
Localising the customer offer and optimising checkout
empowering your business to make optimisation decisions across internal divides
reducing risk when expanding cross-border sales and operations

Mind the conversion trap: How to boss cross-border payments

We are excited to introduce Bernd Korz, a dynamic and experienced speaker, who will be sharing insights on a cutting-edge topic: 'Unlocking Global Potential with AI: Multilingual Video and Audio Translation.' In this engaging session, Bernd will unveil the myriad possibilities AI offers to seamlessly translate videos and audios into up to 200 languages.

In today's interconnected world, businesses, content creators, and organizations seek to break language barriers and connect with a global audience. Bernd, drawing from his impressive 10 years of expertise, will illuminate how AI can be harnessed to achieve precisely that, all while adhering to GDPR compliance.

Bernd's talk will delve into the revolutionary applications of AI-driven translation, emphasizing its cost-effectiveness and time-saving benefits. Imagine the ability to reach audiences worldwide without the need for extensive manual translation efforts – Bernd will show you how this can become a reality.

Moreover, Bernd will discuss the critical aspect of GDPR compliance in AI-driven translation projects. Ensuring data privacy and security is paramount, and Bernd will share strategies and best practices to navigate these challenges seamlessly.

Bernd is renowned for his captivating speaking style and his ability to distill complex concepts into practical insights. You can expect an exhilarating session that will leave you inspired and informed, with a clear understanding of how AI-driven multilingual translation can revolutionize your global initiatives.

Join us for this exceptional opportunity to learn from Bernd Korz and discover the transformative potential of AI in making your content, products, and services accessible and appealing to a worldwide audience. Register now to be part of this enlightening journey and witness firsthand how AI can be a game-changer for your global aspirations.

From local to global with the help of AI

For online merchants, driving conversions is crucial. But for customers, a seamless user experience and top-tier security are paramount. Just imagine effortlessly confirming your customers at checkout without them even realizing it. While traditional biometric methods like face and fingerprint recognition are fast and reliable, they still require user actions. Behavioral Strong Customer Authentication revolutionizes online transactions, eliminating the need for extra user steps. Through the power of cutting-edge AI, we analyze customer behavior, geolocation, and mobile device/application data collected 'on the go' to create user profiles and spot potential deviations.

From insight to impact:  Boost conversions with Behavioral analytics

The lecture could assess the current challenges faced by e-shops in logistics and explore trends such as the growth of cross-border e-commerce and eco-friendly fulfilment methods.

Challenges and trends in e-commerce logistics

As artificial intelligence continues its upward trajectory of integration in various industries, the digital realm is not spared. One domain witnessing significant shifts due to AI is Search Engine Optimization (SEO). This presentation dives deep into the intricate dance between AI and SEO, highlighting the changes, challenges, and opportunities presented by this evolution.

Key Takeaways:

Understanding the AI-SEO Nexus: A Foundational Overview of How AI technologies and algorithms are being employed by major search engines and the implications for businesses.

Adaptive SEO Strategies: With AI in the mix, the traditional SEO approaches are in flux. Understand what's changing and how to adapt.

The Role of User Experience (UX): As AI becomes adept at understanding user intent, the importance of user experience is paramount. Discover how AI and UX intertwine in the modern SEO playbook.

Emerging Tools & Technologies: An insight into the cutting-edge tools leveraging AI to provide smarter SEO solutions, from content optimization to link-building.

Ethical Considerations: The impact of AI on SEO isn't just about algorithms and ranks. Delve into the ethical implications of AI-driven content and its broader implications for the digital world.

Future Gazing: Predictions on where the convergence of AI and SEO is headed and what it means for businesses, marketers, and the average user.

ill AI Impact SEO? Navigating the Evolving Landscape of the SEO Industry

I´ve founded battutabooks to offer personalized children´s books for Muslims in Europe. I will show how I build the brand battutabooks and growed the audience within 3 years. I will present the challenges, which come for a Muslim Brand in Europe trying to make business. We are the first ones offering islamic personalised children´s books. Discover, what challenges we were confronted with by building our brand and making sales. 

Creating a Muslim Brand in Europa for Personalised Children´s Books

In B2B commerce, digital sales channels are becoming more and more important. Driven by our personal shopping habits, our expectations of how we want to shop in a professional context are changing — we now want an experience that is seamless, convenient, and requires just a few clicks. At the same time, traditional B2B business, such as personal sales by phone or in-store, still plays a central role in many industries. So how can we merge these two worlds without compromising the customer experience?

During his presentation, Dr. Matthias Knecht, co-founder and co-CEO of Billie, explains how B2B retailers and marketplaces can use Buy Now, Pay Later to holistically link analog and digital sales channels. He will share real-world use cases from Billie customers who have increased conversions across channels and professionalized their payment process management.


How to Get the Most Out of B2B Omnichannel Sales With Buy Now, Pay Later

In einer Welt, in der Betrüger immer ausgeklügeltere Methoden entwickeln, um Unternehmen zu schädigen, ist es von entscheidender Bedeutung, ihnen einen Schritt voraus zu sein. Würden Unternehmen die Betrugsmethoden und -taktiken rechtzeitig erkennen, ließen sich eine Vielzahl der Taten verhindern. 

In meinem Vortrag werde ich Sie mitnehmen auf eine spannende Reise in die Welt der Betrüger. Von internem Betrug und Datenmanipulationen bis hin zu externen Angriffen und Cyberkriminalität werden uns mit den verschiedenen Betrugsarten auseinandersetzen und besprechen, wie sich Betrüger kontinuierlich anpassen und Täuschungstaktiken entwickeln, um unentdeckt zu bleiben. Anschließend werde ich Ihnen gewährte Praktiken und Werkzeuge vorstellen, mit denen Unternehmen ihre Betrugsabwehr stärken können, um Betrugsfälle frühzeitig zu erkennen, zu untersuchen und effizient zu bekämpfen. Außerdem werden wir uns mit den Trends und zukünftigen Herausforderungen im Fraudmanagement beschäftigen. Von der zunehmenden Verbreitung von künstlicher Intelligenz bis hin zu den Auswirkungen der Globalisierung auf die Betrugsprävention werden wir einen Blick in die Zukunft werden und darüber diskutieren, wie Unternehmen sich darauf vorbereiten können.

Buy now, pay never - spannende Einblicke im Fraud-Cases aus der Praxis

WhatsApp though widely used by Germans, is still a mystery to a lot of marketers. The D2C supplement brand Braineffect shares how they managed to grow an audience at an extraordinary pace - and with creative ideas that revealed the true power of conversational marketing.

How to build an audience fast ... with WhatsApp

So what is Purpose Branding? How is it connected to ESG?

What is the difference between true Purpose Branding and ESG?

What is the difference between true ESG and Greenwashing?

What is in it for you as a consumer? 

How can you turn your purchase into a statement, a vote or a commitment?

Some great examples I will cover:
Patagonia
Fairphone
MagNet (Hungarian Social Bank)
FSC /Green Forest Alliance /FairTrade


Purpose branding for Dummies

Is Creativity or Technology more crucial for an ad campaign to be successful in 2023?

Watch 4 truly outstanding advertising campaigns of 2023 which some way or another involve  ChatGPT. 

How did they change the way we advertise? Did they have any lasting effect on advertising at all? 

1. Impact - Hey Chat GPT Finish This Building
https://www.linkedin.com/pulse/bold-client-impact-launches-viral-campaign-year-realbrandventure/
Impact 

2. Ryan Reynolds + Mint Mobile reading an ad by Chat GPT
https://www.linkedin.com/pulse/1-chat-gpt-rekl%C3%A1m-280-milli%C3%B3-ryan-reynoldsnak-siker%C3%BClt
https://youtu.be/_eHjifELI-k

3. JLo and Virgin Voyages
https://youtu.be/1vZRVFUpFws

4. Hungarian Burger joint Bamba Marha creates a burger recipe using chat gpt 
https://www.bambamarha.hu/hogyan-keszult-az-ai-kampany-1-resz/


ChatGPT Unleashed: Did AI Rewrite Advertising in 2023?

BridgerPay is a global payment operations platform, built to scale any business! It empowers, automates, and scales payment flows across all players, regardless of the geographical location. With a modular, Lego-like interface, BridgerPay allows merchants to seamlessly connect to over 1000 local and global payment processors through a single API. By using BridgerPay Retry, businesses can save their soft declines with an automated fallbacks provider to process with, with Bridger retry operators are able to save 30% from their credit cards declines! 
Bridger helps to create cost-efficient payment processing, enter new markets, increase revenue, and optimize your players' payment experience.


