Day 1 Agenda - February 19
Explore the agenda for both event days - February 19 and 20. The conference will run across 5 stages simultaneously. Our talks are scheduled in either English or German. The language information can be found at the beginning of each talk’s title.
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
E 10:15 [ENG] You and AI: Transforming creativity and campaign success
Stephanie Boedige Global Agency Director for Independent Agencies @ Microsoft Advertising
C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce
Michel Ewald Hansen Chief Digital Officer @ Lakrids by Bülow
Kolja Oswald Regional Sales Manager @ Voyado
D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Immediate delivery in under 90 minutes and maximum flexibility in the store
Michael Jaschek Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group GmbH
E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit
Stefan Wolk Director E-Commerce @ Fielmann AG
Boris van Brevern Geschäftsführender Gesellschafter @ BORIS Consulting
A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce
Dara Kossok-Spiess Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Cathrin M. Daniel Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
C 12:30 [DE] Cheers auf Kiez & Klicks: Die digitale Markenstrategie, die nüchtern.berlin zur alkoholfreien Top-Adresse macht
Isabella Steiner Geschäftsführerin & Gründerin @ nüchtern (Null Prozent Ventures UG)
Marvin Schneemann Sales Team Lead @ Pickware
C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience
Rob van den Boogaard CX Improvement Consultant @ Amorelie (EQOM Group)
Viktoria Danielzok Global Ecosystem Partner Manager @ Sendcloud
A 14:00 [ENG] TAG Heuer x Dartagnan: The power of email marketing as the centerpiece of your performances
Philipp Kunstmann Senior Digital Consultant @ JustRelate Group
Nicolas Guillen Managing Director JustRelate France @ JustRelate Group
Etienne Bateau CRM Director @ TAG Heuer
C 14:45 [ENG] ChatGPT Enterprise Usecases @ ReifenDirekt.de
Dr. Andreea Kremm CEO @ Delticom (ReifenDirekt.de)
D 14:45 [ENG] Data-Driven Omnichannel Solutions
Joris Kalle Team Lead Art Direction @ REWE eCom
A 15:30 Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience
Pascal van Opzeeland CEO @ Userlike
C 15:30 How Hunkemöller Gains Real Value From Returns
Luc Altorf Sales Director @ nShift
D 15:30 [ENG] Your Customers’ Journey Has Changed: Are You Ready to Meet Them Where They Are?
Raluca Bujoreanu Product Lead @ Zalando SE
C 16:15 Swipe, Shop, Repeat: Why Social Commerce is the Next Big Thing
Kristina Mertens Marketing Manager @ everstox
D 16:15 Synergies between Pricing Strategies and Performance Marketing: How to accelerate bottom line impact
Christoph Sternstein Head of Pricing @ Lampenwelt
A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy
Lukas Gottschick Chief Commercial Officer @ Pliant
D 16:45 [ENG] Challenge The Ordinary
Josh Stinton Head of Engagement @ Fieldwork
E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that
Matteo Cassese Executive and Founder Coach @ myth maker
Day 2 Agenda - February 20
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
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SHOW STAGE AGENDA
C 10:15 [ENG] Why big retailers fail at eCommerce
Mihai Popescu Marketing Tech Consultant @ ex-Galeria, Esprit & Metro Head of Digital
E 10:15 [ENG] Unlocking the Future of Commercial Success on TikTok: Exclusive Whitepaper Launch with Deloitte Digital
Nele Odzuck Group Vertical Director Consumer Goods for Client Solutions @ TikTok
Samy El-Menshawy Senior Manager @ Deloitte Consulting
C 11:00 [ENG] Solving the growth code for eCommerce and CPG - what can we learn from each other?
Dr. Tizian Bonus CRO @ Appinio
Joanna Lindenberg Head of Consumer & Market Insights (CMI) @ Zalando
E 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI
Christiane Adler Data & Measurement Lead @ Google
Sandra Pfeifer Data & Measurement Lead @ Google
B 11:45 [EN] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World
Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas
B 12:30 [ENG] Beyond Roblox: Join Your Customers in the Mobile Gaming Universe
Louisa Lerdo Head of Marketing @ Tabbler
C 12:30 [ENG] The e-commerce customer journey in 2025 and beyond
Koen van Gelder Team Lead Ecommerce @ Statista
Lynn Beyrouthy Research Expert Ecommerce @ Statista
D 12:30 [EN] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China
Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM
A 14:00 TBA
Magnus Folten Managing Director @ 9:16
A 14:45 [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"
Sang Truong Founder @ Digital Tigers
B 14:45 [ENG] Temu Trends Uncovered: Data-Driven Strategies for Cosmetic Brands to Detect and Capitalize on E-Commerce Trends
Sebastian Klumpp CEO @ XPLN
C 14:45 [ENG] Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency
Petra Pacáková CEO @ Dotidot
Ksenija Palia Digital Ads Specialist @ Notino
Angelika Halamová Digital Ads Specialist @ Notino
Join over 11,000 participants
2-day B2B Expo & Conference for e-commerce
- 19 & 20th FEBRUARY 2025
Event date
- 9:00-17:00
Duration
- STATION Berlin, Luckenwalder Str. 4-6
Location
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- STATION Berlin, Luckenwalder Str. 4-6
Location
- 19 & 20th FEBRUARY 2025
Event date