Stage Agenda

Stage A

Machine Learning in E-Commerce Logistics: Drive greater efficiency and better customer experience

Dana von der HeideFounder & CCO @ Parcel Perform
Stage B

The Evolution of E-commerce Systems

Rico AdlerHead of CLOUD Business @ ABOUT YOU GmbH
Stage C

Trends and sustainability in German E-Commerce

Katharina HukeCCO @ idealo internet GmbH
Stage D

How to expand to new markets in 100 days

Dijana DimitrovskaMarketing MD @ Marley Spoon
Stage E

The power of AI in risk management - minimize fraud & maximize revenues

Max LaemmleCEO and Founder @ Fraugster
Stage A

From Market to Insights to Strategy

Björn DarkoDirector Digital Strategies Group @ Searchmetrics GmbH
Stage B

Dubai Commercity: How to expand your e-commerce business internationally

Johnny Victor MalekSenior Marketing Consultant @ Dubai Airport Freezone
Stage C

MADE.COM: Building an online brand for the digital generation

Gemma ComabellaMD DACH @ MADE.COM
Stage D

Video Strategy for the future of E-commerce.

Shefali BhatnagarYouTube Action Lead @ Google
Stage E

The marketplace of the future

Markus ImhofeCommerce Partner Manager @ Elavon
Stage A

Über 45% ROI-Steigerung bei Google Shopping, Idealo & Co. durch Produktdaten-Optimierung, Performance-Steuerung und Dynamisches Pricing

Ralf PriemerCEO & Co-Founder @ Channel Pilot Solutions GmbH
Stage B

Co-Marketing & Retail Media at DOUGLAS

Max MelchingBereichsleiter Online Marketing, Data Intelligence & Retail Media @ Douglas
Stage C

Getting ready for PSD2 on time! How online fashion retailer Zalando and Mastercard implemented Strong Customer Authentication (SCA)

Carsten MuerlDirector Product Management @ Mastercard
Andreas SchmidtHead of API & Product Owner Payments @ Zalando Payments
Stage D

e-Commerce und Onlinemarketing - Erfolgreich in einer Nische

Daniel KocherHead of Strategic Management & Brand @
Stage E

Wie ich das sehe. Der Erfahrungsbericht.

Kai SchottenSales Manager Germany @ Asendia
Stage A

How METRO & Ciklum built a new B2B marketplace

Arvind SharmaGlobal Head - Retail & CPG Vertical @ Ciklum AG
Stage B

Be Visible, be Shoppable, be Loveable: delighting NIVEA fans through Amazon direct-to-consumer (DTC) business.

Tom PhamGlobal Ecommerce Operations Manager @ Beiersdorf
Stage C

The Age of Machines and How to Re-think User Experience

Dr. Christian KahlUser Experience Lead @ CyberSolutions
Stage D

Datengetriebene Insights – Erfolgsfaktor im E-Commerce und Retail

Andreas SartisonDirector Sales DACH @ Mapp
Stage E

Die digitale Apokalypse und Tom Hanks!

Udo HarwardtKey Account Manager @ shopware AG
20-minute break
Stage A

The Future is Interactive: How conversational, social, and live commerce are changing the face of e-commerce

Reda HaidarHead of the DACH @ Sendbird
Stage B

Digitalizing specialist trade – Gartenhaus GmbH as the market leader in house and garden projects

Sebastian ArendtManaging Director @ A-Z Gartenhaus
Stage C

Cognitive Commerce & E-Commerce im Auto

Isabelle EtteDigital Strategy Consultant @ IBM iX
Stage D

Zur richtigen Zeit am richtigen Ort – Optimale Kundenansprache durch Facebook

Lisa DauvermannIndustry Lead eCommerce @ Facebook
Stage E

From an Instagram Post to a booming E-Commerce Business

Philipp WalterVice President SUPR @ Wirecard
Stage A

PWA – ultimate gamechanger for mobile commerce. Leifheit case study.

Michał SzklarskiHead of Digital Solutions @ e-point SA
Kim SchieferHead of Strategic Business Development Digital @ Leifheit AG
Wiktor ŁyczkoB2B Sales & Marketing Expert, Board Representative @
Stage B

Product & category recommendations and user personalization for a metasearch engine like

Christian BorchertHead of Consumer & Apps @
Stage C

Smart Ordering Services: Not a gimmick, but the future of shopping.