The idea for BridgerPay was born from the cross-border payment challenges that our founders faced in their previous company, and every new feature is based on the feedback and needs of our clients. We listen to merchants, understand their challenges, and develop solutions that make a difference


BridgerPay's Global Payment Solution 

Ecommerce SEO: Common Website Mistakes – And How to Avoid Them" is a speech that highlights common errors made by ecommerce websites in their search engine optimization strategies and offers practical tips on how to prevent and rectify these issues for improved online visibility and success

Ecommerce SEO: Common Website Mistakes – And How to Avoid Th

This is the story about how bsurance has helped several clients to grow internationally by implementing cross-boarder insurance solutions. We are going to talk about how BIYU, a leading rental platform from the Netherlands, has forged a strategic alliance with bsurance and Baloise. 

Their mission? To revolutionize rentals and supercharge BIYU's expansion strategy. 

The magic wand? Fully embedded item insurance. Picture renting without deposit worries, accidents, or theft concerns. Thanks to bsurance's tech and Baloise's expertise, it's now a reality. 

Discover how this innovation is not just about convenience but a cornerstone in BIYU's expansion journey. Join us to explore the future of worry-free rentals.

Unlocking  Growth: The BIYU Story with bsurance's Embedded Insurance

We explore Silvretta Therme's innovative approach to spa experiences, and discover the power of dynamic pricing, driven by algorithms considering weekdays, weather, and seasons.

But there's more. Silvretta Therme seamlessly integrates cancellation insurance into ticket prices. This addition enhances customer convenience and peace of mind.

We discuss how dynamic pricing and embedded insurance create a seamless online experience, exceeding customer expectations. Remarkably, the insurance's cost is a fraction of discounting tickets, ensuring consistent service excellence while budgeting for seasonal promotions.

Let us showcase Silvretta Therme's insurance-backed dynamic pricing strategy, a glimpse into the future of leisure.

Silvretta Therme's Journey: Empowering Dynamic Pricing with Fully Embedded Insurance

This presentation describes how BIYU, a leading Dutch rental platform, has partnered with bsurance and Baloise to help with expansion by providing a fully embedded item insurance for their rental items. The collaboration simplifies the rental process for both BIYU and its customers, offering comprehensive coverage against accidental damage, theft, and more. The insurance eliminates the need for customer deposits, making rentals smoother and worry-free. This move enhances BIYU's appeal as a trustworthy platform for flexible rentals. It's part of bsurance's efforts to integrate insurance seamlessly in the sharing economy, setting a new standard for convenience and safety in rentals.

Digital embedded insurance - a driver for international expansion

Verwendest Du Google Ads oder schaltest Du bei Facebook Anzeigen? Du wunderst Dich, warum soooo viel weniger Sessions in Google Analytics & Co. zu sehen sind?

Aufgrund diverser Faktoren verlierst Du Daten. Es kann sein, dass Du in Google Analytics oder anderen Tools nur 30 Prozent – vielleicht sogar noch weniger – der echten Besucherdaten siehst. Dafür hast Du vielleicht 10 Prozent Datenmüll, der keine sinnvollen Conversions aufweist.
Triffst Du auf dieser Basis Deine Entscheidungen?

Ich sage Dir, wo Du Daten verlierst und wie Du wieder auf nahezu 100 % echte Besucherdaten ohne lästigen Tracking-Spam kommst. Natürlich datenschutzkonform und ohne Raketentechnik :-)
Sei neugierig und komm in meinen Vortrag! Ich gebe Dir genau das an die Hand, um endlich wieder Entscheidungen aufgrund von Daten und nicht durch ein Bauchgefühl zu treffen.

Ungenaue Analytics führt zu falschen Entscheidungen! So bekommst Du wieder die Kontrolle.

My captivating speech unfolds in three riveting sections, designed to enlighten and engage the audience. The first part delves into the diverse facets of TikTok's paid landscape, unveiling the myriad opportunities for investment and growth. As we journey further, the second segment elucidates the art of gauging success and return on investment, empowering attendees with valuable insights for assessing their progress in this dynamic digital space.

The grand finale of my discourse zeroes in on the critical process of selecting the perfect agency, marketing, or PR team, bestowing upon the audience the wisdom necessary to achieve their ambitions. Together, these three enthralling components coalesce into a comprehensive and impactful narrative, leaving listeners inspired and well-equipped for their TikTok endeavors.


The Top Secrets Of TikTok Marketing That No One Will Tell You  TikTok Marketing: The Do’s and Dont’s for beginners.

We believe that all companies and agencies should have the opportunity to offer an interactive shopping experience without having to dig deep into their pockets and without spending an enormous amount of time. That's why we have opened the Combeenation Configurator platform. From now on, EVERYONE can create configurators. Promised. Everyone.

The Combeenation platform allows companies of all sizes to create 2D and 3D configurators, enabling their customers to customize products according to their individual preferences. From custom-made furniture to personalized sports equipment, Combeenation's platform offer limitless possibilities for product customization. For those who offer "only" augmented reality or simply a 3D representation without configuration options, the platform also has the suitable solution. What do you expect? We provide a brief overview of the many possibilities and the user-friendly handling. We will show you how you can create a simple configurator within a few minutes and will dive into implemented case studies.

From now on, EVERYONE can create configurators.

Product configurators are powerful tools for e-commerce businesses, but their impact on conversion rates can be both a boon and a bane. Let's delve into the harsh truths about product configurators and how they can either hinder or enhance your conversion rates. We intend to present three case studies from diverse industries to illustrate the favorable influence of a configurator on conversion rates and revenue generation. Trust us - it's not rocket science. You only need to understand a few simple aspects to consider for configurators, which are the often overlooked essential tools, in order to unleash their complete potential. We will show you important do's and don'ts through practical examples and easy explanations, so that your webshop will skyrocket.

The truth about product configurators: what kills or boosts conversion rates

In the bustling marketplace of Ecommerce, Artificial Intelligence is emerging as a game-changer for Pay-Per-Click advertising. This presentation delves into the transformative impact of AI on Ecommerce PPC campaigns. We'll explore how machine learning algorithms enhance ad targeting for online shoppers, optimize bidding strategies in real-time, and predict consumer purchasing behaviors with uncanny accuracy. Attendees will gain insights into leveraging AI tools within platforms like Google Ads and Bing Ads, ensuring their Ecommerce ventures stay ahead of the curve. Dive into the future of Ecommerce advertising, where AI and PPC converge to create unparalleled shopping experiences and drive remarkable ROI.

AI-Powered PPC:  The Next Frontier in Ecommerce Marketing

Reusable Packaging for E-commerce: A Sustainable Revolution
E-commerce packaging is notorious for its single-use nature. Every package shipped to a customer typically consists of cardboard boxes, plastic bubble wrap, and an array of plastic bags and padding materials. Once the parcel reaches its destination, most of this packaging ends up in landfills, contributing to the ever-growing problem of waste and pollution.

59 billion units of single-use packaging for postal services were used in 2022 in the EU28, which corresponds to 2,848.2 ktons of packaging. With such vast quantities of packaging being used and discarded, it's imperative that we find sustainable alternatives to the current model.

Reusable packaging offers an innovative and eco-friendly solution to this mounting problem. Instead of single-use materials, it involves the use of durable, high-quality packaging that can be used multiple times before needing to be replaced. This approach not only reduces waste but also conserves resources and lowers the carbon footprint of the e-commerce industry.

While reusable packaging holds great promise for e-commerce sustainability, there are challenges to overcome. These include the need for standardized systems, scaling up operations, and managing the logistics of returning and redistributing packaging.
However, as consumer demand for eco-friendly practices continues to grow and businesses recognize the long-term benefits of sustainable packaging, the adoption of reusable packaging in e-commerce is likely to become more widespread.

Reusable ecommerce packaging

In this speech, Daria Dubinina will explore the critical role of E-Commerce and KYC procedures in shaping trustworthy and transparent cryptocurrency exchanges. She'll delve into how E-Commerce facilitates seamless crypto transactions, attracting a diverse user base. Also, Daria will dissect the pivotal role of KYC in ensuring security and compliance, mitigating risks like fraud and money laundering. Drawing from her expertise as the CEO and co-founder of Crassula, a leading fintech SaaS platform, Daria will share insights and real-world examples of how businesses can leverage technology to uphold these standards effectively and build a secure and transparent crypto future.

E-Commerce and KYC: Building Trust and Transparency in Cryptocurrency Exchanges

In this talk we will dive into how you can design and launch immersive ecommerce experiences without compromising on performance. Break out of the cookie-cutter ecommerce templates and achieve a more sticky customer experience to increase sales. Real life examples from brands like Sweef will be covered with lessons learned.

