You need a LinkedIn account to vote. For information regarding processing voters' personal data read here: https://ecommerceberlin.com/legal/visitors-data
AI for ecommerce is famous giant with clay feets
There is no AI in eCommerce without users behaviour data stream. Most of the AI-based tools for marketing in eCommerce use 3rd party cookies to identify a unique user and match data about his website interactions. But most of the popular adblockers blacklisted 3rd party scripts that track a data to secure users privacy. 40% of internet users are using adblocks in Europe. Moreover, Google has just announced that Chrome will block 3rd party cookies by defoult within one year. For online merchants, it means that their marketing automation tools with AI brains become dumb. The lack of data will stope the AI revolution that has already started in eCommerce. Without smart AI, there will be no personalisation, no recommendation, no emails targeting and cart recoveries. I'd like to talk about how to develop AI-driven eCommerce in such a hostile environment
CEO, Founder QuarticOn S.A.
I am a huge fan of all kinds of machine learning and artificial intelligence technology that could help marketers and managers achieve their business goals. I also try to make my dream about AI e-commerce manager comes true to help online retailers sell more. A graduate of the Faculty of Electronics and Information Technology at the Warsaw University of Technology. A specialist in the e-commerce and telecommunications sector, has 20 years of experience in the field of business development and value building based on data. His interests include issues related to artificial intelligence technology and knowledge discovery algorithms that help managers and marketing specialists to achieve ambitious business goals. Before he started working on QuarticOn technology, he dealt with business advisory and project management in the field of CRM as a co-founder of Data Force Group
You need a LinkedIn account to vote. Voting ends on October, 22 (11:59 PM), 2020