E-commerce Berlin Expo

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55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO.

Don't get me wrong, things are really great at KORA MIKINO. We are a sustainable femcare brand, growing rapidly without venture money and transforming the European Hygiene market. We usually sell out new products in a day or two. But to get there we made tons of mistakes - small and big ones. Mistakes equal learnings, and we are all about sharing our learnings with others.

Julia Rittereiser

CEO KORA MIKINO Sustainable Femcare

Gründerin Julia Rittereiser entwickelte den ersten Mens- truations-Panty in kreativer Kollaboration mit 800 Frauen, Experten aus der Textil- forschung und dem deutschen Mittelstand. Das Ergebnis ist ein durch und durch faires, nachhaltiges und feministisches Produkt entlang der Wertschöpfungskette, das neben der hochtechnischen Funktionsweise auch einen wertvollen Beitrag zur Reduzierung von Müll und CO2 Emissionen leistet. Konventionelle Hygieneprodukte verursachen bereits heute jährlich 2,9 Milliarden Kilogramm Müll. In Zeiten des Klimawandels und der Ressourcenknappheit bedarf es neuen Lösungen. Unser Ziel ist es, gemeinsam gegen den Klimawandel zu menstruieren und das Tabu rund um die Menstruation zu bekämpfen!

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You need a LinkedIn account to vote. Voting ends on October, 22 (11:59 PM), 2020

  • The Call for Papers Contest consists of 2 parts: online voting and voting of the Advisory Board
  • Results of the Call for Papers contest will be determined by both online voting and voting of the Advisory Board
  • There are 6 categories below. Each Online Voter has 6 votes to use (1 for each category)
  • From each category, 5 presentations will be promoted to the next round (the ones with the most online votes)
  • The voting stage ends on October, 22 (11:59 PM), 2020
  • Each Online Voter can participate in the event for free and watch all of the presentations live. Click here to collect your free ticket

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Who attended the E-commerce Berlin Expo 2020


Feel free to contact us regarding our offer. Regards!
Lucas Business Development Manager
+49 157 7254 7327
Peter Project Manager
+49 302 555 98 75
  • STATION Berlin, Luckenwalder Str. 4-6


  • 18th February 2021

    Event date

  • E-commerce Capitals Sp. z o.o. Sp. k.


  • POLAND, Poznan, Jana Matejki 52/4

    Legal address

  • VAT ID 7792439665