We cover practical tips on how to adopt a modern ecommerce architecture including headless and composable. How to future proof your ecommerce stack and what to watch out for.

The frontend technology is moving faster than ever and is key for enabling a fast shopping experience. Modern frontend frameworks will be covered with the good, bad and ugly. Next.js, Remix and Astro are compared in how they can help you achieve a fast site speed to keep Google happy while allowing you to increase speed of innovation.

A super pragmatic example of how you can use AI tools like ChatGPT to become more efficient in creating rich product stories more efficiently with special focus on multilingual webshops.

In short; we will discuss how you can level up your product storytelling that fits your product universe. Including the strategies, tooling and technology required to succeed.



Product Storytelling Combined with Performance For the Win

The latest report on the dynamics and trends of the world's top 10 eCommerce marketplaces. As experts in the eCommerce industry with 17 years of experience, we have compiled a comprehensive, in-depth analysis of the world's most prominent marketplaces. The report may be useful for business owners, investors, market analysts, researchers, and anyone who wants to gain insight into the world's top marketplaces. It provides a comprehensive overview of the market and its key players, including their financials, strengths, weaknesses, and unique features.

The World's Top-10 Marketplaces: Dynamic and Trends Report

Hello,
as Dagi, we have go live around 20 internatinal marketplaces from scratch starting from Mar'22 till today. It is not only Europe, but also CIS, GCC, North Africa and Asia. I 'd love to share it in detail. 

Internation Expansion

Augmented reality (AR) and virtual reality (VR) are two developing technologies that have the potential to revolutionize the ecommerce industry. AR superimposes digital information onto the real world, allowing users to interact with virtual objects in their physical environment. VR creates a fully immersive virtual environment for users to explore and interact.

Both AR and VR can be used to create immersive and engaging shopping experiences for customers. For example, AR can be used to allow customers to try on clothes and accessories virtually, see how products would look in their own home before they buy them, and receive interactive product manuals. VR can create virtual stores that customers can explore as if they were there in person, attend virtual events, and receive more personalized customer service.

This presentation will explore the different ways that AR and VR can be used and will include some examples and implementations.

Artificial Intelligence, Augmented Reality, Virtual Reality and Robotics: The Future of Ecommerce

Lucas DiPietrantonio, Co-founder and CEO of Darkroom, speaks on how to leverage generative AI technologies to augment your marketing team. He discussed traditional marketing communication team structures, the value of cloning your brand voice, and how to build a knowledge graph for your brand for LLMs.

Cloning Your Brand Using GPT

We dive deep into the critical aspects of eCommerce replatforming and how it can be a game-changer for your business. Let's wrap up the key insights that can help you make informed decisions about your eCommerce strategy.

Identifying the Observable Problems:
The first step in considering an eCommerce replatforming is recognizing the observable problems in your current system. We highlighted three major issues:

1. Lack of Scalability: As your business grows, your eCommerce platform should scale seamlessly to accommodate increased traffic and transactions. An inability to scale can lead to lost opportunities and revenue.

2. Lack of Innovation: Staying competitive in the ever-evolving eCommerce landscape requires continuous innovation. If your current platform hinders your ability to adopt new technologies and features, you risk falling behind your competitors.

3.  Increasing Tech Debt: Over time, your eCommerce platform can accumulate technical debt, making it difficult and costly to maintain and upgrade. This can drain your resources and limit your ability to adapt to changing market demands.

How These Problems Affect Your Business:
We discussed the real-world impact of these problems on your business, like the loss of revenue, competitive disadvantages, or rising costs.

We explored what an ideal eCommerce state should look like:

Seamless Scalability: Your platform should effortlessly adapt to fluctuations in demand, ensuring a smooth shopping experience for customers.

Continuous Innovation: Embrace the latest technologies, personalization, and trends to keep your business relevant and competitive.

 Minimal Tech Debt: A well-maintained platform with minimal technical debt ensures cost-effective operations and easy upgrades.

And finally give the answer, if composable commerce is the holy grail.


Have you reached the tipping point to consider an eCommerce replatforming?​

Unlock the Power of CRO: Discover the 3 secrets behind Snocks' €3.5 Million annual revenue boost! In this talk Samuel will guide you through the exact steps Snocks took to harness customer insights and strategically test revenue-generating features. Grab your pen and paper – you won't want to miss these game-changing strategies to supercharge your online shop's conversions.

How to Add Revenue Online Fast: 3 CRO secrets that boosted Snocks' bottomline by € 3.5 Million /Year

Hoaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa~

Dummy Presentation it is

eCollect AG was recently purchased by the largest debt collection company in Europa called Intrum. eCollect is providing a tech enabled outsourcing platform were large corporations and SMEs can outsource the entire invoicing, dunning and debt collection process in more than 50 countries. This is absolute unique in the Financial Servicing Industry and it will enhance the trend - as already seen in the Nordics - also in central Europe.

Tech Enabled Outsourcing Services for the Receivables Management Process in more than 5o countries

In the fast-paced world of digital commerce and marketing, staying ahead of the curve requires more than just understanding the latest trends—it demands leveraging cutting-edge technology to optimize, personalize, and revolutionize the consumer experience. My presentation offers an illuminating journey into the transformative power of Artificial Intelligence in today's digital marketplaces and campaigns.

Key Highlights:

1. Understanding AI in the Digital Landscape: Delve into an introduction to AI and its evolution, setting the stage for its integral role in modern-day eCommerce and marketing strategies.
 
2. AI-driven Personalization in eCommerce: Explore how AI facilitates real-time personalization, offering tailored shopping experiences to consumers through product recommendations, dynamic pricing, and automated customer service.

3. Chatbots and Customer Service Enhancements: Discover the seamless integration of AI chatbots in addressing customer queries, reducing response times, and offering round-the-clock assistance, translating into higher customer satisfaction rates.

4. Predictive Analytics and Consumer Behavior: Understand how AI sifts through massive datasets, providing actionable insights into consumer behavior, purchase patterns, and emerging market trends, allowing businesses to make proactive decisions.


5. Ethical Considerations: While AI offers numerous advantages, it's essential to approach its utilization ethically. This segment addresses concerns like data privacy and the importance of transparent AI algorithms in maintaining consumer trust.

6. Future Outlook: Concluding with a look ahead, we'll explore the potential future advancements of AI in eCommerce and digital marketing, painting a picture of a world where AI doesn't just complement human efforts but synergizes with them to create unparalleled consumer experiences.



Practical usage of AI tools in eCommerce and Digital Marketing

How can retailers, and agencies and technologies, work to make ecommerce a more diverse and inclusive place for the LGBTQ+ community? This ecommerce awareness session will cover a range of topics such as how personalisation tools can work alongside gender fluidity and trans communities, how retailers can expand internationally into countries with anti-LGBTQ+ laws and cultures, and how AI is not inclusive enough to be used by brands yet. 

LGBTQ+ Ecommerce Awareness - Diversity & Inclusion in Online Retail

In 2023, more consumer businesses than ever are leveraging AI and automation to improve customer experiences; for happier customers and a more profitable business. In this topic we explore customer centricity and it’s importance for online sellers; the positive impact AI and automation is having on customer experience strategies; and what innovations are we now seeing in customer experience solutions.

Will AI make your customers happier OR leave them feeling detached, ignored and frustrated?

Instead of giving up during the hard covid times, my client (B2B eCommerce in the events industry) doubled down and invested into SEO to come back stronger than before. 

The bet worked and we increased the visibility of the shop by more than 300%, resulting in a successful business  post-covid. In this talk I will share how we did that and how anyone can achieve this success.

How we increased the SEO visbility by 250%

What are the biggest opportunities and the most common mistakes when scaling e-commerce businesses with Google Ads?
Among other topics: 
- How to use Google Ads not just as a marketing but also as a research tool
- How to use Googles AI
- Expanding to new markets

Scaling E-Commerce with Google Ads

Walmart, Alphabet’s subsidiary Wing, and Amazon announced plans to start a drone delivery in late 2022. Drone delivery will not just save time but also the cost for reaching the last mile and the urgent expedited delivery demands of the customers. EVA builds a secure “smart locker” and once the delivery is made the recipient is sent a special code to unlock it. In 2024 Q1 EVA is expected to obtain the first permissions for e-commerce deliveries in Berlin.

Drone Deliveries in E-commerce and how do we do it

Some say, "Expansion is the quickest way to spend money and have nothing to show for it." But what's the reality? How can you expand and avoid pitfalls? How can you expand successfully without overcommitting? Where should you expand to avoid losses?

Exploring intriguing EU markets for expansion and their specifics, like logistics, payments, and customer behavior. Translating your e-commerce without breaking the bank. Current e-commerce trends across EU countries.

