How AXA increased ROI on affiliates by 180%

The case study won prizes at Marketing Grand Prix 2018 and Performance Diamonds CEE. Don't miss it. Separating affiliate partners who bring real value from those who are only cannibalizing your marketing budget can be a nightmare. That's why AXA decided to bring Data-Driven Attribution to shed lights on the matter. Let's see what steps were taken to evaluate real performance of all publishers followed by cutting out bad performers ultimately leading to an 180% increase in ROI.


Pavel Sima

CEO Roivenue

CEO of a data-driven attribution provider helping market leaders and innovators like Orange, Axa or Secret Escapes increase their marketing ROI; best selling author; marketing podcast producer and an overall marketer in <3

Stage Agenda

Presentations begin at 10:30AM

A
B
C
D
10:30
Stage A

Blockchain for E-Commerce- everything retailers could do and what they really should do

Constance SteinInnovation Manager @ Otto Group
10:30
Stage B

50% by 2020: Preparing for the Future with Voice Search

Dustin CoatesVoice Search Go-to-Market Lead @ Algolia
10:30
Stage C

Social commerce and the next level of direct-to-consumer brands

Tim BibowCEO @ Stilnest
10:30
Stage D

E-Commerce Trends 2019 – fear and desire of German online-shoppers

Erik MeierhoffHead of B2B Business idealo @ idealo
11:10
Stage A

Amazon Advertising Best Practices Learned from 500+ Clients

Nich WeinheimerVice President Ecommerce @ Kenshoo
11:10
Stage B

Starting up E-Commerce at TRUMPF

Rainer SchüßlerCustomer Experience Platform @ TRUMPF
11:10
Stage C

[Case Study] How Marley Spoon increases brand awareness and purchases with an innovative campaign on Youtube?

Andri FriedHead of Online Marketing @ Marley Spoon
Shefali BhatnagarYouTube Action Lead @ Google
11:10
Stage D

Mybauer.de & idealo: From the traditional shop in rural idyll to a big online player at idealo

Max MayerHead of eCommerce & authorised officer @ MyBauer.de
Thomas KurschatSenior B2B Marketing Manager @ idealo
11:50
Stage A

Making families happy - taking the pain out of paying

Thomas FichtHead of Payment @ MyToys
11:50
Stage B

Distributed Commerce Strategy

Albert VellveBusiness Owner Distributed Commerce @ Zalando
Amr El-ShimiHead of Product @ Zalando
11:50
Stage C

The Power of Social: How to build your brand without breaking the bank by creating viral content instead

Christoph von BülowCOO @ HolidayPirates
11:50
Stage D

How and why to go multichannel – A best practice case

Anastasia HansenSenior PR Manager @ Mister Spex
12:30
Stage A

How to use Brand and Performance Marketing in Retail? [Case study]

Thomas KloubertCMO @ Kfzteile24.de
12:30
Stage B

Connecting with Customers in the Age of Assistance

Mathias BlümGlobal Product Partnerships @ Google
12:30
Stage C

[Panel] Customer engagement in the omnichannel world

Safil AndersenHead of Consumer & Logistics @ Celonis
Christopher GrohmannOnline Reputation Consultant @ Reputation.com
Markus WuebbenCo-Founder & Managing Director @ CrossEngage
[Moderator] Matej KaposvaryMarketing Director @ Shopsys
12:30
Stage D

The Omnichannel Expectation: Unifying every customer conversation

Jonathan AnguelovCo-founder & COO @ Aircall
20-minute break
13:20
Stage A

Understanding Data Science: the basis of a successful AI and Machine Learning strategy

Nuno BatistaDigital Marketing @ Swatch Group
13:20
Stage B

The Pain-Points of Fashion P2P processes, and how to overcome them.

Claes LarssonOperations Lead Retail Core @ Zalando
13:20
Stage C

eCommerce and US Sales Tax – why companies are automating

Sacha WilsonDirector, Tax Technology Solutions EMEA @ Avalara
13:20
Stage D

Enabling e-commerce mass customization business models

Christian MöhringCEO & Founder @ helmade
14:00
Stage A

Human Intuition Vs Marketing Data

Sharon MagenCEO @ DataWit
14:00
Stage B

Product strategy when scaling a company

Shimon KoifmanHead of Product - Web, mobile apps & growth @ reBuy
14:00
Stage C

Pushing creative boundaries within the mobile space

Christina KellerRegional Head of Creative Shop @ Facebook
14:00
Stage D

How to prepare your webshop for International expansion

Aleah Raquel BellugaSenior Partner Manager @ Mollie
14:40
Stage A

The end of passwords: Two-factor-authentication and biometrics are coming 2019

Carsten MürlDirector Product Management @ Master Card
14:40
Stage B

Optimizing for Search Bots

Fili WieseSEO Expert @ SearchBrothers.com
14:40
Stage C

From a monolithic desktop focused legacy architecture to a flexible, mobile first and agile micro service solution at moebel.de (case study)

Christian BorchertHead of Consumer & Apps @ moebel.de
14:40
Stage D

How to Succeed Internationally with new emerging Marketing Channels: Social Media, Google Actions, Mobile Apps

Nenad CetkovicCOO @ Lengow
15:20
Stage A

Easy e-commerce. How to stop losing customers and fully unveil the sales potential of the online store?

Magdalena KlimzaCustomer Success Manager @ PushPushGo
Olha LypnytskaGrowth Marketing Manager @ PushPushGo
15:20
Stage B

Site search: the hidden gem of conversion optimization

Kylie FletcherCreative Content & Marketing @ Sooqr
15:20
Stage C

How AXA increased ROI on affiliates by 180%

Pavel SimaCEO @ Roivenue
15:20
Stage D

Cross-border expansion for more e-sales - the game, the players, the success.

Rolando CasanovaManaging Director @ Internel
15:50
Stage A

A Data-Driven Future

Bruno GorgulhoHead of Solutions @ Exponea
15:50
Stage B

How AVON's 3-step on-site messaging strategy boosted its sales by 150%

Judit PalCMO @ OptiMonk
15:50
Stage C

Create Your Own Payment Ecosystem - Delivering a Unified Payment Experience Across Multiple Businesses

Jan-Patrick MainkaSales Manager @ Optile
15:50
Stage D

Custom packaging & unboxing experience.

Jure SiricManaging Director @ Modepack

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  • STATION Berlin, Luckenwalder Str. 4-6

    Location

  • 20th February 2019

    Event date

  • 10:00-17:00

    Duration

  • E-commerce Capitals Sp. z o.o. Sp. k.

    Organizer

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