Andreas BösVice President @ Conrad Connect
Stage D

Program Management – How to influence without authority

Ramon PallaskeEU Program Manager @ Audible
Stage E

Wertvolle Währung im Netz – Bewertungen, das Zünglein an der Waage

Remo FydaCEO & Co-Founder @ ProvenExpert
Stage A

Situationalization - Personalization on Steroids: How you can even inspire unknown users with relevant products

Ralph HünermannFounder & CEO @ ODOSCOPE
Stage B

Vom Keller zu einer der erfolgreichsten Versandapotheken Deutschlands

Konstantinos PrimbasFounder & CEO @ APONEO
Stage C

Die letzte Kollektion – Wie Lean Production und Plattformen Kunden ins Zentrum rücken

Christopher MöhleCEO @ Turbine Kreuzberg GmbH
Stage D

1:1 Personalisierung im eCommerce

Tino HartmannManaging Director @
Stage E

How to put the consumer in the driving seat of the European Digital Supply Chain?

Filip SedefovSenior Manager, Privacy & Data Protection @ IAB Europe
Stage A

"Wow, it's like Netflix for Shopping": Der persönliche Stream als Kundenbindungsstrategie bei Outletcity Metzingen

Thorsten MühlingCo-Founder & CEO @ epoq internet services
Stage B

Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg ist

Dr. Florian NottorfCo-Founder / CEO @ Adference
Stage C

Get Empowered

Stefan WinterDirector Sales @ Rakuten
Michael AtugOwner @ eCommerce ROCKSTAR
Stage D

The truth behind mass customization - Unlock customization business to drive profitability

Christian MöhringCEO & Founder @ madeone (ex-Nike, ex-Ikea)
Stage E

Payment Excellence: Mit innovativen Payment-Features die Kundenloyalität im E-Commerce stärken

Max BenseHead of Strategic Sales @ collectAI GmbH
Stage A

Influencer marketing trends 2020

Dia JovanovicVice President I Global Head of Growth @ MIKZ ALLIANCE
Stage B

Profitables Skalieren von Online Shops durch Social Media Marketing

Jason ModemannFounder & CEO @ Mawave Marketing
Stage C

Mytheresa: E-Commerce for luxury goods

Philipp EngelmannHead of Product Management @ Mytheresa
Stage D

Retargeting with Programmatic Advertising: Bring back customers to your website

Samya BenhimaDSP Managing Director @ A4G
Stage E

Signifikante Absatzsteigerung durch die Einführung von Customer Centricity!

Ole L. WegneCEO @

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B2B Expo & Conference for e-commerce service providers

  • STATION Berlin, Luckenwalder Str. 4-6


  • 13th February 2020

    Event date


Björn Darko

Director Digital Strategies Group @ Searchmetrics GmbH

Björn is Director Digital Strategies Group EMEA at Searchmetrics where he is leading the consulting unit, based in Berlin. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for, Switzerland’s largest online marketplace. He specializes in large and complex websites with a ...

Udo Harwardt

Key Account Manager @ shopware AG

Udo Harwardt ist als Key Account Manager einer unser Ansprechpartner für Partneragenturen im nationalen Markt. Er verstärkt unser Team seit Dezember 2018 und war zuvor als International Partner Manager bei dem Software-Unternehmen Micro Focus im Einsatz. Udo besitzt ein breitgefächertes Wissen im E-Commerce und bietet durch seine Begeisterungsfäh...

Ralf Priemer

CEO & Co-Founder @ Channel Pilot Solutions GmbH

Over 22 years of international management expertise in e-commerce, e-business, internet, online shop, portals, e-shop, sales, marketing, marketing communication, online marketing, performance marketing, SEM, SEO, SEA, affiliate marketing, tv, digital content, ad sales, corporate communication, market places, online sales platforms, product manageme...

Isabelle Ette

Digital Strategy Consultant @ IBM iX

Author of the IBM Automotive Playbook and co-creator of the iX Platform Design Toolkit. Both assets can be leveraged to shape data-driven platforms. Worked first-hand with international OEMs, including Volkswagen, Porsche, BMW, Sollers (RU), Hyundai Kia Motors and Mobility Asia (CN). I prefer experiments over theory. However, this is really w...

Dana von der Heide

Founder & CCO @ Parcel Perform

Dana is the Founder and Chief Commercial Officer of Parcel Perform, the leading carrier-independent parcel tracking SaaS platform with over 600 carriers globally. Before founding Parcel Perform, the German-born entrepreneur and e-commerce logistics enthusiast gained her industry knowledge while being in global strategy and regional business dev...