Do you know what delivery options a Polish customer expects from you? Or why a Hungarian customer can flood your customer service with inquiries? What are your legal obligations when expanding? What can you handle with an in-house team, and where do professionals excel?

We have real-world experience from hundreds of expansion projects across the EU, especially in the CEE region. We've been handling expansions since 2014. We've built a valuable network of partners and contacts in e-commerce throughout the EU, which we share with our clients. 

We're not just service providers; we're advisors and consultants for expansion.

Why is expansion important in tough times, and how can it help save your business?

Today, brands and retailers are looking for impactful non-gimmicky ways to leverage AI in order to boost customer experience, engagement, and sales. Many solutions exist on the market, but it's essential to pick the right tools to be successful. I will address how to do this and what pitfalls to watch out for as well as demonstrate what the final result can look like.

Leveraging AI to Improve Customer Experience in an Impactful Way

AI in Marketing

•	What is AI?
•	How does AI actually work?
•	How can AI optimize your marketing workflows?
•	How can AI optimize your campaigns?
    o	Research
    o	Creation
    o	SEO
    o	Performance Marketing


AI in Digital Marketing

At foodspring, we operate through three primary sales channels: our webshop, retail outlets, and Amazon. Over the years, we have navigated through various economic phases—pre-corona, during corona, and post-corona—each highlighting a distinct role for these channels. Our extensive research and efforts have been dedicated to finding the optimal approach for executing omnichannel operations. This encompasses decisions regarding portfolio management and resource allocation across channels. In the market, many companies claim to be omnichannel, yet there often remains an underperforming or underutilized channel.

I invite a discussion on defining the right approach for a prominent Direct-to-Consumer (D2C) company in how to utilise channel: Marketplaces and what has worked for foodspring. 

The Significance of Marketplaces in Establishing an Omnichannel Presence for a Leading Direct-to-Consumer (D2C) Brand

Dive deep into the heart of ancient Egypt, a time when two merchants, Isu and Raneb, set up stalls side by side, selling similar trinkets and jewelry. While their products were alike, their fortunes diverged dramatically. Raneb's business flourished, drawing crowds, while Isu's dwindled, leaving him puzzled and seeking answers.

This tale isn't just about two merchants; it's a reflection on timeless marketing principles. It underscores the importance of understanding customer behavior, the power of storytelling in branding, and the need to constantly adapt in a competitive market. Raneb's rumored connection to the goddess Tefnut's magical well, believed to bring prosperity and abundance, showcases the ancient version of a unique selling proposition (USP) and the impact of a compelling brand story.

Join us as we unravel this captivating story and draw parallels to modern-day marketing strategies, emphasizing that while tools and tactics evolve, the core principles of marketing remain unchanged.

Everything you need to know about marketing is 5000 y/o

As the global ecommerce landscape continues to grow exponentially, finding and retaining the right talent has become a critical factor for success. In this dynamic and ever-evolving environment, it's imperative to understand the unique challenges that eCommerce businesses encounter and how to overcome them effectively. 

Key Takeaways:
1. The Ecommerce Boom
2. Talent as the Cornerstone
3. The Changing Workforce Landscape
4. Competing for Top Talent
5. Cultural and Global Challenges
6. Technology and Automation
7. Diversity and Inclusion
8. Building a Talent Strategy
9. Future-proofing Your Team
10. Real-world Solutions

In conclusion, the challenges in talent acquisition for ecommerce expansion are multifaceted but surmountable. By understanding the shifting landscape, embracing technology, fostering diversity and inclusion, and crafting a holistic talent strategy, businesses can build a workforce capable of driving success in the competitive ecommerce arena. Join us on this insightful journey as we explore the strategies and solutions that will empower your ecommerce expansion efforts. Let's navigate the talent maze together!

Navigating the Talent Maze: Challenges in Ecommerce Expansion

Explore how Frontnow’s state-of-the-art AI technology has reshaped the e-commerce pre-sales journey as a frontrunner, resulting in unprecedented boosted conversion rates and state of the art cross-selling capabilities. This presentation delves into the strategies and tools that are setting new benchmarks in online sales conversions.Explore how Frontnow’s state-of-the-art AI technology has reshaped the e-commerce pre-sales journey as a frontrunner, resulting in unprecedented boosted conversion rates and state of the art cross-selling capabilities. This presentation delves into the strategies and tools that are setting new benchmarks in online sales conversions.

The AI Revolution in Pre Sales: How to increase your revenue per user by 550%

Venture into the next phase of e-commerce with GenAI, as we showcase how AI-driven tools like Frontnow bridge the gap between in-store and online shopping experiences, revolutionizing consumer interactions and cross-selling strategies.

The Future Storefront: Utilizing AI to Merge the Benefits of Physical & Digital Shopping Experiences

Explore how Frontnow’s state-of-the-art AI technology has reshaped the e-commerce pre-sales journey as a frontrunner, resulting in unprecedented boosted conversion rates and state of the art cross-selling capabilities. This presentation delves into the strategies and tools that are setting new benchmarks in online sales conversions.

In meinem Vortrag zeige ich, wie Du Teamkonflikte als echte Wachstumschance begreifen kannst.

Denn ganz gleich, ob Du Unternehmer, Führungskraft oder Top-Verkäufer bist: Dein Fokus liegt auf einer erfolgreichen Zusammenarbeit und der Entwicklung von Teamqualität. Denn Konflikte sind ein natürlicher Bestandteil jeder Zusammenarbeit und können sogar als Katalysator für Wachstum und Verbesserung dienen.

Doch wenn die Auseinandersetzungen nicht gelöst werden, droht Drama am Arbeitsplatz, sprich die Konflikte eskalieren und beide Parteien, seien dies nun Kolleg:Innen oder gar ganze Abteilungen, fügen einander Schaden zu.

Die Folgen ungelöster Konflikte können dramatisch sein:  Die Gesundheit der Mitarbeiter leidet, es kommt zu hohen Ausfallzeiten sowie Fluktuation und Resignation der High-Performer im Team.
Das führt zu unzufriedenen Kunden, sinkenden Umsätzen und vielen weiteren schädigenden Folgen.

Ich werde Dir erläutern, wie Du Konflikte frühzeitig erkennst und analysierst, um die Ursachen zu verstehen und Lösungen zu erarbeiten.

Dabei erfährst Du, wie Du Konflikte als Möglichkeit zur Weiterentwicklung nutzen kannst und wie Du gemeinsam mit Deinen Mitarbeitern ein besseres Verständnis füreinander entwickelst.
Konflikte dienen - wenn man weiß wie - als Schlüssel für Veränderung und Wachstum, mit transformativen Auswirkungen auf persönlicher Ebene, Team- und Unternehmensebene.

Nach meinem Vortrag wirst Du Konflikte nicht als Hemmschuh, sondern vielmehr als Geschenk ansehen. 

In 5 Schritten werden wir folgendes näher betrachten: 

1) Wenn wir im Dreieck springen: Wie Konflikte entstehen und eskalieren
2) Wie hoch die Kosten für das tägliche Drama am Arbeitsplatz wirklich sind
3) Wie Du als Führungskraft ein inneres Frühwarnsystem für Konflikte aufbaust
4) Warum Widerstände fast immer berechtigt sind und worum es eigentlich fast immer geht
5) Welche Magie in Emotionen steckt: Warum wir Konflikte als Schlüssel für Veränderungen und Wachstum begreifen dürfen.


FREEZE OR FLOW - Wie Du Teamkonflikte als Katalysator für unaufhaltsames Wachstum nutzt

 - How do modern users use the Internet?
- Why do applications meet the real needs of consumers?
- The unique technological capabilities of smartphones
- Mobile strategies that generate sales and engagement
- Long-term customer relationship management through the application

App only commerce. Yes, it's possible.

Redefining Global Ecommerce through the development and implementation of a revolutionary hyper-local platform which facilitates the convergence of buyers and sellers worldwide. 
Globalbox.world is meant to rapidly emerge as a viable alternative to Amazon, Ebay, Alibaba, etc. and to become a single point of convergence for all online transactions worldwide, by providing both global as well as hyper local connectivity.
This is "The Internet of Commerce" (IoT) and it will disrupt the current paradigm by standardizing and unifying all online transactions. 

Unleashing the Future of Ecommerce: GlobalBox.world - The Most Innovative Hyper-Local Digital Platform 

In today's digital landscape, customer reviews are the unsung heroes—or sometimes villains—of your business story. Why do these reviews matter, and what seismic shifts can they trigger in your business model? This upcoming presentation will delve into the intricate layers of customer reviews, armed with compelling facts and untold implications for your business. Here's a sneak peek:

Trust and Credibility:
What to Expect: Understand the psychology behind why 93% of consumers rely on online reviews to make informed decisions.
Why It Matters: With declining trust in traditional advertising, consumer-to-consumer reviews are the new frontier in establishing credibility.

