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Content Marketing Challenges for E-commerces in 2019


Fernando Angulo - SEMrush


As an ecommerce marketer or entrepreneur you are always looking for new ways to drive traffic and sales to your store. Content marketing for e-commerce, is not only a way to help you rank better your site in search engines (organic results) or increase traffic on your pages, it's also a way to make your brand more human through your profiles of social media networks. Most of the e-commerces today are struggling with it and content marketing works if the content distribution channels are ready to receive and deal with the public. During this session Fernando will be sharing the solutions for the most common challenges content marketers all over the world are facing during the next 2019.


Fernando Angulo is Head of International Partnerships and Global Speaker at SEMrush, with more than ten years of experience in digital marketing. He has been with SEMrush since the beginning of company’s marketing efforts and has built its all-star marketing team. Being one of the most recognised faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing. During his sessions and workshops, he immediately involves the audience with his energy, sense of humor and a large number of practical examples and real cases. Fernando is not only digital marketing superstar, he is also a superhero for his two beautiful girls and a loving husband.

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