Every online retailer quickly opts for the 'standard' countries. When you have a German webshop, the first countries to expand are logically Austria, Switzerland and France. And maybe you also make an English shop because most people speak English. But is that really the best choice for your webshop? Why not go to the Czech Republic, Poland or perhaps Lithuania, China or Argentina? The competition in other countries might be much lower than expected, so the chances of success are much better. But how does it work there with shipments, returns, translations, etc.? In this lecture, we will tell you what to look out for and how to assess your chances, minimise risks and use different strategies to achieve crossborder success.
CEO + Online analyst / strategist Clonable
One of the owners of online marketing agency Wecommerce and internationalisation tool Clonable. Wecommerce conducts national and international online marketing, focusing on long-term partnerships. Wecommerce also gives companies concrete advice on their online strategies and Google optimisation. Because Wecommerce is often involved in international marketing, we have invented a tool that can automatically translate and maintain a website or webshop, which can also be found in the search engines. In this way, as a company or organisation, you can try to reach non-native speakers within a few days without any major investments.
Voting ended on October 20th 2021
Marketing in E-commerce
Best IT and infrastructural solution
180 exhibitors, 50 speakers and networking among more than 8000 participants