Experience Cloud - How to Solve the Formula
Bruno Gorgulho - Exponea
Customer acquisition costs are 40 times higher than 10 years ago. It doesn't matter if you're using SEM, Facebook or something else. It has become expensive to get visitors onto your site. In this presentation we will share why it is so important to turn one time visitors into loyal customers.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms a technology into a solution for existing and new challenges.