Ralph Hünermann

Founder & CEO @ ODOSCOPE

After studying electrical engineering at RWTH Aachen, he earned his PhD in neuroinformatics on self-learning systems. For more than 20 years he has been working as an entrepreneur in the field of data analysis, customer experience & AI. He managed a web agency with an analytical focus for over a decade & has been engaged in the real-time analysis o...

Michał Szklarski

Head of Digital Solutions @ e-point SA

Michał is a software architect, PWA evangelist and solutions leader, professionally starting from cybersec, went through startup phase, finally landing at e-commerce industry in e-point. Always fascinated with web+mobile and new technologies (such as PWA, AMP, instant e-payments) connected with great User Experience....

Max Bense

Head of Strategic Sales @ collectAI GmbH

My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and a...

Daniel Kocher

Head of Strategic Management & Brand @

Daniel Kocher kommt aus Nürnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie für Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 für verschiedenste Bereiche bei einem der größten Affiliate-Netzwerke in Europa zuständig – zuletzt als Senior Affiliate- &...

Christopher Möhle

CEO @ Turbine Kreuzberg GmbH

Christopher Möhle ist CEO bei Turbine Kreuzberg und begleitet Unternehmen bei der Entwicklung von Digitalstrategien von der Implementierung neuer Vertriebskanäle bis zur Veränderung des bestehenden Geschäftsmodells. Seine Schwerpunkte liegen in den Bereichen Commerce-Strategie, Innovation und Technologie. Möhle leitet den Consulting-Bereich am Agen...

Katharina Huke

CCO @ idealo internet GmbH

Katharina joined idealo as Chief Commercial Officer in 2019. As such, she is responsible for growing the B2B side of the idealo platform through sales and marketing partnerships with e-commerce shops, marketplaces, etc.  Prior to idealo, Katharina worked for Delivery Hero Germany as Chief Sales Officer, and for Rocket Internet. She holds a master’...

Lisa Dauvermann

Industry Lead eCommerce @ Facebook

Lisa Dauvermann ist seit Juni 2015 bei Facebook und betreut in ihrer Funktion als Industry Lead eCommerce große Ecommerce Player wie Amazon und Zalando in Europa. Zuvor war sie für die Beratung von FMCG- und Retail-Unternehmen als Client Solutions Manager bei Facebook zuständig, wo sie Unternehmen und Agenturen dabei unterstützte, ihre Marketingakt...

Arvind Sharma

Global Head - Retail & CPG Vertical @ Ciklum AG

Arvind has over 20 years of industry experience in leading the delivery of business transformation programs in a digital ecosystem. With strong business engagement and consulting credentials, he creates a climate of collaboration and knowledge sharing, ensuring talent, irrespective of the location, is aligned with business goals and demonstrating e...

Rico Adler

Head of CLOUD Business @ ABOUT YOU GmbH

As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master ...

Johnny Victor Malek

Senior Marketing Consultant @ Dubai Airport Freezone

Johnny Malek is a Senior Marketing, Commercial and Communication expert with over 25 years’ experience in various key sectors and consistently delivers value. He has been with Dubai Airport Free Zone for over 5 years as a Senior Marketing Consultant. Mr. Malek has held senior executive roles in marketing, communication and brand building at the wor...

Tino Hartmann

Managing Director @

Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby...

Shefali Bhatnagar

YouTube Action Lead @ Google

Shefali Bhatnagar is the YouTube Action Lead at Google Germany, working with advertisers to get great business results with YouTube. She has worked with Google for 5 years across many countries specializing in Performance Marketing. She began her career as an Electrical Engineer and holds an MBA from the Indian Institute of Management, Udaipur....

Christian Borchert

Head of Consumer & Apps @

Head of Consumer & Apps at - is Germany’s biggest comparison and search portal for home & living - Christian is responsible for product development of the frontend portal and mobile apps and all customer facing interfaces - Leads strategic and operational product development for Germany & international portals...

Christian Möhring

CEO & Founder @ madeone (ex-Nike, ex-Ikea)

Founder of madeone is Christian Möhring who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the mo...

Sebastian Arendt

Managing Director @ A-Z Gartenhaus

Sebastian Arendt joined Gartenhaus GmbH as Managing Director in 2019. Prior to Gartenhaus, Sebastian gained broad experience in the home and garden retail market. After years with the Boston Consulting Group and member of their retail pratice he joined one of the leading DIY retailers in Europe OBI and filled various positions from Supply Chain Man...

