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How the Streetwear Shop DefShop uses situationalization to individually tailor shpo contents even for anonymous users and boost conversion rates by 20%


Dr.-Ing. Ralph Hünermann - odoscope GmbH


Understand your customers and increas revenues: How the Streetwear Shop DefShop uses situationalization to recognize the wishes of anonymous users and generate conversion rate uplifts of 20% and more, fully automated and absolutely DSGVO-compliant.


Dr.-Ing. Ralph Hünermann, as founder and Chief Executive Officer of odoscope GmbH, is responsible for the product and the technology. After studying electrical engineering at RWTH Aachen University, he earned his doctorate in 2000 in the field of neuroinformatics on self-learning systems. For more than 20 years he has been working as an entrepreneur in the field of data analysis, customer experience (CX) and artificial intelligence. For more than 10 years he has managed a web agency with a technical-analytical focus on CX. For more than 10 years he has been intensively engaged in the real-time analysis of large amounts of data and their applications for CX and is now considered an expert in the field of operational intelligence.

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