Actionable Insights:
What to Expect: Learn how reviews can serve as an unfiltered feedback mechanism, offering more than just praise or criticism.
Why It Matters: Studies have shown that 95% of consumers get annoyed with a product or service at some point; capturing this sentiment can be your roadmap to improvement.

Customer Engagement:
What to Expect: Discover strategies for turning your reviews section into a lively forum for customer interaction.
Why It Matters: Engaged customers are five times more likely to make a repeat purchase, according to research.

SEO Advantages:
What to Expect: Uncover the overlooked link between customer reviews and search engine optimization.
Why It Matters: Google's algorithm considers review signals, such as frequency and diversity, making them indispensable for better search rankings.

Impact on Sales:
What to Expect: Get insights into the financial impact of reviews, supported by case studies and real-world examples.
Why It Matters: A single star rating increase can boost revenue by as much as 5-9%, according to a Harvard Business School study.

Intrigued? We hope so. Join us as we unravel the multifaceted world of customer reviews. We promise to keep it as engaging as a five-star review, but with fewer emojis.

Unlocking the Power of Customer Reviews: A Catalyst for Trust, Growth, and Engagement

There are many shiny new technologies for converting customers - alot are simply rehashing existing data - adding nothing new.  

AI conversion tools are good -  but they rely on old data mostly to predict the future. 

Leaking of business intelligence is a massive risk to every business. It is getting more difficult to keep this data siloed while selling on multiple market places. 

As a 4th generation retailer - there are techniques that still work online as they did in-store.  This presentation is passing on old skills and showing how to improve conversion rates without killing margin.

I show some techniques developed from applying old school retail training to online customer acquisition and retention. 


Conversion Techniques from my grandmother. 

Building large ecommerce  or replatforming is the riskiest thing an ecommerce business can do.  

Selecting the correct platform and set up is the biggest effect on success or failure. 

I show how I help clients select the most suitable platform for their requirements now and in the future with key  5 questions 

5 key questions to ask when selecting an ecommerce platform. 

China has secured its position as the number one leader in e-commerce globally, and pioneering groundbreaking trends including metaverse commerce, live commerce with a social conscience, and NFT integration, just to name a few. In this presentation, I will explore 'the e-commerce revolution" where technological innovation has seamlessly fused with consumer experiences, resulting in skyrocketing conversion rates and unwavering customer loyalty. Additionally, e-commerce and live-commerce have become a tool for sustainable development, as it provides farmers and rural communities with the possibility to sell directly to the final consumers. 

While these transformative trends have firmly rooted themselves in China, and now in Asia, many remain in their infancy in Western markets. Western companies can gain a formidable edge if adapting learnings from China to their businesses. The case study will cover China's latest technology disruptions and e-commerce trends, as well as the Rural Live Commerce Projects from Alibaba, Tencent, JD and Pinduoduo and how they helped China eliminating extreme poverty. This presentation will be based on my 10+ years of experience working with Alibaba and some of the largest retailers on the globe and in Germany, such as Drogerie Markt, Aldi, Hansgrohe, Intersport, Mueller, Dr. Oetker, Hasgroher, among others.

Live Commerce: The Next Big Thing in Sustainable Retail

Special ai e-commerce for b2b solar energy and social impact projects in Europe and examples of solutions for the smart energy industry that could be helping to accelerate the energy transition. Example from customers and from pilot projects that can be scaled up in the national and international levels. It will be exciting talk that can inspire the audience to come together for real climate impact.

Carbon NetZero Incentives on Greeneum

Central & Eastern Europe still has the potential: double digit e-commerce revenue growth is not a dream, even if a number of challenges have emerged since the beginning of 2022.
What we see is that focusing on profitable growth and applying the right marketing methods, an online store can grow further in the CEE region.

We call this approach the “3D Expansion Model”, which is based on
- widening the sales channels (e.g. using marketplace platforms);
- geographic expansion (penetrating foreign markets);
- diversifying or expanding the product portfolio.

In our presentation, we’re ready to share with you the secrets behind each one and how to apply them successfully. We’ll provide you with case studies, best practices, achievements, valuable tips, and market hacks for different industries, target markets and marketing channels.

Growww Digital’s recently published top 50 CEE exporters research – also featured in Forbes – lists the most significant e-commerce players from the CEE region. The digital agency’s online export team has managed over 150 successful cross-border export projects within the CEE region during the past 10 years, achieving very strong growth rates for the clients with highly optimised and localised digital marketing activities. These clients include Rohlik Group, Berlin Brands Group, MALL, Alza, Kytary, etc.

Double Digit Growth in Central & Eastern Europe (If You Do It The Smart Way)

Digital Transformation in B2B Wholesale" explores the profound impact of digitization on the conventional wholesale sector. This presentation delves into the evolution of traditional wholesale practices, highlighting the disruptive influence of digital technologies. It unravels the pivotal changes, such as e-commerce integration, data-driven decision-making, and streamlined supply chain processes, while shedding light on the exciting opportunities these changes present for businesses. From enhancing customer engagement to optimizing operational efficiency, discover how the wholesale landscape is undergoing a revolutionary shift, opening up new horizons for growth and innovation.

Digital Transformation in B2B Wholesale: How has digitization changed traditional wholesale and what new opportunities have arisen?

In e-commerce, no one can avoid the topic of sustainability. More and more customers are opting for durable and environmentally friendly products. But if shipping, packaging and disposal do not match the sustainability promise, loyalty to the retailer is lost.

Retailers on the other hand have many questions about which option is truly sustainable - and whether their efforts are actually paying off in terms of sales. 

Therefore, for those responsible in logistics, marketing and sustainability departments, it is time to get to the bottom of myths and facts around sustainable shipping! 

What means sustainable – is it about recyclability or material? Is ecommerce or stationary retail better for the environmental footprint? Is the CO2 impact of packaging negligible, do customers even pay attention? What can you do to avert the appearance of greenwashing? Do regulations balance the premises for all retailers alike?

Spoiler Alert: The world of packaging is not black and white. Some insights might surprise you.


Myths and facts about sustainable parcel shipping

Since entering the market in 2020, Hyvä has grown exponentially to become the favoured frontend solution for Magento stores. The combination of lightning fast performance, developer happiness and a short time to market at only €1000 on-off, has merchants and developers around the globe raving about Hyvä. 
Contradicting the hype about headless and PWA, Hyvä offers a sane and simple monolith alternative. But Hyvä is much more than that: it's a community, a suite of of products, and a dedicated team of seasoned professionals, geared towards one goal: ecommerce made happy. 

How Hyvä's revived Magento

Who do you trust? In general, is there a bid drop in trust from consumers for both brands and governments. This adds on to the already fragmented landscape od digital marketing. It is not an easy task to be in digital marketing these days. This keynote will unfortunately add to the complexity but hopefully also bring new insights on how to gain a competitive advantage for your brand. Trust has become even more important as the world becomes more and more polarized. Brands that manage to build and hold trust will see increased conversion rate, higher brand awareness and stronger loyalty from consumers. Taking part of this keynote will give you an understanding of how non-digital characteristics such as trust become even more important for the society you act in and your consumers.

Trust as a competitive advantage in e-commerce

78% percent of consumers claim a sustainable lifestyle is important and 30% of consumers are more likely to purchase sustainability-focused products, according to a recent NielsenIQ study. Consumers are increasingly looking toward brands and products that evidence their focus on ESG. This presentation explores the tracking and measurement of sustainability claims across the luxury segment. 

Using our extensive data collection and proprietary machine learning techniques, we’ve developed a method that involves the identification, tracking, and measurement of keywords related to sustainability claims. This methodology allows us to discern details and differences between the strategies of various luxury brands. For example, it has been identified that Dior has more of a focus on the sustainable economy. Meanwhile, Gucci has a deeper focus on fostering community welfare while Prada is focused on green materials.

We have taken a deep dive into the analysis from the perspective of varying angles such as women’s versus men’s apparel and various sub-segments of categories such as denim specifically within apparel. By slicing and dicing the data in this way we can begin to formulate an ESG index at the product, brand, category, and broader segment level. We can apply the same index to other adjacent segments such as fast fashion, specialty brands, and multi-brand mass-market. Will these insights have the power to influence and shape how consumers, and luxury consumers in particular make their product purchases? Is there something to be said for the fact that all of this information is still only ‘claims’ based? Which third-parties need to be involved in order to verify the claims and uphold consumer trust? I.e. https://www.provenance.org/

We have profound ability to bring more transparency to both consumers and brands. As we explore how this works, we also wish to explore the implications for the industry and consumer behavior in this context. 

