E-Commerce Berlin EXPO beinhaltet:
der Besucher sind Einzelhändler / Online-Shops Vertreter
der Besucher sind Manager und CEOs des eCommerce
der Besucher wollen sich persönlich mit den Ausstellern treffen
der Besucher sind bereit neue Lösungen für den eCommerce kennenzulernen und Präsentationen anzusehen
Mehr als 7 Jahre Erfahrung
Liefern Lösungen für den eCommerce
Suchen nach eCommerce Tech, Produkte und Dienstleistungen
Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.
* what ML/AI algorithms are best suited for data analysis for online sales * what tools to use for data visualisation * what is the potential of data driven reasoning * some examples from existing projects
For online marketers, marketing automation and machine learning may be especially helpful in getting the right product in front of the right prospects at the right time, rather than adding to the constant noise that is modern advertising. Despite the positive impact on the online marketing field, there are questions about job security. Will marketing become so automated that professional marketers become obsolete? Are marketing machines friend or foe? These questions get to the heart of what the future of marketing will look like — and what role marketers will play in it.
We are aggregating all information users leave on our portals in a DMP to create customized audiences and use our 1st party data to run precise audience based advertising campaigns for our clients. The case study I would like to present shows how we improved the campaign performance of our client Interhyp significantly by reaching the right user at the right moment within the customer journey. https://www.doubleclickbygoogle.com/articles/scout24-media-boosts-performance/
Every aspect of commerce, AI and automation in Supply Chain is being disrupted. The pace of change is increasing because of AI, and only businesses willing to take calculated and regular risk will survive in an increasingly competitive landscape. Consumer technology is driving increased consumer expectations. Commerce is becoming more and more fragmented and fueled by huge investment in ecommerce, supply chain, and in-store technology innovation. This is not the future - this is NOW.
With over 1 million visits per day idealo is Germany's biggest intermediary in the E-Commerce sector and thus has access to an extensive pool of data. idealo's over 330 million offers from 50.000 merchants receive over 2 billion updates daily. Erik Meierhoff, Head of B2B at idealo and longstanding e-commerce platform expert, will dive into this data pool to showcase the current status of the German e-commerce market and sketch opportunities for merchants to ensure growth in 2018.
As customers spend increasingly more time online, we are presented with a huge opportunity for both brands and retailers to reach them in more targeted and innovative ways not possible in the offline world. By improving customer experience and offering value-add for the shopper, retailers adopting new techniques such as digital trade marketing are seeing improved engagement and metrics. How can brands use data to improve customer experience online to achieve these results? Join Google’s Deniz Macura as he shares insights on trade marketing from brands.
This presentation will highlight key findings from a new study from Addressy and Octopus Group which reveals the impact data quality can have on the retail industry. Preliminary results show how a staggering 48% of online shoppers have experienced address-related issues in the past, and 3 in 5 consumers have experienced late or failed deliveries due to inaccurate data.
Accelerated Mobile Pages (AMP) HTML delivers outstanding page-load performance for users browsing content on the mobile web, which is hugely important on limited or flaky networks. Progressive Web Apps deliver reliable performance for re-visits to sites thanks to Service Workers and allows unprecedented engagement via push notifications and Add To Homescreen. AMP gets content in front of users fast – PWAs enable rich experiences and engagement. What if I told you there’s a way to utilize the unique power of both? To build a web experience that loads in an instant and upgrades you to maximum interactivity and engagement? We’re making it happen. Come to learn how.
Strategy is the way from the point where we are now to some goal in the future. But how to find the map with the right way? In my speech I will share my opinion on how to build email marketing strategy: - What to do first to archive the real company goal in communication with customers? - The most valuable metrics and how to find the best one that matters? - How to measure success of email marketer?
The frontiers between online and offline are becoming blurred. Trading starts online but is completed increasingly often locally. It’s the return to traditional virtues. With that local aspect in combination with a platform that should address every generation, it’s necessary that we start rethinking e-commerce. Rob will give insights and tell how to shift an old business into a new e-commerce era.
An online marketplace is a place where you can find products coming from multiple vendors, would they be brands, shops or persons, in the same platform. The marketplace owner is responsible for attracting customer and keeping track of money transactions, whereas the third party vendor is dealing with manufacturing and shipping. Marketplace is not holding stocks, and the manufacturer sells directly his own products.
Registrieren Sie sich jetzt zur EXPO am 15. Februar 2018.
Das Ticket wird Ihnen ein paar Tage vor dem Event per Mail zugeschickt. Die Teilnahme ist für Sie als Besucher kostenlos.