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Site search: the hidden gem of conversion optimization

Speaker:

Kylie Fletcher - Sooqr Search

Description:

Only a small percentage of online visitors use site search. Yet these visitors could generate up to 50% of your revenue. Searchers buy up to 5 times more, lookup more products, content & pages, compared to visitors that don’t use search. Up to 80% of e-commerce can’t be bothered to look any further than their default search. Such a shame! Especially when you realize optimized search could skyrocket your conversion rate (within search) up to 400%. Site search: the hidden gem of e-commerce.

BIO:

With her background in journalism, hospitality & sales, Kylie Fletcher now feels very at home within the world of marketing, e-commerce, SaaS and conversion optimisation. As a content creator, marketer and event manager at Sooqr Search, she has one main goal: to spread the gospel on awesome site search and make sure as many people as possible get acquainted with this great conversion booster within e-commerce.

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