Human Intuition Vs Marketing Data
Marketeers are required to define goals, create a hypothesis, design content, define timing, segmentation, personalization and analyze results. Where should we rely on data and where should we use intuition in this process? Where is intuition fundamental and where machines should take the wheel? Where do marketers fail and how can we use machines to overcome these failures? I’ll explore possible answers to these questions while providing concrete examples and leaving room for debate.
A veteran sales executive with proven track record in the SaaS space and hands on experience in marketing automation, optimization and analytics Chief Revenue Officer at Appoxee, managing its sales and marketing efforts leading to its acquisition by Teradata. VP Sales and one of ClickTale’s first employees, growing sales from $10k to $1M a month on an investment of $800k. MBA from INSEAD, B.SC in Computer Science with honors (Cum Laude) from Tel Aviv University Linkedin Profile - https://www.linkedin.com/in/sharonmagen/
Presentations begin at 10:30AM
Blockchain for E-Commerce- everything retailers could do and what they really should do
50% by 2020: Preparing for the Future with Voice Search
Social commerce and the next level of direct-to-consumer brands
E-Commerce Trends 2019 – fear and desire of German online-shoppers
Amazon Advertising Best Practices Learned from 500+ Clients
Starting up E-Commerce at TRUMPF
[Case Study] How Marley Spoon increases brand awareness and purchases with an innovative campaign on Youtube?
Mybauer.de & idealo: From the traditional shop in rural idyll to a big online player at idealo
Making families happy - taking the pain out of paying
Distributed Commerce Strategy
The Power of Social: How to build your brand without breaking the bank by creating viral content instead
How and why to go multichannel – A best practice case
How to use Brand and Performance Marketing in Retail? [Case study]
Connecting with Customers in the Age of Assistance
[Panel] Customer engagement in the omnichannel world
The Omnichannel Expectation: Unifying every customer conversation
Understanding Data Science: the basis of a successful AI and Machine Learning strategy
The Pain-Points of Fashion P2P processes, and how to overcome them.
eCommerce and US Sales Tax – why companies are automating
Enabling e-commerce mass customization business models
Human Intuition Vs Marketing Data
Product strategy when scaling a company
Pushing creative boundaries within the mobile space
How to prepare your webshop for International expansion
The end of passwords: Two-factor-authentication and biometrics are coming 2019
Optimizing for Search Bots
From a monolithic desktop focused legacy architecture to a flexible, mobile first and agile micro service solution at moebel.de (case study)
How to Succeed Internationally with new emerging Marketing Channels: Social Media, Google Actions, Mobile Apps
Easy e-commerce. How to stop losing customers and fully unveil the sales potential of the online store?
Site search: the hidden gem of conversion optimization
How AXA increased ROI on affiliates by 180%
Cross-border expansion for more e-sales - the game, the players, the success.
A Data-Driven Future
How AVON's 3-step on-site messaging strategy boosted its sales by 150%
Create Your Own Payment Ecosystem - Delivering a Unified Payment Experience Across Multiple Businesses
Custom packaging & unboxing experience.
B2B Expo & Conference for e-commerce service providers