Man & Machines: The dreamteam for your intelligent marketing strategy
Kathleen Jaedtke, Tina Nord - HubSpot
Machine learning enables customized conversations between man and machine that can result in buying decisions. Marketing experts should include artificial intelligence purposefully in their strategic thinking. It is important to build a bridge for the customer from the source of inspiration to your own content. Kathleen Jaedtke and Tina Nord explain how this can be achieved through the use of dialogue-oriented technologies.
Kathleen Jaedtke is a marketing expert. She has been involved in search engine optimization (SEO) and content marketing for seven years. In her last position, she was responsible for Zalando’s content marketing activities in DACH and she successfully built and led several international SEO teams. In addition to SEO, she is fascinated by new technologies and artificial intelligence. Since the beginning of 2017 she has been studying the field of voice search and its influence on the SEO of tomorrow. In August 2018 she joined the international tech company HubSpot as Regional Marketing Lead DACH.
Tina Nord is a communication specialist, author and marketing expert. For more than seven years, she has been developing digital strategies for e-commerce companies. Since the end of 2016, she has been focusing on artificial intelligence and initiated a research project around visual search with her team. In addition, she coordinated the marketing activities for the launch of the first voice-controlled Google Action in Germany for Zalando SE. Since August 2018, she has been the Head of Growth for the tech company EyeEm, which connects brands and creatives through computer vision.