Measuring Sustainability Positions Across The Luxury Segment via Online Tracking and Analysis of Claims 

Email Marketing in 2024. If you think you can succeed in e-commerce without a robust email strategy, think again. We'll delve into innovative techniques, from segmentation to personalization and automation, that can skyrocket your ROI. Join me to discover why email marketing isn't just a 'good-to-have' but a MUST-HAVE for profitability in today's fiercely competitive landscape. See you there!

E-Mail Marketing in 2024

Humans are animals, who love to connect, and love to learn. All formats we use in communications cater to this rather simple aspect of life. But when it comes to information, the hyped up formats that rose to fame in the recent years show some disadvantages – despite all the hype. The biggest one being that they are slow.

Written text has its comeback. And it's not for the rise GPT etc. Quite on the contrary.

It's – funnily – because people need to feel a connection while being informed.

Video + audio platforms such as YouTube have come to the same impression: They've enabled 'fast modes' that give us – the users/consumers – the possibility to be connected, and informed quicker.

But noone can listen to a talk as fast as they can read. 

While the long-form newsletters quietly rang for the comeback of longcopy, the blog will be back. For good reasons. 

Part of the future in tech lies in how it is communicated.
Overcoming the limitations of audio and video as media as such, will mean: Writing.

In this talk, I will lead the audience through this argumentation, that only seems odd at first glance. Then, I'll present solutions that overcome the well-known limitations of GPT etc. 

Essential parts of our future lay in our past. It's about digging them out, and using it for the best future we can make for ourselves.

What comes around, goes around: The eternal comback of the written, and how video content nudges it.

Das Problem: Erfolgreiche E-Commerce Unternehmen sind auf Daten angewiesen - gute Daten. Gleichzeitig sinkt die Bereitschaft von Usern, der Verarbeitung von Daten zu Marketingzwecken zuzustimmen.

Die Lösung: das Erstellen von synthetischen Usern durch die Verwendung von mathematischen Modellen und der Kombination aus consent und no-consent Daten. Der Clou an der Sache? Die synthetischen User können genau wie “echte” User weiter verwendet und auf Marketingplattformen aktiviert werden – für signifikant bessere Daten.

Das Ergebnis: eine höhere Datenqualität, eine neue Form des Remarketing und letztlich ein gesteigerter ROI im Marketing.

Thomas Tauchner erklärt in seinem Talk, wie diese innovative Technologie in einer cookieless Zukunft funktioniert, welche Vorteile sie für die Datenanalyse bietet und wie dadurch das Performance Marketing und Conversion Tracking verbessert wird.

Echte Daten von künstlichen Usern: Wie Machine Learning das Web Tracking revolutioniert

In the future, content and assets, generated by AI, will be an undeniable factor. But many people are not aware of the legal issue involved when using LLM or generative AI, starting from the question of copyright to responsible use of AI, liability when using it for analysis or data protectio when using it with customer data.

Legal precautions when using AI for marketing assets and content

Disruptive technologies are on the run for several years now. We provide a wide scope of insights on how trading partners can increase trust on especially new business partners and secure transactions during the workflow. We focus on business KPI`s and showcase how E-Com companies can gain benefits and advantages by fast and intuitive corporate valuations.

How KPI Analysis strengthens trust on B2B transactions.

Sehr geehrte Besucher der Berlin Expo Konferenz,

ich freue mich, mich für die Speaker-Position mit meinem spannenden Vortrag "Bewertungen - die Währung des 21. Jahrhunderts. Wie tausende Bewertungen für jeden möglich sind!" zu bewerben. In dieser digitalen Ära sind Kundenbewertungen von unschätzbarem Wert. Sie sind nicht nur ein Zeichen des Vertrauens, sondern spielen auch eine Schlüsselrolle beim Aufbau einer starken Online-Präsenz.

**Warum dieser Vortrag wichtig ist:**

In meinem Vortrag zeige ich Ihnen, wie Sie das volle Potenzial von Bewertungen nutzen können, um Ihr Unternehmen auf die Erfolgsspur zu bringen. Egal, ob Ihr Unternehmen bereits etabliert ist oder Sie gerade erst beginnen, Sie können tausende hochwertige Bewertungen in jeder Branche erhalten, ohne das negativen Bewertungen veröffentlicht werden.

**Was Sie in meinem Vortrag erwartet:**

- Wir werden schnelle und bewährte Methoden kennenlernen, um hochwertige Bewertungen zu sammeln, die das Vertrauen Ihrer Zielgruppe stärken.
- Mit Praxisbeispielen werde ich Ihnen veranschaulichen, wie Sie nicht nur positive Google-Bewertungen erhalten, sondern auch geschickt negativen Bewertungen nicht auftauchen.
- Sie erfahren, wie Sie Ihr Google-Ranking verbessern können, um mehr organische Anfragen, Leads und Käufer anzuziehen.
- Wir werden besprechen, wie Sie eine hochprofitable E-Mail-Liste aufbauen können, die Ihre Marketingstrategie auf das nächste Level hebt.

**Ihre Stimme zählt:**

Ihre Unterstützung für meinen Vortrag ist von entscheidender Bedeutung, um diese wertvollen Erkenntnisse mit der Konferenzgemeinschaft zu teilen. Bitte stimmen Sie für meinen Vortrag, und lassen Sie uns gemeinsam an Ihrem unternehmerischen Erfolg im digitalen Zeitalter arbeiten.

**Stimmen Sie für meinen Vortrag ab, und lassen Sie uns zusammenarbeiten, um Ihr Unternehmen zum digitalen Erfolg zu führen.**

Vielen Dank für Ihre Unterstützung.

Mit erfolgreichen Grüßen,

Roger Schneider, Partner Relationship Champion

Bewertungen - die Währung des 21. Jahrhunderts. Wie tausende gute Bewertungen für jeden möglich sind.

Sehr geehrte Besucher der Berlin Expo Konferenz,

ich freue mich, meine Bewerbung für die Speaker-Position mit meinem fesselnden Vortrag "Wie KI/AI Einzug in den E-Mail-Versand gefunden hat und wie man sie effektiv einsetzt" einzureichen. In unserer zunehmend digitalen Welt ist Künstliche Intelligenz nicht mehr wegzudenken und kann den entscheidenden Unterschied für den Erfolg Ihres Unternehmens ausmachen.

**Warum dieser Vortrag wichtig ist:**

Mein Vortrag wird Ihnen aufzeigen, wie Künstliche Intelligenz Einzug in die E-Mail-Marketing-Software KlickTipp gefunden hat und wie Sie davon profitieren können. Die richtige Anwendung von KI kann Ihnen dabei helfen, Ihre Zielgruppe schneller, effizienter und gezielter anzusprechen, und somit einen entscheidenden Wettbewerbsvorteil verschaffen.

**Was Sie in meinem Vortrag erwartet:**

- KI in der Kontaktverwaltung: Erfahren Sie, wie Sie nie wieder versehentlich dieselbe Person über verschiedene E-Mail-Adressen anschreiben und wie dies Ihre Senderreputation verbessert.

- KI als optimaler Betreffzeilen-Generator: Entdecken Sie, wie Sie mit KI ansprechende Betreffzeilen erstellen können, die die Aufmerksamkeit Ihrer Zielgruppe auf sich ziehen.

- KI für optimale E-Mails in jeder Form: Lernen Sie, wie KI Ihnen hilft, hochwirksame E-Mails zu gestalten, die Ihre Marketingziele effektiv unterstützen.

- KI für optimale Landingpages: Erfahren Sie, wie Sie KI einsetzen können, um Landingpages zu erstellen, die die Conversion-Rate steigern.

- KI für das optimale Zusammenspiel aller Elemente: Entdecken Sie, wie KI nahtlos in Ihre Marketingstrategie integriert werden kann, um maximale Effizienz zu gewährleisten.

- Der menschliche Faktor: Finden Sie heraus, wie Sie KI steuern und ergänzen können, um den menschlichen Touch in Ihren Marketingbemühungen beizubehalten.

**Bitte stimme für diesen Vortrag zum gemeinsamen Erfolg!**

Mit erfolgreichen Grüßen,

Roger Schneider, Partner Relationship Champion

Wie KI / AI Einzug in den E-Mail Versand erhalten hat und der richtige Umgang damit

knuspr.de is one of Germany’s fastest growing e-grocers and forms part of Rohlik Group, a thriving pan-European e-grocer that delivers more than 12 million orders per year. In this session, you will learn how knuspr.de is using autonomous mobile robots in their warehouses to increase profitability, gain additional market share and enhance customer satisfaction. You will hear from Rohlik Group’s Chief Automation Officer about how they evaluated different kinds of robot solutions, why they chose to partner with Brightpick, and what other ecommerce operators should expect when installing robots in their warehouses.