Gemma Comabella


Gemma Comabella joined MADE.COM as Managing Director in March 2019, overlooking the German-speaking market. Prior to MADE, Comabella gained broad experience in building global fashion brands. After years at the e-commerce giant Zalando, she joined Vestiaire Collective as Country Manager for DACH and the Netherlands, and later as CMO at

Max Melching

Bereichsleiter Online Marketing, Data Intelligence & Retail Media @ Douglas

Max is responsible for the departments of online marketing, data intelligence and retail media at Douglas since 2018. Besides running the in-housed online marketing teams for 16 countries, this also includes data related topics such as web analysis, DMP and marketing technology. In 2019 Max was involved in founding and scaling the retail media spin...

Dr. Christian Kahl

User Experience Lead @ CyberSolutions

Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno...

Tom Pham

Global Ecommerce Operations Manager @ Beiersdorf

Tom is responsible for setting up, rolling out and growing D2C Amazon Marketplace business at Beiersdorf AG. Before joining Beiersdorf he had international experience in Sales, Business Development as well as Digital & eCommerce in several industries. Tom did his Bachelor in Management in Kyiv and his Master in International Economics in Berlin....

Carsten Muerl

Director Product Management @ Mastercard

Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber & Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others f...

Andreas Schmidt

Head of API & Product Owner Payments @ Zalando Payments

Andreas Schmidt has been Head of API & Product Owner Payments at Zalando Payments GmbH since 2016. In this role he is responsible for the technical implementation of SCA and delivering a secure PSD2-compliant payment environment for the online fashion retailer Zalando. He has more than 20 years of experience in IT. Before joining Zalando, he worked...

Dijana Dimitrovska

Marketing MD @ Marley Spoon

Dijana Dimitrovska is responsible for all marketing activities within Marley Spoon’s EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social & Display Advertising team. Here, she oversaw the g...

Stefan Winter

Director Sales @ Rakuten

For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company....

Thorsten Mühling

Co-Founder & CEO @ epoq internet services

Thorsten ist Co-Gründer und CEO von epoq, dem SaaS-Anbieter mit Sitzt in Ettlingen. Seit über 15 Jahren personalisiert Thorsten zusammen mit seinem Team den Online-Handel durch den Einsatz verschiedener eigenentwickelter Software-Services. Zielsetzung des Einsatzes der Services ist es, eine 1:1-Kommunikation mit Online Shoppern zu schaffen und ihn...

Andreas Bös

Vice President @ Conrad Connect

Andreas Bös is Vice President of Conrad Connect and is a veteran within the IT- and the electronics industry as well as in the smart home and IoT-segment and innovation management. Prior to working at Conrad Connect, Andreas was chairman for marketing and sales at the ELV Elektronik AG and the eQ3-AG. Further, he founded his own startup, DEVIEHL...

Ramon Pallaske

EU Program Manager @ Audible

Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Proc...

Max Laemmle

CEO and Founder @ Fraugster

Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, ...

Philipp Walter

Vice President SUPR @ Wirecard

Philipp is Vice President at the Wirecard AG, one of the world’s leading providers for electronic payment solutions. In his current position, he is responsible for “SUPR by Wirecard” - a innovative and smart E-Commerce solution for SME merchants. SUPR by Wirecard provides modern shopping cart solutions for websites, blogs, social media and easy to ...

Remo Fyda

CEO & Co-Founder @ ProvenExpert

Marketing expert Remo Fyda has been helping corporations implement their online strategy for over 20 years. As a long-standing project manager and consultant at Cybay New Media, he worked for a wide variety of clients. Most recently, the trained media information scientist successfully founded Neoskop GmbH, a full-service agency for digital communi...

Filip Sedefov

Senior Manager, Privacy & Data Protection @ IAB Europe

Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the...

Markus Imhof

eCommerce Partner Manager @ Elavon

Markus Imhof is an eCommerce Partner Manager at Elavon responsible for the ecommerce partnerships in the DACH region. He has had 8 years’ experience in the ecommerce industry working for Klarna and Mastercard where he supported ecommerce merchants in increasing conversions by implementing state of the art payment methods....

Reda Haidar

Head of the DACH @ Sendbird

Reda Haidar is the Head of the DACH Region for SendBird - the world's most complete Chat API. Having spent his entire career within the telecom and IT industry, he believes the convergence of these two industries is the future. He believes the core facilitator of this future remains the thoughtful communication between people and technology....


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  • STATION Berlin, Luckenwalder Str. 4-6


  • 13th February 2020

    Event date

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