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A step-by-step guide for a successful International (Braun healthcare) product launch on Amazon

Short summary of the presentation

"Helen of Troy" (HOT), a leading global consumer products company based in Switzerland, entered a new category with its product launch of the Braun Pulse Oximeter 1.

This client case demonstrates a holistic approach when launching a new product in a new category on Amazon.

With our expertise and advertising strategy, HOT reached a market share of 10% within six months in two of the three countries targeted.

metoda's core business is strategic consulting and data-driven campaign management for...

Stefan Bures

Founder & CEO @ metoda GmbH

Speaker's bio

Stefan Bures is Managing Director of metoda and responsible for the software and services portfolio. With metoda he offers brands and sellers the insights, tools and services to grow in e-commerce and on Amazon.


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  • STATION Berlin, Luckenwalder Str. 4-6

    Location

  • 23rd FEBRUARY 2023

    Event date

  • E-commerce Capitals Sp. z o.o. Sp. k.

    Organizer

  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2

    Address

  • VAT ID 7792439665

    TIN