How an unusual one-man show ecommerce project with an unusual strategy managed to start selling on several markets in less than two months - both b2b and b2c? What are the shortcuts that could save tones of workload and avoid many pitfalls for any ecommerce player, no matter the size? And how orders' data from all these markets is streamlined in one place in order to provide better insights and understanding of customer behavior?
Country Manager Mediapost Hit Mail Bulgaria Ltd.
Hristo is the Country Manager of the digital agency Mediapost Hit Mail and the co-founder of Balkan eCommerce – a one-stop shop for ecommerce services that helps companies sell more online abroad. Today the project covers 10+ EU countries and provides many convenient options for orders fulfillment or last mile courier delivery. The team is also managing successfully local digital campaigns and customer service for clients in many countries. Hristo is working with big international clients like Bayer, Bosch, Premio Travel, NAOS, Kaufland, Raiffeisen Bank etc. He is a keynote speaker at events, seminars and workshops in several countries: Bulgaria, Greece, Romania, Spain etc. One of the most prominent loyalty program and marketing automation experts in Central and Eastern Europe. His main areas of interest are cross-border ecommerce, marketing automation and email marketing. Hristo owns two ecommerce websites, one of them selling cross-border. He also has his own small beer brand.
Voting ended on October 20th 2021
Marketing in E-commerce
Best IT and infrastructural solution
180 exhibitors, 50 speakers and networking among more than 8000 participants