To Buy or Not to Buy: How to Cure Your Customers' Choice Paralysis in Today's Overcrowded eCommerce Markets
Saksham Sharda - Outgrow
“The reason it seems that price is all your customers care about”, says Seth Godin, “is that you haven’t given them anything else to care about.” It is no wonder then that price wars have led today’s online markets to a state of peak saturation. Customers have so many things to choose from that they end up with choice paralysis and buy nothing. How do you cure this paralysis? How do you do justice not only to your customers' unique needs, but also to the complexity of your products? Find out.
Saksham Sharda is the Social Trends and Marketing Manager at Outgrow. He primarily researches on intermeshing pop-culture and social trends with day-to-day marketing. Outgrow has gone ahead to become the #1 B2B Tech Company in New York, #1 Product of the Day on ProductHunt.com, #1 Easiest to Use Marketing Software, and the #8 eCommerce Product of All Time on ProductHunt.com