How Robots Are Enhancing knuspr.de’s E-Grocery Operations

Ich entführe dich in die Welt der Menschen, dessen Gefühle und zeige Dir wieso wir Voreingenommen sind, was das bedeutet und wie sehr das mit Conversions zusammenhängt.

Von Einhörnern und Ur-Instinkten - mit diesen Hacks erzeugst Du höherer Conversions

Through a recent website transformation, we embarked on a strategic journey, skillfully integrating B2C-inspired principles into our B2B landscape. This presentation invites you to explore our methodical transformation.

In our prior B2B setup, complexity and detachment prevailed. However, our pursuit of user-centricity, influenced by B2C best practices, reshaped our interactions. This presentation offers a pragmatic, data-backed case study of our journey.

We'll detail how we streamlined user experiences (UX), reduced delivery times, and meticulously leveraged SEO to enhance online visibility and conversions. Our approach was methodical, aligning with industry standards. Join us to gain insights from our tech-savvy experience and learn how you can elevate your B2B user journeys, merging efficiency with a human touch. This is an invitation to a structured exploration of a successful transformation.

B2C Influence in B2B: Enhancing User Journeys for Friendlier Experiences

Most e-commerce know that data is important. Most start-ups also know this, and yet according to research, more than 90% of them fail in the first 3 years. Why? One of the most common reasons is that they completely ignore their own data, and the best tool, and a fully free one at that, is Google Analytics. From my presentation, you will learn how to harness the power of your data for even better business efficiency.

90% of start-ups fail in the first 3 years. Don't make these mistakes and take advantage of insights from Google Analytics 

As a marketplace & platform, we are competing on 2 ends: (1) Customers - they should buy at limango and not somewhere else (e.g. zalando, amazon, otto,...) and (2) our marketplace partners should add our sales channels in their sales-strategy although they are already selling on otto, zalando or amazon - so why should they sell on limango?. So what do we do to convince the both "customers" to work with limango and to buy at limango?

(1) for customers: target group specific marketing / loyalty program / gamefication of shopping experience  and gamefication of our new loyalty program / campaign business / product offering extension, best price guarantee and curation of assortment..... --> our biggest projects to differentiate us in the market and help to position us as the #1 platform 
(2) for partners / merchants & brands: open communication, attractive sales channel with sales, easy onboarding, KPI monitoring, partner consulting,.... --> especially what do we watch and monitor to steer our partners (NPS monitoring,...)

Steering a platform & marketplace successfully - what we we do become the #1 platform for families

War affects everything: demographics, logistics etc 
But despite this fact our company not only survived, but found opportunities to grow rapidly.
How exactly? You will learn from my presentation

Building fast-growth corporate e-commerce startup during the war in Ukraine

In this session, the delegates will learn about the vital role of customer identity in driving marketing profitability and how the data fragmentation complexity and multiple device ownership hinder the effectiveness of marketing campaigns and the establishment of strong, meaningful customer relationships.

This keynote will address the question of how the puzzle of a single view into a customer can be solved and what are the obstacles to consolidating the necessary data for understanding customer identity, particularly in the ecommerce industry. 

The impact of successful technology implementation to resolve the customer identity crisis will be illustrated in a case study of a large European e-commerce brand, demonstrating how effective customer identity strategies can boost revenue, enhance business performance, and reduce Customer Acquisition Costs (CAC).

Topics covered:
- The concept of customer identity and why it is crucial for marketing
- Common identity traps in Martech tools
- Case study on CAC reduction with CDP implementation


Customer Identity as the Key to Marketing Profitability

Today 56% of online sales are done via marketplaces. So not having a marketplace strategy is not an option. But which marketplaces should you launch on? How can you stand out among the many many sellers? And how do the marketing tools work on these platforms? Merkado shows you how, using user cases and tools to help you start. 

Why and how to use marketplaces to boost your sales and brand recognition

Two major trends are:
- Ecommerce becomes more and more cross-border. Consumers do not shop only inside the country borders anymore.
- Ultra-high growth is seen and forecasted to continue in the usage of buy now, pay later solutions

Despite the strong demand by people, still banks` credit products have strict country borders. All the credit products, incl BNPL in ecommerce, are typically meant for local people only. It raises the questions to identify the way out.
- How to ensure equal ecommerce opportunites for the consumers? 
- How to finance customer in ecommerce which is cross-border?
- Will PSD3 and Open Data Act unlock cross-border consumer financing in ecommerce?

BNPL is good for domestic sales but what if ecommerce is cross-border?

The best software is in the middle ground between business needs, customer needs and technical excellence. The best technical solution is not always desirable. Neither is the most robust. Bugs are not always a problem to solve. A Zero Bug policy might actually lead you in the wrong direction.

In business, risk is often calculated as likelihood x severity. What does this mean for software bugs and incidents? In this talk, will adapt the business risk thinking to bug handling in software engineering teams.

How to ignore bugs (safely)

 In the upcoming cookieless era and in the age of adblockers, decreasing CTRs and conversion rates, expecting high ROAS and low COCA from direct last-click conversions has become wishful thinking without a full-funnel multichannel marketing strategy. For e-commerce especially it is really important to realize how each channel interacts with the others and what is its role in the overall digital marketing strategy. We will discuss the digital marketing strategy following its main steps:
 - Identifying the Buyer Persona profiles we are targeting in our digital marketing campaigns;
 - Doing our market research on the competitive landscape using digital research tools in order to identify our main SWOT points and our USPs and key communication messages for best results;
 - Identifying the right digital marketing channel mix;
 - Tactics for each PPC Marketing channel;
 - Budgeting and KPIs for each channel.

Multi-Channel Digital Marketing Strategy for E-Commerce

The last two decades have witnessed a monumental shift in consumer behavior, with online shopping becoming an integral part of our lives. E-commerce has grown at an astonishing rate, reshaping industries and economies worldwide. But what powers this digital revolution? It's the fusion of technology and commerce, and at the core of this fusion is our teams—the individuals who bring innovation and seamless experiences to life.
In the realm of e-commerce, the Information Technology (IT) sector plays a central role. From website development to data analytics, from logistics management to customer support systems, IT is the engine that drives our e-commerce enterprises. As we navigate through this landscape, we face challenges ranging from the ever-increasing demands of consumers to the need for staying ahead of technological advancements. This is where our teams come into play, as the architects and problem solvers who turn challenges into opportunities.

Teams are composed of real individuals who can make the difference between being a standout success and merely blending in within the vast world of the internet. Therefore, it's imperative to understand how to construct teams within your company, ensuring that they truly become an integral part of the organization rather than just another entity on the roster.



Your team is your strength

The current economic situation presents significant challenges for businesses, including declining revenues and rising costs. 
This also affects profitability on marketplaces.

Our presentation proposal offers five crucial strategies to address these challenges:

Know Your Objective: Define clear strategic goals and assess projects for their profitability and strategic relevance. Cost savings should be implemented where they do not impact the overall marketplace strategy.

Focus on Data and Performance: Utilize data to evaluate your company's performance. Identify key sales channels, keywords, and customers, and optimize these areas for maximum impact.

Enhance Marketing Efficiency: Allocate your budget strategically to marketing channels that generate revenue and concentrate on channels that are strategically relevant in the long term.

Improve Operational Efficiency: Automate repetitive processes to free up resources. Leverage technologies such as Connector Tools and automated rules.

Build Resilience: Defend critical projects against cost-cutting measures and question traditional work methods.

With a main focus on D2C brands and marketplaces, these strategies are designed to increase efficiency and adapt to changing market conditions. Our presentation will provide you with detailed insights into each of these strategies and help you navigate the current crisis successfully.

Selling successfully on marketplaces in the economic crisis

Discover how AI advancements like ChatGPT and Midjourney revolutionize digital marketing for SME’s & corporates at our session featuring Marco Hochstrasser, AI Startup Founder. Grasp actionable insights on leveraging cutting-edge technologies, and cleverly integrate AI into your marketing strategies for maximum impact. Embrace the future—act now!

Adapt or Fall Behind: How can you integrate latest AI technologies in your Marketing Organization? 

Discover Nexoya’s breakthrough solution for the Attribution Dilemma. With the complexities of modern marketing, understanding the real impact of sources like Meta or TikTok can be challenging. Nexoya’s innovative methodology, developed through extensive collaboration with 500 ad accounts over 16 months, redefines how we can use attribution in daily operations.

Nexoya’s approach blends raw attribution data with various sources to create a precise attribution calibration. This involves industry best practices, strategic insights, marketing mixed models, and rigorous trials. The Calibration Process fine-tunes raw data to gauge campaign success accurately. Through calibrated attribution, predictive insights, and automated budget optimization, Nexoya drives potential conversion increases of up to 30%, all while maintaining transparency and continuous improvement. Explore how Nexoya offers a dynamic solution to the ever-evolving Attribution Dilemma.

Attribution Dilemma - How Nexoya's Advanced Calibration and Optimization helps you to boost your paid marketing performance

Thank you to all for taking time to listen.Firstly I would like to share with you all how we were before E-Commerce Berlin? We were a traditional company operating in 3 countries and the EU totally not opened to the world and international commerce world.But after interacting with E-Commerce Berlin our Vision opened greatly and we have changed our concept and integrated to future E-Commerce Business future of Worldwide commerce.The E-Commerce Berlin Expo has been a great milestone for my group of companies from each sector. Not for long ,soon after my attendance at E-Commerce Berlin , we had great coordination and collaboration with third party companies and stepped into commerce and trade.From the start of the event until the end of the event it has been a genuine and fruitful event that fulfilled all the companies needs for their trade and activities.Key element is to interact with others and take as much as information and connection from contributors and attendees.E-Commerce Expo Berlin is just like a great big garden full of fruits , open to all and anyone is welcome to take and enjoy whatever you need and you like to proceed with.This Event  EC-BERLIN will open a new pathway to grow and gain success and expand your services in your own country and worldwide. There is no limit here.E-Commerce Berlin Expo offers you Today,Tomorrow and Future and Beyond.

E-Commerce Berlin Expo - Pathway to Success

Let's explore the fascinating intersection of fintech and e-commerce in this presentation. Discover how fintech solutions have transformed the e-commerce landscape, from streamlining payment gateways to providing AI-powered personalization.

Real-world case studies will showcase how businesses have harnessed fintech innovations to enhance their e-commerce operations. You will learn how payment gateways can optimize checkout experiences, increase conversion rates, and how AI-driven personalization can boost customer engagement and drive revenue.

But that's not all. We'll also explore disruptive fintech trends that are challenging traditional e-commerce models, such as DeFi, NFTs, and open banking. You'll gain insights into strategies to leverage these disruptions and stay ahead of the game, from partnering with fintech startups to embracing blockchain and AI.

The future of fintech in e-commerce is full of potential, with decentralized marketplaces, enhanced security measures, and sustainability initiatives on the horizon. Join us for an engaging discussion, interactive Q&A, and insights that will empower you to navigate the fintech frontier and drive e-commerce success.

An opportunity to explore the transformative power of fintech in e-commerce, to connect with us, ask questions, and envision a future where AI-driven fintech shapes the e-commerce landscape.

 Navigating the Fintech Frontier: Innovations, Disruptions, and Future Prospects

In the Nordic region, sustainability isn't just a trend, but a deeply ingrained aspect of consumer culture. As businesses venture to expand into this vibrant market, it becomes imperative to craft a customer journey that embodies a sustainable approach at every juncture. We will talk about resonating  with the Nordic consumer's penchant for sustainability, emphasizing that every detail matters, from point A to point B.

We will look at the customer journey, it can be optimized to meet the high standards of the Nordic market. The discussion will delve into the nuances of sustainable logistics, exploring innovative solutions that not only streamline operations but also minimize environmental impact, thereby aligning with the Nordic consumer's expectations.

We will highlight the significance of transparency and engagement in this journey, fostering a deeper connection between the brand and the consumer. Gain actionable insights into crafting a customer journey with sustainability expectations towards the Nordic region, paving the way for successful business expansion.

Sustainable Business Expansion into the Nordics

Dive into the world of international eCommerce localisation. This presentation will guide you through the essential steps of crafting a localisation strategy for your content, and will equip you with actionable methods to anticipate and overcome challenges. Whether you are refining your approach or new to cross-border expansion, this presentation will empower you to transform your international eCommerce goals into reality.

eCommerce Localisation: Mastering Multilingual Content Strategies for International Success

Embark on a journey to achieve multilingual success through advanced localisation best practices. Explore the essentials of crafting content localisation strategies that resonate globally, and gain actionable methods to conquer challenges. Whether refining your approach or venturing into cross-border expansion, this presentation empowers you to surpass multilingual goals. Discover how to elevate your brand's impact using proven techniques, including insights into multilingual SEO, to transcend language barriers and thrive on a global scale. Join us at "To Language and Beyond" and turn multilingual aspirations into successful reality.

To Language and Beyond: Localisation Best Practices for Multilingual Success

I speak as a teacher for E-Commerce in the only state school in Berlin that teaches that subject. We offer a unique way of teaching: 2 days a week we teach young adults, 3 days a week they work for your company for a very attractive salary for the employer.
After attending this fair last year, I realized that most companies were not aware of this unique model that we offer, but were very interested.
We teach everything that a person needs to know, to start working effectively in a variety of positions in any E-Commerce business. I believe many companies could profit from this approach and find the perfect new employees for their needs.
P.S.: I found no fitting topic category, so I just took one..

The most effective - and mostly unknown- way to find and train new young employees

If you know how sellers think, you can successfully manage your marketplace. Looking on more than 1,000 marketplaces worldwide to identify the winning formula.
. Unveiling Truth - Delve Deep Before Believing
. Cracking  the Seller's Code - Exploring the Natural Blueprint for Effective Partnership
. Seller Engagement - Resource over Listings
. Seller Dynamics - Harnessing Life Phases for Effective Online Collaboration
. Grap the Ranking - Beloved Top 150 Marketplaces in Europe


Succeed in Marketplaces by Understanding Sellers

* Das Onlinevoting geht am 1.10.2019 um punkt 13 Uhr los
* Jeder mit einem LinkedIn-Account hat 6 Stimmen, jeweils eine pro Kategorie 
* Nach dem Ende der Onlineabstimmung werden 6 Präsentationen mit den meisten Stimmen in die Agenda der E-commerce Berlin Expo aufgenommen. 
* Attention! If more than one presentation submitted by the same company wins in more than one category, we will have to choose only one presentation. In this event, in the other category, another company with the second-highest number of votes becomes the winner. * Achtung! Sollte ein Unternehmen in mehreren Kategorien Erfolg haben, muss es sich für einen Vortrag entscheiden. Es rückt automatisch der zweitplatzierte auf, falls das erstplatzierte Unternehmen mehrere Kategorien für sich entschieden hat, und sich für eine Präsentation entscheidet. 
* Das Voting endet am 17.10.2019 um 23:59 Uhr 


Votingregeln

Die E-Commerce Germany Awards findet im Jahr 2024 zum 7. Mal statt. Als wir uns 2018 für eine Erweiterung der etablierten Expo-Formel entschieden haben, haben wir die Networking Party einen Tag vor der eigentlichen Veranstaltung eingeführt.

Uns war sofort klar, dass ein gemeinsamer Abend mit den Branchenführern für alle Teilnehmer sehr wertvoll sein würde. Seitdem ist sie zu einer erwarteten Tradition für E-Commerce-Profis in ganz Europa geworden, und über 3000 Gäste hatten die Gelegenheit, einen solchen Abend mit uns zu feiern.

Die Party besteht aus zwei Teilen: einer reinen Networking-Party und der E-commerce Germany Awards Ceremony.

E-commerce Germany Awards 2024

Zeig, dass du der Beste darin bist sowohl euren Partnern als auch euren Konkurrenten. Promotet euer Brand durch die E-commerce-Industrie. Nimmt an der E-commerce Germany Awards Zeremonie teil und erleben einen unvergesslichen Abend voller Networking und Spaß.

Feiert euren Erfolg!

2024 werden die E-commerce Germany Awards bereits zum 7. Mal stattfinden. Knapp 1200 Unternehmen haben uns vertraut und an jenem Projekt teilgenommen, als wir 2018 das erste Mal dieses Projekt gestartet haben. Weiterhin hatten über 3000 Besucher die Möglichkeit mit uns zusammen zu feiern während der Awards-Zeremonie.

Who would you like to see live on the E-commerce Berlin Expo stage?

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You can choose from the following exhibition space categories - Standard, Hot, Super Hot, Ultra, Grand, Premium Grand. See the current prices by clicking on the stands in the map below (the darker the color, the better the location and the higher the price).

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Support

Do you have any questions? Feel free to ask!

Gerome Yalim

hello@ecommerceberlin.com
+49 305 201 42 88